five thousand reasons intranets suck and five ways to fix them
DESCRIPTION
My talk from UX Camp 2012 Content auditing spreadsheet available at https://docs.google.com/open?id=0B7TeMtb62SXMSW84RnNveDhmbVETRANSCRIPT
Five thousand reasons intranets suck and five ways to fix them
Audun RundbergMay 26th 2012
#uxce12@audunru
Photo: Joschenbacher
Original photo: flickr.com/bsabarnowl
5000 pages
22 departments
100 publishers
... and me
http://www.intranetsecrets.com/2010/05/big-intranet.html
Photo: flickr.com/rmgimages
The value of content
Well written
Not well written
Irrelevant Relevant
Yes, please!
ImproveForget it
Forget it
– Hey Gordon, we need an intranet
– Make sure it has lots of content, Bud!
– This intranet idea of yours better make us a shitload of money, or I'm gonna tear your eyeballs out and I'm gonna suck your fucking skull
1. Make work easier
2. Share knowledge
3. Build corporate culture
Most common goals
What do users need?Gerry McGovern, Netlife Research and others
14,905 answers from
multiple countries and
companies (big and small):
1. Finding people (by name,
skill or workplace)
2. Tools (register work hours,
project management...)
3. Employee info (salary...)
4. News (important news!)
– The best intranets on the planet have great executive champions
Toby Ward, Prescient Digital Media
Mobile
Mobile use vs desktop use
Mobile
Desktop
Governance
– As soon as you’ve decided that your intranet needs a piece of content, prepare for how to create, improve and delete it.
Paraphrasing Kristina Halvorson
Content strategy and governance model for Avinor’s intranet
Avinor AS
Dronning Eufemias gate 6 NO-0191 OSLO Tel: +47 815 30 550 Faks: +47 64 81 20 01
– Learn to hate information, and love helping people complete tasks
Some really smart person somewhere
12 step recovery program
for publishing addiction
... or 12 steps to finally
succeed with web content
16.00 - Xing
Content auditing
-10
-8
-6
-4
-2
0
2
4
6
8
10
-10 -8 -6 -4 -2 0 2 4 6 8 10
High quality
Low quality
Low relevance High relevance
Save the planet:Don’t print your intranet
Reason No
Links to relevant information/files 8
Enough information 2
Well written 6
Good title 4
Easy to read 4
Relevant pictures 6
Most important stuff first 3
Total 10
0
2
4
6
8
10
12
– The certifier should then check with the
traveler that the trip is completed/will be
completed with the traveler before the
invoice is certified/posted in accordance
with current accounts. The invoice will be
sent to the budget owner/approver.
Tips
• Don’t audit everything if you’re going to start all over anyway
• You can audit a small part as an exercise to get an
understanding of the site
• Never do it alone
• Never do it on behalf of someone else
• Get stakeholders involved. Being told something is crap is not
as effective as realizing it yourself.
• Agree on what the site’s goals are and what criteria for quality
you should use
Pair writing
Page title
Purpose of this page
Target audience
User tasks
Trigger words
1. People work together in
pairs
2. They pick a page and fill
out the form together
3. Each pair presents their
completed form to the
whole group
Making a purchase
•Get people to follow internal procedures•Save money
All employees
•How do I purchase something?•Access to database of suppliers
Purchasing, contracts, suppliers
Tips
• Decide what you’re going to work on
• Arrange a workshop with the right content contributors
• Tell half of them to bring a laptop
• Explain the purpose. No pressure!
• Tell people to pair up: one person writes, the other asks
questions
• Switch roles after 45 minutes
• Present in plenary
Thank you!