five thousand reasons intranets suck and five ways to fix them

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Five thousand reasons intranets suck and five ways to fix them Audun Rundberg May 26th 2012

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My talk from UX Camp 2012 Content auditing spreadsheet available at https://docs.google.com/open?id=0B7TeMtb62SXMSW84RnNveDhmbVE

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Page 1: Five thousand reasons intranets suck and five ways to fix them

Five thousand reasons intranets suck and five ways to fix them

Audun RundbergMay 26th 2012

Page 2: Five thousand reasons intranets suck and five ways to fix them

#uxce12@audunru

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Photo: Joschenbacher

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Original photo: flickr.com/bsabarnowl

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5000 pages

22 departments

100 publishers

... and me

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Photo: flickr.com/rmgimages

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The value of content

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Well written

Not well written

Irrelevant Relevant

Yes, please!

ImproveForget it

Forget it

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– Hey Gordon, we need an intranet

– Make sure it has lots of content, Bud!

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– This intranet idea of yours better make us a shitload of money, or I'm gonna tear your eyeballs out and I'm gonna suck your fucking skull

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1. Make work easier

2. Share knowledge

3. Build corporate culture

Most common goals

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What do users need?Gerry McGovern, Netlife Research and others

14,905 answers from

multiple countries and

companies (big and small):

1. Finding people (by name,

skill or workplace)

2. Tools (register work hours,

project management...)

3. Employee info (salary...)

4. News (important news!)

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– The best intranets on the planet have great executive champions

Toby Ward, Prescient Digital Media

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Mobile

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Mobile use vs desktop use

Mobile

Desktop

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Governance

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– As soon as you’ve decided that your intranet needs a piece of content, prepare for how to create, improve and delete it.

Paraphrasing Kristina Halvorson

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Content strategy and governance model for Avinor’s intranet

Avinor AS

Dronning Eufemias gate 6 NO-0191 OSLO Tel: +47 815 30 550 Faks: +47 64 81 20 01

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– Learn to hate information, and love helping people complete tasks

Some really smart person somewhere

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12 step recovery program

for publishing addiction

... or 12 steps to finally

succeed with web content

16.00 - Xing

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Content auditing

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-10

-8

-6

-4

-2

0

2

4

6

8

10

-10 -8 -6 -4 -2 0 2 4 6 8 10

High quality

Low quality

Low relevance High relevance

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Save the planet:Don’t print your intranet

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Reason No

Links to relevant information/files 8

Enough information 2

Well written 6

Good title 4

Easy to read 4

Relevant pictures 6

Most important stuff first 3

Total 10

0

2

4

6

8

10

12

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– The certifier should then check with the

traveler that the trip is completed/will be

completed with the traveler before the

invoice is certified/posted in accordance

with current accounts. The invoice will be

sent to the budget owner/approver.

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Tips

• Don’t audit everything if you’re going to start all over anyway

• You can audit a small part as an exercise to get an

understanding of the site

• Never do it alone

• Never do it on behalf of someone else

• Get stakeholders involved. Being told something is crap is not

as effective as realizing it yourself.

• Agree on what the site’s goals are and what criteria for quality

you should use

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Pair writing

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Page title

Purpose of this page

Target audience

User tasks

Trigger words

1. People work together in

pairs

2. They pick a page and fill

out the form together

3. Each pair presents their

completed form to the

whole group

Making a purchase

•Get people to follow internal procedures•Save money

All employees

•How do I purchase something?•Access to database of suppliers

Purchasing, contracts, suppliers

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Tips

• Decide what you’re going to work on

• Arrange a workshop with the right content contributors

• Tell half of them to bring a laptop

• Explain the purpose. No pressure!

• Tell people to pair up: one person writes, the other asks

questions

• Switch roles after 45 minutes

• Present in plenary

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Thank you!