Stanford University, Spring 2010Creating Health Habitshabits.stanford.edu

Top 5 tools for creating health habits

Seigo Hara

Top 5 toolsSeigo Hara

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Overview

Five tools with entertainment as a hot trigger

Top 5 toolsSeigo Hara

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Source: “A behavior model for persuasive Design” by BJ Fogg

Core Motivator = Pleasure

Spark trigger = Entertainment

1. Wii Fit

•Video game for stretching and balance exercise

•Its fun aspect engages users repetitively in the world of exercise

Top 5 toolsSeigo Hara

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2. e-XAX

Top 5 toolsSeigo Hara

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Fitness Club Mobile Home

•Connect “exercise entertainment fitness machines”•Record exercise history through Fitness club, Mobile and Home.•Provide exercise programs to health insurance unions of companies

•Mix of game & connectivity maintains exercise habits

3. Teku Teku Angel

Top 5 toolsSeigo Hara

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•Handheld digital pet + pedometer•Feed the pet with the miles you go•Sync with Nintendo DS

•Link the motivation to walk with the fun of nurturing the pet

4. Girl’s Diet

Top 5 toolsSeigo Hara

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•Facebook only for girls on diet•Diary to record daily weight; the result reflects on avatar•Daily ranking based on the change in weight

•Help keep losing weight through competition and recognition

5. Nutrition Quiz

Top 5 toolsSeigo Hara

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•Online quiz to test your knowledge on healthy food

•Stimulate player’s interest with its visual and fact-based challenge

Wrap up

•Entertainment is a great fit for social & mobile technologies

•Entertainment could include key motivators: Competition, Cooperation, and Recognition

•Challenge is to be competitive as entertainment, while pursuing a healthy cause

Top 5 toolsSeigo Hara

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