five truths to defining mortgage strategy (webinar slides)

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Five Truths To Defining Mortgage Strategy Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved. Thursday, June 27, 13

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Before you embark on the critical path of defining (or redefining) your mortgage strategy, there are five basic truths you need to know and build into your planning. From expenses and technology to people and process, these truths are an essential part of any mortgage discussion. This webinar shares the research behind each tenet and how you can incorporate them into your strategy. Learn more at: www.nafcu.org/morgtagecadence

TRANSCRIPT

Page 1: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Five Truths To Defining

Mortgage StrategyCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 2: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

You Ought To

Think bout ThatThursday, June 27, 13

Page 3: Five Truths to Defining Mortgage Strategy (Webinar Slides)

What is Strategy?

A high level plan to shape the future.

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 4: Five Truths to Defining Mortgage Strategy (Webinar Slides)

The Five Truths

Today’s Facts

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Vision Commitment

PPT Measurement

Thursday, June 27, 13

Page 5: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Truth #1

Today’s FactsCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 6: Five Truths to Defining Mortgage Strategy (Webinar Slides)

The American Dream

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

is alive and well.Thursday, June 27, 13

Page 7: Five Truths to Defining Mortgage Strategy (Webinar Slides)

No refi for you

or any other lender.Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 8: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Pay attention to

rate trendsCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 9: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Ability to Repay RulesCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Qualified Mortgage &

Thursday, June 27, 13

Page 10: Five Truths to Defining Mortgage Strategy (Webinar Slides)

VisionCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Truth #2

Thursday, June 27, 13

Page 11: Five Truths to Defining Mortgage Strategy (Webinar Slides)

An Example Vision Statement

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

We will be a top three purchase-money residential real estate lender in our market, catering to first-time homebuyers throughout their lifetime of homeownership.

Thursday, June 27, 13

Page 12: Five Truths to Defining Mortgage Strategy (Webinar Slides)

CommitmentCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Truth #3

Thursday, June 27, 13

Page 13: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Characteristics & Responsibilities

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 14: Five Truths to Defining Mortgage Strategy (Webinar Slides)

What’s your...

...Member ShareCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 15: Five Truths to Defining Mortgage Strategy (Webinar Slides)

PPTCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Truth #4

Thursday, June 27, 13

Page 16: Five Truths to Defining Mortgage Strategy (Webinar Slides)

MeasurementCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Truth #5

Thursday, June 27, 13

Page 17: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Four Internal Measures

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Member Share Pull-Through

Productivity Cost-to-Close

Thursday, June 27, 13

Page 18: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Two External Measures

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Affordability IndexThursday, June 27, 13

Page 19: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Two External Measures

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Homeownership RateThursday, June 27, 13

Page 20: Five Truths to Defining Mortgage Strategy (Webinar Slides)

What Next?

Download Resource Material

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 21: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Download the eBook

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Go To News & Media > White Papers

atwww.mortgagecadence.com

Thursday, June 27, 13

Page 22: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Download the White Paper

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Go To News & Media > White Papers

atwww.mortgagecadence.com

Thursday, June 27, 13

Page 23: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Download the White Paper

Go To News & Media > White Papers

atwww.mortgagecadence.com

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13

Page 24: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Contact Information

Nizar Hashlamon: [email protected] Dan Green: [email protected]

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

608.770.7861 206.321.6773

Thursday, June 27, 13

Page 25: Five Truths to Defining Mortgage Strategy (Webinar Slides)

Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.

Thursday, June 27, 13