five ways cisco took their talent brand from "not" to "hot" | talent connect...
TRANSCRIPT
Taking your Employer Brand
from
Not to Hot
Macy Andrews Director of Culture and Talent Brand
Cisco
@MacyAndrews
Carmen Collins Social Media Lead, Talent Brand
Cisco
@CShirkeyCollins
Congratulations!
You’ve been matched with each other
Would you be excited to
work here? Cisco Jobs @ciscojobs • Apr 23 2015
Cisco Jobs @ciscojobs • Apr 24 2015
We were in denial
We didn’t have
a voice
Pictures and
content
Quantity
over quality
We weren’t
social in social
Hyper controlled
environment (approved everything)
1069 likes
Don’t ask the
question of CAN
you work here cisco
Apply
here Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
ciscojobs Cisco >
ciscojobs #Applyhere #Apply #Here #Job
#WorkHere
Tell the story of
WHY you
would want to cisco
Apply
here Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
Apply
here
ciscojobs Cisco >
ciscojobs #Applyhere #Apply #Here #Job
#WorkHere
5 Ways we got from Not to Hot
Get Social Try it, you may
like it Harness the
tribe Measure it Be you
Report Card
Measure It (the right way)
2 comments, both in regards to slide 15; can you re-add the snapchat image of the data thing? And add a level of complexity to the report card – thinking a title “Report Card,” checks within boxes, animate the checks.
Hires at events
Traffic to Website
Engagement
✓
✓
✓
WeAreCisco got our Cisco social media all-stars aboard
to tell employees' day-in-the-life stories and to be a
'non-corporatized' voice representing our diverse
culture.
Justin @Justin
Can your employees say they have your trust?
12,084 likes
Stephanie
Stephanie Does YOUR company trust you to be their
voice??? Mine DOES!! This has been one of the best
experiences I have had at Cisco
EA, Cisco Austin
Where is this getting us?
Source: Cisco Talent Brand Social Media Reporting
2k-20k Follows YoY Growth
0k-12k 3x
Industry
Engagement
Twitter Instagram
Snapchat
Added
100k
followers in the last
year, growth is
squarely in the
target audience
area
3M minutes viewed
since launch
Completion
rate
70%