5

0%Theory, standards, “coming soon”

?What’s Calais?

• Is a semantic metadata generation service provided by Thomson Reuters

• Extracts entities, facts and events from unstructured text

• Is a web service supported by a growing toolkit of developer frameworks, plugins and applications

• Is available for commercial and non-commercial use for free

• Available at www.opencalais.com

?What’s Calais?

Unstructured Documents(Text / HTML / XML)

Calais

Named Entities Facts Events

People, Companies,

Organization, Geographies,

Books, Albums, Authors, etc.

Position, Alliance, Person-

Education, Person-Political,

etc.

Sporting, Management Change, IPO, Labor Action,

etc.

1250,000 articles. Three Editors. Do the Math.

Use Calais to automatically tag your historical archive assets

Improved search, navigation and reader participation

1250,000 articles. Three Editors. Do the Math.

Extract your articles from their current content store

Generate article metadata using one of the Calais tools or your own code. Drop us a note to speed things up.

Load the generated metadata back to your content store

Expose the generated tags to users linked to search functionality

Consider implementing a user feedback mechanism

Use Calais to automatically tag your historical archive assets

1Example Page.Use Calais to automatically tag your historical archive assets

Visit http://bit.ly/CalaisPMVisit http://bit.ly/CalaisPM

2Feed the Monkey. Support Yahoo’s Semantic Search.

Use Calais to create microformat metadata for Yahoo! SearchMonkey

Better searchability and user experience

2Feed the Monkey. Support Yahoo’s Semantic Search.

Get a Calais API key

Download Marmoset – a few lines of PHP code

Paste Marmoset into your site template

Wait for the monkey to visit

Use Calais to create microformat metadata for Yahoo’s SearchMonkey

Visit http://bit.ly/marmosetVisit http://bit.ly/marmoset

3Alert on Events – Not Just Keywords

Use Calais to drive alerts or feeds based on events – not just keywords

Highly targeted notification of key events your users care about

3Alert on Events – Not Just Keywords.

As you ingest new content send it to Calais

Parse the Calais results to look for events. ManagementChange, Investment, Merger, etc

Store the Calais results in your content repository

Allow your users to specify keywords + events as subscription or feed criteria: ManagementChange + Enron

Use Calais to detect and alert on significant events in your content

4Do Things Search Can’t.

Use Calais to enable semantic knowledge discovery

Content Insight

4Semantic Analysis.

Move beyond the document to the corpus

Calais your content to generate semantic metadata (note the new simple tags format)

Create a flat file with one row per document

Use SAS, Excel or other tool to start asking questions: Who are the top 5 CEO’s mentioned in the news in the context of a merger or acquisition?

Use Calais to drive statistical analysis of document semantics

5Semantic Navigation.

Use semantic metadata to improve your site navigation and end user experience

Happier users, more pageviews

5Semantic Navigation.Use semantic data to improve site navigation

Visit http://bit.ly/mailguardianVisit http://bit.ly/mailguardian