five ways to solve content chaos

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Speaker: Maria McGinn iContent Sales Director Success Factors Moderator: Ladan Nikravan Associate Editor Chief Learning Officer magazine

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Moderator: Ladan Nikravan Associate Editor Chief Learning Officer magazine

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Speaker: Maria McGinn iContent Sales Director Success Factors

Solving Content Chaos in a Digital World Maria McGinn

iContent Sales Director

9 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

Topics

1. Content Acceleration

2. Blended Learning

3. Content Distribution

4. Content Management

5. Content as a Service

What fuels Content Chaos?


DIGITALLY CONNECTED

SOCIALLY NETWORKED

BETTER INFORMED

Ease of Access is changing the rules for Content Delivery


Leaning is “happening” Everywhere!


R&D Collaborate with

experts anywhere

PR Quickly determine

best response

IT Drive projects and

issue resolution

Operations Shipment updates HR

Engage every employee

Finance Pricing exceptions

Marketing Improve campaign

planning

Service Catch customer

satisfaction problems early

Specialist Sales

Improve deal teams and strategy

Knowledge Demand is Across the Entire Network Supporting company-wide or cross-departmental formal and informal learning

Any Employee or Business Stakeholder


Learning Professionals are spending more time managing content in

addition to all of their other duties.

We call this Content Chaos.

Here’s the truth…

Formal & Informal Content: Tracking and Launching Content Successfully in the LMS

IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast

Executives Don’t Get it Why isn’t the Course Working?

Slow Performance

End User Configuration

Java Issues

SCORM Issue

“Course Delivery is

Killing Me!” Outdated

Content?


• How will content communicate with the LMS? • Why didn’t the LMS track the score? • What about bandwidth for Rich Media? • Is this content QA’d? • Do we have the right Resources? • Why doesn’t our IT department solve our content communication issues? • Our Partners in Mumbai are experiencing significant lag time! • We just rolled out IE 9.0, what about the content? • SCORM, what about Cross Domain? • How can External Contractors access Content?

Content Chaos: Addressing Practical Problems

“As content delivery options increase, learning departments everywhere are straining under the burden of ever-increasing e-learning courses, online simulations, videos, manuals, and podcasts.”


Content Distribution

• Technical Infrastructure • Do you have the network capacity to reliably deliver Content?

• Will user spikes grind your core systems to a halt?

• Technical Support Needs • Do you get the “mind share” of Technical Resources when issues

arise?

• Do you have the Technical Expertise to resolve content playback issues?


Content Management

• Expert Resources • Do you have the internal experts to address key technical content

issues around SCORM and AICC?

• How do your resources currently maintain their SCORM and AICC skills?

• Are your creative and instructional design resources being over whelmed by content nuances? Scores aren’t tracking, completion don’t record!

• Are you re-testing after content updates?


Key Components

Expert Content Resources

Technical Infrastructure & Network Capacity

Content-as-a-Service


Learning Strategy: Blended

• 70% Informal Learning (OJT)

• 20% Relationship Based Learning (feedback)

• 10% Formal Learning (courses and reading)


Learning Strategy: Certification Framework

Do you know the content area?

Can you apply your knowledge in a relevant situation?

Can you deliver measurable results?

Have you shared your capability with the broader community?


Knowledge

New Hire Sales Bootcamp

Advanced Sales Training

Product Essentials

Behavior

Deliver BizX Pitch

Deliver Product Pitch

Deliver Executive-Level

Demo

Results

Submit a quote

Close a deal

Publish Win Report

Contribute

Facilitate Deal of the Month

Contribute to Sales Playbook

Participate in New Hire Sales

Bootcamp

Example: Product Sales Certification Path


Drink our own Champagne

• Jam – Social collaboration video platform

• LMS – Formal & Informal content repository, launching, tracking

• IContent - CaaS

• BizX Mobile – Mobile Delivery

• Workforce Analytics – Powerful analytics and reporting


Social Learning: A Blended approach Jam Groups Supporting Social Learning


BizX Mobile and Sales U App Store Learning and enablement from any device, anywhere

• Access LMS, role based learning paths, enablement resources

• Attend live, recorded, on demand and social learning from anywhere

• Register, track and analyze remotely

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five ways to solve content chaos

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