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    TABLE OF CONTENT

    TABLE OF CONTENT.......1

    JOURNAL ANALYSIS 2

    1. Indonesia and the European Union: Building on common grou . 22. European Union Visibility in Indonesia 33. European Presence in Indonesia 44. The Normative Ethics of the European Union . 55. Europe and Asia at the Turn of the Century 6MIDTERM PAPER PROGRESS REPORT 8

    Abstract. 9

    Introduction

    I. Research Background. 10II.

    Research Question..11

    III. Conseptual Framework .............. 11IV. Hypothesis..12FINAL PAPER: EUROCHAM : Mutualism or Commensalism?..........13

    CHAPTER I INTRODUCTION

    I.1 Research Background...14

    I.2 Research Question 15

    I.3 Conceptual Framework. 15

    I.4 Hypothesis 16

    CHAPTER II SUBSTANCE

    II.1 Eurocham in terms of Economic Partnership. 17II.2 European Perspective towards EuroCham as an Economic Relation

    with Indonesia............. 19

    II.3 Indonesian Perspective towards EuroCham as an Economic Relation

    with European Union.. 21

    II.4 Roles of the Normative Power of European Union Related to the

    Inhibiting Obstacles towards the Practice of EuroCham in Indonesia... 24

    CHAPTER III CONCLUSION. 27

    BIBLIOGRAFI. 28

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    JOURNAL ANALYSIS

    1. Indonesia and the European Union: Building on common ground1The challenges of the new era of globalization, demographic, and economic changes,

    as we have to reconcile the old and the new values, here in this article from Asia European

    Union Journal, Benita Ferrero-Waldner, as the commissioner for External Relations and

    European Union Neighborhood Policy of European Union Commission claimed that

    Indonesia and the European Union have a great deal in common, both, in the challenges we

    face and in the way we are dealing with them. As in getting into the form of democracy, the

    biggest challenges for Indonesia and European Union are coming from economic and social

    stagnation or fragile institution. She believe that by understanding each other better, Indonesia

    and the European Union will work together more closely and find more successful answers to

    the issues we have to address.

    It is clear that the author is delivering her state of mind that Indonesia and European

    Union have to work together in order to solve the root problems that prevents both countries

    from the goals. And European Union sees Indonesia as a potential country to promote the

    virtues of pluralism and democracy to the international community.

    From this article, we can see that the core problem which has been troubling Indonesia

    and European Union to reach their goals generally is the difficulties of finding ways to

    accommodate differences in the high level of pluralities that may cause disputes, without

    disrespecting the fundamental values. I think this is the reason that makes tolerance and

    respect to be the important factors here. And I personally agree of the statement that claimed

    Indonesia as the potential country to promote the virtue of pluralism and democracy to

    international community, because Indonesia is indeed a big democratic country with so many

    ethnics and religion within the society, but despite all that, Indonesia is having a more likely

    secular government that emphasizing in a comprehensive welfare, without placing one ethnic

    or religion in the more important position then others and also committed to reform.

    And if I may conclude, through this article, in order to reach their goals, Indonesia and

    European Union is recommended to work together to face and handle the common challenges,

    which refers to economic and social stagnation or fragile institution, by accommodating

    potential disputes without disrespecting the fundamental values. Regarding this statement, Im

    totally agreed that a dispute mechanism which respects the fundamental values is logically

    effecting the economic and social development. But, a fragile constitution is supposed to be

    1Benita Ferrero-Waldner, Indonesia and the European Union: Building on common ground, Asia

    Europe Journal, vol.5, no.2, June 2007

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    the tools to accommodate differences or potential disputes which I found it work the other

    way around, where the strength or fragility of the institution is the one that might affect the

    enforcement of accommodating the potential disputes.

    Through this article as a whole, actually the main idea that the author would like to

    deliver to the reader is how important it is to build an understanding framework betweenIndonesia and the European Union, so both parties could be able to work together, considering

    the common challenges they are facing in this global era.

    2. European Union Visibility in Indonesia2In this interdependent world, the European Unions relations with Indonesia have

    already been within the framework of its structure, where the relations have been mainly

    confined to development and trade cooperation. In this journal original paper written by

    Gunaryadi, a scholar of historical and literary studies, faculty of humanities and socialsciences at the university of Portsmouth, and the institute of higher European Union studies at

    the hague university of professional education, tells us about the necessity to initiate quality

    centres of excellence that concentrate on European Union as an instrument to increase the

    European Unions visibility in Indonesia by influencing the perceptions of Indonesians people

    and bring consciousness of Indonesians, which expected to lead to a proper appreciation of its

    integration process and to a better mutual understanding.

    For instance, European Union Community delegation in Indonesia might be the best

    way to represent the European Union visibility as a supranational entity. Indonesia currently

    perceives European Union merely as a trading community and paid less attention to the

    European Unions supranational character. The activities carried out either by individual or

    EC delegation in Jakarta is a good example of the means to improve European Unions

    visibility in Indonesia. But necessity to establish quality centres of excellence is still the most

    important approaches.

    Considering that in order to improve the visibility is requiring contributions from both

    sides, it become an important thing to know more about how reciprocal the interdependence

    between Indonesia and European Union are. As we know, European Union has been the

    largest foreign direct investment in Indonesia, according to that, Indonesia needs European

    Union as a partner in counter balancing the growth of unilateralism, while European Union

    itself needs Indonesia as a market of its commodities.In short, despite the reciprocal interdependence relation that have already established

    between European Union and Indonesia, European Unions visibility in Indonesia is still less

    2Gunaryadi,European Union Visibility in Indonesia, Asia Europe Journal, vol.3, no.1, April 2005

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    visible, where Indonesians are not really aware about European Unions framework in the

    context of supranational scale. So Indonesians considered European Union more likely as

    fragmented states instead of a single entity

    Actually, from this journal original paper, I still couldnt get how the visibilities could

    affect mutual understanding on a relation between two different countries, while for a

    decreasing amount of appreciation, the matter of visibilities is still make sense. According to

    my opinion, through this paper, the author is failed to deliver the urgencies of the issue that he

    focused on, there are no explanation of the real effect that significantly disadvantaged the

    European Union. Despite all that, I believe that in order to improve Indonesians awareness of

    the structural matters of European Union, European Union can take advantage from the

    scholarship or exchanges program that is well-known in Indonesia to include a brief or maybe

    even deep studies and explanation about European Union as a supranational entity in the

    scholarship program, or else European Union can put the knowledge of the structural and

    functional forms of European Union as a requirements of the scholarship program.

    3. European Presence in Indonesia3For some reason, Tri widodo, a graduated scholar from Gadjah Mada University and

    Hiroshima University of Economics, decide to focus his paper to the discussion about the

    presence of European Union in Indonesia, those reasons are the historical perspective which

    refers specifically to Holland who used to rule Indonesia in the colonial era, international

    trade, and the north-south relations that might formed from the economic relations between

    these two parties.

    The reorientation of relationship that established between European Union and

    Indonesia has been supported dominantly by economic and political motive. European Unionis one of most dominant market for Indonesia, while at the same time, this paper tell us that

    Indonesia is a tiny market for European Union. Both Indonesia and European Union itself play

    an important role for each others economic growth, through trades, export and import

    activities, investments, exchanges of currency, debt and development assistance, and other

    businesses activities.

    Since Indonesia is having several issues regarding the foreign direct investments (FDI)

    according to at least 2 reasons, firstmost countries try to avoid unwarranted dependence on

    one country for foreign investment due to the fear of foreign manipulation, political

    sensitivities, and nationalist sentiment. Second, there is increased interest in alleged

    differences in the behavior of foreign investors from different countries. The presence of

    European Union is actually giving several advantage to Indonesia in certain aspects, although

    3Tri Widodo,European Presence in Indonesia, Asia Europe Journal, vol.5, no.3, September 2007

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    Indonesia is not the largest absorber of the European Unions FDI, the European Union has

    been the largest investor in Indonesia since the recording of the FDI data started in 1967.

    Considering Indonesia as the worlds fourth most populous country and who plays an

    important role in the region, Europes economic ties with Indonesia are actually already

    considerable in terms of trade, investment, and business aspects. This paper explicitly exhibits

    the economic relationship between Indonesia and European Union in many different ways. It

    actually the aim of this paper, is to show the readers that the established relation especially in

    terms of economy between Indonesia and European Union leads to an increasing

    developmental growth to both sides.

    The statement that claim Indonesia as is a tiny market for European Union is slightly

    contradictive with my previous assumption, but not anymore after I read further and found out

    that the provided data was from the range of period 1993-2004 which is including the period

    of monetary crisis in 1997s that decrease the buying capability of Indonesian market at that

    period.

    In my point of view, this paper is a little bit hard to understand, because it dominatesby the presentation of the charts and graphics of the statistic data related to the trade flows,

    rate of the export and import, investment accumulation, debt growth rate, and other similar

    economic relations, without any conceptual framework explanation that may clarify readers

    comprehension. Other than that, Im having the same thought about the utilization of the

    regional framework of Asia-Europe Meeting (ASEM) that not being optimally utilized to

    improve the relationship ties between Europe and Asia in general, and also Europe and

    Indonesia in specific terms. This regional partnership framework is not quite different to the

    APEC (Asia-Pacific Economic Cooperation) which also have not utilized optimally by the

    member states. ASEM really have to improve the management within the organization and

    start to formulate and implement the work plan for the sake of the better development andrelation within the member countries.

    4. The Normative Ethics of the European Union4Sees European integration processes as a creative efforts by simply existing differently

    in the world of states and the relation between them. Ian Maners, the author of this paper,

    perceived European Union as the pioneer of the changes in the international relations

    normality. His focus of analysis is a holistic approach to the European Union in world politics,

    including the international dimensions of internal policies, enlargement, and the external

    actions.

    In order to analyze European Unions policy and influence in the world politics

    empirically, the term normative Power is considered important, especially to describe

    European Unions principles, actions, and impact in world politics. This normative power of

    4Ian Maners, The Normative Ethics of the European Union, International Affairs, vol.84, no. 1, January 2008

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    the European Union is divided into two different categories, which are the substantive

    normative principles and the procedural normative ethics.

    There are several substantive normative principles that promoted by the European

    Union, namely, the Unions Objective, general provisions on the Unions external actions,

    sustainable peace, social freedom, consensual democracy, associative human rights,

    supranational rule of law, inclusive equality, social solidarity, sustainable development, and

    good governance. While the procedural normative ethics are consist of three major approaches

    in normative ethics, firstis the virtue ethics, that approaches European Unions principle by

    emphasizing on virtues or moral character of social groups which encourage a focus on the

    interpretation of virtues such as benevolence, generosity, and justice. Second is the

    deontological ethics which move the focus beyond the character of social groups toward an

    understanding of group actions and inactions, in additions it emphasizes rights, duties, or rules

    in order to approach European Unions actions. And third, the consequentialist ethics which

    used to approach European Unions impacts, it theorize the normative power by involving the

    analysis of impacts, outcomes, and also implications of European Unions actions.In the end of the explanation, it known that Ian Maners main point in his paper is to

    deliver to the readers that European Union is indeed has been and always will be a normative

    power in world politics, it might be caused by the ability of the European Union as a

    supranational entity, to establish normative principles and apply them to different realities,

    which is considered to be the central to the normative ethics analysis results that European

    union should live by example to ensure both the coherence in normative terms and the

    consistence of its policies. Be reasonable to ensure that European Union reasons and

    rationalizes its external actions through processes of engagement and dialogue. And the last

    analysis result is European Union should do least harm to ensure that European Union thinks

    reflexively about the impact of its policies on partner countries and region.Regarding the main point that proposed by the author, I strongly agree that Europe is

    the pioneer of the different form of international relationship in the wide world, and it also

    plays a very important role which is refers to the contribution of its mindset that leads to a

    brand new way to engage in the international world stage. But there is one thing that I have

    been waiting to be explained here in this paper, the barriers that European Union has to deal

    with in the journey towards the integration process, which is not mentioned until the end of

    the paper content.

    5. Europe and Asia at the Turn of the Century5In economic terms, the European Union has successfully prepared for monetary union

    and at the same time it is confident of its role in a free-trade system. Politically the end of cold

    war allowed European Union to launch the process of enlargement that emerged from the

    Luxembourg European council. The final result will be a larger and more self-confident union

    5Romano Prodi,Europe as I See it, Polity Press, United Kingdom, 2000, p. 87-92

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    that able to project its influence well beyond its continental borders. As the European Unions

    share of the world economy grows and the political problems caused by the continents

    division begin to fade, Europe will be able to devote its attention to wider issues.

    Since the establishment of the European community, progress in this directionsthree

    fundamental features. First, putting centuries-long political conflict in the past. Second, the

    establishment of a large single market. Third, provide a common framework for the national

    political system and force to become modern industrial democracieshas influenced

    international relations beyond the communitys borders, through the participation of its

    member states in the global institutional network by setting a powerful example.

    European integration, Asian expansion, and the dense network of relations between

    open economies have created a genuinely global market, in which Europe and Asia are no

    longer isolated partners but part of a wider system. The particular nature of these economic

    processes, which are driven more by direct investments from foreign sources then by

    traditional trading relations, has increased each countrys interest in the economies of the

    others. Europe has realized that it can no longer afford to ignore the important part of theworld that includes great nations such as Asia, and will soon be the largest economic region in

    the world.

    But in order to be a player on the Asian stage, Europe has to deal with the major

    obstacles to progress in Asia which is more political in nature. In this region, relations

    between neighboring countries are often very tense, and concerns over security are such that

    the possibility of a disastrous military conflict cannot be ruled out, where the solutions to

    these security problem can only be found in its political natures.

    From this chapter as a whole, actually the main idea that Romano Prodithe former

    president of the European Commission period 1999-2004 and also the author of this book

    entitled Europe as I See it want to deliver to the readers, is that the future indeed promisesa greater diplomatic role for Europe in Asia. This role, not only depends on closer economic

    ties, but also on the experience acquired by Europe in building institution to pursue what it

    takes to deal with the major obstacles which has already mentioned before.

    Regarding the tense relation between neighboring countries in Asia, that European

    Union have to face in order to gain the desired position and relation in the Asian stage, I think,

    I consider it as the other way around. Instead of obstacle, I found that this political nature of

    the Asian countries could turn to be the best way for Europe to engage with the Asian

    countries. What Im trying to say is, that the tenses between Asian countries which is likely

    often to happen, is making its path for Europe to enter the region as the third party that may be

    able to play a helpful role and also at the same time, Europe can learn much more about the

    cultural nature of Asian people as well, along with its involvement in the conflict resolution.

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    MIDTERM PAPER

    PROGRESS REPORT

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    Abstract

    In this global era, most nation engage in the international economic activities by

    making a partnership. European Business Chamber of Commerce (EUROCHAM) is one of

    the example of the newly establish partnership between European Union countries and

    Indonesia. EUROCHAM is a non-profit organization that was formed by the initiative of

    European businessmen in Indonesia to bridges business relationship of Indonesia and Europe.

    Besides, there is another purpose of this organization which is to make progress toward a

    better trade relation between Indonesia and the European Union countries, with a focus on a

    freer trade with transparent rules.

    EUROCHAM as a contemporary issue that happening between European Union andIndonesia, which have a quite large distinction, is a very interesting issue for me.

    Considering that this organization is an initiative of the European businessmen who formed it

    with the purpose to represent the interests of European business in Indonesia, I personally

    curious if EUROCHAM existence will be mutually beneficial to both parties cooperate, or

    whether it will only be advantageous for the European Union alone? This is the question that

    will be the focus of my paper entitled EUROCHAM : Mutualism or Commensalism

    In this paper, I will start the problem solving by comparing the economic development

    between the two parties, associated with the presence of the EUROCHAM itself. With the

    literature study methods, that used to help the explanation. May this paper be useful for the

    readers and brings a better future for Indonesia.

    Keywords : eurocham, economy partnership, business chamber, European Union, Indonesia

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    INTRODUCTION

    I. Research Background

    These days, a partnership between 2 different countries or more is a common

    things. Since a partnership could increases bargaining position of a nation, that is

    how all nation in the world engage with the worldwide competition in this global

    era.

    European Business Chamber of Commerce (EUROCHAM) is a non-profit

    organization that was formed by the initiative of

    European businessmen in Indonesia. This organization is fully supported by the

    European Union Delegation in Indonesia, European chambers of commerce,

    and other associations. Chamber of Commerce was inaugurated on May 11th

    2004 and started operating since September 20046.

    This organization is one of many example of a partnership that I have mention

    earlier. EUROCHAM was built to bridges business relationship of Indonesia and

    Europe. This effort is primarily done through the Sectoral Working

    Groups, which represent the interests of European businesses in 14 different

    sectors of industry7. It is known that the purpose of International Trade working

    groups in this organization is to make progress toward a better trade relation

    between Indonesia and the European Union, with a focus on a freer trade with

    transparent rules8.

    As a very different country compared to one another, Indonesia and EU

    countries have a large economic development distinction. Base on that perception,

    this newly established partnership brings a concern about the capability of

    Indonesian human resources to deal with this emerging new foreign economy

    6EUROCHAM . main page (online), http://www.eurocham.or.id/index.php?option=content&id=76&lang=id

    accessed 29/10/11 10:207

    Putera Sampoerna Foundation.BERBAGI PENGALAMAN MEMAKSIMALKAN CSR DI EUROCHAM 2011

    (ONLINE),

    http://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=i

    n accessed 29/10/11 09:298

    Pdf EUROCHAM .Perdagangan Internasional (online),

    http://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfaccessed

    29/10/11 10:11

    http://www.eurocham.or.id/index.php?option=content&id=76&lang=idhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfhttp://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.eurocham.or.id/index.php?option=content&id=76&lang=id
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    power. Does this affect the Indonesian domestic economy development to rise

    along with this partnership or the other way around?

    II. Research QuestionQuestion analyzed in this paper is :

    1. Is EUROCHAM mutually beneficial to both parties cooperating or is it onlyadvantageous to one side?

    III. Conceptual FrameworkSeveral conceptual frameworks that can be use as a references in this research

    paper are :

    1. Value-based foreign policy identity for the EU. That had been identified by theformer Head of the Delegation of the European Commission to the UN, John

    Richardson (2001-2005). Richardson identified 6 values, but in this paper, the

    values which involved essentially in the European foreign policies, will be

    emphasized only on the Social and Economic Solidarity/community value

    which underlines the need for strengthened partnership between rich countries

    and poor countries to achieve the development objectives of the Millennium

    Declaration9.

    2. The concept of economic partnership effects which divided into 2 categories.The first one is static effect, and the second one is dynamic effect. Static effects

    included trade creation and trade diversion, while the dynamic effects included

    economic of large scale, increases competition, and attract flows of

    investment10

    .

    9Second Pan-European Conference Standing Group on EU Politics Bologna, 24-26 June 2004 . The European

    Union and the United Nations (online), http://www.jhubc.it/ecpr-bologna/docs/293.pdfaccessed 31/10/11 18:0010Personal note from earlier class in the 2nd semester, Area Study subject.

    http://www.jhubc.it/ecpr-bologna/docs/293.pdfhttp://www.jhubc.it/ecpr-bologna/docs/293.pdf
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    IV. Hypothesis

    The hypothesis I propose here, is the existence of EUROCHAM indeed attracted

    many foreign investors to invest in Indonesia, but in the other side, the emerging

    foreign investment products with the high average prices and also higher efficiency

    level, is inversely proportional compare to Indonesians own domestic economic

    development. So this imbalance between the economic capacity of Indonesia and

    foreign investment products prices and efficiency are going to make the existence

    of EUROCHAM is only one side beneficial, which is clearly refers to European

    Union Countries.

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    FINAL PAPER

    EUROCHAM : Mutualism

    or Commensalism?

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    CHAPTER I

    INTRODUCTION

    I.1 Research Background

    These days, a partnership between 2 different countries or more is a common

    things. Since a partnership could increases bargaining position of a nation, that is

    how all nation in the world engage with the worldwide competition in this global

    era.

    European Business Chamber of Commerce (EUROCHAM) is a non-profit

    organization that was formed by the initiative of

    European businessmen in Indonesia. This organization is fully supported by the

    European Union Delegation in Indonesia, European chambers of commerce,

    and other associations. Chamber of Commerce was inaugurated on May 11th

    2004 and started operating since September 200411

    .

    This organization is one of many example of a partnership that I have mention

    earlier. EUROCHAM was built to bridges business relationship of Indonesia and

    Europe. This effort is primarily done through the Sectoral Working

    Groups, which represent the interests of European businesses in 14 different

    sectors of industry12

    . It is known that the purpose of International Trade working

    groups in this organization is to make progress toward a better trade relation

    between Indonesia and the European Union, with a focus on a freer trade with

    transparent rules13

    .

    As a very different country compared to one another, Indonesia and EU

    countries have a large economic development distinction. Base on that perception,

    11EUROCHAM . main page (online), http://www.eurocham.or.id/index.php?option=content&id=76&lang=id

    accessed October 29th

    2011 10:2012

    Putera Sampoerna Foundation.BERBAGI PENGALAMAN MEMAKSIMALKAN CSR DI EUROCHAM 2011

    (online),

    http://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=i

    n accessed October 29th

    2011 09:2913

    Pdf EUROCHAM .Perdagangan Internasional (online),

    http://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfaccessed

    October 29th

    2011 10:11

    http://www.eurocham.or.id/index.php?option=content&id=76&lang=idhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfhttp://pp.eurocham.or.id/pdf%20bahasa/Bab%2013%20-%20Perdagangan%20Internasional.pdfhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.sampoernafoundation.org/index.php?option=com_content&view=article&id=576&Itemid=6&lang=inhttp://www.eurocham.or.id/index.php?option=content&id=76&lang=id
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    this newly established partnership brings a concern about the capability of

    Indonesian human resources to deal with this emerging new foreign economy

    power. Does this affect the Indonesian domestic economy development to rise

    along with this partnership or the other way around?

    I.2 Research Question

    Question analyzed in this paper is :

    2. Is EUROCHAM mutually beneficial to both parties cooperating, or is it onlyadvantageous to one side?

    3. What is the normative power of EU that directly driven this cooperationrelationship?

    I.3 Conceptual Framework

    Several conceptual frameworks that can be use as a references in this research

    paper are :

    3. Normative power of European Union, that classified into 3 different norms.First, the core norms that consist of peace, liberty, democracy, rule of law, and

    respect of human rights. Second, the minor norms that includes social

    solidarity, anti-discrimination, sustainable development, and good governance.

    Thirdtechnical norms that consist of risk averse power, Europe as a structuring

    power (collective hegemon), European generosity, and the market power of

    Europe14

    .

    14Ian Manners, Normative Power Europe: A Contradiction in Terms?Journal of Common Market Studies

    Vol.40, No. 2, 2002

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    4. Quality centres of excellence as the approaches in promoting European Unionvisibility in Indonesia, which proposed in original paper of Asia Europe

    Journal written by Gunaryadi. This approaches are classified into three types:

    (1) academic; (2) non-academic; (3) a combination of the two15

    .

    I.4 Hypothesis

    The hypothesis I propose here, is the existence of EuroCham in Indonesia,

    allowed both parties to play an important role for each others economic growth,

    through trades, export and import activities, investments, exchanges of currency,

    debt assistance and development assistance, and other businesses activities, which

    create a reciprocal pattern. Therefore, the EuroCham as a cooperation frame

    considered mutually beneficial, which mainly driven by the market power of

    Europe16

    .

    15Gunaryadi,European Union Visibility in Indonesia, Asia Europe Journal, vol.3, no.1, April 2005

    16Chad Damro,Market Power Europe, March 2011, pdf.document

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    CHAPTER II

    SUBSTANCE

    II.1 Eurocham in terms of Economic Partnership

    The European Business Chamber of Commerce in Indonesia (EuroCham) promotes

    and supports European business interests across the archipelago by seeking better market

    access and an improved business environment in Indonesia for European companies. It

    directly represents more than 120 European companies and organizations in Indonesia, many

    of them being the major investors in their sector. EuroCham aims to have the broadest

    possible representation of European business in Indonesia within its membership, which

    consists of mainly large, but also medium and small enterprises from a wide variety of

    industry sectors.

    EuroCham maintains close working relationships with the European Commission in

    Brussels, the European Union Delegation in Indonesia, European Embassies and Bilateral

    Chambers of Commerce in Indonesia and European Chambers of Commerce globally through

    the European Business Organisations (EBO) Worldwide Network. Contribute to an ongoing

    dialogue with the Government of Indonesia, which aims to improve the investment climate

    and business environment in the country. EuroChams role in this dialogue is to represent the

    views of European business from a wide range of sectors.

    The EU Delegation in Jakarta and EuroCham enjoy a close working relationship. The

    EU Delegation represents EU member states in improving market access for EU companies,

    from the governmental side, while EuroCham is the main advocacy organisation representing

    EU-wide business interests in Indonesia in the dialogue with the Government17.

    The description of EuroChams activities, are divided into 3 main categories, the first

    one is advocacy, which include the sectoral working groups, information sharing, position

    papers, and also private public policy dialogue. The second one is networking, that include a

    gathering event such as gala dinner, tournament, and luncheons or dinners. And the third one

    17Erocham,Annual Position Paper, 2011, pdf, document

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    is Publication, that conducted through Annual Position Papers, EU Financed Studies,

    Eurobusiness Directory, Country Report , and Regulatory Update18

    .

    Through EuroCham, European business is provided with an effective communication

    and advocacy channel to the Indonesian Government. Recommendations and advocacy

    activities are shaped through the Sectoral Working Groups where EuroCham also supports

    member companies by providing a forum for the exchange of information on business,

    regulatory and market conditions in Indonesia.

    EuroCham produces position papers that address issues identified by the member

    companies as obstacles to operations and expansion within their respective industries, as well

    as market entry and market access for companies not yet active in the Indonesian market. The

    papers provide recommendations to the Government of Indonesia for improvement of the

    business environment both on general issues, as well as industry specific problems. They also

    serve to keep the European Commission, as well as the governments of individual European

    Union member states, informed about Indonesias business environment.

    The purpose of the Position Papers provided by the sectoral working groups is to

    present accurate sectoral assessments that can be used to improve the business and investment

    climate in the country towards facilitating the growth and development of the Indonesian

    economy. EuroChams Annual Position Papers aim to engage the European companies and

    the Indonesian authorities in a positive results-orientated dialogue19

    .

    The sectoral working groups are the backbone and the main communication tool of the

    chamber. By writing the Annual Position Paper, which is presented to the Indonesian

    Government, the working groups are obliged find out and conclude the core business

    problems, and make recommendations on how the Indonesian Government can improve the

    country's business environment. The documents also used as working tools for European

    Commission officials.

    Technically, this sectoral working groups are working as a team, led by a chairperson,

    and the members are vary according to what sector. Some are consist of European companies,

    and some others are consist of organizations, embassies, and also companies, which have an

    18Eurochams presentation, Seminar on Trade and Investment Opportunities Between Poland and Indonesia,

    November 25th

    2010, ppt. document

    19Erocham,Annual Position Paper, 2011, pdf, document

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    obligation to do an observation reviews, analyse about the current situation of the specific

    sector they focused on, and held a discussion forum to share the result as an information, such

    as seminars. In short, this sectoral working groups are the main tools of EuroCham to reach its

    aim to be the focal point for providing information and guidance to EU companies interested

    to enter the Indonesian market20

    . The working groups are specified into 14 sectors of industry,

    namely :

    1. International Trade Working Group2. Infrastructure Working Group3. National Single Window Working Group4. Transport & Logistics Working Group5. FMCG (Fast Moving Consumer Goods) Working Group6. Chemicals & Pharmaceuticals Working Group7. Automotive & Tires Working Group8. Tobacco Working Group9. Property Working Group10.IPR (Intellectual Property Rights) Working Group11.Security Working Group12.Finance Working Group13.Sustainable Development Working Group14.Legal-Tax-Investment Working Group

    II.2 European Perspective towards EuroCham as an Economic Relation with Indonesia

    The interests of different foreign countries often differ widely, while those

    representing local business may also present a different views to that of foreign business. It is

    thus becoming a special strength that European business has its own organisation, which

    provides unified representation of shared European views in the dialogue with the

    Government. Besides, in most cases these views are aligned with the advocacy coming out of

    the European Union in Brussels and the EU Delegation in Jakarta.

    20Eurocham, Working Groups,

    , accessed December 29th

    2011 20:32

    http://www.eurocham.or.id/index.php?option=com_content&view=category&layout=blog&id=55&Itemid=117http://www.eurocham.or.id/index.php?option=com_content&view=category&layout=blog&id=55&Itemid=117
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    The European Commission has formulated its blueprint for an EU trade policy to help

    revitalize Europes economy. In its paper Trade, Growth and World Affairs, the

    Commission analyses how trade is an engine for economic growth and job creation. It

    proposes a strategy to reduce trade barriers, open global markets and obtain a fair deal for

    European businesses. The paper sets out the triple benefit of trade for Europe: stronger

    economic growth, more jobs and increased consumer choice at lower prices. The Commission

    plans to use its trade policy to help exit the current crisis and create the right environment for

    a strong EU economy21.

    Since 2000 the EU has shown a desire to improve bilateral relations with Indonesia,

    considering that this bilateral cooperation with EU countries in the region is still based on the

    framework agreement of cooperation in ASEAN. It was stated in the 2000 EU

    Communication entitled "Developing Closer Relations Between Indonesia and the European

    Union" which is a further elaboration of its strategy in Asia, as outlined in the EC

    Communication entitled "Europe and Asia: A Strategic Framework for Enhanced

    Partnership"22

    .

    Moreover, there is some kind of obstacle to build a better mutual understanding in

    terms of bilateral relation with Indonesia that European have in mind, which is related to its

    visibility in Indonesians point of view. European sees that instead of considering European

    union as a supernational or single entity, Indonesian tend to perceived European Union as a

    fragmented states, that a proper appreciation of its integration process is somehow considered

    as a potential influence to a better mutual understanding23.

    Based on those assumption, European Union really sure that a further bilateral

    relationship with Indonesia, is the best alternative solution towards this situation. Therefore,

    EuroCham is a right tool for it, regarding that the reorientation of relationship that established

    between European Union and Indonesia has been supported dominantly by economic and

    political motive24

    . Through EuroCham, the bilateral cooperation between Indonesia and

    European Union are no longer established in the regional framework, EuroCham allowed

    21Ian Bache, Stephen George, & Simon Bulmer, Politics in the European Union 3rd

    edn, Oxford University Press,

    United Kingdom, 2011, p.500-50322

    Ministry of Foreign Affairs,European Union,

    ,

    accessed December 29th

    2011 20:4623

    Gunaryadi,European Union Visibility in Indonesia, Asia European Union Journal, vol.3, no.1, April 200524

    Tri Widodo,European Presence in Indonesia, Asia European Union Journal, vol.5, no.3, September 2007

    http://www.kemlu.go.id/Pages/IFPDisplay.aspx?Name=RegionalCooperation&IDP=15&P=Regional&l=enhttp://www.kemlu.go.id/Pages/IFPDisplay.aspx?Name=RegionalCooperation&IDP=15&P=Regional&l=en
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    European Union as a single entity to conduct its interest businesses in Indonesia apart from the

    ASEAN or Asia framework, which is just the way European Union desired. In addition, the

    working system of the EuroCham also enable European Union to improve Indonesians

    awareness of its supernational framework as a single entity, since it contains of 120 and more

    companies of European Union member countries that shows Indonesians how European

    Countries work as a whole under the European Union.

    II.3 Indonesian Perspective towards EuroCham as an Economic Relation with EuropeanUnion

    Indonesia, in the context of economic activity, is considered to have enormous

    potential for investment. From the supply side, can be divided into short-term potential that

    includes the presence of abundant natural resources, mining and agricultural commodities, as

    well as a large amount of labor. And potential long term that refers to the development of

    technology and quality of the human resources. Meanwhile, from the demand side, there is

    great potential of the two factors as well, namely the large number of population and real

    income per capita which makes Indonesia considered as a country with huge market potential.

    But, post economic crisis that reach its top in 1998, Indonesia experienced a majorbreakdown especially on its economy sector, which led to a negative impact such as the

    increasing poverty followed by the decreasing percentage of international world trust towards

    Indonesia particularly in terms of investment activity. Although one or two years after the

    1998 economic crisis, Indonesia's economy has showed a positive economic growth that prove

    its recovery progress, but until now the average growth per year is still relatively slow

    compared to the neighboring countries which are also affected by the crisis such as South

    Korea and Thailand. The average is even much lower than the average growth per year ever

    achieved by the government of New Order era (Orde Baru), especially in the period 1980s to

    the mid-1990s.

    One possible cause is the fact that the investment activities is still not intensive,

    including external investment flows, especially in the form of foreign direct investment (FDI).

    Within the group of ASEAN, Indonesia is the only country that experienced negative FDI

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    flows since the 1998 economic crisis, which the further explanation will serve through the

    statistic graphic and table below.

    Figure 1: approved growth rate in forms of foreign investment and domestic investment, 1967-2005

    Source : BKPM

    Table 1: Nett value of foreign investment flows to indonesia, 1990-2004 (million US dollar)

    Source : Bank Indonesia, Indonesian Final Statistics, 2005

    First, according to World Bank report (World Bank 2005a) about the investment

    climate, creating an investment climate requires an investment policy that address the

    following three things: cost, risk, and the restriction of competition, which the government has

    a very strong influence. Second, investment activity is in a dynamic and highly complex

    business environment. Therefore, no matter how hard the government's efforts to create an

    investment, or to attract foreign investment, will not succeed without considering the business

    environment in a sector that being the destination of investments and the context of a broader

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    economic development that creates "rules" for all activities or types of businesses and which

    affect the way businesses and markets work.

    Investment policies such as the 2006 Investment Policy Package will not mean

    anything unless it is supported by other policies such as monetary policy, fiscal policy, foreign

    trade policy, industrial policy, labor policy, and other. There are so many factors, where most

    of all are interrelated to each other with a very complex pattern that could cause the slow

    recovery of investment in Indonesia until this present. These factors ranging from what often

    mentioned in the media, such as the security problems, lack of legal certainty, and poor

    infrastructure conditions, up to a worsening labor conditions.

    In a World Bank report on the investment climate (World Bank, 2005a) which has

    been mentioned previously, among these factors, macroeconomic stability, the level of

    corruption, bureaucracy, and the certainty of economic policy are the four most important

    factor, which is where the research is then strengthened with the results of a survey of JETRO

    on the factors inhibiting the growth of a business or investment in a number of countries in

    Asia. This survey shows an overview of the major factors that hinder the investment climate

    in Indonesia, namely the increasingly expensive labor (86.4%), followed by a system of

    taxation that are difficult and complicated (72.0%), the uncertainty and no clarity of the policy

    (67.7%), complexity of the trade procedures (67.6%), poor condition of the infrastructure

    (54.7%), and the issue of labor (37.0%)25

    .

    Other than that, Indonesia is having several issues regarding the foreign direct

    investments (FDI) according to at least 2 reasons, firstmost countries try to avoid unwarranted

    dependence on one country for foreign investment due to the fear of foreign manipulation,

    political sensitivities, and nationalist sentiment. Second, there is increased interest in alleged

    differences in the behavior of foreign investors from different countries. According to all

    those facts, the presence of European Union is actually giving several advantages to Indonesia

    in certain aspects, especially in the investment sectors26

    . Since European and Asia particularly

    Indonesia are no longer isolated and has open to a wider cooperation framework. The

    particular nature of these economic processes, which are driven more by direct investments

    25Tulus Tambunan,Iklim Investasi di Indonesia: Masalah, Tantangan, dan Potensi, 2006, pdf.document

    26Tri Widodo,European Presence in Indonesia, Asia European Union Journal, vol.5, no.3, September 2007

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    from foreign sources then by traditional trading relations, has increased each countrys interest

    in the economies of the others27

    .

    Looking back on how EuroCham works in playing its role here in Indonesia, which is

    by opening a wider path of foreign investment especially from European country and also

    making some kind of observational reviews on specific Indonesian industrial sectors for the

    constructive recommendations and reports, Indonesia itself considered this cooperation

    relation that established under EuroCham is helpful for its own national development.

    II.4 Roles of the Normative Power of European Union Related to the Inhibiting Obstaclestowards the Practice of EuroCham in Indonesia

    As the first initiator of the forms of new relation framework in the international wide

    world, European Union has its own power of influence that commonly being adopted by most

    countries in the world, or known as the normative power of the European Union. The concept

    of normative power emerged from the debates associated with civilian power that it becomes

    the identity of the European Union in playing its role on the international affairs. According to

    Normative Power of Europe, the EUs identity includes five core, four minor norms, and also

    several technical norms, that have developed since the 1950s28.

    In the practice of EuroCham in Indonesia, it can be known that the cooperation relation

    initiative was once begin primarily based on the one of the market power of Europe which is

    part of the technical norms. This market power of Europe, is determining the European Union

    as a single huge marketwhich consist of 27 countries, European Union as regulatory

    institution, and European Union as the arena of investment contestation, that combined as a

    characteristic and therefore, provides the European Union with the basis for its identity as the

    market power of Europe

    29

    .

    27Romano Prodi,Europe as I See it, Polity Press, United Kingdom, 2000, p. 87-92

    28Ian manners,Normative Power Europe: A Contradiction in Terms?, Journal of

    Common Market Studies, vol.40, no. 2, 2002

    29Chad Damro, Market Power Europe, March 2011, pdf.document

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    Regarding the aim of EuroCham itself, which promotes and supports European

    business interests across the archipelago by seeking better market access and an improved

    business environment in Indonesia for European companies, but at the same time it willing to

    help Indonesia in reforming the domestic agenda for a greater transparency, efficiency, and

    accountability, that primarily done through the accurate constructive analysis, reviews, and

    recommendations by the sectoral working groups, which is the backbone of the EuroCham,

    we can see clearly that this bilateral cooperation is not only driven by the market power of the

    European Union norms only, but also supported by other normative power.

    The other normative power that also contribute in running the bilateral cooperation

    between European Union and Indonesia under the EuroChamwhich indicate through the

    culture EuroCham cooperating system as a wholeare the whole core norms (peace, liberty,

    democracy, rule of law, and respect of human rights) and minor norms social solidarity,

    sustainable development, and good governance.

    Using the virtue ethicsthat approaches European Unions principle by emphasizing

    on virtues or moral character30

    on my argument regarding this statement, is that the

    extremely basic motive that driven European Union to initiate this cooperation is clearly to

    gain a good relationship with Indonesia that may lead to the creation of peace among the

    involved parties, which is based on the trade liberalization and also the Social and Economic

    Solidarity value which underlines the need for strengthened partnership between rich countries

    and poor countries to achieve the development objectives of the Millennium Declaration31

    through the north-south relations that might formed. And the fact that EuroCham works in

    the specific classified sectors, allowed European Union to promote the rest supporting

    normative powers.

    Somehow, EuroCham is allowing indonesia and European Union to deal with the

    obstacles and barriers that stand in their way, which are:

    30Ian Maners, The Normative Ethics of the European Union, International Affairs, vol.84, no. 1, January 2008

    31John Richardson, The European Union in the WorldA Community of Values,

    Fordham International Law Journal, Vol. 26, No. 1, 2002

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    The difficulties of finding ways to accommodate differences in the high level ofpluralities that may cause disputes, without disrespecting the fundamental values

    32

    The overwhelmingly high standard that European Union countries have in terms ofimport activities

    The lack of Indonesians awareness towards the visibility of European Union as asingle entity

    The relations between neighboring countries in Asia that are often very tense, andEuropean Unions concerns over security in order to be a player on that stage

    Related to the visibility as one of the obstacles, by the Quality centres of excellence

    approaches in promoting European Union visibility in Indonesia, it indicate that European

    Union is using the non-academic approach as a major effort in improving Indonesian

    awareness of its supranational form. Because, known from Gunaryadis paperwork on the

    Asia Europe Journal, that this non-academic approach is mainly by focusing on the research

    and the non-academic activities like international conferences, workshops, research, and

    publication that may function as a think-tank and provide inputs to national and regional

    policy-makers. Specifically, the main objective is to improve a better understanding on the

    European Union among Indonesian researchers, business people, policy-makers, and also the

    civil society.

    32Benita Ferrero-Waldner, Indonesia and the European Union: Building on common ground, Asia European

    Union Journal, vol.5, no.2, June 2007

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    CHAPTER III

    CONCLUSION

    Both Indonesia and European Union itself play an important role for each others

    economic growth, through trades, export and import activities, investments, exchanges of

    currency, debt and development assistance, and other businesses activities. Indonesia needs

    European Union as a partner in counter balancing the growth of unilateralism, while

    European Union itself needs Indonesia as a market of its commodities, while EuroCham is

    being one of the tools that agreed and utilized by both parties to play each roles. This is the

    reason why the cooperation relation between EU and Indonesia that established through the

    existence of EuroCham in Indonesia, considered mutually beneficial towards both parties

    involved.

    The role of normative power in the enforcement of this cooperation relation under the

    EuroCham is mainly driven by the Market Power of European Union which is included to

    technical normative powers of European Union, and it also supported by other norms, which

    are the core norms as a whole, and minor norms social solidarity, sustainable development,

    and good governance.

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    BIBLIOGRAFI

    Books

    Prodi, Romano. 2000.Europe as I See it, United Kingdom: Polity Press

    Bache, Ian., George, Stephen., & Bulmer, Simon. 2011. Politics in the European Union 3rd

    edn. United Kingdom: Oxford University Press

    Journals

    Ferrero-Waldner, Benita. 2007.Indonesia and the European Union: Building on common

    ground. Asia Europe Journal. Vol.5. No.2

    Gunaryadi. 2005.European Union Visibility in Indonesia. Asia Europe Journal. Vol.3,

    No.1

    Widodo, Tri. 2007.European Presence in Indonesia. Asia Europe Journal. Vol.5. No.3

    Maners, Ian. 2008. The Normative Ethics of the European Union. International Affairs.

    Vol.84, No.1

    Manners, I. 2002 Normative Power Europe: A Contradiction in Terms?Journal of

    Common Market Studies Vol.40, No. 2

    Richardson, John. 2002 The European Union in the WorldA Community of Values

    Fordham International Law Journal, Vol. 26, No. 1

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