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Flagship Television Models (2012)

Badyal

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Agenda

Market size of turboprops aircrafts in next 5 yearsPassengers and Fleet data analysisProjections for year 2017

Drivers for growth

•Target Customers •Positioning of Bombardier Q400 NextGen

•Summary

Overview of Consumer Electronics IndustryFlagship TV Models 2012

Samsung- Features, Strengths and Weaknesses LG- Features, Strengths and Weaknesses Sony- Features, Strengths and Weaknesses Comparison Chart

Consumer InsightsRecommendationsSummary

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Overview of Consumer Electronics Industry

Overview of Consumer Electronics Industry( Audio Video Equipments /Game Consoles)

• The compounded annual Growth rate of Market (2005- 2010) is 6.1%•Audio Video Equipments accounted for 91.3% of Market Value in 2010•Global Market consists of North & South America; Eastern and Western Europe; Asia Pacific

4*Source: Data Monitor

2005 2006 2007 2008 2009 20100

50

100

150

200

250

300

200.4219.2

239.4250.2 253.7 257.4

Industry Size( Billion $) Segment Share(2010)

91.30%

8.70%

Audio Visual Equipment

Game Consoles

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Market Segmentation and Market Share

•America Accounts for 47.7% of total Market Value in 2010 followed by Europe &Asia Pacific•Market Share Q3 (2010)

Market Share(2010)

* Source: Data Monitor

Asia Pacific Europe Americas0

20

40

60

80

100

120

140

Revenues(Billion $)

Samsung

; 17.20%

LG; 14.80%Panasonic; 6.90%TCL

Electronics

; 6.60%

Sony; 5.90%

Others; 48.60%

SamsungLGPanasonicTCL ElectronicsSonyOthers

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Major Trends Shaping the Television Industry

Best of TV technology is yet to come

*Source : Deloitte Survey; TV Guide

• TV embraces the Internet and prospers

• Rise of 3D technology

• LCD and Flat- Panel Screens Dominate

• TV is going Social

• Advertising is more targeted

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Flagship Television ModelsSamsung, LG and Sony ( 2012)

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Samsung- Smart TV ES 8000

Smart Content, Smart Interaction & Smart Evolution- A brand new era of Family Entertainment.

*Source: Samsung Website

Key Features- Smart TV ES 8000

Price:- 12999/- AED; Launch Date:- April 2012

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• Full HD• Micro Dimming Ultimate• Clear Motion rate

Audio/Video

• Smart Hub• Smart Content & Samsung Apps • Web Browser

Smart TV

• Face Recognition• Voice and Motion Control• Active integration with digital devices

Smart Interaction

• Smart Connectivity• Dual Core Processor• Energy Efficient Class A

Performance

*Source: Samsung Website

Strengths & Weaknesses

Overall, Samsung is a pioneer in the Smart TV Category10

Strengths

• Smart Evolution• Integrated Social Media Experience• Pioneer in Clear Motion Rate (800 Hz)• Smart Interaction• Embedded Signature Content• Fast Processing Capabilities

Weaknesses

• Heavier• Lack of full array local dimming• Lack of local languages in Voice recognition feature• Expensive

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LG- OLED SMART TV 55EM9600

Recreate Reality with perfection using OLED Display Technology

*Source: LG Website

Key Features - OLED SMART TV 55EM9600

Price:- Not available; Launch Date:- Second Half 201212

• Full HD• Four Color OLED TechnologyAudio/Video

• Home Dashboard• Web Browser• LG Applications

Smart TV

• Voice and Motion Control• Limited integration with digital devicesSmart Interaction

• Smart Connectivity• Dual Core Processor• Smart Energy Saving Plus

Performance

*Source: LG Website

Strengths & Weaknesses

LG Smart TV can act as a benchmark on design for future Smart TVs 13

Strengths

• Sleek & Bezel Less Design• High Contrast Ratio• Minimal Space Requirements• Full Array Local Dimming• Light weight & battery free 3D Glasses

Weaknesses

• Two piece design• Limited Smart Interaction• Passive 3D Technology • Limited Social Media Support• Lack of Smart Content

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Sony Bravia HX Series - KDL55HX850

As real as life itself

*Source: Sony Website

Key Features - KDL55HX850 Internet TV

Price/- 9999 AED and Launch Date:- March 201215*Source: Sony Website; Sony Showroom Dubai Mall

• Full HD• X- Reality™ Pro Engine• Motion flow™ XR 960 Technology

Audio/Video

• Sony Entertainment Network• Web Browser• Sony Applications

Smart TV

• Limited integration with digital devicesSmart Interaction

• Smart Connectivity• Dual Core Processor• Eco Drive Technology

Performance

Strengths & Weaknesses

Sony Internet TV lacks features and enhancements to compete with Samsung and LG Flagship Products

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Strengths

• Excellent Picture Quality• Corning’s exclusive gorilla glass• Google TV is ready• Full Array local dimming light

Weaknesses

• No Webcam and Microphone• Lower Refresh rate• Angular View• Limited Social Media Support• No Smart Interaction• 3D Glasses needs to be recharged

Snapshot- Feature Comparison

Samsung Flagship Model defines the interaction with TV in a completely different way17*Source: Sony Website; LG Website; Samsung Website; CNET

Feature Samsung LG Sony

1. 3D TechnologyActive Shutter Glasses(Full HD 3D) Passive Type( Full HD)

Active Shutter Glasses(Full HD 3D)

2. Apps Support Available Available Available

3. Full Web BrowserHTML+ Flash+ Multiple Tab Support HTML+ Flash HTML

4. Smart Interaction Fully Capable Limited Not Available

5. 2D to 3D Convertor Available Available Available

6. Social Media Active Limited Limited

7. DNLA(All Share) Active Limited Limited

8. Embedded Content Available Not Available Not Available

9. Upgradable Available Not Available Not Available

Relative Performance Evaluation

Radar Chart for comparing performance of various features of Flagship Products18*Source: Sony Website; LG Website; Samsung Website; CNET

Audio/Video

Smart TV Functionality

Smart InteractionDesign

PerformanceSamsungLGSony

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Consumer Insights- Samsung Smart TV

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Consumer Insights

Visited Samsung Promotional Event at Dubai Mall- 20th April, 2012

Consumer Profile:- Housewife; Age:- 40-45; Nationality:- Lebanese

Q:- Which feature in Smart TV do you like the most?“ I really like Smart Content feature especially “Your Fitness Trainer”. It’ll help me to keep myself fit.”

Consumer Profile:- Professional; Age:- 30-35; Nationality:- Indian

Q:- Which feature would you like to see in your Samsung Smart TV?Ans:- It is a brilliant Smart TV but I would like to see Artificial Intelligence Applications such as Siri in my Future TV

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Consumer Insights

Visited Samsung Promotional Event at Dubai Mall- 20th April, 2012

Consumer Profile:- Businessman; Age:- 30-35; Nationality:- Arab

Q:- Would you like to purchase Samsung Smart TV?“ It is a brilliant technology and I would love to have one. I really like Face Recognition and “ Hi TV” features. I am thinking of replacing my LG 3D TV with Samsung Smart TV”

Consumer Profile:- Professional; Age:- 50 Nationality:- Canadian

Q:- Did you like Samsung Smart TV? “Absolutely. I am impressed with Smart TV features and the way Smart TV has been displayed and explained by the staff in the event”

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Recommendations- Samsung Smart TV

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Recommendations- Short term

Scope of Short term recommendations- Subsequent Models in the same series.

Sleeker Design and Lighter Equipment

Adoption of Full Array Local Dimming Technology

Lighter 3D Glasses( Titanium ) for Comfortable Viewing

OLED Technology for better image quality, video quality and contrast ratio

Proliferation in the Signature Services- Visual Thesaurus, Cooking kits etc.

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Recommendations- Long term

Scope of Long term Recommendations:- Future Series

Artificial Intelligence

Augmented Reality

Adoption of Crystal LED

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Summary

Consumer Electronics Market includes only Audio/Video Equipments & Game Consoles Segment in America, Asia, Europe Market

*Source: Data Monitor

Consumer Electronics Market is forecasted to have a value of $289.5 Billion in 2014

Smart TV can redefine the Television Category

Samsung is a leader in the Smart TV Category

Convergence of Technologies

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Thank You!