flair - shopping day
DESCRIPTION
Flair and N BBDO spoil 80.000 women.For the fourth time the organization of this special woman’s-day was in the hands of N BBDO. More than 80.000 women will have the chance to visit more than 30 workshops (fashion show, dance workshops, hairdressers …). Every Flair-reader will find something she (or he) likes!TRANSCRIPT
FlairShopping Day
Organize the shopping experience of the year, stunt
with Flair, provide extra visibility & support the
image of Flair
Briefing
Central ideaCompletely filled day program on the main stage, with uniform looks for all
stands and each year a unique interpretation of the stands that fits in
perfectly to the daily life of Flair readers
Evolving
2005: men daycare, Black Box &
Radio Flair
2006: glitter tattoo, photo wall,
auction your wrong buy
2007: handreading stand, adventure
wall, wedding stand
2008: motor stand, relaxstand &
Milk Inc
Results2008
84.000 visitors
perfect timing on-stage
fluid assembling & disassembling fluid assembling & disassembling
all sponsors introduced:
self paying event
excellent survey score