flamingo project

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a research and development article about how i progessed on the flamingo project on beauty and health.

TRANSCRIPT

  • Theme that we will cover is

  • BRIEFTHE BRIEF FOR THIS PROJECT IS TO DEVELOP MY RESEARCH SKILLS AND TO GAIN A FULL UNDERSTANDING OF THE DIFFERENT RESEARCH STAGES. IN ORDER TO DO THIS THE PROJECT HAS BEEN DIVIDED INTO 3 STAGES, THESES ARE TO SEE HOW FLAMINGO WOULD GO ABOUT RESEARCHING IF THIS BRIEF WAS GIVEN TO THEM BY A CLIENT. FIRST THEY WOULD CONDUCT AN INVESTIGATION INTO A TARGET AUDIENCE OR FOCUS ON THE TOPIC OF THE QUESTION BY MANAGING INTERVIEWS, BLOGGERS AND VIDEO DAIRIES FROM THE RESPONDENT. DURING THIS FIRST STAGE I WILL BECOME THE RESPONDENT DOCUMENTING WHAT I DO MY ROUTINE, MY THOUGHTS AND UNDERSTANDING THIS IS A VITAL STAGE AS I WILL ONLY BE ABLE TO USE THE INFORMATION I PROVIDED WITHIN THIS PRIMARY STAGE TO PROGRESS FURTHER ALL THE WAY THROUGH TO THE DESIGN STAGE OF THIS PROJECT. THESES ARE THE SAME RESTRICTIONS THAT FLAMINGO WORK WITHIN WHEN PRESENTING

    INFORMATION TO A CLIENT

  • BRIEF

    27

    We would like to take you on the whole research journey

    PART 01:Til the 8th April

    PART 03:Until Hand in Date

    PART 02:Until 2nd May

    Three distinct stages need to engage and participate with each stage in turn dont jump ahead

    BE A RESPONDENTThis stage you are

    not a designer but need to represent

    your life around the theme

    Capture your everyday life around

    a theme

    BE A RESEARCHER

    Work with us in analysis /

    interpretation of key themes and ideas

    Visual research brief around the

    category

    BE A DESIGNER

    We will become the client set the brief, provide the content

    You will become our designer acting like a professional

    would

  • FLAMINGO IS A RESEARCH, THINKING AND STRATEGY COMPANY.THEIR PHILOSOPHY WE USE A WIDE AND VARYING RANGE OF APPROACHES AND TOOLS IN THE WORK WE DO, BUT WE ARE NOT GUIDED BY METHODOLOGIES. MORE THAN ANYTHING WE APPLY OUR OWN INTUITION AND EXPERIENCE TO ANY RESEARCH PROBLEM. RESEARCH SHOULD BE ENABLING, IT SHOULD INSPIRE. IT SHOULD NOT BE THOUGHT OF AS A CONSUMER ARBITRATION PROCESS.WE BELIEVE QUALITATIVE RESEARCH SHOULD ALSO CONCERN ITSELF WITH FINDING OUT ABOUT THE PEOPLE - HOW INDIVIDUALS INTERACT WITH BRANDS IN THEIR OWN CULTURAL CONTEXTS. THE BRANDS TRUTH IS NOT OBJECTIVE, RATHER IT EXISTS IN THE RELATIONSHIP THAT IT FORMS IN ITS INTERACTION WITH AN INDIVIDUAL.ETHNOGRAPHIC IS A KEY METHOD WHICH FLAMINGO USES TO HELP GIVE CORPORATIONS A BETTER UNDERSTANDING OF THEIR CONSUMERS. AS THE DESIGN INDUSTRY HAS SHIFTED FROM FIXED SCIENCE AND FEEDING THE PUBLIC WITH OUTCOMES THEY CANT RELATE TO. MORE COMPANIES LIKE FLAMINGO ARE USED TO BRIDGE THE GAP BETWEEN THE PUBLIC AND CORPORATIONS.

    WHAT IS FLAMINGO?

  • WHAT IS FLAMINGO?

    5

    We are a qualitative market research agency

    Our job is to help brands understand how they fit into their customers lives, cultural contexts and behaviours

    PEOPLE We talk to people

    about what they do and how they live their lives

    BRANDSWe understand brands and how to craft them within these contexts

    CULTUREWe understand the cultural context in which people and

    brands live around the world

    THROUGH USING ETHNOGRAPHIC RESEARCH THAT TAKES PLACE AT THE ACTUAL SITE OF CONSUMER BEHAVIOUR AND DECISIONS IN A BAR, IN A SHOP, IN A GYM, IN SOMEBODYS HOME. IT PROVIDES A MORE HOLISTIC AND NUANCED VIEW OF WHAT IS ACTUALLY GOING ON.

  • RESPONDENTWHAT ADVERTISING DO YOU SEE ON BILLBOARDS? TV?

    MAGAZINES? WHAT IS THE NEWEST THING ?WHAT IS YOUR DAILY BEAUTY

    REGIME WHERE BEAUTY HAPPENS - THINK AT HOME, ON THE GO, THINK MAKE UP, HAIR,

    PERSONAL GROOMINGWHAT IS YOUR IDEA OF BEAUTY?

  • RESPONDENTWHAT WOULD YOU LIKE TO DO

    FOR A FITNESS REGIME?SHOW US YOUR REGIME ?GYM? DO YOU GO?

    WHAT WOULD BE YOUR IDEAL GYM EXPERIENCE?

    WHAT ARE THE BENEFITS OF FITNESS FOR YOU?

    HOW DO YOU FEEL EMOTIONAL ABOUT IT ?

    WHAT DOES IT MEAN FOR YOU TO BE FIT?

  • WHAT DOES IT MEAN TO BE HEALTHY ?

    WHAT DOES IT MEAN TO FEEL WELL ?

    SICKNESS? MEDICATION ?

    WHAT PRODUCTS/ARTICLES/AD-VERTS APPEAL TO YOU ?

    HOW DO YOU MAINTAIN WELL-NESS ?

    HOW DO YOU PREVENT ILLNESS?

    RESPONDENT

  • RESPONDENT

  • ONE THEME THAT BECOME A STRONG TOPIC OF DEBATE ON THE DAILYBOOTH BLOG SITE WAS THE QUESTION WHAT IS BEAUTY ? WHERE DO WE FIND IT AND WHEN DO WE FIND OURSELVES BEAUTIFUL .

    WHAT PEOPLE THINK ISNT A STRAIGHT YES OR NO ANSWER WE BELIEVE IN DIFFERENT FORMS OF BEAUTY FROM INNER BEAUTY TO NATURAL BEAUTY OR EVEN EXTERNAL BEAUTY. ONE THING THAT DID BECOME CLEAR IS THAT WITH CELEBRITIES BEING SHOWN AS BEAUTIFUL PEOPLE BEHIND THE CAMERA THEY CAN LOOK VERY DIFFERENT WITHOUT THE CREW OF PEOPLE EMPLOYED TO MAKE THEM LOOK GOOD, OR THE ADDED BENEFIT OF TECHNOLOGY A WITH AIR BRUSHING . MOST PEOPLE DESCRIBED THEMSELVES AS BEAUTIFUL WHEN FEELING THEIR BEST AND ENJOYING THEMSELVES NOT ALWAYS WHEN THEY ARE DOLLED UP.

  • ME AT MY BEST

  • THEMESBEAUTY MYTHS AFTER RESEARCHING INTO THE THEMES OF BEAUTY E KEY REFERENCE TO BEAUTY MYTHS BECOME A REOCCURRING THEME. LOOKING INTO HOW WOMEN FROM PREVIOUS GENERATIONS HAVE PASSED DOWN MYTHS AND FACTS ABOUT BEAUTY AND THE NATURAL PRODUCTS THAT CAN BE USED TO HELP PROMOTE BEAUTY. ANOTHER ELEMENT TO THIS MYTH REMEDIES ARE THE ONES WHICH COME FROM SOCIETY AND THINS WE HAVE DISCOVERED ON OUR OWN .LEMONS ARE MY BEAUTY SECRET. I USED TO THINK THAT WHEN MY MUM AND GRANDMA USED TO TELL ME TO USE LEMONS THEY WERE BEING SILLY BUT I GAVE INTO THIS MYTH AND ITS NOW FACT. LEMONS ARE A GREAT BEAUTY SECRET, THEY HELP TO MINIMIZE BODY ODOUR, TONE SKIN SO IT IS EVEN, AND DEEPLY CLEANSES. JUST SQUEEZE LEMON JUICE ON COTTON WOOL AND WIPE IT OVER YOUR FACE, THEN LET IT DRY. ONCE ITS DRY AND A LITTLE STICKY RINSE WITH COLD WATER.

  • THEMESBEAUTY IDOLS WITHIN THE BEAUTY INDUSTRY THERE ARE A WIDE VARIETY OF CELEBRITIES THAT WE ADMIRE BECAUSE OF HOW BEAUTIFUL THEY ARE. WE SEE THEM IN ADVERTS, ON TV AND IN MOVIES. WE OFTEN EVEN FIND OURSELVES COMPARING OURSELVES TO THESES IDOLS OF BEAUTY WHO ARE GROOMED TO PERFECTION BY A TEAM OF PEOPLE. PART OF THEIR JOB IS TO LOOK GOOD AND OFTEN WE FIND OURSELVES TRYING TO LIVE UP TO THEIR STANDARDS OF BEAUTY SOME OF WHICH ARE UNREALISTIC.CHERYL COLE SEEMS TO BE THE DARLING OF THE BEAUTIFUL WORLD AT THE MOMENT. SHE IS AN EXAMPLE OF WHAT BEAUTY IN THE WEST COMPRISES OF: SLIM FIGURE, GREAT HAIR, IMMACULATE MAKE-UP, ETC. SCARLETT JOHANSEN LOOKS LOVELY, SO MUCH BETTER LOOKING THAN THE GIRLS THAT ARE JUST SKIN AND BONES, AND WHY? BECAUSE SHE LOOKS HEALTHY AND HAPPY THE EPITOME OF NATURAL BEAUTY. I THINK MANY MORE PEOPLE COULD RELATE TO HER RATHER THAN THE SUPER SKINNY CATWALK MODELS.

  • THIS DESIGN WAS INSPIRED BY A NATURAL BEAUTY PRODUCT COD LIVER OIL CAPSULE.INSIDE A BIGGER VERSION OF THE TABLET BOTTLE WOULD BE A VARIETY OF BEAUTY SECRETS AND REMEDIES THAT WILL BE FOLDED INTO A CONCERTINA FOLD THEN PLACED WITH IN CAPSULE CONTAINER. I DIDNT CONTINUE WITH THIS INITIAL DESIGN AS I THOUGHT THE OVERALL CONCEPT APPEARED TO CLINICAL FOR THIS BRIEF, AND WANTED BEAUTY TO REPRESENT A MORE ORGANIC APPROACH.

    INITIAL

  • THE CONCEPT BEHIND THIS IDEA WAS TO USE A FRUIT AS THE STRUCTURE OF A 3D LEAFLET THAT COULD STAY ON THE CLIENTS DESK AS A TACTILE PIECE OF DESIGN. THIS IS CASE I HAVE USED THE EXAMPLE OF HALF A LEMON THAT WILL BE SLICED INTO SEVERAL SECTIONS BUT EACH SECTION IS CONNECTED SO AS YOU PULL ONE SLICE THE REST FOLLOW. ON THIS PIECE OF FRUIT I COULD TELL THE STORY USING A COUPLE OF WORDS PER SLICE TO SLOWLY REVEAL THE MESSAGE TO THE CLIENT AND THEREFORE CONTROL THE INTERACTION THEY HAVE THIS THE STRUCTURE, I THOUGHT THIS STRUCTURE WOULD WORK WELL FOR THE BRIEF BUT IM UNSURE OF HOW TO MAKE IT OR WHAT MATERIALS WOULD BE NEEDED.

    IDEAS

  • INITIAL

    WHEN CONSIDERING MY FOCUS ON THE MYTHS THEME I WANTED TO REFLECT THE NOSTALGIC QUALITY BEHIND A LOT OF THE RESPONDENTS STORIES OF THE PASSED DOWN MYTHS IN THEIR FAMILIES.IN THE IMAGE BELOW IS AN INITIAL DESIGN SKETCH OF A LEAFLET FOLD OUT THAT I HAVE REDE-SIGNED TO LOOK LIKE A KITCHEN CUPBOARD ON THE SHELF ARE SOME OF THE NATURAL FOODS ON THE MYTH LIST . I

  • IDEAS

    THIS IDEA WAS INSPIRED MY A DRESSING TABLE WHERE MOST WOMAN FEEL THEY MAKE A TRANSFOR-MATION EVERY MORNING I WANTED TO CREATURE THE VOICE OF THE CONSUMER IN THE REFLECTION OF THE MIRROR AND USING THE 3D POP UP PROD-UCTS ON THE DRESSING TABLE THAT CAN PEELED OFF TO READ WHAT THE RESPONDENT THOUGHT BOUT THE PRODUCT IN THEIR ROUTINE

  • PROTOTYPES

    IN ORDER TO PRODUCE A PIECE THAT WOULD BE VISUALLY ENGAGING AND ALSO GIVE SOME TACTILE RESPONSE I LOOKED INTO USED DIF-FERENT BINDING AND FOLDING METHODS FOR THE INFORMATION LEAFLET I WANT TO PRODUCETHE IMAGES ON THIS PAGE ARE OF A PROTOTYPE OF A FOLD OUT 3D LEAFLET WHICH IS MORE ENGAGING THAN A BASIC FOLD LEAFLET AS IT CHANGES THE DIRECTION OF INFORMATION WITH EACH SQUARE FOLD . THEREFORE EACH SQUARE COULD REPRESENT A

    NEW VOICE OF THE RESPONDENT

  • THIS PROTOTYPE WAS MADE USING AN OLD CD TO GET ITS CIRCULAR SHAPE THEN DIVIDED INTO 3 AREAS AND USING FLEXIBLE BINDING TO HOLD IT TOGETHER AND TO GIVE IT DIFFERENT MOVEMENTS. I THINK THAT THIS PIECE COULD BE USED WELL TO HAVE 3 WAY CONVERSATIONS AS I NOTICED THAT THERE WERE OFTEN TWO DIFFERENT VIEWS ON ONE IMAGE WHEN THE RESPONDENTS WERE INTERACTING. SO ONE SIDE COULD BE AN IMAGE OF A CELEBRITY THE OTHER SIDE COULD BE THE FIRST RESPONDENT DESCRIBING HER AS BEAUTY AND ON THE THIRD SIDE THE SECOND RESPONDENT COULD BE DESCRIBING THE

    SAME CELEBRITY AS BEING FAKE OR UNNATURAL

  • DEVELOPMENT

    THESES ILLUSTRATIONS ON THIS PAGE ARE LINKED TO THE THEMES OUTLINED BY FLAMINGO. WITH THE RESTRICTION ON ONLY USING THE IMAGES THAT WERE SHOWN ON THE DAILY BOOTH SITE I DECIDED TO