Flappers of the 1920s

“The Modern Woman”given work opportunities and were later guaranteed the right to vote

Confidence to be bold in their femininity and embrace their Independence as women 1920s gave birth to the “flapper”

This fashion was considered “chic”, stylish, and sexy to young females. Men began to actually view them as “women”.

Life Before the flapper:Women were expected to dress and look a certain way

Many traditionalists saw the new fashion statement as a form of rebellion and prostitution

Showing too much skin represented nudity and sexuality

Progression to Modern Times

The society became modernized with the

introduction of the car and the “new woman” flapper fashion. Two things that appealed to

men were women and cars

Both were forms of freedom

Flappers were young women of the 1920s who showed freedom of conventions.

“Flapper” style was recognized by… - short bob haircut - heavy makeup - slender/ boyish silhouette; also known as garconne fashion.

These magazines and ads pushed famous movie

stars, fashion “it” girls and icons

that had the fresh look and

advertisements like this one that

persuaded women to go out and buy the makeup, the

clothes, and shoes that went with this modern

version of sexy and fashionable.

This ad appeared in a 1920s edition

of Cosmopolitan

The author:

Ross Company

This ad guarantees the beautiful, desired

look of the flapper that so many woman admired during this

time period.

The bold text and catch

slogan is used to captivate the female

viewers

This ad uses

feminine beauty and

youth to persuade

This look was easy to attain

by females of the middle class

Work Cited Parker, Dorothy. “The Flapper”. Clash of Cultures in the 1910s and 1920s.

Harvey Goldberg Program for Excellence in Teaching, Ohio State University.

http://ehistory.osu.edu/osu/mmh/clash/NewWoman/Subnarratives/the%20flapper.htm