FLATTENERS -- A Concept by

Thomas Friedman

Part of Communication and Collaboration in a Flat World

Globalization 3.0

-- Converged around the year 2000-- A global, web-enabled platform -- Multiple forms of sharing knowledge / work,

irrespective of time, distance, geography

and language.

The Ten Flatteners

Flattener #1 – Fall of the Berlin Wall

http://www.youtube.com/watch?v=snsdDb7KDkg&feature=channel

Microsoft Windows

Flattener #2 - Netscape

http://www.supportcave.com/images/netscape4.bmp

Flattener #3 Workflow Software

http://www.reach1to1.com/images/ExampleLogic.png

eBay and PayPal

Flattener #4 – Open Sourcing

http://www.youtube.com/watch?v=EG9uuGwFmvs

Open Source Software

Flattener #5 – Outsourcing

http://www.altergroup.com/blog/wp-content/uploads/2009/09/india-outsource.jpg

Flattener #6 – Offshoring

http://www.oneinchpunch.net/wordpress/wp-content/uploads/2007/10/china-toy-manufacturing2.jpg

Flattener #7 – Supply-Chaining

Flattener #8 – Insourcing

Flattener #9 – Informing

Flattener #10 – The Steroids

What Next?

Global communication is less about persuasion and more about COMMUNITY;

Micro-blogging and blogging – (The next big thing is already here.)