Flea and Tick Control with the POWER OF 3

®MERIAL and FRONTLINE are registered trademarks of Merial. All other trademarks are property of their respective owners.

©2016 Merial, Inc., Duluth, GA. All rights reserved. FLE16SOUNDBYTE (09/16)

1 Data on file at Merial., 2 Data on file at Merial., 3 Data on file at Merial., 4 Data on file at Merial.

Feature/Function: • LASTING – Maintains efficacy through day 30.• EFFECTIVE – Kills adult fleas, flea larvae, flea eggs and 4 species of ticks.• FAST – FRONTLINE Gold for Dogs starts killing fleas in just 30 minutes on dogs.1*• THREEFOLD PROTECTION – Fipronil – Kills fleas and ticks while (S)-methoprene AND

pyriproxyfen prevent the development of all flea stages for up to 3 months.

*When infested 48 hours after application.

Killer Formulation

Feature/Function: • Only licensed veterinarians can purchase FRONTLINE Gold from Merial. • Every FRONTLINE Gold package sold to clinics is supported by anti-diversion

technology monitored by Pinkerton® Consulting & Investigations.

Protected with anti-diversion technology!

Feature/Function of the FRONTLINE brand: • 88% of consumers ask their vet for FRONTLINE brand by name.2

• 40% of pet owners say they plan to purchase FRONTLINE in the future.3*• 109M Topical flea and tick control doses sold in 2015 to satisfy continued pet owner demand** for topical flea/tick protection.4

* Of pet owners expressing brand awareness ** Based on doses of all topical flea and tick brand products dispensed in 2015

Strength of the FRONTLINE brand

Benefit:Benefit:

Benefit:Benefit:

Benefit:Benefit:

ConfidenceI believe your clients will appreciate how FRONTLINE Gold for Dogs starts killing fleas in 30 minutes* on dogs. And I’m sure you’ll appreciate the FRONTLINE Gold brand products packaging with anti-diversion technology as well as their easy-to-use applicators.

*When infested 48 hours after application.

Invitation to neutralLet’s review the benefits of FRONTLINE Gold brand products…

It’s the customer’s decision …so you can decide whether FRONTLINE Gold brand products with the POWER OF 3 will satisfy your clients’ needs for flea and tick control on their pets.

Check-Off (Qualify)Identify if customer currently recommends FRONTLINE Gold brand products:

Doctor, are you familiar with FRONTLINE Gold flea and tick control from the makers of FRONTLINE Plus?If YES, confirm and discuss the benefits of FRONTLINE Gold further. If NO, detail as the primary contact.

CHECK-OFF &ECHO NOTES

Sound

TOPICALSHelp your customers arm their clinics with the next generation of FRONTLINE brand products, the brand that pet owners request most.2

52% of flea and tick doses sold to pet owners in 2015

were topical products.4

Survey Participant

“ We love the new easy-to-use applicator and anti-diversion technology!”

Survey Participant

“ Our clients love FRONTLINE, so it should not be a problem to sell them on Gold!”

Survey Participant

“ Our customers will be excited to hear there is a FRONTLINE Gold

for Dogs as well as a FRONTLINE Gold for Cats.”