fleet car spring 2009

Volume 7. No. 1. Spring 2009

IRELAND'S FOREMOST FLEET & CORPORATE SECTOR GUIDEIRELAND'S FOREMOST FLEET & CORPORATE SECTOR GUIDE

pleasure & appealNew Renault Mégane

LAUNCH PAD : ALL-NEW TOYOTA AVENSIS

PICTORIAL: DETROIT MOTOR SHOW

REVIEW : AUTOSPORT SHOW 2009

FLEETCAR | Spring 2009 3

www.fl eet.ie

4 NEWS • Ford Focus still Ireland’s No. 1 • EU set CO2 targets • MicksGarage expands • Bail out hayfever • The dangers of the credit crunch • Obama gets plug-in parade PLUS Junction Box news clips

6 ANALYSIS 1 Changes to BIK focuses on CO2 emissions

8 LAUNCH PAD • Toyota Trio • Mercedes Benz in 2009 • Honda evolves two models • Alfa MiTo • Next generation Colt • Audi Q5 • Land Rover go ECO • Skoda refresh.

11 FLEETING SHOTS • Reading Matters: Tommy Byrne & Derek Daly launch books • Yamaha & Fiat team-up again • Honda F1 in Schools.

12 COVER New Renault Megane Hatch is joined by Coupe

14 FEATURE Lifesaver in more ways than one!

15 INTERVIEW One-to-One with Frank Kennedy, Sales & Marketing Manager, Universal Honda.

16 REVIEW • Detroit Motor Show • 2009 Autosport Show, NEC, Birmingham

19 TEST • Opel Insignia – fi rst drive! • BMW 320d Touring • VW Passat CC Sport

22 ANALYSIS 11 Passenger car registrations 2008 by segment

contents Spring 2009

Fleet Transport MagazineD’Alton Street, Claremorris, Co. Mayo, Ireland.Tel: +353 (0)94 9372819/ 9372826Fax: +353 (0)94 9373571Email: enquiries@fl eet.ieISDN: +353 (0)94 938 8242 ISSN: 1649-9433

Editor: Jarlath Sweeney

Contributors:Cathal Doyle, Gerry Murphy.

Photography:Jarlath Sweeney, Cathal Doyle, Gerry Murphy.

Administration:Orla Sweeney, Denise Vahey, Helen Maguire.

Advertising:Mary Morrissey, Orla Sweeney.

Design: Eamon Wynne

Print: KPS Colour Print Ltd.

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P 8

P 14

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Fleet Transport/ Fleet Car/

Fleet Van & Utility/ Fleet Bus & Coach/ Fleet

Trailer & Body Builder/ Fleet Maritime

are published by JJDS Publications Ltd.

Registered Offi ce: D’Alton Street,

Claremorris, Co. Mayo.

Co. Reg. 368767

Directors: Jarlath Sweeney, Sean Murtagh.

Disclaimer: Fleet Transport Magazine management can accept no responsibility for the accuracy of contributed articles or statements appearing in this magazine and any views or opinions expressed are not necessarily those of Fleet Transport management, save where otherwise indicated. No responsibility for loss or distress occasioned to any person acting or refraining from acting as a result of the material in this publication can be accepted by the authors, contributors, Editors or publishers.The Editor reserves the right to make publishing decisions on any advertisements or editorial article submitted to the magazine and to refuse publication or to edit any editorial material as seems appropriate to him. Professional legal advice should always be sought in relation to any specifi c matter.

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4 FLEETCAR | Spring 2009

NEWS 1

Award winning on-line car parts and accessories retailer MicksGarage,

has secured 560,000 investment from AIB Seed Capital Fund, Enterprise Ireland and private investors to further its expansion plans in Ireland and the UK.Founded in 2004 by Mayo born brothers Ciaran and Michael Crean, the eCommerce company sells over 50,000 car parts and accessories to the general motorist and motor trade through its MicksGarage.ie and MicksGarage.co.uk websites. MicksGarage.ie was named ‘Best Retail Website’ last year at the eircom Golden Spider Website Awards. The company based in East Wall, Dublin plans to recruit in the areas of IT and customer service.

Speaking to Fleet Car, Ciaran Crean, Managing Director, MicksGarage said: “We’re delighted to announce the investment, which will help us accelerate our activities in the UK and expand our operations in the Irish market. There is signifi cant growth potential for MicksGarage in Ireland and the increase in motorists holding onto their vehicles should bring further growth in the parts and accessories market here. The UK car parts market is worth about £6.7 billion and having expanded into the UK late last year, we are excited about the opportunities that exist there.”

MicksGarage has over 80,000 website visitors per month, doubling its website traffi c year-on-year since launch.

Ford Focus is again Ireland’s best-selling car

New Subaru Impreza Boxer diesel

Subaru Ireland has just launched the eagerly awaited Impreza Boxer diesel

range. Using the now proven Boxer diesel block, the Impreza D comes with a six speed manual transmission, AWD (all-wheel-drive) and of course the turbo two-litre engine producing 150 bhp. Prices start from €21,495 excluding delivery charges.

75th Geneva Motor Show

Where: GenevaPalexpo, Switzerland

When: 5 – 15 March 2009

Times: Mon – Fri 10h – 20hSat & Sun 09h – 19h

On-line ticket: www.salon-auto.ch

Citroën Sweeps the Board

French car and light commercial manufacturer Citroën swept the board

with an impressive and unprecedented 5 Awards at the prestigious Irish Car and Van of the Year Awards 2009 (Sponsored by Semperit). The New Citroën C5 was named overall Irish Car of the Year 2009 scoring an impressive 200 points, 42 points ahead of its nearest rival. Citroën then made it two out of two when jointly awarded the Irish Van of the Year 2009 for the New Citroën Berlingo Van along with the Peugeot Partner.

Citroën also scooped two of the fi ve car category awards with the Citroën C5 winning Irish Family Car of the Year 2009 and the Citroën Berlingo Multispace taking the Irish MPV of the Year 2009.

New Suzuki Sales Manager

Michael McBarron is the new Sales Manager of Suzuki Cars Ireland.

He has joined Suzuki from Mazda Motor Ireland where he was Regional Sales Manager. His previous experience includes Regional Sales Manager and Network Development Manager for Motor Distributors Limited. Michael was also technical advisor with Opel and Mazda and has retail sales experience in Volkswagen, Audi, Mazda, and Mercedes-Benz brands.

Michael attended Bolton Street College of Technology where he graduated in Engineering and Motor Industry Management and is a member of the Institute of the Motor Industry and Road Transport Engineers.

As the Irish car market dropped 18.73% (151,607) last year to its lowest

level since 2003, Ford was the only one of the top fi ve distributors to increase its car share (from 11.4% to 12.6%).

Offi cial fi gures from the Society of the Irish Motor Industry (SIMI) confi rm that Ford regained the No.1 sales position in 2008, beating Toyota and VW for sales of new cars and vans in Ireland. The ‘Blue Oval’ brand increased its share of the overall market to 13.7% with 25,392 units sold. The overall vehicle market itself fell by 22% to 181,568, the lowest level for fi ve years.

The Ford Focus maintained the position it has held now for seven years, as Ireland’s best-selling nameplate, with sales of over 7,000 units, ahead of the Toyota Corolla. In third spot was the Ford Mondeo, the country’s best-selling family car, with 6,737 units, followed by the VW

Golf. The Ford Galaxy MPV completed a hat-trick of segment wins for Ford.

“We are looking to new Fiesta and Ka to add to these individual model successes in 2009,” said Eddie Murphy, Chairman and Managing Director of Ford Ireland. “They are a cause for confi dence at Ford as we face into what will be a demanding year.”

Among commercials, the Ford Transit was again the clear No.1 seller, with 13.2% (3,959 units) share of the Light Commercial Vehicle market (29,961).

Average CO2 emissions from new cars must be slashed to 130g/km by 2015,

the equivalent of achieving 58mpg with a diesel engine and 52mpg in a petrol car.

The EU new car CO2 legislation passed by the European Parliament sets out a tough programme for car manufacturers with 65% of new cars averaging the 130g/km target by 2012, 75% by 2013, 80% by 2014 and 100% by 2015. An additional 10g/km must be achieved by complimentary measures like alternative fuels and tyre pressure monitoring systems. Manufacturers exceeding the targets will be heavily fi ned per additional gram of CO2 emitted, for every car registered across Europe.

Small volume (below 10,000 units per year) will have tough individual targets set while niche manufacturers (10,000 to 300,000 units per year) are expected to deliver a 25% reduction of the 2007 fi gure. With the UK home to more than ten small volume and niche manufacturers, the provision serves to protect the diversity and dynamism of the sector.

“This is an ambitious piece of legislation presenting a tough challenge to the automotive industry. We share the environmental objectives

and welcome the long-term framework the legislation sets out,” said an industry spokesman.

“The sector has already made signifi cant progress in improving the environmental impact of its products and this legislation places an even greater premium on innovation, skill and training in order to meet these commitments. At a time of economic uncertainty, it underlines the importance of long-term investment in the sector.”

At €20 bn, the automotive sector is Europe’s largest investor in R&D, driving industry forward and helping deliver more sustainable motoring for the 21st century. Technological innovation has helped car and CV manufacturers slash CO2 and air quality emissions from vehicles. New diesel cars for example emit 95% less soot from the tailpipe than those made 15 years ago and average new car CO2 has been cut by 16% since 1997.

EU Parliament passes new car CO2 legislation

MicksGarage to expand in Ireland and UK


NEWS 11

For the world’s greenest procession of its kind, 68 plug-in vehicles paraded through

Santa Monica on Saturday Jan 17 to jump start the nation’s Presidential inaugural festivities with a message for Congress, Detroit and Barack Obama: America wants plug-in vehicles, the most fuel-effi cient cars ever made! “Today we congratulate President Barack Obama, who has called for one million plug-in cars by 2015,” says Paul Scott, one of the group’s co-founders. “But, with the audacity of hope and the confi dence born of years driving these cars we’re asking Obama to accelerate his plan and make it happen three years sooner, to boost that number to ten million plug-ins by 2016.”

The clean-car parade, coming as fuel prices begin their inevitable rise again, represents the largest assembly of its kind in history. It demonstrated the number and breadth of new plug-ins coming onto the market and the continued viability of those that have been on the road since 2002.

“The number of drivers who have signed up for this parade exceeded even our own high expectations,” said Senator Pavley, author of the nation’s fi rst global warming law. “It sends a clear signal that Americans are serious about combating climate change and will vote with their dollars by purchasing clean, effi cient cars.”

The event’s all-electric vehicles, include more than two dozen Toyota RAV4 EVs and a prototype Mitsubishi iMiEV. The latter is undergoing testing at Southern California Edison, which also will provide a prototype Ford Escape plug-in hybrid electric vehicle. A 1971 Porsche 914 was among other EV conversions.

Free Winter Checks from Fiat

Fiat Group Automobiles Ireland is offering a free winter check on all

Fiat’s at participating dealers until the end of March. Adrian Walsh, Head of Fiat Ireland commented, ‘’To ensure maximum performance and reliability, as well as safe and secure driving during the winter months, we will be offering a free winter check on all Fiat’s’’ The inspection will include checks on: Tyres, Fluid levels including Brake fl uid levels, Wiper blades and Lights.

Liam Sherlock, Director of Aftersales at Fiat Group Automobiles Ireland added: “These checks are extremely important to ensure safe and secure driving as colder weather can put extra demands on vehicle systems.”

116d - BMW’s most fuel effi cient

The new 116d is now BMWs most fuel effi cient and least polluting vehicle.

With a combined consumption fi gure of 4.4l/100km (64.2mpg) and a CO2 emissions fi gure of 118g/km, the BMW 116d even trumps the frugal BMW 118d.

Available in both three and fi ve-door guises, the BMW 116d is powered by a 2.0 litre four-cylinder diesel engine that produces 116hp/260Nm.

Its CO2 fi gures means the 116d is in the lowest CO2 band for both VRT and road tax (Band A) and thus will cost just €104 a year in road tax. The new three-door BMW 116d is priced from €29,350 OTR, while the fi ve-door 116d retails from €30,970 OTR.

Young’s Garage Crowned Mitsubishi Dealer of the Year

Young’s Garage, Main Mitsubishi Dealer in Templemore Co.

Tipperary, has been awarded the title of 2008 Mitsubishi Dealer of the Year.

The award acknowledges excellence in customer service, business development and community relations amongst the Mitsubishi retail network.

To help relieve the symptoms of hayfever – sneezing and soreness around the

nose – without drowsiness, HayMax, has developed a new variety of its organic, drug-free hayfever balm – HayMax Aloe Vera.

It works by helping stop the pollen from getting into your body. And if it isn’t in your body, it can’t make you sneeze! Soothing Aloe Vera has now been added in this new variety, to reduce the dryness and soreness.

Often a bane for motorists, some hayfever remedies are not recommended as they may cause drowsiness. HayMax is easy to use; it is simply applied around the base of each nostril

two or three times a day during the pollen season.

Aloe Vera contains healing properties from 18 amino acids, as well as enzymes, minerals, anti-microbial and sugars, which work together to soothe the skin, taking the sting out of hayfever.

Balmy Aloe Vera Beats Hayfever

Even more painful than a stock market crash: the latest victim of the credit crunch is road

safety. Everyone is cutting costs from road tax, insurance and NCT, not to mention high fuel prices, drivers can mistakingly assume that servicing a car is an unnecessary additional cost.

Noel Gibbons, Road Safety Offi cer with Mayo County Council is posing the following question - Are you taking cost cutting measures with your car that could theaten your life or that of others? Bad weather and long hours of darkness demand having a healthy and safe car more crucial than ever!

New car sales in Ireland are already being affected by the credit crunch and there is now mounting evidence that motorists are delaying replacing worn and defective tyres or getting the car serviced. “This false economy is putting drivers, passengers and other road users in danger of an accident or the potential for prosecution,” explains Noel.

“Well, if you can’t afford to look after the safety of your car, it might be safer to take the bus, it is much cheaper to replace a tyre or bulb than a wing or even worse - a life.”

Conor Faughnan, Public Affairs Manager, AA Ireland agrees, “Irish people tend to treat their

car the way they treat the dentist – they only go when they have a toothache or when something goes wrong. Cars need to be serviced regularly as per the manufacturer’s specifi cations. This is important to protect your investment and prevent an expensive repair but more importantly it is essential for safety as well. Tyres, brakes, suspension and steering need to be professionally c h e c k e d r e g u l a r l y . ”

“The legal minimum tyre tread depth is 1.6mm; motorists should change their tyres before they reach this point otherwise they will increase the distance required to stop on wet roads,” advises Colm Conyngham, Marketing and Public Relations Manager, Bridgestone Ireland. “Motorists should also be aware that incorrect tyre pressures can reduce the effectiveness of their tyres in an emergency situation and will most likely increase the fuel consumption of their vehicle,” added Colm.

safety as brakes, andoly d

uld r tyres each this

th ill

Don’t let the credit crunch break you down

Plug-In Parade Celebrates Obama Inauguration

L-R Robert Guy, Mitsubishi Ireland, Jonathan Young and John Downey, Mitsubishi Ireland

will beinter s’’illn:sid

des

6 FLEETCAR | Spring 2009 Text: Cathal Doyle – cathal@fl eet.ie

ANALYSIS 1

New Benefi t In Kind (BIK) regulations relating to company car usage, combined with the changes last July to motor taxation

and VRT, are likely to lead to a signifi cant change to the type of company cars that we will see on Irish roads in the future.

The 2009 Finance Bill announced in December details changes to the way Benefi t In Kind is calculated for company cars provided from the start of this year. Unlike the old system which calculated BIK based purely on business mileage, the new BIK rates will be based on vehicle CO2 emissions.

For company cars fi rst provided from 2009, BIK rates of 30% for vehicles emitting 155 g/km or less CO2, 35% for emissions between 156 and 190 g/km and 40% above 190 g/km of CO2 come into effect.

*PriceWaterhouseCoopers

Tapering relief will still be available for high mileage drivers - up to a maximum of 6% for drivers of vehicles in the lowest emissions category covering in excess of 48,000 km per annum.

*PriceWaterhouseCoopers

For company cars provided prior to the start the year, existing BIK regulations will continue to apply for 2009.

Other related changes detailed in the Finance Bill include the introduction of a parking levy on employer provided parking within designated areas of Dublin, Cork, Galway, Waterford and Limerick, while in a move to encourage employees away from using their cars, provision of a bicycle and related safety equipment up to the value of €1,000 for travel between home and place of work will be exempt from a BIK charge.

These changes are expected to accelerate a move from petrol cars to diesels and to smaller cars – a trend already underway in 2008 following the introduction of CO2 based VRT and motor tax charges in July. “To a large extent company car policy [in 2008] has adjusted to cope with these changes,” says Paul Leddy, head of Lombard’s Vehicle Management Division, noting that about 75% of company cars bought since July were diesel compared to about 40% before that.

With the lowest three vehicle emission categories all falling into the 30% BIK bracket, industry insiders are disappointed that

the Government didn’t take the opportunity to further encourage drivers to choose lower emission cars, noting that even if a driver opts for a sub-120 g/km CO2 car, they will still be liable for the same BIK as the driver of a pre-2009 executive saloon.

Ireland’s fl eet market represents about 48% of all new car registrations with the hire car market accounting for another 10-15%. While recent trends have seen employees opt for a company car over a cash alternative, Paul Leddy believes that the new rules may encourage some drivers of larger vehicles to opt out of company car schemes. “You will see Directors and people who want to drive a larger car choose to drive it in their own personal capacity rather than go for a company car”.

The current economic downturn, which has seen such a dramatic slump in the sale of new cars, is resulting in many companies looking to extend lease agreements with their fl eet operators. Lease periods tend to be mileage dependent, but are typically for three or four years. The uncertainty over the introduction of the new CO2 based VRT and motor tax system last year was a factor in this. “Many customers that were due to change cars in the fi rst half of the year have extended leasing agreements, initially until 1st July, but a lot are now being extended into next year,” noted Kieran Barker, Fleet Manager for AIB at a Fleet Transport / Continental Tyres forum last Autumn.

The sales slump combined with a naturally lower take on VRT and motor tax as a result of buyers opting for lower polluting vehicles has seen the Government’s tax intake on new vehicles drop signifi cantly in the past twelve months. Having stated from the start that the VRT and motor tax changes were to be revenue neutral, many in the industry believe that it is only a matter of time before the Government expands these bands to ensure a greater revenue return. The worry will be that such a move will only further depress the market just at the time it is in desperate need of a stimulus.

New BIK Regulations Set To Bring Changes To Company Cars

Vehicle Emission Categories

BIK %

A, B, C (0 - 155g) 30

D, E (155 - 190g) 35

F, G (over 190g) 40

LowerlimitKm’s

UpperlimitKm’s

A, B& CBIK%

D & E

BIK%

F & G

BIK%

- 24,000 30 35 40

24,000 32,000 24 28 32

32,000 40,000 18 31 24

40,000 48,000 12 14 16

48,000 - 6 7 8


LAUNCH PAD 1

At the Paris Motor Show held last Autumn, Andrea Formica, Senior Vice-President,

Toyota Motor Europe presented three world premieres – the iQ, Urban Cruiser and new Avensis. “The new iQ is Toyota’s answer to help reduce urban traffi c congestion,” he said of the Japanese manufacturer’s new city car. “This is not just a small car delivering great fl exibility, its emissions story is just as impressive.” CO2 starts at 99 g/km on the 1.0 litre VVT-i petrol version and 103 g/km on the 1.4 D-4D diesel.

With the Urban Cruiser Toyota introduces a new kind of urban proof all-rounder. It will be launched in the Summer with a 1.4 D-4D diesel (133 g/km) and a brand new 1.3 litre DUAL VVT-i petrol that will have a Stop & Start system as standard.

Its core model however will be the third generation Avensis which according to

Mr. Formica “shows clear strength of character, making it a proud successor to the previous two generations.”

“New Avensis introduces an unprecedented level of quality, dynamic handling and ride comfort,” he added.

New engines and transmissions have been developed using Toyota

Optimal Drive technology to return signifi cantly better fuel consumption and CO2 emissions compared to the previous generation model. New Valvematic petrol engines and revised D-4D and D-CAT manage to balance performance with strong environmental benefi ts and reducing running costs. For example the petrol line-up starts at 152 g/km of CO2. Overall petrol CO2 emissions have been reduced by up to 26 per cent.

“The diesel line-up with the 2.0 D-4D 125 horsepower starts now at an impressive CO2 level of 134 g/km (BAND B). All diesels meet Euro V standards. The new Avensis also features our fi rst ever six speed automatic gearbox on a diesel passenger car, as well as best in class levels of advanced safety specifi cations.”

New Avensis manufactured in the UK, is available in saloon and tourer (estate) body styles offering advanced features such as a Pre-Crash Safety System (PCS), Adaptive Cruise Control (ACC), Lane Keep Assist/Lane Departure Warning (LKA/LDW) and premium satellite navigation system.

Prices for the Avensis start at €25,565 for the 1.6 Valvematic Terra. “Although 2008 has been a year of transition for us, 2009 will defi nitely be the year of Toyota. Hopefully, these great products will help us to revitalise the market. Cars such as iQ, Urban Cruiser and Avensis, supported by Toyota Optimal Drive technology, demonstrate Toyota’s readiness to achieve the 140 g/km CO2 fl eet average target for 2009.”

iQ, Urban Cruiser and Avensis Head Up Toyota’s New Product Offensive

MERCEDES-BENZ’ STAR

Motor Distributors Limited, the O’Flaherty Holdings company, looks to 2009 with

a renewed focus for its Mercedes-Benz car and commercial business having sold off its Volkswagen, Audi and Skoda subsidiaries to their German parent in mid-December last.

“With the introduction of a range of new models coupled with the impact of major price reductions across a range of popular models, we are facing 2009 with optimism,” said Chief Executive, Stephen Byrne at a Press Conference held at the Conrad Hotel, Dublin. “Major developments in the pipeline include the arrival of a new E-Class, E-Class Coupe and a revamped S-Class, along with the introduction of eco-friendly low emission BlueEffi ciency models in the C-Class and new E-Class segments and the appointment of a number of new dealers,” he added. On the latter issue, new Mercedes-Benz dealers will be appointed in the West and Northwest (Galway and Sligo) as well as Cork and Wexford.

In light of the current economic climate and the drastic downturn in the motor industry, price reductions have been introduced across

the board. For example, the cost of the C-Class, E-Class and new CLC (Diesel) models have dropped by over €8,000, €16,000 and €18,000 respectively. Victims of almost 4,000 lost sales through imports, this move should stem the tide. Recently launched was the new M-Class Business, which sells at an ex-works price of €39,500 (incl VAT) and attracts road tax of €200 annually.

Facelifted versions of the popular Mercedes-Benz A-Class, B-Class and M-Class together with redesigned SL, SLK, CLS and CLC are now ready for ’09 number plates. Mid-year expect to see the new E-Class and S-Class ranges with the new E-Class Coupe to follow in the Autumn.

Stephen Byrne is confi dent that through its BlueEffi ciency low emissions technology will see the swing to lower emission vehicles gain momentum. “Customers can look forward to a new generation of passenger cars that will feature even more advanced

CO2 technology and even greater price/value appeal.”

Mercedes-Benz cars always enjoyed a lengthy lifespan and it’s interesting to note that of the 56,000 units that are out on Irish roads today, 16,000 of these are between 6-12 years old while 4,500 are 12 years and over. Talk about build quality. Since 2007, Mercedes-Benz cars has gained no less than 10 J.D. Power Customer Satisfaction Awards.

POINTS TO 2009 IN EARNEST

iQ

Urban Cruiser

All New E - Class

Avensis

LAUNCH PAD 11

In light of the changes made by Government with regard to emissions and VRT (Vehicle

Registration Tax), Universal Honda Ltd., has begun to evolve its range of cars with the launch of the new Accord and Jazz. Competing (primarily against German and Italian brands) in the middle to upper premium sector, the new Accord (now in its 8th generation) is longer, wider and sportier than its predecessor. The new Saloon and Estate (Tourer) models now have three new engines that offer some of the lowest emission levels in their class. For example, the highly acclaimed 2.2 litre iCTDi diesel engine has been redeveloped, while the new i-DTEC is more compact, lighter, more refi ned and quieter in operation while offering more power and better fuel effi ciency. Likewise the 2.4 litre petrol has greater power and improved fuel effi ciency. All three engines are matched to 6 speed manual transmissions while a 5-speed automatic is available on the petrol engines, which includes the entry level 2.0 litre unit.

“Honda’s technology is to the fore in the new Accord with its three new engines. Honda’s renowned 2.0 and 2.4 VTEC petrol engines have been re-engineered to deliver improved performance, better fuel consumption and lower emissions. The highlight is the

i n t r oduc t i on of Honda’s s e c o n d -g e n e r a t i o n diesel engine.

The intelligent diesel technology, i-DTEC, which delivers an increase in power output of 10 brake-horse over the original i-CTDi engine yet returns lower CO2 emissions and improved fuel economy,” said Frank Kennedy, Sales and Marketing Director of Universal Honda.With a starting price of €32,500 for the Accord 2.0 i-VTEC (petrol) ES, the 11 strong model range is topped at €43,595 for the 2.2 i-DTEC Executive.

“All cars are equipped with outstanding level of safety including cruise control and VSA (Vehicle Stability Assist), which are standard across the range. Pricing is very competitive

and offers outstanding value for money. Specifi cation levels are high and, with an embarrassment of creature comfort features included as standard, it gives us an edge over our premium brand competitors where building comparable levels of specifi cation is an expensive option,” explained Frank.

It may be seven years since the original Honda Jazz supermini was introduced here and at that time it was only available with a 1.4 litre petrol engine. Now there is a 90 PS 1.2 i-VTEC. A slightly larger – cab forward – style body brings better visibility and means that new Jazz is even more spacious, thereby offering more rear legroom and boot space in particular.

Retail prices start at €16,295 for the 1.2 i-VTEC SE and extend to €20,390 for the 1.4 i-VTEC EX i-Shift. (Delivery and related charges extra)

Honda evolves Accord and Jazz models

Shortlisted for European Car of the Year the MiTo sees the return of Alfa Romeo to a

segment it has not competed in for some years.

Named after Milano and Torino, the two cities where it was designed and built, the MiTo is the fi rst new Alfa since the 8C Competizione, and borrows heavily, both in styling and engineering as well as spirit, from that car. With its frameless side windows, distinctive grille and circular LED rear lights, the new MiTo is unmistakably an Alfa Romeo.

With a power output of up to 155 bhp, the MiTo 1.4 TB can accelerate from 0 to 100km/h in just 8 seconds. But it is not just about driving enjoyment, responsibility is also fundamental and the MiTo offers both optimum safety, being designed to satisfy the highest Euro NCAP rating and low emissions, with the 1.3 MultiJet engine in the lowest tax band, A.

The MiTo also comes with an innovative

electronic control system called DNA developed from the world of motorsport, this feature adjusts the responses of the car depending on the driving style and conditions. Combined with the Electronic Q2 system, MacPherson suspension and rebound springs, the MiTo is endowed with the kind of handling you would expect from a genuine Alfa Romeo. Concentrating all these attributes into a taut and eager package which starts from just €18,995.

The Alfa MiTo has been awarded a maximum fi ve-star Euro NCAP crash safety rating, making it one of the safest vehicles in its segment. Alfa Romeo’s sporty new compact notched

up a score of 36 points out of a maximum 37 in the Euro NCAP adult safety ratings, and a judgement of “Good” – with a score of 3.35 (fi nishing top of its segment and second overall) in the new tests that Euro NCAP has introduced to assess the ability of the front seats to prevent whiplash.

Just launched the next generation Mitsubishi Colt comes closer to the new sharper

Lancer with a thoroughly refreshed interior and exterior design. The fi rst thing you notice about the new Colt is the very striking front end, characterised by the “Jet Fighter” grille. There’s a new rear end design for the 5-door body, which adds character whilst visually lowering and widening the car considerably. Changes at the rear of the distinctive 3-door body consist essentially of a new bumper and new lamp housings. Lower, wider and more

aerodynamic, prices for the new Colt range start at €13,450 with annual road tax from €156.

Mitsubishi Motors Ireland expects to sell 650 units in 2009. Sales will be split 70/30 in favour of the 5-door model with the 75 PS 1.1L variants expected to account for 90 per cent of all sales. A 1.3 litre automatic option is now available with the 3-door priced at €14,555 and the 5-door at €15,057. A 3-door Ralliart version with a 1.5 litre turbo engine and priced at €21,584 will also be available.

New Generation Mitsubishi Colt

EURO NCAP FIVE STAR RATING FOR THE ALFA MiTo

Text: Jarlath Sweeney – editor@fl eet.ie FLEETCAR | Spring 2009 9

Accord and Accord Tourer

MiTo

Jazz

New Colt versus Old


LAUNCH PAD 111

As our economic climate worsens, Skoda’s value for money philosophy is more

and more attractive to the fl eet sector. Satisfi ed with a positive start to New Year sales despite the +60% drop in the market compared to the fi rst 10 days of 2008, Colin Sheridan, Sales Manager, Skoda Ireland said, “The low running costs and high residual values of Skoda vehicles are obviously appealing to cost conscious fl eet operators. During these uncertain times it is imperative that fl eet owners do their utmost to get the most value for money – which is something Skoda has always prided itself on. We expect to continue our success in the fl eet market with the launch of the new Superb which offers competitive emissions and tax rates, low whole life costs and high residual values at an affordable list price.”

The same could be said of the newly refreshed Octavia. Promoted under the theme ‘Good Made Better’, the new

Octavia preserves all that was good in its predecessor whilst featuring a number of new elements and design features including an increase in specifi cations and low-emission engine offerings across the range.

Engine wise, Skoda’s low CO2 Diesels are retained. These include their Band B, 1.9 TDI, 105bhp (€156 per year road tax) and Band C, 2.0 TDI 140bhp unit. Powerful low CO2 TSI petrol engines with 6-speed manual transmission include the 1.4TSI (Band C €302 road tax) and 1.8TSI (Band D €447 road tax) delivering 125bhp and 160bhp respectively. Band C ratings with annual road tax of €302 are also achieved by the new 7-speed DSG automatics available in

conjunction with these new TSI engines. Diesel automatic 6-speed DSG Transmissions and 4x4 drive systems also feature in the mix.

Prices start from €19,085 (ex works) for the 1.4MPI Ambiente and €21,160 (ex works) for the Octavia 1.4TSI Ambiente.

During 2009 Skoda will launch a combi version of the Superb and YETI SUV.

Audi Ireland chose Carton House, Maynooth as a most suitable location to launch the

all new Audi Q5. Measuring 4.63 metres long and 1.88 metres wide, the Audi Q5 is just 1.65 metres high, giving it a more purposeful stance than any of its competitors. What’s more, this SUV sets another benchmark in its class with a low drag coeffi cient of 0.33.

At 2.81 metres in length, the Q5’s wheelbase is the longest in its segment, creating a roomy interior.

The Audi Q5 was launched with four engine variants – two petrol engine and two TDI units. All are direct-injection models with a turbocharger – characterised by outstanding performance, strong power and polished refi nement while at the same time offering impressive fuel effi ciency.

The 2.0 litre TFSI has been entirely redesigned. High torque of 350 Nm is available at 1,500 rpm and remains constant up to 4,200 rpm, with performance peaking at 211PS. Drawing

on four cylinders, the 2.0 TDI is superbly refi ned thanks to a new common-rail fuel injection system. With 350 Nm (between 1,750 and 2,500 rpm), this diesel engine delivers its typically strong response from an impressive 170PS. The most powerful engine in the line-up is the 3.0 TDI. This V6 diesel engine delivers 240PS and 500 Nm of torque.

The pioneer of all-wheel drive, Audi equips the Audi Q5 as standard with quattro permanent all-wheel drive. In normal running conditions,

the transfer case distributes the power to the front and rear axle in a 40:60 ratio for a rear-focused style that enhances driving pleasure. When needed, the quattro driveline can deliver up to 65 percent of the power to the front axle and a maximum of 85 percent to the rear axle.

Prices start at €64,200 for the Q5 2.0TFSI 211PS QUATTRO and stretches to €74,950 for the 3.2FSI V6 265 PS QUATTRO S-TRONIC.

Land Rover is unlikely to be the fi rst name that trips off the tongue if asked to name a

‘green’ car maker, but the 4x4 manufacturer is busy developing systems and engines that will deliver lower emissions and more sustainable technologies in the coming years.

The fi rst step in that programme, known as e_TERRAIN TECHNOLOGIES, is set to arrive on Irish shores in the fi rst quarter of this year. The introduction of the Freelander 2 TD4_e “Stop/Start” model is heralded as Land Rover’s most fuel effi cient vehicle yet. Featuring an intelligent Stop/Start system which shuts down the engine when stationary in traffi c, it is the fi rst vehicle in its class to adopt such technology according to the company.

Compared to the regular TD4 model, the TD4_e offers improved fuel consumption of 0.8 litres per 100 km (4.5 mpg). In heavy traffi c, Land Rover says that fuel consumption can improve by up to 20%. Additionally an 8% improvement in CO2 emissions from 194 g/km to 179 g/km will move the Freelander from Band F to Band E for VRT and Motor Tax calculations.

The Freelander TD4_e features a number of revisions to facilitate the new technology including a new heavy-duty starter motor and running gear to cope with the increased number of engine starts. Other changes include a new gearshift indicator light to allow for more effi cient gear changes. The

Freelander is also the fi rst Land Rover model to achieve full End of Life Vehicle Certifi cation.

Cathal Doyle

The new Audi Q5: Sporty and Versatile

Eco-Friendly Land Rover Freelander On Way

Skoda – a fl eet brand worth considering

Octavia and Octavia Combi


FLEETING SHOTS

Icon Books • 978-184831-002-5 • £10.99 • 200 pages

Ireland’s motor-racing history dates back to the early 1900’s with the hosting of the Gordon

Bennett race in the Midlands. Since then Grand Prix and numerous International races have been held which sparked the fi rst of many Irish drivers and teams entering the global motorsport scene. One such driver that created a stir was Dundalk’s Tommy Byrne who nearly made it to the big time but found obstacles in his way, be it professional or personal.

Having won British and European Formula Ford Championships in the early ‘80s culminating in becoming British Formula 3 Champion in 1982, he entered Formula 1 with the low budget Theodore team and had fallen out of favour within a year. Forays in various US and Mexican race series and driving instruction jobs followed, as did a trail of heavy drink and drug taking sessions. This no-holds barred autobiography nakedly describes life for Tommy Byrne on both sides of the race track. He describes how Ayrton Senna feared him most and how his test with McLaren was allegedly sabotaged after lapping around Silverstone faster than anyone else at the time. Eddie Jordan’s comment sums it all up – “Forget Senna and Schuey. Tommy Byrne was the best of them all.”

Reading Matters

Batt O’Keeffe, T.D., Minister for Education and Science was on

hand to offi cially launch the 2009 F1 in Schools Challenge. Open to both senior and junior cycle students, secondary schools from all over Ireland are invited to submit their entries for the fourth racing season of F1 in Schools. F1 in Schools is a global competition that challenges students from 30 countries to design, build and race model CO2 – powered Formula 1 balsa wood cars and battle it out at the International

Final for the Bernie Ecclestone Trophy. It also encourages students to develop skills in other areas that are essential for business such as presentation, marketing and PR, team-work, time management and working to a deadline.

Last year more than 120 school teams competed at Regional and National Finals with Koni Kats from St David’s Secondary School in Greystones taking the chequered fl ag,pictured here with Batt.

Yamaha Motor Co., Ltd and Fiat Automobiles Spa have concluded

an agreement to continue their partnership for a further two years.

The agreement will see Fiat continue as the title sponsor of Yamaha’s Factory MotoGP Team, which will continue to be known as the Fiat Yamaha Team for 2009 and 2010.

Fiat joined Yamaha at the start of 2007 and their partnership has been a successful one with 14 grand prix wins to date, culminating in the capture of the 2008 Rider, Team and Manufacturer

titles. 2009 will see the same team with Valentino Rossi and Jorge Lorenzo contesting the championship for the Fiat Yamaha Team.

“I heartily welcome the extension of the agreement with Fiat as title sponsor of our MotoGP Factory Team for another two years,” said Masao Furusawa,” Executive Offi cer Engineering Operations of Yamaha Motor Co., Ltd. “We will be working to continue the great partnership that resulted in the Fiat Yamaha Team winning the triple crown in 2008.”

Motorbooks • 978-0-7603-3185-9 • £16.99 • 256 pages

Former Formula 1, Indycar and Sportscar racer Derek Daly has become quite successful

off track through his race commentary on US TV Sports Channels, testing Formula 1 and various US based race cars, as well as running the race school at Las Vegas Speedway.

The Dubliner’s latest work is in writing a step-by-step manual for drivers, mechanics, team managers and parents to follow if they wish to become successful

in motorsports. “Race to Win” – How to become a complete Champion driver (with forward by legendary racer Mario Andretti) analyses what made the likes of Michael Schumacher, Ayrton Senna and Dale Earnhardt Sr plus others successful, and how these Champion drivers adopted to their task.

Derek reveals his Champion’s Pyramid, the six qualities that a driver needs to master a balance to succeed in racing and in life. Anyone with even a passing interest in motor racing will fi nd this a fascinating read. Co-incidentally Tommy Byrne’s and Derek Daly’s paths crossed during their time in Formula 1 in that Daly’s move from Theodore to Williams made way for Byrne to move in and take his seat there.

Honda Revs Up F1 in Schools for Another Season

YAMAHA AND FIAT continue together in Moto GP

Race To Win by Derek Daly

Crashed & Byrned by Tommy Byrne & Mark Hughes

Derek Daly rose from Formula Ford to Formula 1 in 18 months


COVER

Just as the rear end of the last generation Mégane caused a stir, so too will the new

version, but this time from the front. It is distinctive in the way the crease lines sweep down from the windscreen pillars and across the bonnet. In addition, the headlamp’s streamlined form extends to the air intake contours. In essence, there is a certain Latin infl uence with the styling of the new Mégane, especially when the car is seen from the side. “New Mégane’s lines are the fruit of a bid to produce an immediately eye-catching design, which is not only dynamic and sporty, but which also exudes robustness and quality”, stated Fabio Filippini, Mégane Range Design Director, Renault, to the invited press at the launch in Madrid.

Designed in-house in France and built in Spain, the Renault styling team used advanced all-digital technology to provide a virtual version of the new Mégane from a very early stage. The 5-door hatchback was designed alongside the 3-door Coupe version, itself a follow-on from the X95 project revealed at the Geneva Motor Show last year. Featuring even sleeker lines than the 5-door, the Coupe’s distinction is at the rear, especially the square tail lights set in a black background. This model will be available this Spring as will a range of CO2 beating diesels in order for Renault to achieve the lowest diesel emission producer tag. In the meantime, both Mégane Hatch and Coupe will be powered by versions of the 1.5 litre and 1.9 litre dCi’s. In order words, there will be no petrol power initially. Those wondering about the popular saloon model, well, it won’t happen until 2010 but it won’t be a Mégane, probably similar to the Symbol/Thalia sedan as launched in Eastern Europe.

The interior of the new Mégane, meanwhile, clearly emphasises the raised bar in terms of quality and fi nish. All the controls have

been carefully positioned and fall easy to hand – either close to the steering wheel or on the centre console – allowing to free-up as much space as possible inside. One thing that is noticeable with the new model is the extra elbow room @ 1746 mm making it best in class. Boot space in the old model has been criticised but this is not an issue with Mégane III, as it now is 23 per cent bigger.

The C segment, currently @ 33 per cent of total sales in the Irish car market is set to grow as customers downsize due to the economic situation and in the way the VRT system now works. This leaves Renault Ireland in a strong position with the new Mégane.

To date, over 3.5 million Méganes have been sold. Its biggest rival will be the new VW Golf for the top of the European sales charts in

which the Mégane reigned in 2004/5. For the Irish market, the Mégane 5 door Hatch will be powered by three diesel engines. There will be two power versions of the 1.5 dCi @ 85 and 105 bhp mated to a 5 and 6 speed manual gearbox. Both units come under the €104 Band A (120 g/kms) bracket while the 1.9 dCi 130bhp will be in Band B @ 134 g/kms.

Two trim levels are offered on the Hatch – Royale and Monaco. While the 3 door Coupe comes in (Entry) Coupe, Monaco and Luxe. Mégane Hatch 1.5 dCi 85 bhp Royle has a starting price of €20,400 which makes it extremely attractive especially as air-con is standard. In the Royale customers can expect a raft of equipment that includes on-board computer, double optic headlights, body coloured door mirrors, a full size spare wheel and a 60w CD/Radio.

New Renault Mégane Hatch & CoupeNew Renault Mégane Hatch & Coupe – two distinct personalities

COVER

Customers opting for the next level up, Monaco, will get all this standard equipment plus dual zone air conditioning and climate control, a CD/MP3 60w with Bluetooth® hands free, front fog lamps, 16” ‘Sport’ alloys, cruise control and a leather steering wheel. Each model also comes with a list of extras, such as an electric panoramic sunroof for the Monaco, as well as the Pack Look which can be applied to the Royale and the Pack Luxe which can be applied to the Monaco.

The top model in the Mégane Coupe line up is the Luxe. This model comes with 17” alloys as standard as well a fi xed sunroof, 140w Arkamys stereo and automatic headlights and front wipers. Customers can also choose the electrically adjustable leather seats with the heater.

Such is the faith in the new product that Renault Ireland is offering a three year 100,000 km warranty on the new Mégane range.

While experiencing the rains in the plains of Spain on board the new Mégane, one has to say that even though the new generation is larger and wider than before, it feels and drives like a bigger car – road holding, steering feel and overall competence in the very wet conditions while driving the hatchback 1.9 dCi (130bhp) was very impressive.

The next day, it was our turn in the Coupe through the streets of a busy Madrid. Perfect location for an eye-catching car. The most notable pointer to Renault’s expertise in the area of safety comes in the form of the 5-Star Euro NCAP award received by New Mégane. Achieving 37 out of a possible 37 points. (Score obtained in Adult Occupancy rating). New Mégane stands out as the safest vehicle, in any class, ever tested by the independent body. Renault is the only automaker to have secured this 5-Star rating eleven times.

Those not old enough to drive the new Mégane, can do so on-screen. As and from November 21st Electronic Arts has produced its latest video game based on the Mégane Coupe called ‘Need for Speed Undercover’. Mégane Coupe’s sporty looks convinced the developers of ‘Need for Speed’ to incorporate the new model in the increasing line-up of exceptional cars featured in the virtual game.

1. Cost of Ownership:a. Consumption: According to published fi gures for fuel consumption New Mégane (dCi 85bhp) running costs over a 3 year or 120,000km period will be €5,940. This is a saving of €660 over the Toyota Auris and €792 over the Ford Focus and makes the New Mégane the best in class for fuel consumption. b. Tax Bands: Both the 1.5 dCi (85bhp and 105bhp) fall into Band A of the current Motor Tax regime while the 1.9 dCi falls in Band B. Furthermore the lower emissions ensure that the New Mégane will qualify for higher capital gains allowance as set out in the 2009 Finance Bill.c. 3 Year/100,000km Warranty: New Mégane comes with a 3 Year or 100,000km warranty offering increased peace of mind to fl eet buyers when it comes to cost analysis for running the vehicle over the life span of the lease agreement.d. Service Costs: The Main Service intervals for all the dCi engines in the Mégane range are 30,000 which is 10,000 km more than the Ford Focus and 15,000 more than the Auris. This translates to the car being off the road for 6.8hrs per 120,000km or 3 years which is less than the competition. 2. BIK (Benefi t in Kind): New regulations (announced in Budget ’09) mean the introduction of Emissions based BIK payments. The low emissions New Mégane means that it should (and I stress should) qualify for the least expensive BIK band to be levied making it more attractive to the end user in the current economic climate.

PRICING* Mégane Hatch 1.5 dCi 85 ROYALE 118 g/km €20,400 1.5 dCi 85 MONACO 118 g/km €22,900 1.5 dCi 105 MONACO 120 g/km €24,000 1.9 dCi 130 MONACO 134 g/km €27,000 Mégane Coupe 1.5 dCi 85 COUPE 118 g/km €21,000 1.5 dCi 85 MONACO 118 g/km €23,500 1.5 dCi 105 MONACO 120 g/km €24,600 1.5 dCi 105 LUXE 120 g/km €26,100 1.9 dCi 130 LUXE 134 g/km €29,100 *All prices quoted are retail prices effective from December 1st 2008 and exclude delivery and related charges

New Renault Mégane Why should it be attractive to Fleet buyers?



Designed for Mazda’s latest concept car the Kiyora by LIFESAVER systems, the

LIFESAVER bottle citi is the world’s fi rst ultra fi ltration water bottle to be installed in a car. It removes all waterborne pathogens and other pollutants creating safe sterile drinking water for the driver and passengers.

LIFESAVER bottle citi further extends the uses for LIFESAVER systems unique technology. Taking advantage of rain as a natural resource, the roof of the Mazda Kiyora channels rainwater fi rstly through an activated carbon fi lter and then into a specially commissioned drinks bottle designed for Mazda by LIFESAVER systems. The LIFESAVER bottle citi is located between the front seats for easy access, and uses state-of-the-art ultra fi ltration hollow fi bre membranes. With a pore size of 15 nano-meters these membranes remove all microbiological contamination including bacteria and viruses without using chemicals, delivering safe fresh drinking water to the driver and passengers any time. The bottle is removable so can be taken out of the car and used to gather water from other natural sources such as rivers, lakes and streams.

“If it makes sense it could be (fi tted) as an accessory,” says Mazda design director Laurens van den Acker. “A lot of these ideas aren’t far away when you think about it, especially in Australia where it never rains. Besides, they say water is the next oil.” His comments are backed up by Mazda executive vice president Phillip Spender, who says “the water collection (system) is real”.

Van den Acker says Mazda wouldn’t have bothered with sourcing proven technology that’s already on the market if it wasn’t serious about implementing it in cars that will soon be in showrooms. “We could have just as easily put a few lines in the press kit, but instead we got the real thing.”

Michael Pritchard, Inventor – CEO of Lifesaver Systems said, “It makes me very proud to be working with Mazda on such a thrilling environmentally sound project. Bottled water is just wrong when we have such plentiful supplies of nature’s resource all around us. I look forward to the LIFESAVER bottle citi going into production and preventing millions of tonnes of plastic water bottles being dumped each year into landfi ll.”

About LIFESAVER

The LIFESAVER bottle was invented and developed in the UK by Michael W. Pritchard M.W.M.Soc. He developed LIFESAVER bottle after seeing the tragic waste of life and serious problems caused by the lack of safe drinking water in the wake of the Tsunami in December 2004 and the following year when Hurricane Katrina hit Louisiana. It took a little while and some very frustrating prototypes but eventually he did it. Since its launch in September 2007 LIFESAVER systems has played a leading role in personal water fi ltration. LIFESAVER bottles are currently being used in service by both UK and US forces and are actively being considered and tested by militaries around the world. Additionally Michael is now working on several other projects for extending his LIFESAVER technology .

“I founded Lifesaver out of anger actually,” stated Michael in an interview with Fleet Car Editor, Jarlath Sweeney at the Paris Motor Show. “I got very angry when I saw the Tsunami on December 26th 2004 on the Indian Ocean. I saw these poor people, days and weeks after going up into the hills, being forced to drink contaminated water, no-one could get aid to them. And then Hurricane Katrina happened didn’t it - bang! And I thought well, here’s a First World Country, they’re going to be able to react. But it took fi ve days to get water to them. People were

shooting each other to survive! So I thought, that’s it, that’s ridiculous, I’ve got to be able to come up with a better way, and I worked hard on it and I came up with the Lifesaver bottle, and the rest is history. We launched a year ago and it’s going great guns.”

Michael Pritchard was born in Epsom, Surrey UK in 1967. He was educated at Gordonstoun School in Scotland and went to the University of Redlands in California USA. At the age of 18 he competed at international level for England winning a gold medal as part of the 4x100 metre relay team.

Michael started his business career selling Apple computers into the then fl edgling desktop publishing market. He remained with the computer industry for approximately 10 years. He worked in the city as Business Development Director for the Wace Group PLC and then in 1998 co-founded ZagMe.com a mobile marketing company.

In 2000 Michael started his own business. As well as owning a successful property business, Michael is also Managing Director of Hydronic Solutions (Europe) Ltd a specialist water treatment and legionella risk assessment company.

Taking advantage of rain as a natural resource the roof of the Mazda Kiyora channels rainwater fi rstly through an activated carbon fi lter and then into a specially commissioned drinks bottle designed for Mazda by LIFESAVER systems. The LIFESAVER bottle citi is located between the front seats for easy access, and uses state of the art ultra fi ltration hollow fi bre membranes.

LIFESAVER SYSTEMS

INSTALLED IN MAZDA CONCEPT

FEATURE

INTERVIEW

JS. The Budget turned around the whole situation for the car trade back in July and has come into effect big time now, do you think that Honda is in a better position to offer customers cars with lower CO2 emissions etc.?

FK. Absolutely, I think the situation for Honda has changed dramatically thanks to decisions taken some years ago. When we launched the previous generation of Accord in 2003 Honda didn’t have a diesel engine, and in fact, Honda was so anti-diesel at the time it was a bit of a miracle that they did proceed and produce diesel engines. Although, Honda engaged in some partnership agreements with other manufacturers to provide a diesel option in the Civic 5 door range the major breakthrough came in 2004 when they took the plunge and produced their own award winning diesel technology. In the fi ve years since that breakthrough we have seen a dramatic change once again, because now Honda are talking hybrid and this technology is a relatively new phenomenon in our market. So yes, the change has been absolutely dramatic and I think the timing of the new tax changes in July have certainly benefi ted Honda. We’ve now got a range of products that are actually fi tting the market. So, we’re really looking forward to developing these opportunities and growing our share of the market.

JS. At the moment you are Band B upwards, when the hybrid comes in it will bring Honda into Band A?

FK. Yes, although hybrid is a pretty new concept in this market we have been selling the Civic Hybrid for the past two years. This presents us with a unique advantage as we currently have only one competitor that people will be familiar with. In 2009 we look forward to introducing the next generation of hybrid which Honda is producing which is called ‘Insight’ named after Honda’s original hybrid concept car which was the fi rst Hybrid vehicle introduced to the market in 1998. So there is an association between Honda and the hybrid for 10 years now.

The taxation in our country at the moment will certainly bring about huge changes in the cars that people need to buy, want to buy. There is a serious cost involved now by not selecting the right car. The advantage

with Civic Hybrid is that it currently benefi ts from a €2,500 government vrt refund and attracts a modest €104 annual road tax.

It is interesting that Honda has always intended Hybrid vehicles to be a bridge to a hydrogen powered future, the potential of which has already been demonstrated by the leasing of the fi rst FCX Clarity.

JS. Tell us about the new 2.2 litre diesel that has lower emissions and is higher in power.

FK. The new iDTEC diesel engine in the new Accord delivers 150 bhp with an excellent CO2 emission rating of 150g/km and fantastic average fuel effi ciency of 4.8l/100km.When you consider a 2.2 diesel option prospective customers would say “what do I want with a 2.2 diesel” I think we’ve got to get into this concept of thinking more in terms of CO2

emissions.

JS. But that’s changing now.

FK. Yes, it is changing and persuaded us to introduce that 2.2 diesel into the Civic. It was obviously an option that was missing in the Civic range and with taxation changing people’s perceptions it is amazing how quickly the bias towards diesel has grown. It is unfortunate that new Environmental Tax regime was not introduced in such a way as to allow a cleansing of the national new and used car stock piles. Not only have the new measures penalised distributors and dealers but the Government coffers have suffered also.

JS. Remember back to 2003 when you said that Honda was moving to a new level with Accord, as you called it, alternative premium. Please explain.

FK. As you know, there are recognised premium brands in our market and most of them are of German extraction. The thinking behind the ‘Alternative Premium’ philosophy is to create an upmarket product which distances Honda from the mainstream volume brands in the market place and offers a real alternative to consumers who may not want a premium German brand or simply want a change.

JS. Customers are now looking for an alternative. They want a bit of individuality. Do you agree?

FK. Yes, Honda gives you that bit of difference, and because they are a technology driven company the quality and reliability of the product is something that everybody fully understands and appreciates. Consumer choice is challenging customer loyalty to any one brand and manufacturers are continuously adding value to their products and the one thing I would say about Honda is the high level of specifi cation you get as standard compared with the premium brands. This is where we actually have a big opportunity.

JS. Has the standard of spec on the Accord increased from the previous generation to now?

FK. When we talk about specifi cation, safety is one area for instance that is very much

concentrated on in that all our cars are now fi tted with VSA Vehicle Stability Assist as standard. Recently, the Accord achieved the highest rating in its class in the Euro NCAP safety test. The technology throughout the cars is at such a high level now. For example the EX specifi cation includes a Pan-European satellite navigation systems with reversing camera, hands free telephone connectivity, leather upholstery with heated front seats, alloy wheels, and much more as standard.

JS. In the fl eet sector you now have the Civic diesel. You must be pleased to have something that you can really sell to the mainstream fl eet market?

FK. We haven’t been a really active fl eet player over the years, because we would have struggled with supply. By and large we have a tremendous customer base out there with many renewals, from one product to another, but the fl eet business is becoming very important and there are going to be signifi cant changes now. So as I said earlier the attention is now focused on CO2 emissions. If you’re a user chooser or a driver of a fl eet car, you’re going to try and control the amount of B.I.K (Benefi t in Kind) that you pay. So that’s why we’ve introduced the Civic Diesel and with a low CO2 emission of 135g/km it is starting to attract attention. In fact we estimate that almost 60% of the cars we sell will be diesel going forward. We are now getting out there sharing these cars with the various fl eet companies, getting them familiar with the product and the feedback we’re getting is really positive.

JS. Looking at the Jazz - will you have a diesel for this new Supermini in due course?

FK. No, the current Jazz petrol options are so effi cient that a diesel option is not being considered for now. However, it will is expected to take the hybrid route over the next three years or so.

JS. When do you expect to have the Insight?

FK. The Insight we expect to have around April/May this year.

JS. What do you expect the market to peak at in 2009?

FK. It’s very diffi cult to say and because there are so many factors involved estimates are changing constantly. You have the natural downturn created by the recession coupled with the weakness of sterling against the Euro combining to create a diffi cult set of circumstances. The key to our market is residual prices and unfortunately due to the rapid growth in imported vehicles dealers are forced to reduce used car values, which in turn affect the cost of change. With so much bad news and uncertainty in the market place at present it is likely that we will see a disappointing market of around 75,000 to 80,000 this year.

JS. People may have the money, but are they just holding back?

FK. There may well be customers out there with the money to change their car but are put off by either concern for their own personal circumstances or the infl ated cost of change.

One to One

with Frank Kennedy

Sales & Marketing DirectorUniversal Honda



REVIEW 1

JEEP PATRIOT EVLEXUS 250h HYBRID

JAGUAR XFR & XJR

TELSA ROADSTER (ELECTRIC)

MERCEDEZ-BENZ BLUEZERO CONCEPT

BYD AUTO F3DM PLUG-IN HYBRID CHRYSLER 200C EV CONCEPT

MASERATI QUATTOPORTESPORT GT

AUDI SPORTBACKKIA SOUL’STER CONCEPT

FORD TAURUS

Visiting journalists were left in no doubt as to the effect of the economic crisis on Detroit and its Auto show. Gone were most of

the customary parties and off-site events, and most manufacturers’ stands were considerably more modest than in previous years.

Some manufacturers – such as Nissan and Mitsubishi – weren’t at the Show at all, while others had scaled back their displays to such an extent that the two Chinese manufacturers in attendance, Brilliance and BYD, found themselves promoted to the main display hall, rather than downstairs of the Michigan Hall.

Indeed, the overall feel of the show refl ected back to quieter times, before the 1990s, when the Big Three began to up-the-ante in terms of product launch razzmatazz.

Bob Lutz, GM Vice-Chairman of Product Development, admits that those days are gone. “I think any superfl uous showbusiness, or lavish, glamorous introductions like we used to do at Chrysler are all a thing of the past.”Indeed, Lutz and former Chrysler Chairman Bob Eaton revitalised the


BUICK LACROSSEBRILLIANCE M1

C)

TOYOTA PRIUS

LAMBORGHINI MURCLELAGO LP640 DODGE CIRCUIT EV

VOLVO S60 CONCEPTBMW CONCEPT X6 ACTIVEHYBRID

VW BLUESPORT ROADSTER CONCEPT

Detroit Show from 1992, when in a memorable move, the new Jeep Grand Cherokee was driven through a plate-glass window into the show. From then on, the Detroit Show became ever-more lavish, with stands converted to grand theatres, staging ever-more elaborate productions.

But 2009 is no time for that - modesty was the byword. “All I know is we took about 50% out of the cost of our stand,” says Lutz. “We took away a lot of the structures, such as salad bowl-shaped Saturn stands, and towers with holographic displays.”

Lutz doesn’t regret this. “I think they cluttered up the stand,” he says. “The fact that we don’t have any of that stuff gives our stand a much more businesslike and cleaner appearance. I imagine it’s going to be much the same around the show.”

Certainly GM and Chrysler both presented very conservative stands, though Ford, and most of the major import brands, had displays that looked very similar to their 2008 displays.

DETROIT MOTOR SHOW:

January 11-25 2009

Cobo Centre, Detriot,

Michigan. www.naias.com


AutoglymCar care specialists Autoglym is also affected by the fi nancial crisis and downturn in the motor industry. Ricky Scott, Events and Exhibitions Manager said that the wholesale end of its business has suffered the most but he expects that retail sales will remain buoyant as private and company car owners will be holding on to their vehicles longer and therefore investing in providing a little more ‘TLC’ to their vehicles. Autoglym has two sales agents in Ireland – Autocare and Leinster Autocare.

Ford/M-SportTaking pride of place alongside the Ford Focus WRC Rally Car was the new Focus RS road-car, which attracted just as much attention. Also on the M-Sport stand (which runs the Ford Motorsport programme in the World Rally and National Championships), was a WRC Simulator for Show visitors to try out the real thing – well, almost!

SubaruProdrive, which ran the World Rally campaign for Subaru until its withdrawal late last year had a number of now ‘classic’ WRC Championship winning cars on display from Colin McRae (1995) to Richard Burns (2001) as well as up to last year’s new Subaru Impreza WRC. Alongside on an adjoining stand was a selection of road cars from the Japanese manufacturer. Surprisingly, Subaru UK will not have the Impreza Boxer diesel on sale until November next.

SEATSEAT Sport had a selection of its production cars on display as like Subaru will not have much opportunity to showcase its vehicles during the course of the year as the British Motor Show is held every second year. SEAT Sport UK successfully ran diesel powered Leon TDI race cars in the British Touring Car Championships has now withdrawn from the Series leaving GM Vauxhall (Opel) as the only offi cial manufacturer competing in 2009 (at present).

VolkswagenHaving a dedicated display area for the fi rst time allowed Volkswagen Racing to unveil the new motorsport version of the Scirocco. It will make its track debut in the Volkswagen Racing Cup at Oulton Park in April. Powered by the 2.0 litre petrol engine that raced successfully in the Golf GTi, the new Scirocco is expected to pack a 220-240 bhp punch. Irish driver Liam Griffi n has currently one on build at the VW Racing UK HQ at Milton Keynes.

Mercedes-BenzThe Autosport Show’s Live Action Arena reverberated with the screeching sounds of skidding tyres from Mercedes-Benz C-Class Saloons and Estates as motorsport celebrities tested their skills around the challenging ‘fi gure of eight’ circuit. In addition, the Mercedes-Benz Kids Driving Experience gave youngsters fi rst-time experience behind the wheel with specially constructed driving course inside the Show complex.

Tyres

Toyo“Toyo are relatively new to the motorsport arena compared to other manufacturers but have achieved great success in all areas of the sport and we are fast becoming the tyre of choice by many competitors and championships,” stated Alan Meaken, Toyo’s Motorsport Manager. The Bridgestone alliance company exhibited its range of road going tyres and motorsport tyres.

DunlopDunlop Tyres brought together a selection of winning machinery to the Autosport Show. The Birmingham tyre manufacturer exhibited the Le Mans Endurance Championship winning Ferrari F430 GT2, Mat Jackson’s BTCC race winning BMW 320si as well as John McGuinness’ Honda that achieved the fi rst 130 mph average lap around the Isle of Man TT Circuit. Dunlop employs over 300 skilled workers at its plant in nearby Fort Dunlop.

PirelliOffi cial supplier to the FIA World Rally Championship, Pirelli was promoting its full range of competition, off-road and road tyres for all applications. The Italian brand also provided the opportunity for WRC enthusiasts to test their driving skills in a Subaru Rally Simulator. Further details on the complete range log onto www.pirelli.co.uk

Still packing ‘em in!

REVIEW 11 1

With almost 90,000 visitors and 30,000 trade customers attending the Autosport Show 2009 continues to be the biggest dedicated motorsport exhibition on these shores.

Despite the recession, interest in motorsport has not waned – maybe people are looking for some sort of escapism away from this doom and gloom! Fleet’s Group Editor, Jarlath Sweeney was at the NEC, Birmingham to take in some of the action from the other side of the track.

Question: What drives like a German premium car, is designed like a Japanese Executive and priced as a normal family car?

Answer: It’s the new Opel Insignia!

In launching the Insignia, Opel has broken convention by offering buyers in this class

an interesting mix of breathtaking design and leading technology. According to Chief Designer, Malcolm Ward, “The Insignia’s elegant styling combines sculptured artistry with technical precision, illustrated by wing and blade themes. A range of new and improved features on the Insignia enhance everything from dynamics to comfort and safety. Like the signature crease on the bonnet, the blade form can be seen along the side of the car, highlighting a styling element that will become a defi ning characteristic of future Opels.”

With a drag coeffi cient of 0.27, the Insignia is more streamlined than its competitors. The shapes and surfaces of the exterior are also echoed in the Insignia’s interior. Featured in high quality materials, the new car’s dashboard wraps around from the instrument panel to the door that embraces the occupants. The new Insignia is designed, engineered and built to make it not only one of the most comfortable but one of the safest too. Anti-lock braking, seatbelt warning signals, Electronic Stability Programme, comprehensive airbag system, traction control and adaptive brake lights are the primary elements of the standard safety equipment on board, while its stiff body structure ensures that the Insignia is able to withstand the toughest crashes.

For the inaugural ride and drive for the British and Irish media, Opel brought us to the shores of Loch Lomond. Despite the severe weather conditions where strong

winds and heavy rain persisted throughout the two day trip, it provided a stern test for the Insignia. Opel will take pride in the positive reaction to how its new 4 and 5 door family car range performed in these extremes. Three versions of six engine powertrain that are now available at dealer showrooms were driven in the land of our Celtic cousins.

The journey from Edinburgh Airport to Cameron House Hotel on Loch Lomond was taken in the Insignia 2.0 CDTi (130 PS) diesel. The new Euro 5 emission controlled 4 cylinder unit also has a 150 PS option that has a choice of 6 speed manual or automatic transmissions. These new generations of 2.0 litre diesel engines now have more power and torque as well as excellent fuel economy. Both engines are fi tted with a maintenance-free diesel particulate fi lter as standard. The 130 PS powerplant was adequately suited to the Insignia and up to 50 mpg is achievable if driven in the right frame of mind. On board the 1.8 EcoTec Petrol early the next morning saw us take a two hour trek to one of the highest points in the region called ‘rest and be thankful’. On the steep uphill climb the 140 PS block struggled a bit and 6 speed manual worked hard. As a 1.6 litre will be available in the Irish

market, it is unlikely, therefore, that this 1.8 litre will be in big demand.

Alas, the same can be said for the other engine derivative tried – the 2.0T EcoTec, mainly due to our CO2 emission level taxation system. At 225 g/km, this puts it in Band F that costs €1,050 to tax.

That said it’s a cracking engine. In SRi spec, we got the FlexRide system whereby one can select a relaxed (tour) setting or a fi rmer suspension set-up (sport) by pressing one of two buttons on the instrument panel. Through the fl oods, the Insignia never once caused any anxiety for the driver, even on the tight and twisty sections along the lakeshore en route to Arrochar. Even though there is an adaptive 4x4 control unit available, there was no need as this front wheel drive version carried us through the elements with honours.

Drivers of the Insignia will be impressed on how it looks and also with its superb handling. As stated earlier, Opel can now take its place among the best that Germany has to offer in its class. Priced from €26,495 to €33,495 there is a broad choice of trim levels available. 2009 sees the introduction of an Estate called the Sport Tourer and an Eco-friendly diesel that will appeal to the Irish market.

Opel Insignia - 1st Drive

Engine

Type

Tested

Max

Speed

mph

Accel

0-60

(sec)

Combined

Fuel Econ

(mpg)

CO2

Emissions

g/km

Engine

Power

(PS)

Torque

Nm@rpm

VRT Band/

Motor Tax

1.8 EcoTec 129 10.9 36.2 184 140 175/3800Band E

€630

2.0 Turbo

EcoTec AT6149 7.3 29.4 225 220 350/2-400

Band F

€1050

2.0 CDTi

130bhp

MT6

127 10.4 48..7 154 130300/1750-

2500

Band C

€302

Spec Check

TEST 1

Text & Photos: Jarlath Sweeney – editor@fl eet.ie FLEETCAR | Spring 2009 19

20 FLEETCAR | Spring 2009 Text & Photos – Cathal Doyle cathal@fl eet.ie

TEST 11

Test Drive Report

BMW 320d Touring SEBMW 320d Touring SE

BMW 320d Touring SEPrice: €62,941Capacity: 1995 ccPower: 177 BHPTorque: 350 NmTop Speed: 228 km/h0-100 km/h: 8.1 secondsFuel Economy(combined): 4.9 litres per 100 kmCO2 Emissions: 130 g/km VRT Band: BBIK Band: 30%

They say that familiarity breeds contempt, but the lie to that statement must be

the ongoing success of the BMW 3 Series. Almost as ubiquitous a sight on our roads as any main-stream Toyota or Ford, the Bavarian company’s best selling product continues to be an object of desire and aspiration.

Indeed if any car could be said to epitomise the glory days of the Celtic Tiger, then the small family BMW surely was that car. A 3 Series indicated success and upward mobility – even if three quarters of your neighbours had identical models in their driveways.

For all its badge appeal though, the 3 Series success has been based on a very solid premise – that it is one of the best engineered and most rewarding to drive cars that you can buy. A recent facelift to the E90 model which fi rst saw light of day in 2005 keeps the 3 Series looking fresh against new contenders from Mercedes and Audi.Having stepped out of a Ford Mondeo, fi rst impresions were just how compact the 3 Series is. That might appear an obvious thing to say, but bearing in mind the number of company car owners who are allegedly moving from larger more mass-market Volkswagens, Opels and Fords into the BMW, it’s worth noting that if space is a consideration then the 3 Series might not be top of the shopping list.

One solution may be to go for the Touring model tested here. The estate 3 Series is a far less familiar sight on Irish roads than the saloon or even the coupé variants, but one which offers greater practicality without losing anything in the way of handling or performance. Like many of the latest generation of lifestyle estates, the slightly sloping roof gives it a vaguely sporting appearance, even if it takes away slightly from overall loading capability.

That said, a boot capacity of 460 litres (1,385 litres with the seats folded down) compares favourably with its direct competitors.

Visually there are only subtle indicators to differentiate this model from its predecessor. A reprofi led bonnet features more of a bulge than before, the grille, lights and wing mirrors have been modifi ed, and there are a new selection of alloy wheel designs. Inside there is a revised centre console with, notably, a new iDrive system for controlling most of the secondary functions. Anyone familiar with the old iDrive system will know that it took a bit of effort to get familiar with the controls; happily this new version seems more intuitive.

Its 2.0 litre diesel is probably the most impressive thing about this car. The more powerful of the four cylinder offerings, it develops 177 bhp, compared to the 143 bhp of the 318d. Combined with BMW’s Effi cientDynamics including Stop/Start, it offers as much real life performance as you will ever need without compromising on frugality, combining a 0-100 km/h time of 8.1 seconds with average fuel consumption of 4.9 litres per 100 km. For the company car driver focused on CO2 emissions, the 320d’s 130 g/km puts it fi rmly into the second lowest category for motor tax and VRT, and into the lowest 30% rate for Benefi t-In-Kind calculations.Ride and handling tend to get lumped together in car reviews, but with the 3 Series, its legendary strength in one category lets it down in another. For the keen driver, the BMW is undoubtedly one of the most satisfying cars available, a combination of rear wheel drive, beautifully balanced steering and a slick gearchange rewarding every input from the driver. The downside is that ride quality is defi nitely on the fi rm side, particularly on typically bumpy

secondary roads. This is partly due to a more sporting suspension set-up, but isn’t helped by BMW’s continued use of run-fl at tyres which may work well on smooth autobahns, but which ultimately defi nes our conclusion about this BMW.

Great engines, excellent build quality and strong residuals make it a safe choice for any private or company car owner. In Touring version, it is also a practical alternative to a larger saloon or hatchback. If a rewarding drive and superb handling are at the top of your list, then it is hard to look elsewhere. But if comfort rather than how well it corners is more important to you, the latest offerings from Mercedes or Audi give the BMW a serious run for its money.

Volkswagen Passat CC Sport

TEST 111

Test Drive Report

Text & Photos: Jarlath Sweeney – editor@fl eet.ie FLEETCAR | Spring 2009 21

When Volkswagen launched the Golf Plus many members of the motoring press

corp asked the question – ‘Why’? The same could be said for the fl agship Phaeton and now following the development and production of the new Passat CC Sport, I can hear the reply from Wolfsburg already – ‘Why not’?

Introducing a four-door coupe concept into the mainstream family car market is a gamble, particularly in these recessionary times. With a starting price of over €40,000 for the BASE 1.8 TSi, the question is, does it have enough to make it stand out from the crowd or would pending customers be tempted to go for an Audi A4, the premium sport orientated brand from the Volkswagen Group? Without knowing what the CC actually stands for – there is nothing in the press material to explain same – maybe it should be called the Passat 3 i’s – impressive, individual and inspirational.

Striking to look at, the CC Sport has enough curves to make it different from the standard model. Is VW looking to existing Passat customers to buy this version or will conquest sales make up a high percentage of purchases? My guess, that according to family circumstances current Passat owners will hone in on this shapely new model, if for individuality alone. Those loyal customers will not be disappointed as everything that appeals to them from the current Passat is here in the CC Sport and more. From front to tail everything is different about the CC Sport. VW’s designers have taken the Passat, made it sleeker and added some unique touches like the frameless doors and rear centre console that turns it into a comfortable four seater. Rear leg room is impressive and with 532 litres of boot space, it’s practical too!

From the driver’s position, obtaining a comfortable seat set-up is easy thanks to the 6-way electrical adjustments. A mixture

of leather and vinyl on the seats add to its luxury characteristics. 17-inch alloys fi tted with ContiSeal (self-sealing) tyres and lowered sports suspension ensures that the CC Sport smoothly and effortlessly on tarmac regardless of engine choice. On the latter subject, there are two of each, that is, two petrol versions 1.8 TSI (160 PS) and 2.0 TSI (200 PS) and two power ratings from the 2.0 TDi diesel 140 and 170 PS. A week in the 1.8 TSI was most enjoyable. Its 250 Nm of torque was well suited to the size and weight of this car and the 36.2-mpg achieved was acceptable. With the 140 PS diesel expect to touch on 50 mpg (4.7 l/100 kms).

Conscious of the ContiSeal tyres, unlike conventional run-fl at tyres, ride and handling is not affected – even on rough surfaces.

The Passat CC’s contoured glasshouse incorporates a large, panoramic roof section measuring 750 mm in length and 1,120 mm in width, lending the interior a bright, airy feel. At the rear the bootlid blends into the rear window to allow a wide, practical opening. Intersecting the boot is a subtle aerodynamic wing framed by a pair of twin lens rear light units.

The new Passat CC measures 4,796 mm long and 1,856 mm wide – a gain of 31 mm in length over the standard Passat and 36 mm in width. Accordingly the rear track grows by 16 mm while the front track is widened by 11 mm. The sleek new profi le accounts for a 50 mm reduction in the overall height of the vehicle. Passengers will also appreciate some of its fi ttings such as RCD 310 radio/MP3 compatible CD player that delivers superb sound quality. You can also play your iPod or MP3 player through the aux-insocket.

The Passat CC opens a new market niche for Volkswagen and strengthens the

company’s range of models in the hotly-contested B-segment. With high quality and impressive specifi cation levels across the range, the Passat CC is likely to appeal to private and fl eet buyers alike.

What VW has done here is to bring the Passat out from the ordinary and it works. Mercedes-Benz created this sensation with the CLS versus the E-Class with instant success – so why not VW with the Passat CC Sport?


ANALYSIS 11

Passenger Car Registrations 2008 by segmentB2 Segment - SuperminiMake Model Jan-Dec 2008 % of Segment % of Market Jan-Dec 2007 % of Segment % of Market Variance Units Variance % Opel Corsa 3853 14.4 2.5 4924 13.4 2.6 -1071 -21.8Toyota Yaris 3687 13.8 2.4 5001 13.6 2.7 -1314 -26.3Ford Fiesta 2455 9.2 1.6 3855 10.5 2.1 -1400 -36.3Peugeot 207 2359 8.8 1.6 3716 10.1 2.0 -1357 -36.5Nissan Micra 1906 7.1 1.3 2388 6.5 1.3 -482 20.2Total Market 151607 186325 Market -18.6B2 Segment 26812 17.7 of market 36815 19.8% of market Segment -27.2

M1 Segment – Compact FamilyMake Model Jan-Dec 2008 % of Segment % of Market Jan-Dec 2007 % of Segment % of Market Variance Units Variance %Ford Focus 7156 14.7 4.7 10099 17.9 5.4 -2943 -29.1VW Golf 6249 12.8 4.1 7445 13.2 4.0 -1196 -16.1Toyota Corolla 5819 11.9 3.8 6613 11.8 3.5 -794 -12.0Opel Astra 5002 10.3 3.3 6160 10.9 3.3 -1158 -18.8Toyota Auris 3877 7.9 2.6 4200 7.5 2.3 -323 -7.7Total Market 151607 186325 Market -18.6M1 Segment 48771 32.2 Of market 56267 30.2 Of market Segment -12.8

M2 Segment – FamilyMake Model Jan-Dec 2008 % of Segment % of market Jan-Dec 2007 % of Segment % of Market Variance Units Variance % Ford Mondeo 6737 17.9 4.4 3688 8.4 2.0 3049 82.7Toyota Avensis 5038 13.4 3.3 8067 18.4 4.3 -3029 -37.5VW Passat 4733 12.6 3.1 7161 16.3 3.8 -2428 -33.9Skoda Octavia 3176 8.4 2.1 4574 10.4 2.5 -1398 -30.6BMW 3 Series 2530 6.7 1.7 3460 7.9 1.9 -930 -26.9Audi A4 2366 6.3 1.6 1969 4.5 1.1 397 20.2Renault Laguna 2039 5.4 1.3 320 0.7 0.2 1719 537.2Volvo S40/V50 1817 4.8 1.2 1801 4.1 1.0 16 0.9Mercedes C Class 1732 4.6 1.1 1282 2.9 0.7 450 35.1Mazda 6 1500 4.0 1.0 1351 3.1 0.7 149 11.0Total Market 151607 186325 Market -18.6M2 Segment 37661 24.8% Of market 43857 23.5 Of market Segment -14.1

H Segment - ExecutiveMake Model Jan-Dec 2008 % of Segment % of Market Jan-Dec 2007 % of Segment % of Market Variance Units Variance % BMW 5 Series 1864 30.7 1.2 2120 27.3 1.1 -256 -12.1Mercedes E Class 1109 18.3 0.7 1650 21.3 0.9 -541 -32.8Audi A6 593 9.8 0.4 987 12.7 0.5 -394 -39.9Audi A5 565 9.3 0.4 42 0.5 0.0 523 1245.2Skoda Superb 285 4.7 0.2 533 6.9 0.3 -248 -46.5Volvo S80 280 4.6 0.2 231 3.0 0.1 49 21.2Jaguar XF Series/ S Type 221 3.6 0.1 81 1.0 0.0 140 172.8Volvo V70 212 3.5 0.1 139 1.8 0.1 73 52.5Saab 95 180 3.0 0.1 431 5.6 0.2 -251 -58.2Mercedes CLK 176 2.9 0.1 307 4.0 0.2 -131 -42.7Total Market 151607 186325 Market -18.6H Segment 6070 4.0 Of market 7764 4.2 Of market Segment -21.8 H3 Segment – LuxuryMake Model Jan-Dec 2008 % of Segment % of Market Jan-Dec 2007 % of Segment % of Market Variance Units Variance %Land Rover Range Rover 719 38.5 0.5 966 32.3 0.5 -247 -25.6Audi Q7 295 15.8 0.2 505 16.9 0.3 -210 -41.6Mercedes S Class 225 12.0 0.1 382 12.8 0.2 -157 -41.1Mercedes CLS 113 6.0 0.1 257 8.6 0.1 -144 -56.0BMW 6 Series 77 4.1 0.1 139 4.6 0.1 -62 -44.6Lexus LS Series 69 3.7 0.0 117 3.9 0.1 -48 -41.0Mercedes CL Class 59 3.2 0.0 79 2.6 0.0 -20 -25.3BMW X6 53 2.8 0.0 0 0.0 0.0 53 BMW 7 Series 48 2.6 0.0 169 5.6 0.1 -121 -71.6Mercedes GL Class 38 2.0 0.0 74 2.5 0.0 -36 -48.6Total Market 151607 186325 Market -18.6%H3 Segment 1869 1.2% Of market 2992 1.6 Of market Segment -37.5%

SIMI New Passenger Car Registrations 2008Pos Marque Jan-Dec Market Share 2007 Market Share 2006 Market Share1 Toyota 21323 14.06% 28023 15.02% 25538 14.28%2 Ford 19077 12.58% 21256 11.39% 20223 11.31%3 Volkswagen 15890 10.48% 21274 11.40% 20150 11.27%4 Opel 12659 8.35% 16262 8.72% 13599 7.60%5 Nissan 11242 7.42% 13941 7.47% 13660 7.64%6 Renault 5993 3.95% 6446 3.46% 9031 5.05%7 BMW 5627 3.71% 6952 3.73% 6016 3.36%8 Peugeot 5398 3.56% 7598 4.07% 7736 4.33%9 Hyundai 5346 3.53% 6820 3.66% 7088 3.96%10 Audi 5059 3.34% 5276 2.83% 4299 2.40%Totals … 151,607 -18.73% 186,540 +4.51% 178,484 +4.13%

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