flexibility as standard - smart outdoor...demographics as they travel around the region. a19 two...
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Site Information Pack
Flexibility as StandardFlexibility as Standard
Thanks to our unique systems we can upload images in real-time with just a click, gone are the days when you’d have to jump through hoops to change your creative or try and be all things to all people.
With Smart Outdoor’s advanced technology not only can you choose exactly what time of day your ads are displayed; you can also target audiences based on when they are most likely to be in the vicinity.
Flexibility comes as standard with Smart Outdoor.
About Us
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605,000 per weekNewcastle
In the Heart of Newcastle City Centre
Stack is one of the most talked about new developments in the City! Constructed from 40
shipping containers and housing Retail, Entertainment and Leisure, it really does have the city
buzzing.
Stack (interior + exterior)
Reach
605,000 per week
Newcastle
Stack (interior + exterior)
Fast becoming one of the coolest places to hang out, Stack has it all
reaching socialisers, shoppers and sport fans.
Situated in this famous party city it delivers a great range of audience for many brands and advertisers.
Stack offers not one but two Full Motion Screens, the first facing outwards onto Blackett Street and Newcastle’s main
shopping area Northumberland Street. The second 6m x 3m screen, is situated inside Stack’s main Event Square
which also boasts Audio, attracting huge crowds showing major sporting events such as Rugby Six Nations,
Wimbledon, Premiership and International Football.
Reach
176,000 per week
South Shields
This superb double-sided screen is situated in the heart of the main High Street, which is adjacent to the main
entrance of the very busy Metro Station.
Not only is this High Street popular with shoppers & those looking for a great night out, but is also a bustling
seaside town, attracting visitors of all ages, to its famous coastline, fairground & attractions.
South Shields plays hosts to the annual Great North Run, the country’s largest half marathon. People from all over the UK descend on this town, to either watch their loved
ones finish this iconic race, or to catch their breath if they were brave enough to run it.
King St
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373,275 per weekGreat North Screen
This superb double-sided screen sits in a dominant position on a busy link road between South Tyneside & Gateshead, which is used by motorist heading to the Tyne Tunnel, A1 & A19.
This busy link road has exceptionally strong traffic & high audience numbers, offering fantastic value for money for advertisers. Due to a high commuter volume, ad campaigns can reach an attractive audience during their daily commute. With its commanding presence brand and product messages are unmissable.
Road usage statistics provided by the Department of Transport are as follows. The audience stats are based on the national average of 1.35 people per car.
Leam Lane
Reach
221, 291 per week
Gosforth
Located net to a Drive Thru Greggs,“oh we do love the North East!”
The screen sits on the A1056, which is the main link road between the A1 and A19.
Situated North of the affluent leafy Newcastle Suburb of Gosforth, the Sandy Lane Screen is ideally located next to Newcastle Racecourse, which can see over 15,000 visitors on Ladies Day alone. The North East's Largest Car Supermarket is also within close proximity to the screen, making this a very attractive offering.
Our Double Sided Digital Portrait site delivers fantastic brand impact to the thousands of Commuters, Local Residents and Race goers travelling around the area.
Sandy Lane
Reach
425,213 per week
Sunderland
The screen is visible from a long way away for maximum exposure, you really can’t miss it!
The A19 is a main arterial Road in the North East of England. Linking Newcastle, Sunderland and Middlesbrough, the A19 is an extremely busy dual carriageway.
Our Digital Portrait Panel sits proudly on the western edge of Sunderland. The location could not be better being situated directly opposite the Nissan Manufacturing plant, one of the regions largest employers, as well as being just before the exit to join the A1231which leads into Sunderland City Centre, the regions second largest city and The Stadium of Light, home of Sunderland AFC.
Targeting South Bound traffic on this busy stretch of dual carriageway, this 6m x 3m screen can be seen by people of all demographics as they travel around the region.
A19
Two digital screens perfectly positioned to a captive
audience, truly offering a unique advertising opportunity.
Used by 78,300 people per day, 365 days a year. The Tyne Tunnel connects people and places and only
captures motorists, perfect for target marketing.
There are 2 tunnels, one North Bound and the other South, which form part of the A19 route between
Northumberland and North Yorkshire. They provide a vital connection between North and South Tyneside,
connecting vibrant cities, stunning coastal towns, busy ports and Newcastle International airport.
Reach
739,935 per week
Tyne Tunnel
North and South
Reach
298,289 per week
Sunderland
Coming June 2019! This screen opportunity, will sit on the side of the multi-story car park which is located in Sunderland City Centre and used by shoppers and commuters working in the City.
St Mary’s way is a gateway into the city and used by motorists and pedestrians to access the Cities vibrant shops, restaurants and bars. It is also the primary road to access Wearmouth Bridge, linking the North and South of Sunderland, accessing the North Easts beautiful coastlines. The home of Sunderland AFC, The Stadium of Light is also situated at the North entrance of the Wearmouth Bridge, meaning this screen is perfectly located and delivers high audience numbers.
St Marys Way
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per week (TBC)
Sunderland
Bridges Shopping Centre
The Bridges Shopping Centre, Sunderland, SR1 3LB – This attention grabbing curved D48 sheet enjoys a prominent position in the heart of Sunderland.
As it’s attached to the Debenhams stairwell at The Bridges Shopping Centre the screen is ideally placed to target shoppers and city centre workers in this thriving part of Sunderland.
With many bars, shops and restaurants nearby it benefits from a high footfall at all times of day and night, helping you to achieve weekly impacts of (TBC).
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xxx
Sunderland
Northern Spire
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Reach
Over 11,000 (per show)
Newcastle
UtilitaArena
The Utilita Arena Newcastle, officially ranked 7th as one of the world’s busiest venues by Pollstar magazine, is the largest concert and exhibition venue in the North East of England.
Some of the biggest names in the entertainment world have paraded their talents here featuring the likes of Oasis, Elton John, Coldplay, Kanye West, Justin Bieber, Beyonce, Rihanna to name only a few.
Our portfolio includes; 16 digital D6 sheets, 2 landscape TV’s & 6 larch format LED screens. Therefore 24 screens in total which are strategically placed around the main entrance & foyer area for maximum exposure. Depending on the event/show genre this will allow businesses to target specific audiences ensuring your company is seen by the right people.
Digital 6 Sheets
Retail & High Street
We have a network of High St and Retail 6 Sheets across the region delivering valuable audiences in key Town Centre locations.
Please get in touch for full details.
Reach
127,000 per week
Livingston
Livingston Designer Outlet
With over 70 boutiques, restaurants and cafes, Livingston Designer Outlet is Scotlandslargest Designer Outlet.
With a huge variety of shops including; iconic fashion brands, athletic labels and our high street favourites the Outlet caters for all. The Outlet also boasts a Vue Cinema and Paradise Island’s Adventure Golf for entertainment, perfect for families. There’s no denying that this cool Outlet is always busy.Smart Outdoor have 8 6 sheet screens cleverly positioned throughout the Outlet for Maximum exposure.
Leith
Ocean Terminal
Ocean Terminal is one of Europe’s largest shopping and leisure centre’s, located on the waterfront next to the Royal Yacht Britannia in Leith.
Reach
XXXX per week
Digital Taxi Tops
Digital Taxi Top’s are an eye catching and forward thinking way of marketing. Delivering real time and flexible messaging.
With the ability of making messages relevant to;• Geo Location• Time• Weather• Alternative BespokeAs all of our Taxi Top’s have immediate and flexible deployment the benefits include; real time pricing, tactical opportunities and emergencies.
City traffic has never been so engaging!
Delivering real-time & flexible messaging
Screens Display Cost (1 in 6) Display Cost (1 in 12)
Newcastle Stack Inside Contact Us Contact us
Newcastle Stack Exterior xxx xxx
Utilita Arena xxx xxx
South Shields King St xxx xxx
Great North Screen xxx xxx
Sandy lane xxx xxx
A19 xxx xxx
St Marys xxx xxx
Tyne Tunnel xxx xxx
The beacon centre xxx xxx
The Byron centre xxx xxx
Hill St Shopping Centre xxx xxx
Commill Centre xxx xxx
The Cleveland Centre xxx xxx
Manor Walks xxx xxx
Northern Spire xxx xxx
Based on a 2-week campaign
… in summaryAt Smart Outdoor, it’s not just our technology and locations that give us an edge, it’s also our people. Mark has personally head hunted the best in the business to ensure that every client gets the same high level of attention and expertise.
Our team dare to be different in order to achieve amazing results & ensure that flexibility is the norm. Our team will always be on hand to deliver truly outstanding service from the initial planning of your campaign to creating a highly successful campaign and a strong friendship with all of our clients.
Please feel free to contact us on 0191 260 0403 or email [email protected] we can answer any questions you may have.
We look forward to working with you in future!