Aline Bocquet Oliver WoodersonJean Grondin Antonio Palumbo

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Almost half of Britain’s travel

market is now booked online.www.skyscanner.net, Nov 2009

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Bored of travelling alone?Want to have a friendly flight?

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?

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A revolutionary service, unique to BA: based on theanswers to a few questions we endeavour toallocate your seats close to like-minded passengers;creating a more pleasant experience!

Do you want to use flight buddy ?

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Send

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Airport

– Receive a paper form with your ticket

– Scan at a kiosk at the airport

WHAT IF I HAVE NOT GOT ACCESS TO THE INTERNET?

Travel agency

– Complete with the agent’s computer

– Receive a paper form withyour ticket

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SEAT ALLOCATION

Places are processed (by an Algorithm) 45 minutes before boarding.

You receive your seat allocation at the boarding gate.

No additional queue.

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•A value-added service.•More satisfied customers.•Differentiates the brand.•Creates competitive advantage over other airlines.•Potential to increase brand allegiance.•Valuable source of customer data + insight.•Incremental development cycle.

•Completely optional.•Improves flight experience.•Facilitates conversations between like-minded individuals.•Opportunity to meet new, interesting people.•Ability to divulge as much or little info as desired.

VALUECOMMERCIAL

CUSTOMER

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CHEAPREADILY AVAILABLETECHNOLOGIES

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This is an OPTIONAL service.

Data will be SECURELY kept in a web database until the algorithm processes seat allocations.

You will have the possibility to open a SECURE ACCOUNT.

SECURITY AND TRUST

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OTHER APPLICATIONS

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Integrated Smart-Phone Apps

Virtual Tickets

NFC (Near Field Communications)

FUTURE APPLICATIONS

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THANK YOUFOR YOUR ATTENTION!