flipbook - online reputation: the key to getting hired
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ONLINE REPUTATIONThe KEY to Getting Hired
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By: Rosana Li
We live in an REPUTATION ECONOMY
“An environment where brands are built based on how they are
perceived online. It’s a marketplace where professionals are treated like products, and are
rated, commented on, and judged based on reputation.” –
Dan Schawbel, personal branding guru and Managing Partner of
Millennial Branding
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“The hiring process NO longer begins with that first handshake ........
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..it starts with the Google search that takes place BEFORE the interview.”
–Dan Schawbel
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In 2012, JOBVITE surveyed over1,000 human resources leaders and
recruiters…..
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….92% of respondents used or planned to use social media to source talent
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.…93% of people surveyed have used LinkedIn to find qualified
candidate
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"I watch people interact,
learn what their positions are,
who their best friends on
Twitter are, whether they
have a sense of humor. From
that you can get a pretty
good picture“
-Jocelyn Lai, talent
acquisition manager for
advertising firm GSD&M
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Social media has TRANSFORMED the recruiter-candidate relationship
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But WHY are companies using SOCIAL HR?
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Social tools have
REDUCEDthe TIME and
MONEYcompanies
spend searching
for the right talent
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Coca-Cola has cut its HR COSTS by more than 50% over the past
four years through the use of social HR
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Social media has shown to INCREASE productivity and employee engagement, foster innovation through collaboration – KPMG
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So HOW do you build a SUCCESSFUL online reputation?
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1. Become Known For ONE Thing
Select a niche to STAND OUT and make people remember you!
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2. ESTABLISH an online presence
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Prior to engaging in any online activities, make sure
you established your social network profiles first so
people can contact you.
3. Make sure your work is GOOD and make them VISIBLEonline
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4. ACTIVELY Contribute
UPDATE your profile daily to stay in
the game !
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How to MEASURE your online reputation ?
Number of followers, friends and fans will determine how influential you are.
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Now you are
READY to
SURVIVE in
the reputation economy!
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Sources • http://www.coca-colacompany.com/stories/hire-power-how-social-media-is-changing-the-way-people-search-for-jobs
• http://www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/
• http://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/human-resources-and-social-media.pdf
• http://online.wsj.com/news/articles/SB10001424127887323820304578412741852687994?mod=wsj_share_tweet&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424127887323820304578412741852687994.html%3Fmod%3Dwsj_share_tweet
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