flipkart dissertation (2)

8/17/2019 Flipkart Dissertation (2)

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Flipkart Online Retailing survey

A Dissertation

Submitted in partial fulfillment of theRequirements for the award of the degree

Of

Bachelors of Business Administration

Submitted By :Rajat Sharma !"#$#!##$%

&nder the guidance of:Dr' Saurabh Sharma

(Associate Professor, MUJ

School of Business ( )ommerce

[1]


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April* "#!+)andidate,s Declaration

! hereb" declare that wor# presented in $issertation entitled %&lip#art Online RetailingSur'e" in partial fulfilment of the requirements for the award of the $egree of

)achelor of )usiness Administration submitted to School of )usiness * +ommerce,

Manipal Uni'ersit" Jaipur is authentic record of m" own wor# carried out during the

period from Januar" -./ to April -./ under the super'ision of $r0 Saurabh

Sharma, Assistant Professor $epartment of )usiness and commerce, Manipal

Uni'ersit" Jaipur

1he matter presented in dissertation has not been submitted b" me for the award of

an" other degree of this or an" other !nstitute0

$ate2 ./ April -./

Place2 Jaipur Ra3at 4umar Sharma !"#$#!##$

[2]


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)ertificate from Faculty guide

1his is to certif" that the pro3ect wor# entitled %&lip#art Online Retailing Sur'e"5 is a

bonafide wor# carried out b" Rajat Sharma, a candidate of the ))A (.-6-.--6

Manipal Uni'ersit" Jaipur under m" guidance and direction0

Date: ./ April -./

Dr' Saurabh Sharma

[3]


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-reface

As a part of the ))A +urriculum and in order to gain practical 4nowledge in the field

of management, we are required to ma#e a report on &lip#art Online retailing sur'e"0

78commerce in recent times has been growing rapidl" o'er !ndia and across the

world0 Middle class in man" of the de'eloping countries, including !ndia, is rapidl"

embracing online shopping0

9owe'er, !ndia falls behind not onl" US, +hina and Australia in terms of !nternet

densit", but also countries li#e Sri :an#a and Pa#istan0

$oing this Report helped me to enhance our #nowledge regarding the wor# in to the

attitude of consumer towards celebrit" ad'ertisement ;s non8celebrit" we doing

undergo man" e


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Ackno.ledgement

! would li#e to e


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! will get lot practical #nowledge from this report which will help me in m" future

growth and potential0

01ecutive Summary

!ndia has an internet user base of about =>0 million as of Januar" -.=0 $espite

being third largest user base in world, the penetration of !nternet is low compared to

mar#ets li#e the United States, Unite 4ingdom or &rance but is growing at a much

faster rate, adding around ? million new entrants e'er" month0 1he industr"

consensus is that growth is at an inflection point0

!n !ndia, cash on deli'er" is the most preferred pa"ment method, accumulating @/

of the e8retail acti'ities0 9owe'er, +O$ ma" harm e8commerce business in !ndia in

the long run and there is a need to ma#e a shift towards online pa"ment

mechanisms0 $emand for international consumer products (including long8tail items

is growing much faster than in8countr" suppl" from authorised distributors and e8

commerce offerings0

As of -./ Si< !ndian Start up companies &lip#art, Snapdeal, !nMobi, Buic#er, Ola

+abs , and Pa"tm (One6@, ha'e managed to enter the )illion8$ollar club

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!ndiaCs e8commerce mar#et was worth about D>0E billion in --6, it went up to D.0?

billion in -.>0 !n -.>, the e8retail segment was worth USD0> billion0 About @- of

!ndiaCs e8commerce mar#et is tra'el related0 According to Foogle !ndia, there were

>/ million online shoppers in !ndia in -.= B. and is e


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websites dealing with nutraceuticals )itcoin, A"ur'edic products, online pharmacies,

online pa"ment, online po#er etc0 are 'iolating laws of !ndia0

M"ntra, &lip#art and man" more e8commerce websites are under regulator" scanner

of 7$ of !ndia for 'iolating !ndian laws and policies0 US8based transport application

pro'ider Uber !nc has also been questioned b" the ser'ice ta< department of !ndia0

I== !n Januar", -./, the 4erala +ommercial 1a


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11. *inance…………………………………...…….…………..….'3-'4

12. !ie-u+# , launce#……………..…………….…..…..…….…...'5

13. *uture Per#+ective………………………….….…………….....'6-'

14. Award# , ecognition…………………………...………..…...'$

15. /ue#tionnaire……………………..……………..…….………'&-00

16. Survey e#+on#e………….......……………….…….…..........03-3(

17. Conclu#ion……………………………………..……....…..….....3'

18. ecommendation#……………………………..…….....…..........30

19. eference#………………………………………..…….….........33

4ntroduction

Flipkart, is an 78+ommerce compan" established in --@ b" Sachin

)ansal and )inn" )ansal0 !t is registered in Singapore, with headquarters

at )angalore, 4arnata#a0 &lip#art has launched its own product range under the

name L$igi&lipL with products including tablets, US)s, and laptop bags0

!n Ma" -.=, &lip#art recei'ed D.- million from $S1 Flobal and in Jul" it raised D.

billion led b" e


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Sachin )ansal and )inn" )ansal, both alumni of the !ndian !nstitute of 1echnolog"

$elhi0 1he" had been wor#ing for Amaon0com pre'iousl"0 1he business was

formall" incorporated as a compan" in October --@ as &lip#art Online Ser'ices P't0

:td01he first product sold b" them was the boo# :ea'ing Microsoft 1o +hange 1he

Norld, bought b" ;;4 +handra from Andhra Pradesh0 &lip#art now emplo"s more

than .?--- people0&lip#art allows pa"ment methods such as cash on

deli'er", credit or debit card transactions, net ban#ing, e8gift 'oucher and card swipe

on deli'er"0

&rom a two8member embr"onic idea to a =,/--8member compan", the &lip#art stor"

is not 3ust about stupendous success and mind8numbing numbers0 Much more than

that, itCs about redefining customer e


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Saloni Kangia, senior 'ice president (retail at 1echnopa#, attributes &lip#artCs

success to the Lsuperior customer e


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"#!"2 :etsbu"0com, an !ndian e8retailer in electronics0 &lip#art has bought the

compan" for an estimated USD/ million0:etsbu"0com was closed down and all

traffic to :ets8bu" has been di'erted to &lip#art0

"#!72 Acquired M"ntra0com in an estimated - billion (,--- crore, about USD>.6

million deal0

"#!+2 &lip#art acquires a )angalore8based global mobile networ# Adi8Buit" for an

undisclosed amount0

Finance

!nitiall", the" had spent =--,--- onl" for ma#ing website to set up the business0

&lip#art has later raised funding from 'enture capital funds Accel !ndia (USD. million

in --6 and 1iger Flobal (USD.- million in -.- and USD- million in June -..0

On = August -., &lip#art announced the completion of its =th round of D./-

million funding from M!9 (part of Kaspers Froup and !+OK!B +apital01he compan"

announced, on .- Jul" -.>, that it has raised an additional D-- million from

e


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On Ko'ember -., &lip#art became one of the companies being probed for alleged

'iolations of &$! regulations of the &oreign 70 !n Jul" -.>, &lip#art

raised US$ .?- million from pri'ate equit" in'estors0

!n October -.>, it was reported that &lip#art had raised an additional D.?- million

from new in'estors $ragoneer !n'estment Froup, Morgan Stanle" Nealth

Management ,Sofina SA and ;ulcan !nc0 with participation from e


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On - $ecember -.=, &lip#art announced filing application with Singapore based

companiesC regulator A+RA to become a public compan" after raising US$ @--

million for long term strategic in'estments in !ndia following which its number of

in'estors e


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&ebruar" -.=0 1his triggered an o'erwhelming response from online shoppers and

more than -,--- units were sold within hours of launch on &lip#art0 After the Moto

F successful debut launch, &lip#art was loo#ing for a long term tie up with Motorola

Mobilit"0 1he Moto F success stor", led to another e seconds0 1hird

round of Redmi .S sale held on Sept .?, -.= with again =-,--- units sold in fastest

of all >0= seconds0 !n the =th round of sale of Redmi .S held on Sept >, -.=,

&lip#art put more units this time, ?-,--- units go out of stoc# in /0 seconds0!n the

latest &lash sale held on Sept >-, -.=, once again ?-,--- units Fo out of stoc# in

.>06 seconds0 Redmi =ote in !ndia e


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self8deli'er" networ#, and alliancing with li#e8minded businesses0 %Ne are open to

partnerships thatCll help us attain our goals, he signs off0 )oth the founders are

happ" to see increased 'enture capital participation in the e8commerce space,

which, according to Sachin, %still needs lots of in'estment to bolster its bac#8end0

:i#e a t"pical entrepreneur, he opines inno'ation is the #e" to the compan"Cs

success0 7


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%!tCs not li#e a .--8metre dash0 Floball", we operate on the lowest margins, but weCre

still seeing real growth0 1hereCs still no formula for .-- per cent success0 &lip#art is

running the marathon with ample support from pri'ate equit" pla"ers such as Accel

Partners and 1iger Flobal, which ha'e collecti'el" in'ested D./- million in the entit"so far0 Although profits after ta< remain negati'e, the compan"Cs 'aluation is soaring

than#s to eager participation of these pri'ate equit" pla"ers0

1he acquisition of :etsbu"0com signals &lip4artCs ambitions to capture the domestic

online mar#et0 A burgeoning consumer class, coupled with a rising web8literate

population and ealous 'enture capital funding ma" 3ust propel &lip#art to become

!ndiaCs answer to Amaon0com

Unco'ering !ndiaCs online a'atar is a fascinating process0 Onl" those companies that

can successfull" engage customers through no'el ideas, qualit" products and

seamless ser'ices will flourish0 Ma" be it is sheer genius, or simple common sense

the e8retail hero has been able to accomplish all this during its formati'e "ears0

A.ards and Recognition

[18]


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• +o8&ounder of &lip#art Sachin )ansal, got 7ntrepreneur of the ear Award

-.8-.> from 7conomic 1imes, leading !ndian 7conomic $ail"

•

&lip#art0com was awarded oung 1ur# of the ear at +K)+ 1; .ECs C!ndia

)usiness

• :eader Awards -.C (!):A0

• &lip#art0com8 got Kominated for !ndia MAR1 :eaders of 1omorrow Awards

-..

• &inancial 7uestionnaire:

Demographic >uestions%

[19]


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>!' Nhat is our Age Q

□ ./8-

□ -8>-

□ >-8=-

□ =-

>"' ou are00

□ 9ale

□ Female

>


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□ .-,---

□ .-,---8/,---

□

/,---8=/,---□ =/,---8?-,---

□ V ?-,---

eneral lifestyle >uestions%

>+' 9ow often do "ou go for shopping Q

□ Once a wee#□ Once a month□ 7'er" three month

□ Occasionall"

>?' Are "ou comfortable with online shopping Q

□ es□ Ko□ Sometimes

Service >uality >uestions%

Strongl"

$isagree

$isagree Keither

Agree nor

Agree Stro

Agr

[21]


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$isagree

>@' Order

)ondition

>' Delivery time

>$' Service Served

>!#' Nhat are Pros of Online shopping Q

□ Nide range of ;arieties

□ $iscount and Rebate Options

□ Shopping without 7fforts

□ . month ReplacementW7!!' Pa"ment mode "ou +hoose Q

□ Online ban#ing□ +reditW$ebit +ards

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□ +O$ ( +ash on $eli'er"

>!"' Nhat do "ou feel about "our pri'ac" while ma#ing online

transactions Q

□ Secure WSafe□ Ris#"

□ Kot Sure

>!!7' Nould "ou li#e to refer "our friendWfamil" for online shopping Q

□ es

□ Ko

[23]


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Survey Response :

Audience were suppose to choose onl" . desired option and O'er all sur'e"

response was fa'ouring the concept of e8retailing or online shopping of flip#art

although there were lot of issues audience are facing o'er this but still the graph

for online shopping goes high in man" perspecti'es0

Fraphical representation of each question will ma#e "ou understand easil" about

opinion of audience o'er e8shopping on flip#art

7ach Fraph is Shown with caption and remar#s related to question0

>!' Age roup .ho shop online most

15-20 20-30 30-40 40 ( )*+,

0

5

10

15

20

25

30

35

40

Age group

)ge .roup

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>"' hich gender shops more online

&e"ale / 36

ale/ 64

Gender

>


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tudent .o%t' ob %t' ob *usness etred0

5

10

15

20

25

30

Employment Status

"plo"ent tatus

>7' 9onthly 4ncome of online shoppers

Below 10,000

10k - 25 k

25k -45k

45k - 60k

6aboe 60,000

0 5 10 15 20 25 30

9

18

21

28

24

!ont"ly #n$ome%#n t"ousands&

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>+' Shopping interval for audience

'eekly( 10)

!ont"ly( *5)

Eery * !ont"( *2)

+$$asonaly( 2*)

S"oppng #nteral

>?' )oCiness .ith online shopping

o .es Sometmes0

10

20

30

40

50

60

2/

5

1*

Are you omortable to s"op +nlne

[27]


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>@' Satisfaction level over )ondition of good received

05

101520253035404550

2

12

26

4/

12

Satsa$ton leel oer +rder ondton

>' Satisfaction level over delivery time taken

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05

1015202530354045

411

44

*2

Satsa$tory leel or 3elery tme

>$' Satisfaction level on Service served

05

101520253035404550

1 *

*2

4

1/

Satsa$ton leel on Ser$e sered

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>!#' Best factor of online shopping

05

10152025303540

*1*5

24

10

ro o onlne S"oppng

>!!' -referred -ayment mode

[30]


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16

**

50

ayment mode

+nlne bankng 3ebtredt ard +3

>!"' o. Safe audience feel of making online /ransactions

Se$ureSae

7sky

ot Sure

0 5 10 15 20 25 30 35 40 45 50

**

44

2*

8ow sae people eel or E-payment

[31]


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>!


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)onclusion

Sur'e" shows that most online shopping age group is of - H>-

ears and then >- to =- "ears and more than /- people are

males and females stands for >- which shows most of the

middle age males are shopping online0 People with !ncome le'el

abo'e ?- # lies for = and with !ncome le'el of =-# to

?-#Stands highest with E 0

People with P't0 Job are one who shops online most and Studentrel" ne


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and then comes who do occasionall"0 Sur'e" also shows that ?-

of people are quite comfortable with online shopping onl" E

sa"s no0

Nhile figures on Order that was ser'ed comes out with positi'eresponse =E of people were agree o'er order condition and

? were neither agree nor disagree onl" people were

showed dissatisfaction o'er this, while o'er deli'er" time people

had a'g0 Response as == were neither agree nor disagree and

> were agree o'er deli'er" time ta#en = were disappointed0

On Bualit" of Ser'ice ser'ed again ma3orit" of people were agree

and then neither agree nor disagree and onl" . stands for disagree0

People prefer to shop online because of $iscounts and rebates,

wider 'arieties and then for no efforts in'ol'ed0 People don5t shop

online because of Ph"sical obser'ation of product that stand

ma3or factor here and then not immediate consignment and then

authenticit" of the product and /- of people choose +O$ as

the" find to pa" onl" after the" recei'e their order and >> pa"through debit * credit cards and 'er" few people use online

ban#ing )ut ma3orit" of people find 78Pa"ment Ris#" then comes

who find it safe and > people are not sure o'er it0At last @@

people will refer other t shop online which is quite fa'ourable and

positi'e response and onl" > will not prefer others to shop

online0

Recommendation

[34]


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References

http2WWqualtric#s0com

http2WWen0wi#ipedia0orgWwi#iW&lip#art

http2WWwww0flip#art0comWabout8us

http2WWblog0flip#art0comWQlin#Xhttp>A&&blog0flip#art0com

[35]

http://qualtricks.com/http://en.wikipedia.org/wiki/Flipkarthttp://www.flipkart.com/about-ushttp://blog.flipkart.com/?link=http%3A%2F%2Fblog.flipkart.comhttp://qualtricks.com/http://en.wikipedia.org/wiki/Flipkarthttp://www.flipkart.com/about-ushttp://blog.flipkart.com/?link=http%3A%2F%2Fblog.flipkart.com


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http2WWtech0firstpost0comWnews8anal"sisWforget8the8big8billion8

fiasco8flip#arts8net8neutralit"8stand8is8a8whole8new8le'el8of8social8

media8fail8?6E@0html

flipkart dissertation (2)

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