flipping the hill

Team TGM Kyree Holmes Emily Sappington Mark Choi

Reshaping Political Information:Enabling Action through Knowledge

2

Total US Adults 18-24 w/ College Education:

Registered Voters:

Reported Voted:

*U.S. Census Bureau 2010 Survey

The Problem

14.5 M

55%(8 M)

27.5%(4 M)

Problem Space • Research & Model • Prototype • Feasibility

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How can we design information to help young adults become politically informed in an engaging manner?

Research Question


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To socially engage young college students in the political process by providing a low barrier to entry, a method to maintain interest, and be self engaging.

Goal Statement


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Young Voters & InformationConfusion & lack of knowledge


Political Bills make no sense to me...they’re too long and wordy

I don’t understand how our political process works

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Shaping Information

Excess informationUnapproachable languageDifficulty keeping current

Barriers to knowledge

EntertainmentConvenienceFilteringSocial experience

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ENGAGING

HahaHmm...

ENTERTAINING

EXCITING

INTRIGUING

INFORMING

FILTERABLECUSTOMIZABLE

SOCIABLE

SHARABLE

Action

INTERESTING

Recap • Generative Research • Personas • Design Concepts • Next Steps

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From Model to Prototype

Our model dictated that we need:

A form that makes political information easy to read

A product that will keep users’ interest over time

A design that builds upon the power of entertainment for early engagement

ProblemSpace • Research & Model • Prototype • Feasibility


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What does our solution do?

It makes information accessible

It shows voters how getting involved can produce results and lead to change

It helps voters figure out what they should be concerned about

It helps voters find good sources that match what they want to know

And its fun to play!

ProblemSpace • Research&Model • Prototype • Feasibility

A part news-source, part fantasy game, that enables young voters to understand the U.S. political landscape, find entertaining content, and take action to get involved in politics.

Voting Project

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Haha - Hmm slider :Slider allows users to choose how much serious versus entertaining content they view

Customization :User picks their content

Color Cues:Framecolorsmatch the haha-hmm slider

Prototype


Education

Health Care

Environment

Foreign Affairs

Congress

Senate

House of Reps

Executive

more

• Research •


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Sign a Petition:One of many actions users can take, including emailing their representatives, sending content to friends, and eventually, voting in the real world.

Bill Layout:Brief summaries, parties involved, actions possible, & bill progress in easy-to-read way.

Badges & Awards:Users get awards when they “win” and users can also send badges to one-another.

Prototype


LOSERLOSER

#

1

!!!!

Bill passes in the House of

Representatives

Voting Project

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Gaming & Learning:Users strategize which players they send into the game based on their research of the candidate’s voting record and the Bill’s political appeal.

The Push-Pin Icon: Users save information to read later or come back to.

Prototype



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To recap, our design does the following:

It makes information accessible

It shows voters how getting involved can produce results and lead to change

It helps voters figure out what they should be concerned about

It helps voters find good sources that match what they want to know

And its fun to play!



15


Business Model

Flipping The Hill

Targeted advertising

Polling

Premium content

Users

Busineses

Politicians What the users think...

We created a design that works for various users: - Competitive- Politically inclined- Politically distanced

A design that can be:- A classroom educational tool- A revenue and data source for various parties

Financial Aid Bill

Action • petition

James Warren (FL)

Carol Nesbitt (WV)

Nick Statesman (OK)

Helen Romloff (MA)

Flipping The Hill

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To Summarize...


FlippingTheHillintroducesthe political process to young adults starting with lighthearted entertainment, to diving in, to learning how the political system works and engaging with it through a game.


Thank you! - Team TGM!

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Roster

Manage

Player List

Correct Stats

Filter Players

League Leaders

News Bar(Haha vs Hmm)

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Email)

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Manage TeamAdd P-Team to Bill

View PerformanceMy Profile

Find PlayersHot PlayersSearch Filter

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Issue NewsCustomize News (Haha vs Hmm)

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Add/Drop/Trade


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Self Attract

Filter News

EntertainNews onIssue +Person

User Friendly

News Platform

FantasyPlatform

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Documents

research questionhow

model toprototypeour

design doesthe

timea design

mregistered voters

political information

thatenables young voters

information accessibleit