flipside's pepcon presentation - migrating content into the digital platform
DESCRIPTION
This presentation's objective is to educate and empower Philippine educational publishers who are or have yet to convert their content into ebooks. It includes advice regarding the technology, ebook formats, how to distribute in the e-textbooks in the Philippine market, and recommended ebook apps. This deck was meant to be delivered during the 1st Philippine Educational Publishers Association (PEPA) Conference on Sept. 19 at SMX. The typhoon Fung-Wong (or Mario in the PH) prevented me from delivering it live. However, this deck was also distributed to the participants during the event and to the members of PEPA. I am now making it available for everyone's reference. May it be useful to you.TRANSCRIPT
MIGRATING CONTENT INTO THE DIGITAL PLATFORM �
The Pressing Questions�Honey de Peralta�
Why should I?�
Why Digita
l?
Why Digita
l?
Source: Digital & the New College Experience, TNS & Tru commissioned by Google, 2012
Why Digita
l?
Source: Digital & the New College Experience, TNS & Tru commissioned by Google, 2012
Why Digita
l?
YEAR GROWTH 2012 Baseline year of e-‐textbook
distribuIon 2013 2.5x number of e-‐textbooks
distributed compared to 2012 2014 As of August, 2x number of e-‐
textbooks distributed compared to 2013
In Philippine Basic Education�
So, how do I shift my content to digital?�
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Questions you should answer first:�Where do I plan to sell
my content?
To whom do I plan to sell my content?
What kind of content do I have?
Format & DistribuIon
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Where do I plan to sell my content?�
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• In an exisIng ebookstore or through my site? Or both?
• If on an ebookstore or through my site, will it be exclusive or non-‐exclusive?
To whom do I plan to sell my content?�
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• To students? • Basic Ed or Higher Ed? • To the general public? • In the Philippines only? • In an internaIonal market?
What kind of content do I have?�
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• Textbook? • Trade books (with mostly text)? • Children’s book? • An image-‐heavy book?
If you want to sell your ebook to an international market, open to the general public… �
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ADVICE PROS CONS
SELL IT ON ANY AND EVERY EBOOKSTORE
It’ll be everywhere, minimal distribuIon cost.
You will need to convert to several formats: e.g., MOBI, EPUB, EPUB3, KF8, etc., depending on the content type and your target store. = more producIon cost
If you want to sell your ebook only to Filipino general consumers… �
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ADVICE PROS CONS
SELL YOUR EBOOK ON AN EBOOKSTORE THAT TARGETS FILIPINO CONSUMERS (e.g., Flipreads, Buqo, etc.)
Homegrown ebookstores have payment methods other than credit cards. Mostly only one format: EPUB
Local ebook market is not mature yet = ROI will take a while
If you want to sell your ebook to a captured audience (e.g., school clients, etc.) �
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ADVICE PROS CONS
GO THROUGH A DISTRIBUTION PLATFORM THAT CAN HANDLE WHOLESALE AND/OR SET UP YOUR EBOOKSTORE
Controlled distribuIon Limited formats (e.g., EPUB/PDF)
Maintenance costs
Ebook Security: How secure is an ebook?�
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Digital Rights Management (DRM) �" DRM secures the ebook�" DRM ensures that only the registered user for that
ebook can open the ebook�
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What DRM does�Questions� Answers�
Can I send my ebook file to a friend?�Yes, you can send the file, BUT your friend won’t be able to open the file bec. it’s under your account.�
If I have more than one device, can I also have a copy of the ebook in those other devices?�
Yes. You can have a copy of the ebook in a maximum of 6 devices, as long as all these devices are under your account.�
How long do I keep my ebook?�You get to keep your ebook in perpetuity, unless the publisher stipulates that the ebook license expires at a certain time.�
Can the DRM be broken?�Yes. All DRMs can be broken, if you really want to. But few people willingly break DRM if convenience and price are addressed.� Sh
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We use the same DRM
technology as these stores: the Adobe Content Server
What DRM to use?�
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Formats Supported by �Adobe Content Server 5 �
File Format � Pros� Cons �
EPUB 2.2 �
• Reflowable – text can adjust to any screen size�
• Usually smaller file sizes, so performs better on devices�
• International industry standard ebook format �
• Reflowable – the ebook will not look like the print book, e.g., no page numbers�
PDF�• Fixed-layout – the ebook
will look like the print book (w/ page numbers) �
• Fixed-layout – cannot adjust to small screen sizes�
• Much larger file size so tends not to perform as well on devices�
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A Note About Interactive Ebooks (EPUB3 format) �
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File Format � Pros� Cons �
EPUB 3 �
• Is an internationally recognized interactive ebook format �
• Can support embedded audio & video, interactivity such as drag-&-drop, tapping, coloring, etc.�
• Can be fixed-layout or reflowable �
• Not yet supported by ACS5, but will soon be supported by ACS6.�
• The only readers that support most of the features are iBooks and Kobo, both of which are retail stores. Purchase has to be through a credit card, and local textbook publishers do not distribute through these stores�
• Very limited available content. Most local and intl. publishers have not converted into this format yet because of issues with distribution.�
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How do I distribute it?�
Eboo
k Distrib
uIon
If for an international consumer… �
Eboo
k Distrib
uIon
Salesiana Books
For captured market… �
Eboo
k Distrib
uIon
Phoenix Publishing House
Eboo
k Distrib
uIon
Diwa Learning Town
Eboo
k Distrib
uIon
Eboo
k Distrib
uIon
OUR SOLUTION…
" Simplified & unified e-‐textbook distribuIon plaeorm
" With website & reading app
" For iOS & Android
Philippine EducaJonal Ebook Reader Eb
ook Distrib
uIon
PEER Landing Page
PEER Landing Page
PEER Schools Page
PEER Publishers Page
PEER Store (emphasis on books for educaJon)
Sample Student’s eBookshelf�
Retail �
Whole-sale�
Eboo
k Distrib
uIon
PEER on Google Play
Eboo
k Distrib
uIon
Eboo
k Distrib
uIon
Eboo
k Distrib
uIon
Device-‐agnos,c: Access and read your ebook on these pla:orms and apps
iOS/Android�
Philippine Educational E-Reader or other apps�
PC/Mac�
Adobe Digital Editions�
Eboo
k Distrib
uIon
What do schools need in order to implement an ebook or digital solution well?�
What schoo
ls ne
ed
Technical requirements for schools�• A strong Internet connecIon wherever the ebooks are being downloaded.
• Tablet device, laptops, smartphones (EXCEPT the Kindle)
• School e-‐bookstore URL • An access code per student
What schoo
ls ne
ed
Requirements per batch of students for simultaneous downloads �
No. of Students/Simultaneous Downloads� Recommended Bandwidth�
40 students/simultaneous download � 11mbps DSL / 512kbps leased line�
200-500 students/simultaneous download� 25mbps DSL / 2mbps leased line�
1000-1500 students/simultaneous download � 30mbps DSL / 5mbps leased line�
What schoo
ls ne
ed
Shifting to ebooks is not as costly as one might think. But it requires an understanding of what the technology can do and how best to present one’s content.��Indubitably, however, digital is the future.�
What schoo
ls ne
ed
Where you can find us�
Flipreads�Flipside Publishing�
@flipsidepub � @Flipreads�
Flipside.ph� Flipreads.com �
Peer.ph�
