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Join in the conversation @timfuell @jibbajabbapods www.fb.com/timfuel l uk. linkedin .com/in/ timfuell www.timfuell.ceo Flog your Blog Why Blogging should be at the heart of your content marketing strategy BLOG

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Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Flog your

Blog

Why Blogging should be

at the heart of your

content marketing

strategy

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Once you are blogging

Assess & re-assess

Define and record your strategy

Check you are matching it .

Learn

Develop

Evaluate

Why blogging for business needs to be at the hub of your brand messaging.

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Blog? What does that mean?

Web Log – not necessari ly an onl ine d iary

"A series of articles in time publication order created either by an individual or a small group of people."

"Not just a news s i te

But

“A place to discuss and expand the debate"

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

A blog is...

“The perfect way to impart your

knowledge, expertise and have a bit of

fun.”

You don't need to be a great speaker

Or a great presenter.

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

The best blogs?

1.The Huff ington Post - h t tp : / /www.huff ingtonpost .com

2. Buzzfeed - ht tp : / /www.buzz feed.com

3. The Verge - ht tp : / /www.theverge.com/

4. Mashable ! - h t tp : / /mashab le .com

5. Business Ins ider - h t tp : / /www.bus iness ins ider.com

6. Gawker - h t tp : / /www.gawker.com

7. Deadsp in - ht tp : / /www.deadsp in.com

8. TechCrunch - ht tp : / /www. techcrunch.com

9. Gizmodo - ht tp : / /www.g izmodo.com

10. Ars Technica - ht tp: / /a rs techn ica .com

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Blogs are

diverse

Anybody can blog

...and lots of nobodies do.

The key is to create a good blog,

so that people take notice

and you rise from the cluster of nobodies

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

What type of blog?BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Love content not just words

Images

Audio

Video

Images – Tweets 5 t imes the engagement rate i f image

Video - 1 minute video worth 1.8 bi l l ion words

Words sti l l important too.

Great content rather than contented content.

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Stuck for ideas…

Swipe fi les

HubSpot’s Blog topic generator

http://www.hubspot.com/blog-topic-

generator

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Stuck for ideas…

CrowdSource ideas

Friday Facebook post

Google Survey

Competitive research

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Quality is Key

Google Panda

“quality on-site content”

Think Content… Quality

Quantity

Uniqueness

Freshness

Written for Users

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Open to new audiences -

Building your hub

Key elements of your blog strategy?

BLOG

ANALYSIS

ENGAGEMENT

AUDIENCE

CONTENT

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Open to new audiences -

Building your hub

Idea

Blog Article

Infographic

Social

Outdoor Advertising

Advertorial

Press Release

BLOG

ANALYSIS

ENGAGEMENT

AUDIENCE

CONTENT

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Open to new audiences -

Building your hub

Drive them all back to your blog for the

full information.

Sharing key

Branding on everything

BLOG

ANALYSIS

ENGAGEMENT

AUDIENCE

CONTENT

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Open to new audiences -

Building your hub

Measure that !

Google Analytics

Tracking links in social

BLOG

ANALYSIS

ENGAGEMENT

AUDIENCE

CONTENT

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Get social

Great content needs to be seen and heard

Cross referencing / cross platform

Access people rather than pounds

All about the social - 2-way operation –

inform and learn.

Gamification – make it fun!

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Get social

Not as easy as it used to be

Paid promotionsFacebook AdsPromoted TweetsContent syndication (Taboola / Disqus / Outbrain)

Facebook organic reach down to just 6%

Fewer than half of Twitter users visit the platform every day

The half l ife of a Tweet us just 24 minutes

For Facebook post half l ife is 90 minutes

Scheduling toolsBufferApp / HootSuite / Scredible

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

BLOG

Flogging your blog is not actually about

monetising your blog - that may be a

pleasant spin-off.

Flogging your blog is about using your

blog as a content hub to leverage

awareness, traffic and authority to help

you in your sales elsewhere.

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

A GOOD BLOG

Gets new information to a new audience

Opens a dialogue

Offers an opinion

Doesn't forget design

Brainstorm

Leave other subjects to the experts

Open the discussion to your audience

Get it promoted

BLOG

Join in the conversation

@timfuel l@j ibbajabbapods

www.fb.com/t imfuell

uk. l inkedin .com/ in/t imfuel l

www.timfuel l .ceo

Flog your

Blog

Any Questions?

BLOG