flog your blog
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Flog your
Blog
Why Blogging should be
at the heart of your
content marketing
strategy
BLOG
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Once you are blogging
Assess & re-assess
Define and record your strategy
Check you are matching it .
Learn
Develop
Evaluate
Why blogging for business needs to be at the hub of your brand messaging.
BLOG
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Blog? What does that mean?
Web Log – not necessari ly an onl ine d iary
"A series of articles in time publication order created either by an individual or a small group of people."
"Not just a news s i te
But
“A place to discuss and expand the debate"
BLOG
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A blog is...
“The perfect way to impart your
knowledge, expertise and have a bit of
fun.”
You don't need to be a great speaker
Or a great presenter.
BLOG
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The best blogs?
1.The Huff ington Post - h t tp : / /www.huff ingtonpost .com
2. Buzzfeed - ht tp : / /www.buzz feed.com
3. The Verge - ht tp : / /www.theverge.com/
4. Mashable ! - h t tp : / /mashab le .com
5. Business Ins ider - h t tp : / /www.bus iness ins ider.com
6. Gawker - h t tp : / /www.gawker.com
7. Deadsp in - ht tp : / /www.deadsp in.com
8. TechCrunch - ht tp : / /www. techcrunch.com
9. Gizmodo - ht tp : / /www.g izmodo.com
10. Ars Technica - ht tp: / /a rs techn ica .com
BLOG
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Blogs are
diverse
Anybody can blog
...and lots of nobodies do.
The key is to create a good blog,
so that people take notice
and you rise from the cluster of nobodies
BLOG
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What type of blog?BLOG
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Love content not just words
Images
Audio
Video
Images – Tweets 5 t imes the engagement rate i f image
Video - 1 minute video worth 1.8 bi l l ion words
Words sti l l important too.
Great content rather than contented content.
BLOG
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Stuck for ideas…
Swipe fi les
HubSpot’s Blog topic generator
http://www.hubspot.com/blog-topic-
generator
BLOG
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Stuck for ideas…
CrowdSource ideas
Friday Facebook post
Google Survey
Competitive research
BLOG
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Quality is Key
Google Panda
“quality on-site content”
Think Content… Quality
Quantity
Uniqueness
Freshness
Written for Users
BLOG
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Open to new audiences -
Building your hub
Key elements of your blog strategy?
BLOG
ANALYSIS
ENGAGEMENT
AUDIENCE
CONTENT
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Open to new audiences -
Building your hub
Idea
Blog Article
Infographic
Social
Outdoor Advertising
Advertorial
Press Release
BLOG
ANALYSIS
ENGAGEMENT
AUDIENCE
CONTENT
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Open to new audiences -
Building your hub
Drive them all back to your blog for the
full information.
Sharing key
Branding on everything
BLOG
ANALYSIS
ENGAGEMENT
AUDIENCE
CONTENT
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Open to new audiences -
Building your hub
Measure that !
Google Analytics
Tracking links in social
BLOG
ANALYSIS
ENGAGEMENT
AUDIENCE
CONTENT
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Get social
Great content needs to be seen and heard
Cross referencing / cross platform
Access people rather than pounds
All about the social - 2-way operation –
inform and learn.
Gamification – make it fun!
BLOG
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Get social
Not as easy as it used to be
Paid promotionsFacebook AdsPromoted TweetsContent syndication (Taboola / Disqus / Outbrain)
Facebook organic reach down to just 6%
Fewer than half of Twitter users visit the platform every day
The half l ife of a Tweet us just 24 minutes
For Facebook post half l ife is 90 minutes
Scheduling toolsBufferApp / HootSuite / Scredible
BLOG
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BLOG
Flogging your blog is not actually about
monetising your blog - that may be a
pleasant spin-off.
Flogging your blog is about using your
blog as a content hub to leverage
awareness, traffic and authority to help
you in your sales elsewhere.
BLOG
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A GOOD BLOG
Gets new information to a new audience
Opens a dialogue
Offers an opinion
Doesn't forget design
Brainstorm
Leave other subjects to the experts
Open the discussion to your audience
Get it promoted
BLOG