FLOOD SAVER

SF“An app to save your life”

Flood Saver

This is a safety app that aims to help people , who are stuck in floods by sending the GPS location of a person through satellite to the rescuing forces like NDRF,NGO ,etc.GPS location can also be send in offline mode.

Slogan

“We care for you.”

ExecutiveSummary

GOAL

The GOAL of this app is to save as many lives as possible during the time of flood.

How ?It allows you to view and share, in real time, observations of

floods and their effects. It also allows you to send information about other related phenomena, places where there is a potential flood risk.

And it also sends the GPS location of a person to the rescuing forces like NDRF,NGO etc.

SITUATION ANALYSIS

Market Overview. Company

Overview. Target Customers.

Market Demographics Heavy rains across the state of Maharashtra,

including large areas of the metropolis Mumbai which received 994 mm (39.1 inches) alone on 26 July 2005 killed at-least 5,000 people.

June 2015 Gujarat flood: Heavy rain in June 2015 resulted in widespread flood in Saurashtra region of Gujarat resulting in more than 70 deaths. The wild life of Gir Forest National Park and adjoining area was also affected.

July 2015 Gujarat flood : Heavy rain in July 2015 resulted in widespread flood in north Gujarat resulting in more than 70 deaths.

2015 South Indian floods : Heavy rain in Nov-Dec 2015 resulted in flooding of Adyar, Cooum rivers in Chennai, Tamil Nadu resulting in financial loss and human lives.

Market Entry

The app will enter the market by launching itself on the Google Play store but apart from these there are other App stores on the online market to launch it->GetJar >SlideMe >Opera Mobile Store >AppsLib >>AppBrain.

• NEW FEATURES LIKE SENDING LOCATION TO FAMILY

• AVAILABILITY OF VOLUNTARY RESCUERS

• BASICALLY FREE OF CHARGE

• SUCCESS DEPENDS ON THE EFFORTS OF THE GOVERNMENT,PRIVATE FUNDS AND THE NGOs.

• CAN ALWAYS LEARN FROM EXISTING APPS• USE BETTER AND MORE ADVANCED

TECHNOLOGIES THAN THE EXISTING APPS• GREATER POENTIAL CUSTOMER BASE DUE

TO MORE SAFETY CONSCIOUS PPL. NOWADAYS

• TOUGH COMPETITION FROM ESTABLISHED APPS

Product/Services offering

The product/App promises to deliver the right and the desired result by saving the lives of the people. This app will help in creating a new dimension to social- networking.

AlpifyFloodup

At present there are not much competitors with the same idea.

Competition.

POINTS OF PARITY POINTS OF DIFFERENCE

• Both works by receiving the location of victim by GPS.• Both are target to help flood

victims and rescue them.

• Automatic location sending in case of emergency.• Rewards for rescuer.• Can know the where abouts of other

users of app, who are nearby you.• Also login through Facebook.• Even sends gps location in offline

mode

Key Success Factor

The key factors that can lead strategically to the growth and success of the company eventually are the core features that the app offers at the very first place to its core consumers, i.e is saving the lives of the people.

TARGET CUSTOMERS

• TARGETS FLOOD VICTIMS

• IT CAN ALSO SEND THE LOCATION OF THE VICTIM TO THOSE USERS WHO HAVE LISTED THE VICTIM AS FAMILY AND PAID TO RECEIVE HIS WHEREABOUTS.

• IT MUST COVER AS MANY PEOPLE AS IT POSSIBLY CAN, PREFERABLY THOSE LIVING NEAR THE WATER BODIES.

Company’s Goal

Company’s goal is to focus the app to ensure the safety of the people and save as many people as possible during flood time. It is a non-profit app. The purpose of this app is to serves a social cause.All the features available in it are are free.

STRATEGY

TARGET MARKET

CUSTOMER

The company ideally targets all the people of the country.It tries to ensure people security and safety during flood time.

COLLABORATOR

The key collaborator will be Government, NGOs and some Private companies.

The main competitors are ALPIFY and Floodup.

COMPETITORS

COMPANY

GOVERNMENT OR NON-PROFIT ORGANISATIONS

CONTEXTOwing to the relevance of right economic, technological, socio- cultural, regulatory and physical context the company offers the right dimension to each of it in its pure context of people and company’s benefits and growth.

CUSTOMERCompany’s Value proposition1. Customer value 2. Collaborator value 3. Company value

The major satisfaction of customer will be better and accurate alert system so tha It can help customer to save their lives, as they will be alert in advance by the app.

Customer Value

Collaborator value

Through this app collaborator will able to help the victims who are in need and will get blessings of victims and their families, which cannot be compared with money.

Company’s Value

Company’s main aim is to save the people from floods and by doing it, it will be successful in its mission.

ProductBENEFITS: • REACHING OUT TO A SAFE PLACE• HELPING OTHERS• CONNECTING WITH FAMILIES

COSTS:• MAJORLY FREE• MINIMAL COST FOR PREMIUM

SERVICES

Free version Features:All the basic features are free; because it’s aGovernment funded and NGOs funded app. PREMIUM VERSION FEATURES-Additional features like knowing the nearby people who are users of app and sending information to family members could be charged.

SERVICE

Name: Flood SaverSlogan: “ We care for you”.Logo:

SF

PRICEOur premium version app price is17 CENTS which is equivalent to Rs.10

• This is the best suited price for this app because its main aim is to serve as many people as possible and it will be ethnically incorrect to charge higher than this.

INCENTIVES TO CUSTOMERS

Volunteer Rescuers will be awarded by the Government to promote more volunteer service and to salute their bravery.

The family of victims will download the app to know the where about of their loved ones.

Promote our app through social media like facebook,twitter,linkedin,whatspp etc.So that maximum number of people can take advantage of this app and save their lives.

DISTRIBUTIONApp will be available on Google Play for download.

IMPLEMENTATION

Most important part of market strategy is its implementation.The app maker should be a candidates with high tech background and those who can bring about necessary changes and required updates in the working of the App as it requires constant link between both the user location as well as weather information from satellite.

PROCESSES

• Creation of high tech app •Link with the new social networking site •Promotion and awareness of the app with an effective cost-effective promotion strategy •Check out for marketing situation by working upon surveys.

SCHEDULEThe following plan should be implemented on the lower level.

App awareness should be spread throughout the country by means of television, media,advertisement campaign etc.

And we should also reach the customer by email,to make them aware about the app.

CONTROLS

Performance evaluation

A major criteria for evaluating company’s performance would be surely to monitor the number of App downloads and the sincere study of the reviews that consumers submit at the Google play store. Apart from this looking upon the difference in the premium product users and those still using it for free is a significant measure too apart from studying the feedback received from the consumers using the App.

Exhibits

Featuring the App in Emails and a link redirecting towards the download page of app.

Promote it on social sites will be a good market strategy. Take app promotion one step deeper by having the app

promote itself as customers will make endless discoveries as they explore the app.

Discussion on Executive Summary.Completed Situation Analysis.Analyzed Company’s goals.Discussed the overall Strategy used by the company.Covered the Tactics used by the Company.Defined the company’s Implementation plan.Identified the metrics used to measure the growth.

Credits  Textbook on Marketing Management by Philip Kotler. Marketing Journals. www.google.com for the background images. Google Play store (for analyzing the potential

competitors). Various HBR articles on Marketing Plan. www.wikipedia.com for various statistics.

Disclaimer

Prof. Sameer MathurIndian Institute of Management , LucknowMarketing Professor: August 2013 – Present

McGill UniversityMarketing Professor: July 2009 – July 2013 

Carnegie Mellon UniversityPh.D. in Marketing : August 2003 – June 2009

These slides are created by Ankit Sharma,NIT Surat, as part of a Marketing Internship under Prof. Sameer Mathur.