Band name – the name of the band ‘Florence + the machine’ is located at the top of the advertisement. This is so that readers can easily see what the advertisement is about and what it is based on. The font is big and bold for the same reason and its use of a unique style of font is used so that it gives that unique sense to their identities as a band. It may also give away a sense to how their music is like as the feminine font gives the idea that their music may be targeted towards a female audience. The use of a plus sign instead of the words ‘and’ also gives away that unique effect to the band. The band name is written in white so that it stands out well from the dark background

Main image – the main image of the advertisement is of the cover album of the band. This is used as the main image because it is the main purpose of the advertisement, and that is to promote the album. The album is of the main artist surrounded by a majestic looking setting with flowers. This again signifies how the album may be targeted towards more of a female audience. Her red hair is significant as an artist because it is easily recognisable for readers who already know who she is. The lungs in the main image are clearly seen and this is significant as it ties in with the name of the album ‘Lungs’. Neutral colours are mainly used for the main image which again gives away that majestic feel and also it helps the image stand out from the rest of the advertisement. The image almost looks like it has been painted which gives a vintage feel to the album. This is the style that the artist and band are wanting to achieve as it again demonstrates their unique style.

Album name – the album name ‘Lungs’ is situated underneath the main image which gives a nice structure to the advertisement as it looks organised and easy for the audience to read and understand. It is right underneath the lungs in the main image which is significant as they both link to each other. The lines included above and underneath it helps to make it stand out even more as it gives a separation from everything else in the ad which is good because that is what the advertisement wants readers to focus on. The font is quite simple which is effective as it demonstrates to readers the band’s simplicity. It is big and written in white to again, capture the attention of readers. ‘Lungs’ is a unique name for an album but this again gives the understanding of how the band is like.

Date of release – the date of the release of the album is located underneath the name of the album. This is so that it can easily been seen and readers are able to know when it comes out. The font is smaller than the album name because it is not as important however the colour of it matches the overall colour scheme of the advertisement. Album information – right at the bottom of the page, readers are able to see the different forms that the album can be released in. Such as a CD deluxe, just a CD, Vinyl or through digital. This is not a typical factor to include in an album magazine advertisement as it is not always necessary but in this case, this shows the artist/bands unique element and can be accounted for as a unique selling point which may entice more listeners. The contrasting ways in which listeners can listen to the album from vinyl which is old school to digital which is a more modern way of listening to the album, signifies that she is able to attract a wider audience and not just a particular group of audience but a wide range of them.

Website – the official website of the artist/band is located at the bottom of the advertisement as it is not as important and not a factor that will attract readers straight away. Therefore it is also written in a smaller font. This is included in the advertisement as a unique selling point as fans of the artist/band or new readers who are interested in finding out more about the artist/band can go and visit the website for more information. Hopefully visiting the website will entice them to want to buy the album more.

Colour scheme – the colour scheme of this advertisement uses a mixture of dull but also neutral colours. This colours may be relevant and may link to the type of music that Florence and the machine produce. You can tell from the use of colours that her music is calm and collective as the use of neutral colours create a tranquil vibe.

Record labels – the record labels of which Florence and the Machine are signed to are credited in this advertisement. This is evident at the bottom of the page where the logos of the record labels are used. This is used to give credit to the label and give them some recognition. Also people who are familiar with the music labels will know their popularity and hopefully other artists that are signed to that label which will enable them to get an idea of how successful and good the music of Florence and the Machine produce.