7th March | Aula Rossa 9.00 Welcome

Luigi Dei Magnifico RettoreAndrea Arnone Prorettore – CSAVRIPatrizia Giunti Direttore DSG Coordinamento Accordo Unifi-ToyoIkuko SagiyamaProfessor of Languages and Literature of Japan and Korea at the University of Florence

9.30 The creativity and innovation chain in the University of FlorenceMario RapacciniChiara MazziAlessandro Monti

10.45 Break

11.00 Main Topic ICT, designing innovation in Industrial and ICT sectorcoordination Chiara MazziAlessandro Monti

Start up and Projects

Km4City (http://www.km4city.org )Knowledge model for the cityPaolo Nesi

Swite – social websiteJarrod Fath

Spin-off AllergenioAndrea Casadio | Alda Bongiovanni

ICT and IP protection UNIFI casesClaudia del Re Research fellow, CSAVRI consultant

13.00 Break

Aula Camino, sala cataloghi 14.30 Challenges to students on

Tourism and Cultural HeritagecoordinationVanna BoffoCarlo TerzaroliNatascia MenniniEugenia CorbinoCareer Service University of Florence

School of Creativity

ICT Cultural Heritage, Design of Tourism Systems

The school of creativity is aimed at developing creativity, innovation and initiative. The event lasts three days developed on three

themes: ICT, Sustainable Tourism, Cultural Heritage. Start ups and projects will be presented. The afternoons will be dedicated to the

development of challenges on the part of the students on two main topics: tourism and cultural heritage. The course will be in English.

IILBTIstituto Internazionale LBTby FONDAZIONE ROMUALDO DEL BIANCO

8th March | Aula Rossa9.30 Introduction on Unifi experience on

Tourism and Cultural HeritagecoordinationChiara MazziAlessandro Monti

Design Sustainable tourism systemLaura Grassini | Giovanni Liberatore

Unifi for Cultural Heritage ProtectionDel Bimbo | Simoncini

Sustainable tourism in FlorenceGinevra Cerrina Feroni

Sustainable mobilityMarco Pierini

10.45 Break

11.00 Main Topic Design Tourism Systems and global relationships Start up and projects

Smart TourismSimone Gadenz AD

Learning communities by Life Beyond Tourism: creative industries to drive development through travel Corinna Del BiancoInternational Institute Life Beyond Tourism, Italy

Working Together: Areas of Multi-Disciplinary Intersections in IstanbulBahar AkselMimar Sinan Fine Arts University, Istanbul/Turkey,

Locating creativity in artists’ studios- A materialistic approach towards creativity.Adina MantaUniversity of Bucharest- Department of Sociology

13.00 Break

Aula Camino, aula colonne, aula cataloghi 14.30 Challenges Development

coordinationVanna BoffoCarlo TerzaroliNatascia MenniniEugenia CorbinoCareer Service University of Florence

9th March | Aula Rossa9,30 Main topic: Cultural Heritage

coordinationChiara Mazzi Dott. Alessandro Monti

Start up – spin off

ArtLoco: a new way to enjoy Cultural Heritage Spin-off Sisma SrlsAndrea Arrighetti

Experiences in the world of Handmade Art in TuscanyCosimo SavioCEO of SAVIO FIRMINO srlJochen AndreasZeh Wooclass Società design

11.00 Round Table on Creativity SchoolcoordinationSara Landini

Hajiime ImamuraToyo UniversityCorinna Del BiancoLifebeyondtourismPatrick LlerenaStrasbourg University

12.00 Presentation of works of students developed during Challenges | Delivery of certificates to partecipants students

13.00 Break

Sala cataloghi 14.30 Briefing on future initiatives

Registration onhttps://goo.gl/forms/9HF8xfo7Nb2JktHE3It will be accepted the first 40 registrations

7,8,9 MarchFlorence | Villa Ruspoli

piazza indipendenza, 9