florida international university's new major in meetings and events management - an...
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1 © Dan Cormany © Dan Cormany
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Travel and
Tourism
Industry
Transportation
Services
Destination
AlternativesHospitality
ActivitiesRetail
Shops
Other
Hospitality
Operations
Food
ServicesAccommodations
(Lodging)
Sporting events
Cultural Events
Recreational Activities
Celebrations & Festivals
Special Events
Geographic Tours
Educational Activities
Service Activities
“Event management is the process by which an event is planned, prepared, and produced. “
Julia Rutherford Silvers
Special Events Sporting Events Cultural Events Celebrations &
Festivals Educational Activities
Service Activities Recreational Activities
FIU
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Sports events
Concerts
Festivals (arts or popular)
Fairs
Parades
Contests and races
Exhibitions
Dances
Theatre
Children’s events
Flea markets
Conventions
Grand Openings
Product Introductions
Debutante Balls
Shows (e.g., Air Show)
Beauty contests
Tours (ex: Christmas open houses)
Demonstrations
Historic re-enactments
Parties
Celebrations
Visual arts and/or craft shows
Commemorations or sacred
Family, private functions (Quinceaneras, weddings, reunions)
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Creativity
Very Detailed Thinking (Organizational Skills)
Communication Talents (Management Skills)
On-the-spot Troubleshooting (Analytic Skills, Management of Stress)
FIU
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Creativity
Very Detailed Thinking (Organizational Skills)
Communication Talents (Management Skills)
On-the-spot Troubleshooting (Analytic Skills, Management of Stress)
• Knowledge/ Know How • Resources / Contacts
• Assumption of Responsibility
• For Social Events, add “Personal Support”
• Ideas for creating or implementing their vision
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Options in Events
Age
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Job Hunting
Curriculum & Advising
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
A one-time or periodic, free or ticketed
performance or exhibition event created for
entertainment purposes, scheduled alone or in
conjunction with other events.
Concerts – Limited in
technology training – male
dominated currently
Independent Case Study may be possible – box
office operations, agency work, security & legal
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
A cultural celebration, either secular or
religious, created by and/or for the public,
scheduled alone or in conjunction with other
events. (Many festivals include bringing buyer
and seller together in a festive atmosphere.)
From neighborhood to international – good in
conjunction with interest in Tourism (&
Destination Marketing)
Room for both independent promoters & employment by
large promotional firms
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
A private event, by invitation only, celebrating
or commemorating a cultural, religious,
communal, societal, or life-cycle occasion,
scheduled alone or in conjunction with other
events.
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Receptions Ceremonies
Showers Bachelor/ -ette
Parties Rehearsals
Destinations Brunches
Bar Mitzvahs Bat Mitzvahs Quinceaneras
Sweet 16 Debutant Balls
Baptisms Confirmations
Graduation
Funerals Memorial Services
Burial Services Wakes
Nine Nights Luncheons
(State Funerals)
Anniversaries Vow Renewals
Birthday Parties Baby Showers Achievements Ethnic Holidays
Religious Holidays
Cocktail Parties Dinner Parties
Location Parties (Destination, Pool, Beach,
etc.) Holiday Parties
Reunions
Weddings Coming of
Age Celebrations
Commemorations Family
Celebrations Private Parties
Planners may specialize in one area, or be a Generalist
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Type of Event
Entertainment & Leisure Events
Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
An event created by or for a charitable or
cause-related group for the purpose of
attracting revenue, support, and/or
awareness, scheduled alone or in conjunction
with other events. .
Association work – often a steady full
time position including all
fundraising or marketing
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
A commerce-oriented event to facilitate
bringing buyer and seller together or to create
awareness of a commercial product or
service, scheduled alone or in conjunction
with other events.
Big Opportunities, large budgets – high stress
and very creative positions – both
corporate & independent positions
Fast growing area coupled with social media (viral events)
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Type of Event
Entertainment & Leisure Events
Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
Includes kid’s camps, amateur tournaments,
college and professional sports events
A spectator or participatory event involving
recreational or competitive sport activities,
scheduled alone or in conjunction with other
events. .
Biggest differing element – need to
work with Governing Sports Bodies
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
Any event that supports business objectives,
including management functions, corporate
communications, training, incentives,
employee relations, and customer relations,
scheduled alone or in conjunction with other
events.
• Teambuilding • Incentive Trips • Employee
Morale Events • Corporate
Social Responsibility
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
An event bringing buyers and sellers and
interested persons together to view and/or sell
products, services, and other resources to a
specific industry or the general public,
scheduled alone or in conjunction with other
events. .
• Perhaps most profitable area
• Not very big in Miami • Shows reach 170,000
attendees in size
May be Association Mgt. Co., Association Staff, or Independent
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Social/Life-Cycle Events
Cause-Related & Fundraising Events
Marketing Events
Sports Events
Business & Corporate Events
Exhibitions, Expositions & Fairs
Meeting & Convention Events
The assembly of people for the purpose of
exchanging information, debate or discussion,
consensus or decisions, education, and
relationship building, scheduled alone or in
conjunction with other events.
Las Vegas Convention Calendar (as example): http://www.vegasmeansbusiness.com/planning-tools/convention-calendar/
Anime Conventions: animecons.com/events
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Special Events
Conferences & Meetings
Trade Shows & Exhibitions
Set-up Food & Beverage
Audio Visual Décor
Risk Management Marketing Security
Creativity
All of the former, +
Educational Philosophy Guest Room Blocks
Transportation Skilled in Measuring ROI
All of the former, +
Complicated logistics Multiple constituencies Shipping & Construction
Union Relations
Social Events Fundraising
Political Events Marketing/Corporate
Sporting Events Festivals & Fairs
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Broad variety of skill masteries needed
Commitment to remaining current
Pacing of job; frequent need to travel
Only as good as your last produced event
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Options in Events
Age
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Curriculum & Advising
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Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Cause-Related & Fundraising Events
Social/Life-Cycle Events
Business & Corporate Events
Meeting & Convention Events
Exhibitions, Expositions & Trade Fairs
Sports Events
Marketing Events
HFT 3754 Intro to Special Events,
& HFT 4757 Advanced
Special Events
HFT 3791 Social Events
HFT 3741 Meeting Planning
HFT 3753 Trade Shows
Under Development
Under Development
HFT
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Also under development: International Events
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Do I want to work entrepreneurially, for small firm or large corporation?
Do I prefer sales, creative design, detailed planning, or logistics management?
Do I like big picture thinking, or prefer smaller, focused expertise efforts?
For meetings, am I willing to learn basic applied psychology for convention design?
Do I hrive under stress; physically capable of 14-16 hour days during events, mostly on my feet
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(6 courses / 15 hours – all courses except Advanced Internship are three credits) HFT 3741 Planning Meetings and Conventions - corporate, association & board meetings HFT 3753 Trade Show Management (suggested pre-req.: 3741) - exhibition hall sales & operations Or, HFT 4508 Group Business Sales and Service (suggested pre-req. 3741 - facilities management of mtgs/events venues HFT 3754 Introduction to Special Events Production -general event planning skills HFT 4757 Advanced Event Management (pre-req.: 3754) - technical and design elements of event planning HFT 4945 Advanced Internship - Pre-req: 1000 work hours completed and verified HFT 4296 Senior Seminar in the Hospitality Industry - must be taken last semester
Plus Two (2) Event-Related Electives
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Course Assignments/Documents produced while enrolled in this class:
HFT 3741 Planning Meetings & Conventions
RFP – for facility ESG (Event Specification Guide) Convention Schedule & Rationale
HFT 3754 Special Events Management.
Site Visit Evaluation Special Event Proposal & Presentation for Client Diagram – for event (Meeting Matrix) Set-up Schedule and Event Flow (Day of event) Budget Development
HFT 4757 Advanced Event Management
Concept Board Tech Requirements Scripting FEMA Certification
HFT 4508 – Group Business Sales and Services
Event Resume BEO’s Delphi Certification
HFT 3753 Expo. & Trade Show Mgt. Exhibitor Prospectus Exhibitor Rules and Regulations Full Trade or Consumer Show Review
HFT 3791 Social Events Business Plan Time Line and Production Schedule
The total of these cover most all common event
documents, demonstrating a broad
array of knowledge Ex: http://prosite.com/
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Electives may be used to personalize the program to prepare for a specific area in event planning.
“AS” for association meeting planners:
“CM” for corporate meeting planners and management companies;
“IS” for social and independent event planners;
“FF” for a food focus in an event facilities operation or catering;
“AF” for a career in event facility administration.
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HFT 3733 Tour Production and DMC Operation (AS, CM, FF, AF) HFT 3791 Social Event Planning (IS, FF, AF) (suggested pre-req.: 3754) HFT 3861 Beverage Fundamentals (FF) HFT 3871 Intro to Wine & Food Pairings (CM, IS, FF) HFT 3900 Independent Study (dependent upon the study topic) HFT 4508 Hotel Group Business Sales & Services (AS, CM, FF, AF) (may substitute for HFT 3753 as required course) HFT 4802 C Catering Management (IS, FF, AF) FSS 3242C International Cuisine (AS, CM, FF) FSS 3285 Art in the Culinary Arts (AS, CM, FF) FSS 4336 Culinary Event Management (IS, FF) Future additional offerings are proposed to include: HFT xxxx Spl Topics: Event Plan Exp. (AS, CM, IS) HFT xxxx International Event Planning (AS, CM, AF) HFT xxxx Events Sponsorship & Mrkting (AS, IS, FF) HFT xxxx Sports Event Plan. & Mgt (AS, IS, AF)
“AS” for association meeting
planners:
“CM” for corporate meeting
planners and mgt companies;
“IS” social & independent
event planners;
“FF” food focus in an event
facilities operation or
catering;
“AF” event facility adm
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HFT 3073 Social Responsibility in Hospitality Industry (all)
HFT 3271 Nightclub Management (CM, IS, FF, AF)
HFT 3770 Cruise Line Operations and Management (CM, AF)
HFT 3701 Sustainable Tourism Practices (all)
HFT 4504 Hospitality & Tourism on the Internet (AS, IS, AF)
HFT 4509 Tourist Destination Marketing (AS, IS, AF)
HFT 4520 Personal Sales Tactics for Hospitality Industry (IS, FF, AF)
Additional Suggested Hospitality Electives
If they are revived from dormancy:
HFT 3013 Protocol for Hospitality & Tourism (AS, CM, IS, AF)
HFT 3277 Club Operations Management (golf) (AS, CM, IS)
HFT 3813 Marketing for Food Service Operations (FF, AF)
HFT 4737 Managing Tourism Services (AS, CM, IS, AF)
“AS” for association meeting
planners:
“CM” for corporate meeting
planners and mgt companies;
“IS” social & independent
event planners;
“FF” food focus in an event
facilities operation or
catering;
“AF” event facility adm
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ADV 3008 Principles of Advertising (Journalism school) (AS, IS)
ART 2300c Beginning Drawing (AS, CM, IS)
ART 3630c Intro to Experimental Video Installation (AS, CM, AF)
ART 3638c Video Installation – (AS, CM, AF)
COM 3110 Business and Professional Communication (Journalism School) (all)
COM 4430 International Business Communication (Journalism School) (AS, CM, AF)
PUR 3000 Principles of Public Relations (Journalism School) (all)
SPC 2065 Communication for Business (Journalism School) (all)
TPA 2220 Stage Lighting (Theatre School) (AS, CM, IS, FF)
TPA 4221 Advanced Stage Lighting (pre-req. TPA 2220) (AS, CM, IS)
“AS” for association meeting
planners:
“CM” for corporate meeting
planners and mgt companies;
“IS” social & independent
event planners;
“FF” food focus in an event
facilities operation or
catering;
“AF” event facility adm
NOTE: None have pre-req’s
except TPA 4221
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14th Fastest Growing Career in Business
66th Fastest Growing Career of all Careers
But….most will not be found here:
Nor here:
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DMC = Destination Management Company
professional services company possessing
extensive local knowledge, expertise and
resources, specializing in the design and
implementation of events, activities, tours,
transportation and program logistics.
May focus on all or one specific sort of service
Provides local expertise, contacts, and time
saving arrangements
May be only local, or with wide-ranging offices
– nationally or internationally, or part of an
alliance
Often small – 7 or less full time staff
Named World’s Best, 2011
Over 50 in Miami Area
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Corporate
Incentive Houses - Maritz, Carlson Wagonlit, American Express- 3 of the largest
3rd Party Meeting Planners
Event Production – ex: Executive Visions
Association Management Co.
(Smith Bucklin, Helms Briscoe)
Mostly Trade Shows and Meetings
Specific Focus
Concert Production
Sports Event Productions
Wedding/Social Functions
Corporation Departments:
Event Planning
Marketing
Public Relations
Sponsorships
Associations (Civic, philanthropic and trade)
Retail Venue Promotion
Event Owner/Operator
University & College Planners
Team Building Facilitators
Civic & Government Events
Parks and Recreation Depts.
Destination Marketing Org. (CVB’s)
Political Campaign Events
Each has its own circles for Networking, so determining
direction is advised
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Identifying South Florida –
DMC’s
Wedding Planners
Meeting & Trade Show
Planners
Annual Special Events
Special Event Planners
Vendors
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Show Interest
• Participation (in list-serves, professional assocs., volunteer opportunities.) = demonstrates commitment to field
• Opportunity to get some name recognition
Shadow
• Ask to spend a day shadowing a chosen person
• Learn their operation and become acquainted
Intern • If not full internship,
volunteer to help at a couple events
Job
Getting a Foot in the Door
• If not with them, do they have connections
Don’t discard the idea of working first for a vendor to make contacts in field!
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PMM5 – Professional Convention Management Assoc.
Financial and Insurance Meeting Planning
i-Meet - The online community for People Who Plan Meetings & Events
MPI's Meeting & Event Discussion Group
Networking & Professional Development for Event Planners, Meeting Planners & Event Managers
Sales & Marketing Strategies for Event Planners, Meeting Planners & Event Managers
Social Media and Event Technology for Event Planners and Meeting Planners
International Association of Exhibitions and Events™ (IAEE)
TSNN – Trade Show News Network
Trade Show Booth Traffic Builder & Party Entertainer
http://www.linkedin.com/jobs?viewJob=&jobId=5261362&trk=rj_em&ut=0mGGjlBPyq65I1
Goals:
Become a known commodity
Inside information on some jobs
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ISES - International Special Event Society
Event Managers
Event Planners and Coordinators
Event Planners Consortium
Event Planning & Event Management - the
1st Group for Event Professionals
Event Peeps: For Live Event Industry
Professionals
Event Planning Professionals
Production, Stage, Shows and Events
Event Planning America
Group Travel & Event Planning Network
Promote! Corporate and Social event
planners
Media Solutions-B2B Event's
BizBash—Event Planners Gather
People Planning Events and Conferences in South Florida
Miami Event Planning Group
The Event Planners Miami
Luxury Travel and Corporate Event Planning all across China
VenuesOnline - For Sp Event & Mtg Planning Pros
Career Advice for Event Planning & Management
Student Forum - Event Planners & Event Management
Event Planning Jobs
Sports, Entertainment and Event Planning
Golf Event Planner Network
Charitable Golf Event Planners
Luxury Wedding Professionals
Wedding Market Network
Wedding Professionals Networking Group
Wedding Professionals
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Local Chapter: www.ises-sflc.com/
International Association: www.ises.com
$35 student membership (professional membership over $400)
Local Calendar: http://www.pronews.net/calendar.htm
http://careers.ises.com/c/search_results.cfm?vnet=0&str=26&max=25&site_id=553&sort=loc
August 22-24
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Local Chapter: www.sfmpi.org/
International Association: www.mpiweb.org
$35 student membership (professional membership over $375) – also first 2 years of professional membership is reduced in cost if you were a student member
World Congress - $140 per student (about 15% of registration costs for nonstudents)
http://www.mpiweb.org/portal/career
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International Assoc. of Fairs and Expositions
IAFE www.fairsandexpos.com
International Festivals and Events Association
IFEA www.ifea.com
National Association of Catering Executives*
NACE www.nace.net
Nat’l Assoc. of Casino & Themed Party Operators
NACTPO casinoparties.com/
Association of Bridal Consultants
ABC www.bridalassn.com
Association of Wedding Planners, International
AWPI afwpi.com
Society of Incentive and Travel Executives*
SITE www.siteglobal.com
Professional Convention Management Assoc.
PCMA www.pcma.org
* Especially active chapters in South Florida Jo
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Blog Index for Meetings and Special Events
event-planning.alltop.com/
Bizbash www.bizbash.com
Convene www.pcma.org/Convene.htm
Event www.eventmarketer.com/
Event Solutions www.event-solutions.com/
In Tents www.ifai.com/publications/intents
Incentive Magazine www.incentivemag.com/
One+ www.mpiweb.org/Magazine
Special Events specialevents.com/
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Meetings Community (MeCo)
http://www.meetingscommunity.org/
Meetings Forum (MiForum)
https://groups.google.com/forum/?hl=en&fromgroups#!forum/miforum
Both are Free Requires a gmail account (best if it is
dedicated only to this purpose)
Demonstrates sincere interest in field
If into events, don’t be “put off” by meetings title – most material
applies equally to special events
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Locally:
http://www.simplyhired.com/a/jobs/list/q-event+planner/l-miami,+fl
http://www.indeed.com/q-Event-Planner-l-Miami,-FL-jobs.html
www.pronews.net
http://jobs.usnews.com/ (US News)
“Events Internet Resources,” provided for students enrolled
Nationally:
See “Events Internet Resources” (in student resources section of blackboard) - hundreds organized by category
Event Planning - Association &
Corporate Meeting Management
Destination Management
Companies
Facilities Work in Event Venues
Largest 3rd Party Association, Corporate
Meeting Planners & Incentive Houses
Trade Shows and Convention
Management
Hotels with Substantial Meeting Emphasis
Special Events Only - not meetings or
conventions
Association Management
Companies (for Trade Shows)
Resource Categories:
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Types:
Comprehensive
Partial (“ala carte”)
Day-of
Specialized services
Packages
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Interested instead in a non-credit, events focused certificate? See next slide!
Program starts Fall, 2013
Each column represents one of 8 foci you may choose from
Dr. Dan Cormany
Head of Meeting and Events Management Bachelors degree program
Florida International University
Biscayne Campus
Chaplin School of Hospitality and Tourism Management
3000 151st NE Street
Office 332
North Miami, FL 33181
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Core Courses
Promotion/Marketing/ Social Media/Sponsorships
Creativity/Color/Décor & Decorative Lighting
RFP Process/Project Mgt/Budgeting
Contracts/Insurance/ Risk Management
Staging, Lighting, Sound, Video & Electric
Resources/Positions/Admin. Structures in Events
Corporate Meetings
Conferences & Mtg
Logistics
Incentives &
Teambuilding
Networking Strategies
Program Develop.
Meeting Architecture
Association Meetings
Association Event Mgt.
Trade Show Production
Marketing Plans
Cause-Related &
Political Ev.
Elective
Corporate Events
Public Relations & Sponsoring
Trade Show Exhibiting
Corporate Conducted
Events
Elective
Elective
Social Events
Reunions, Parties & Holidays
Weddings, Ann. Etc.
Floral Decor
Working w/ Designers &
Printers
Photography Videography
Music & Performance
Events
Theatrical Perf. Arts
Tix, Box Ofc Op, Series
Arts &
Nonprofit Bd Coord.
Elective
Elective
Fundraising Events
Partnerships, Donations,
Contributions
Volunteer Recruit/
Train/ Mgt.
Galas & Annual Events
Elective
Elective
Sports Events
General Electives
Tournaments
Camps/ Training
Spectator Events
Elective
Elective
Security & Emrg. Resp.
Media Arrange.
Revenue Mgt.
Stagecraft
Concert Promotion
Program Consists of 8 core courses (6 hours each), then completion of 6 courses in a field of specialization (3-4 hours each). Electives may be selected from other fields of specialization or the general electives list to customize the certificate.
A Final Project must be successfully completed to receive certificate.
Trends & Issues: CSR, ROI, Green Events, Strat. Plan
Elective Elective Elective Fashion Shows
Elective Elective Elective Elective Elective
Catering, Food & Beverage, Service Styles
Festival/ Fair
Events
Outdoor Events
Crowd Control
Feasibility Assess.
Oper Struc. & Communicat.
Coord.
Elective
International Events
Field of Specialization