Florida Public Markets in planning

Markets are 6,000 years young – Starting at the dawn

of civilization. Our cities grew up around Markets.

Public Markets exist to fulfill public purposes. They

consist of owner-operated businesses that reflect

what is unique about their communities, and serve

their community’s everyday shopping needs.

Typical components of Public Markets:

Fresh Foods

Restaurants

Crafts

Neighborhood Shops

Four types of Public Markets:

Seasonal Outdoor Market Indoor/Outdoor Market

Market Hall Public Market District

Caracas Venezuela

Central Market - LA

Roanoke Va.

Pike Place Market - Seattle

Public Markets are often thriving while Festival Markets –

consisting of exclusive national chain stores, such as

Crabtree & Evelyn, Gucci Shoes, & Victoria’s Secrets - often

lack customers.

DC Old Post Office Festival Market - 5/3/99 at 10 AM

Public Markets are different from Festival Markets

Nearby DC Eastern Public Market. - 15 min. later

Display is important in Public Markets

A proper display of Market fresh food – there is a sense of abundance,

colors are balanced, good smells permeate the air, products fill the space

on both horizontal and vertical planes, and, the food looks scrumptious

Indoor Produce Displays can be Great.

A social gathering place

Cross St. Public Market - Baltimore

Outdoor sales & festivals

Grove Arcade Public Market - Asheville, NC

“Meet the Producer” – A Public Market premise

for owner – operated businesses The horseradish hurts your

nose! Mixing Caramel

Central Market - Lancaster Pa.

Granville Island B.C.

Delicious.... Hungry yet? Wonderful Displays!

Granville Island – B.C.

Cross St. Market - Baltimore

Markets: A “common ground” bringing diverse

elements of a community together

St. Lawrence Market., Toronto

Cross St. Market - Baltimore

Firehouse Market – Phila.

Redding Market - Phila. Fez, Morocco

A fiesta for the senses!

Italian Market - Philadelphia Pa.

Microenterprises create the most new jobs.

Public Markets boost success by providing a

critical mass, marketing & technical support, &

micro lending.

According to the US Census Bureau the vast

majority of jobs that are created in the U.S.

economy (2003-2004 data), occur in

microenterprise businesses that employ

between 1-4 employees. The overwhelming

majority of jobs that are lost, occur in firms that

employ between 100-500 employees.

Source:

www.census.gov/csd/susb/usst03_04.xls

Jobs and entrepreneurial opportunities: Labor intensive = jobs Extremely successful shops

Lexington Market - Baltimore

From a coffee roaster to a conglomerate

That’s $.33 per pound! The Original Starbucks

Pike Place Market - Seattle

Reliable Leases

Daily to Multi-year

Institutional advertising

Help with Display

Year-round

Business Mix

Currently in Business 33%

Business Experience 33%

New to Business 33%

Public Market Start-Up Business Advantages

Entrepreneurial opportunities for minorities

Pike Place Market - Seattle Central Market -

Lancaster Pa.

Businesses that sustain families & are passed

down through generations

3 Girls Bakery - 1911

Same business – 1992

Owned by Founder’s Great

Granddaughter

Pike Place Market - Seattle

Public Markets: celebrating diverse cultures Israeli foods Neighboring Arab foods

Pike Place Market neighbors- Seattle

Public Markets: mixing varied economic strata Kitchen closeouts &

seconds

Exclusive kitchenware

Pike Place Market neighbors - Seattle

The original “Skid Row” – Public Markets create healthy, mixed

income communities – increase Surrounding RE Values

Pike Place Market - Seattle

What Makes a Market

Successful?

1. Excellent Location / Site

2. Diverse, Vital, and Culturally Rich

Environment

3. Size of Market Appropriately Scaled

to Location

4. Great Vendors, Mix, and Design/ Layout

5. Engaged Professional Management

6. Intensive Promotion and Advertising

7. Reflects local character and meets everyday

shopping needs for fresh foods

Partnership Opportunities

Education

Food & Nutrition

Cooking

Entrepreneurships

Kitchen Incubator

Gardening and Food

Production

Local Food System

Hydroponic Gardening

Incorporates Farmer’s Market

Hub for Local Initiatives

Tourism/Promotions

Tourism and Agriculture

Community Promotions

Events

Health

Wellness Initiatives

Health Screenings

Nutritional Education

Agricultural Support

Institutional kitchen for value added food production and cooking?

Important for achieving goals, creating community loyalty and enhancing sales.

Public Market Reported Sales

Square Feet Sales Sales per SQ. FT.

Granville Island Public Market 42,000 84,000,000$ 2,000$

Pike Place Market 260,000 158,000,000$ 608$

Reading Terminal 40,000 30,000,000$ 750$

Ferry Plaza Market 65,000 50,000,000$ 769$

Reviewed Market's Projection $723- $964

Super WalMart 500$

Average Grocery Store 642$

Social Benefit Analysis Dynamic Social Gathering

Place

Food Access/ Food Security

Culturally appropriate

foods

Affordable fresh foods

Model of Sustainability

Hydroponic Products

Construction

Composting

Tourism

New, unique attraction for

adults and children

Health - Access to fresh,

healthy foods

Community space for

health education

programming

Regional Agriculture

Spotlights bounty of

local agriculture

Supports development

and marketing of

regional foods

Place to connect food

consumer and

professionals with

producers

Direct Economic Benefits

Sales Tax

Property Tax

Business License Fees

Accommodation Taxes

Indirect Tax Benefits

Many new jobs

New entrepreneurial opportunities

Funding Resources

New Market Tax Credits

Foundations

• Grants

• Program Related

Investments

Individual Corporate Donors

• Exhibit Opportunities

Federal Government

• Department of Agriculture

• Legislation appropriations

and grants

• Department of Commerce,

EDA

State Government

• Dept. of Agriculture

• Dept. of Tourism and

Economic Development

Local Government

* Woodland Park

• Teller County

• Tax Increment Financing

• Other Benefiting Counties

• County/ Regional Divisions

Bonds

Private Investment

Conventional Financing

Developing a Public Market can be like trying to

stand on your head!

Flying Wallendas - Grand Opening Grove Arcade Public

Market --- Asheville NC