Improve your Likeability Improve your Impact

access your hidden treasures that connect and motivate

Florida Society of Association Executives

Steve Jobs the importance of face-to-face

“There’s a temptation in our networked age to think that ideas can be developed by e-mail and iChat,

that’s crazy.”

Communication is not:

Speaking Writing Giving a presentation Running a meeting

These are activities

Communication

Is not an activity

Communication is a result

Communication is a One Way Street

The Likable Communicator

You are a Televisionand you are always on

When you: Walk in the room,

we are watching Speak, we are listening

You choose to be “must-see TV” or canceled

Wanna Have a Beer?

All things being equal... Election Job/Promotion Membership Relationship

Likeability is the final decision maker

Likeability“The 55%-38%-7% Rule"

55% Face and Body 38% Sound of Voice 7% Actual Words

Likeability Remove the Walls

Face: open, helpful Voice: warm with inflection Body: open, energized

LikeabilityMake the Connection

Eye Contact Pause Silence

LikeabilityThe Helpful Head

“Your job is not to sell, but rather to help customers solve problems.”

“Your job is to understand all of your customers’ needs”

Listen

“Don’t Sell; Solve Problems” Rank Store Yearly $/SF Avg (Like Target) $400 #20 Guess $510 #15 Sam’s Club $632 #10 Best Buy $831 #5 Game Stop $1009 #2 Tiffany’s $2974 #1 Apple $5626

Oprah WinfreyThe Helpful Leader

Be on the Same Teamadvocating and debating are different

Don’t Prove You’re a ProfessionalProve You Are a Human Being

Likeability- Make your audience feel special

Practice Doesn’t Make Perfect; Perfect Practice Makes Perfect

Graham Corporate Communicationsmaking the complicated simple and the simple powerful®

CONTACT:Bill Graham

917-705-0663bill@grahamcc.com

#BillGrahamCCFacebook

www.GrahamCC.com