FLORIDA THE

GATEWAY TO

LATIN

AMERICA

Mary Risner

UF Center for Latin American

Studies

UF Center for International

Business Education and Research

(CIBER)

2011 SBEAFTBEA

Orlando FL

ObjectivesOverview

Highlight importance of international trade in

Florida specifically with Latin America

Suggest ways to connect Florida international

business to the classroom

Is Having a Global Mindset as Important as

Technical Skills in Todayrsquos Economy

Jeff Joerres chairman CEO and president of Manpower Inc another panelist at the summit said that companies ldquoare all stewards of global capitalrdquo and that this lack of globally-minded employees is a social-skill issue that needs to be addressed

Earlier this month another executive from Manpower Inc was quoted in a New York Times article as saying that although their clients can find workers with technical skills those candidates ldquodonrsquot have a global mindset or canrsquot work with people in different culturesrdquo

httpblognafsaorg20110728is-having-a-global

ObjectivesOverview

Highlight importance of international trade in

Florida specifically with Latin America

Suggest ways to connect Florida international

business to the classroom

Is Having a Global Mindset as Important as

Technical Skills in Todayrsquos Economy

Jeff Joerres chairman CEO and president of Manpower Inc another panelist at the summit said that companies ldquoare all stewards of global capitalrdquo and that this lack of globally-minded employees is a social-skill issue that needs to be addressed

Earlier this month another executive from Manpower Inc was quoted in a New York Times article as saying that although their clients can find workers with technical skills those candidates ldquodonrsquot have a global mindset or canrsquot work with people in different culturesrdquo

httpblognafsaorg20110728is-having-a-global

Is Having a Global Mindset as Important as

Technical Skills in Todayrsquos Economy

Jeff Joerres chairman CEO and president of Manpower Inc another panelist at the summit said that companies ldquoare all stewards of global capitalrdquo and that this lack of globally-minded employees is a social-skill issue that needs to be addressed

Earlier this month another executive from Manpower Inc was quoted in a New York Times article as saying that although their clients can find workers with technical skills those candidates ldquodonrsquot have a global mindset or canrsquot work with people in different culturesrdquo

httpblognafsaorg20110728is-having-a-global

At the Center of 21st Century Skills

Digital Competence

Interdisciplinary

ConnectionsEmpathy

TechnicalSubject

Area Expertise

Foreign Languages

Florida amp Trade

Extensive multi-modal transportation systems

International airports

Deep-water shipping ports

Extensive highway and rail network

Two of only eight commercially licensed

spaceports in the US

Florida amp International Business

300 regional and hemispheric headquarters of

companies from all over the world

Diplomatic hub with a Consular Corps

representing some 80 nations

Florida is 8th among all US states in foreign

direct investment

6th in employment by them

1500 foreign-affiliated companies operate in

Florida from about 2400 individual locations

around the stateSource Enterprise Florida

Florida amp Trade

Extensive multi-modal transportation systems

International airports

Deep-water shipping ports

Extensive highway and rail network

Two of only eight commercially licensed

spaceports in the US

Florida amp International Business

300 regional and hemispheric headquarters of

companies from all over the world

Diplomatic hub with a Consular Corps

representing some 80 nations

Florida is 8th among all US states in foreign

direct investment

6th in employment by them

1500 foreign-affiliated companies operate in

Florida from about 2400 individual locations

around the stateSource Enterprise Florida

Florida amp International Business

300 regional and hemispheric headquarters of

companies from all over the world

Diplomatic hub with a Consular Corps

representing some 80 nations

Florida is 8th among all US states in foreign

direct investment

6th in employment by them

1500 foreign-affiliated companies operate in

Florida from about 2400 individual locations

around the stateSource Enterprise Florida

Floridarsquos Top Trade Partners

Proximity to Latin America

Brazil = Floridarsquos 1 Trading

Partner

Brazil in Florida

Brazilians spending big money time in Florida

httpwwwbizjournalscomorlandomorning_call201107brazilians-spend-big-money-time-inhtmlana=twt

Embraer in Melbournehttpwwwfloridatodaycomarticle20111002BUS

INESS310020004The-Embraer-Effectodyssey=tab|topnews|text|Business

Florida Keeps Close Eye on Booming Brazilhttpwwwfloridastatenewsnetstoryphprid=42504004

Proximity to Latin America

Brazil = Floridarsquos 1 Trading

Partner

Brazil in Florida

Brazilians spending big money time in Florida

httpwwwbizjournalscomorlandomorning_call201107brazilians-spend-big-money-time-inhtmlana=twt

Embraer in Melbournehttpwwwfloridatodaycomarticle20111002BUS

INESS310020004The-Embraer-Effectodyssey=tab|topnews|text|Business

Florida Keeps Close Eye on Booming Brazilhttpwwwfloridastatenewsnetstoryphprid=42504004

Brazil = Floridarsquos 1 Trading

Partner

Brazil in Florida

Brazilians spending big money time in Florida

httpwwwbizjournalscomorlandomorning_call201107brazilians-spend-big-money-time-inhtmlana=twt

Embraer in Melbournehttpwwwfloridatodaycomarticle20111002BUS

INESS310020004The-Embraer-Effectodyssey=tab|topnews|text|Business

Florida Keeps Close Eye on Booming Brazilhttpwwwfloridastatenewsnetstoryphprid=42504004

Brazil in Florida

Brazilians spending big money time in Florida

httpwwwbizjournalscomorlandomorning_call201107brazilians-spend-big-money-time-inhtmlana=twt

Embraer in Melbournehttpwwwfloridatodaycomarticle20111002BUS

INESS310020004The-Embraer-Effectodyssey=tab|topnews|text|Business

Florida Keeps Close Eye on Booming Brazilhttpwwwfloridastatenewsnetstoryphprid=42504004

Rank Country Exports Imports Total TradePercent of

Total Trade

1 Canada 2488 2765 5253 165

2 China 919 3649 4568 143

3 Mexico 1633 2297 3930 123

4 Japan 605 1203 1809 57

5 Germany 482 827 1309 41

6 United Kingdom 485 498 983 31

7 Korea South 388 489 877 27

8 France 270 386 656 21

9 Taiwan 260 359 619 19

10 Brazil 354 239 593 19

11 Netherlands 350 190 540 17

12 India 192 295 488 15

13 Singapore 291 175 466 15

14 Venezuela 107 328 434 14

15 Saudi Arabia 116 314 430 13

Top 15 US Trading Partners in 2010

(In Billions of US Dollars)

Source US Census Bureau (httpwwwcensusgovforeign-tradestatisticshighlightstoptop1012yrhtml)

The Languages of Business

Class Activities

Guest speakers from

Bi-national chambers

Ports (Jax Tampa Miami Canaveral)

Enterprise Florida

Business faculty- FIUUF CIBERs other nearby colleges or universities

Read and Discuss Brazil Case Studies China Case Studies

Student Activities

Present country profiles

Market a US product to selected country

Research international firms in Florida

Create class wikis to present projects by

teams

Have students interview business person they

know follow business person on Twitter or on

a blog

Resources

wwwefloridacom

Florida trade statistics Country profiles

Importexport products

httpnobleorgresources

IB Lesson plans useful links

wwwlatamufleduoutreach

Traveling suitcasesDVDs

wwwfloridabrazilbusinesswikispacescom

wwwretailinginbrazilwikispacescom

Brazil Business Wiki Series

The Languages of Business

Class Activities

Guest speakers from

Bi-national chambers

Ports (Jax Tampa Miami Canaveral)

Enterprise Florida

Business faculty- FIUUF CIBERs other nearby colleges or universities

Read and Discuss Brazil Case Studies China Case Studies

Student Activities

Present country profiles

Market a US product to selected country

Research international firms in Florida

Create class wikis to present projects by

teams

Have students interview business person they

know follow business person on Twitter or on

a blog

Resources

wwwefloridacom

Florida trade statistics Country profiles

Importexport products

httpnobleorgresources

IB Lesson plans useful links

wwwlatamufleduoutreach

Traveling suitcasesDVDs

wwwfloridabrazilbusinesswikispacescom

wwwretailinginbrazilwikispacescom

Brazil Business Wiki Series

Class Activities

Guest speakers from

Bi-national chambers

Ports (Jax Tampa Miami Canaveral)

Enterprise Florida

Business faculty- FIUUF CIBERs other nearby colleges or universities

Read and Discuss Brazil Case Studies China Case Studies

Student Activities

Present country profiles

Market a US product to selected country

Research international firms in Florida

Create class wikis to present projects by

teams

Have students interview business person they

know follow business person on Twitter or on

a blog

Resources

wwwefloridacom

Florida trade statistics Country profiles

Importexport products

httpnobleorgresources

IB Lesson plans useful links

wwwlatamufleduoutreach

Traveling suitcasesDVDs

wwwfloridabrazilbusinesswikispacescom

wwwretailinginbrazilwikispacescom

Brazil Business Wiki Series

Student Activities

Present country profiles

Market a US product to selected country

Research international firms in Florida

Create class wikis to present projects by

teams

Have students interview business person they

know follow business person on Twitter or on

a blog

Resources

wwwefloridacom

Florida trade statistics Country profiles

Importexport products

httpnobleorgresources

IB Lesson plans useful links

wwwlatamufleduoutreach

Traveling suitcasesDVDs

wwwfloridabrazilbusinesswikispacescom

wwwretailinginbrazilwikispacescom

Brazil Business Wiki Series

Resources

wwwefloridacom

Florida trade statistics Country profiles

Importexport products

httpnobleorgresources

IB Lesson plans useful links

wwwlatamufleduoutreach

Traveling suitcasesDVDs

wwwfloridabrazilbusinesswikispacescom

wwwretailinginbrazilwikispacescom

Brazil Business Wiki Series

Contact

Mary Risner

mrisnerlatamufledu

Twitter

langforcareers