florist bmi

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  • 8/7/2019 Florist BMI

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    Florist Services- BMI

    Framework

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    Agenda of Presentation

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    BMI

    Framework

    Presence of Occasion-

    Bday,Anniversary,

    Events, Seminar, Dating

    Time- Especially Day

    time- Morning hours Location- Chowks,

    Colleges, Malls,

    Shopping Complex

    Type of Florist- a) Full

    Service b) Professional

    Specialty Limited c)

    Flower Merchandisers

    Shop Layout- Display

    Area, Visual

    Merchandising, Storage

    Finalizing the Florist

    Portfolio Availability- Cut,

    loose, decorative flowermerchandise, bouquets

    Selection/ Impulse

    Purchase/ Order

    Qty. Decision

    Cash Payment Order- Delivery

    Purchase- Packaging

    A) Building up the Model

    1) Customer Behavior

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    BMI

    Framework

    Revenues Per Unit Avg. Profit Per

    unit

    Income from

    Roses

    Rs. 8 Per

    Stick

    Rs. 2-3

    Income fromGerberas

    Rs. 10 PerStick

    Rs. 2

    Income from

    Gladiolus

    Rs. 10 Per

    stick

    Rs. 2

    Income from

    Lily

    Rs. 10 Per

    Stick

    Rs. 2

    Income from

    Bouquets

    Rs. 350-500

    Per unit

    Rs. 80 to Rs.

    100

    Income from

    Wedding

    Decorations

    Ranging from

    Rs. 1000 to

    Rs. 15000

    Varies

    according to

    Order

    Average Turnover:Approx. 50000- 60000 :

    Floral Products/Delivery

    +Wedding/DecorationsIncome

    Costs Involved: Transportation Cost

    Delivery Cost Rent and

    Maintenance-

    Electricity, Water

    Materials Cost-

    Bucket, Wooden

    base-bouquets

    A) Building up the Model

    2) Revenue Model

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    BMI

    Framework B) Measuring the Service Index

    Communication: Florists generally rely on Word of Mouth Publicity and Small-Medium sizedBanners nearby their Shops. PrintAds

    Flexibility: They are pretty flexible in their service & generally its prevalent during FlowerDecorative orders.

    Forecasting: They cannot predict Sales normally, but the seasonality factor is extremelycrucial. Flower Sales boom during Weddings, Rose Days, Valentines Day, and Christmas &New Year. Florists have to ensure that they tap these periods for crucial business of flowers.

    Timeliness/ Delivery: Extremely Important especially during weddings. Timely delivery anddecorations become imperative for florists to avoid clashes with the customer

    Delight: Excellent FlowerQuality and the decorations in weddings, etc. timely delivery, andfreshness becomes an impetus to Ultimate Customer Delight.

    Supply Chain Management: Getting fresh flowers from the Wholesale Market, ensuringless/no damage during transportation, maintaining freshness by continuous water sprinkling.

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    BMI

    Framework C) Implementation

    Tangibles- Excellent Quality of

    Flowers, Bouquets, Packaging

    Material, Fillers, etc.

    Reliability- Quality of

    Merchandise and TimelyDelivery: Crucial factors

    Responsiveness- Florists lack in

    delivering value to customers by

    not communicating effectively

    Competence- Creative, Goodknowledge of Floral

    merchandise & Flower Mix in

    Bouquets

    Courtesy- Generally Not so

    friendly, talkative

    Credibility- Customers

    expectations/delight, priorgood

    experience will enable Customer

    Loyalty

    Feel Secure- Matter ofTrustthrough Experience

    Access- Telephonic booking,

    Direct Order-Shop

    Communication: Feedback form,

    Print Ads, Banners, SocialMedia

    Understanding Customer- Peak

    Business Hours/Period/

    Importance ofQuality

    Service/Product

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    GAP

    Analysis A) What are the GAPS?

    1) Standards GAP

    Liquidation of Stocks/Maintaining Fresh Flowers

    Everyday

    Quality of Packaging

    2) Delivery GAP

    Late Delivery of Flowers/Bouquets for functions

    3) Knowledge GAP

    Complete knowledge about Flowers/ matching

    customer requirements is not communicated

    effectively

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    GAP

    Analysis B) How to address the GAP?

    Order Book Model, Effective Estimation &

    Liquidation by Tying up with

    Hotels/Cafes/Mobile Salesmen

    Wrapping Paper- Good Quality

    Delivery Issue- Tie up with nearby florists

    for assistance during urgent delivery

    Knowledge Issue- Photo Pamphlets/

    Samples ofLandscaping for better fitment

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    GAP

    Analysis B) How to address the GAP?Contd

    Importance of Roses/ Flowers- Imparting

    knowledge to Customers for attracting &

    retaining

    Excellent Quality: Delivery, Products

    Service: Make your own Bouquets for

    interested flower enthusiasts

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    Feedback Form

    Name of the Customer:

    Contact Number:

    1)Are you satisfied with our Products/Service

    Quality?a) Yes b) No

    2)Which is your favorite and most preferred flower?

    a) Rose b) Gerbera c) Lily d) Carnation e) Other-

    Specify

    3)Any Suggestions/ Areas of Improvement

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    Shop Layout

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    Thank You