flourish with facebook: 3 ways to take your online presence from blah to brilliant
DESCRIPTION
So you've finally gotten on the right platforms, but how can you really make them work? If all you are doing is posting self-promoting content, you are missing out on the opportunity to use social networks to increase your visibility with the influencers in your niche, attract your ideal clients, and convert browsers to buyers.Are you struggling with what feels like the daily changes from Facebook?I'll be sharing practical pointers that can help you go from stress to strategy & blah to brilliant!For example: How to manage your Facebook page How to interact on other pages as your page How to post content that is engaging and encourage your community to interact.TRANSCRIPT
Flourish with Facebook: 3 ways to take your online presence from blah to
brilliant
Sandy K. Sidhuwww.sandyksidhu.com
@SandySidhu
www.sandyksidhu.com
Recap: So what is social media?
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Traditional Marketing Social Media Marketing
Dominate the Market Create a social media
community within the market
Shout out loud! Listen, Observe, Provide Value
and Engage
It’s all about ME, ME, ME Us, Us, Us, WE!
Push your product or service Pull people in with your
message & story
Advertising Word of Mouth Marketing
Control and Dictate Allow and Share
Nurture “Leads” Build and Nurture
Relationships
Costly Less costly
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Less yelling
More engaging
Social Media is..
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Getting started
Create a Business Profile Page
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Use custom tabs to share offers and incentives with your potential fans
Use Custom Tabs
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Grow your fanbase
Now that you have some ideas about creating a Facebookpage, how do you get people to ‘Like’ you? Let’s look at growing your fanbase.
• suggest your page to your friends
• send an email to your existing clients
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Add the social icons everywhere!
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Advertising
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Create ads targeted at your customer profile
Give them a Reason to Join
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Engage with your fans
Sharing on Facebook
Ask questions
Polls/surveys
Share behind the scenes information
Tips
Offer exclusive deals/specials
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Encourage Participation
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Get your fans to participate in contests, giveaways
Start conversations
Share: goals, challenges, achievements
Interesting content: videos, blogs, pictures, news articles, even jokes!
Highlight members in your community
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More on “liking”
Interact
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Use Facebook Questions
• To poll and survey your community
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Interact on Other Pages
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Find other pages that are in line with your values and brand
Join the conversation
Listen to what others are saying
Observe how others interact
Join in
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Interact as Your Page
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Like content on other pages
Leave comments
Share content from other pages
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Share content from other pages on your page
Facebook: In Summary
Be interesting!
Share
Don’t just talk about your products and services
Build a community around your ideas and products.
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What works? Use Insights
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Pages allow you access to statistics and information about your fan base
See what resonates and when!
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Bringing it all together:
Consistent
Engaging
Present
Consistent
TIP #1:
• Develop a content strategy and content calendar to help you stay consistent
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EngagingTIP #2:• Curate content from your members (“What fuels your
passion”) and then you can use this advice in a blog post and so on.
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Be Present
TIP #3:
• Be there!
• Respond Promptly
• Ask a question and be the first to answer to get the conversation going
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Your turn: Getting Started
Develop a Social Media Strategy
Break it down into phases
Don’t try to do it all at once
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Social Media Pit Falls
Lack of purpose?
Not writing for your target audience
Social media is not as high a priority as other types of marketing
Learning Curve: It’s not easy!
Lack of Ownership
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SOCIAL MEDIA
MARKETING
EMAIL MARKETING
CAMPAIGNS
PPC
SEO
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A few last words
Social media is part of a marketing strategy and is not meant to replace your existing marketing but rather work together.
You don’t need to be a part of every site.
Social media won’t fix your products. Meaning, if your product isn’t so hot, well social media isn’t going to make it hotter.
People interact with people and not products. Be a human first.
Have fun! It is social media. And it’s okay to ask for help.
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About Sandy:
Sandy has been assisting everyone from CEOs, Senior Sales and Marketing leaders and small business owners on how to integrate social media into their marketing strategy and use blogging, Facebook and Twitter to grow their presence and connect with customers and increase revenue.
She understands the changing landscape of the web and can help organizations be an integral part of this landscape.
Connect With Me:[email protected]://www.sandyksidhu.com/work-with-me/