flourishing business canvas v2 introduction

1

www.FlourishingBusiness.org@FlourishingBiz

www.SSBMG.com@StronglySustain

#SSBMG

a project

by membe

rs of

This

wor

k is

lice

nsed

und

er a

Cre

ativ

e C

omm

ons

Attr

ibut

ion-

Non

Com

mer

cial

-Sha

reA

like

4.0

Unp

orte

d Li

cens

e. P

erm

issi

ons

beyo

nd th

e sc

ope

of th

is li

cens

e m

ay b

e av

aila

ble

at h

ttp://

ww

w.E

dwar

dJam

es.b

iz/P

erm

issi

ons

Flou

rishi

ng B

usin

esse

s C

anva

s v2

- In

trodu

ctio

nV

ersi

on 1

.5 2

016-

02-0

9©

Edw

ard

Jam

es C

onsu

lting

Ltd

, Som

e R

ight

s R

eser

ved

Flourishing Business Canvas

Basic Walk-ThroughWhy, How, What & What’s Next

Feb 9, 2016Antony Upward [email protected] @aupward

Builds on many Builds on many

slides; download & slides; download &

view in slide show view in slide show

mode for improved mode for improved

comprehensioncomprehension

Lots of Lots of speaker notes, speaker notes, inc. referencesinc. references

http://creativecommons.org/licenses/by-nc-sa/4.0/





http://www.edwardjames.biz/Permissions



http://www.ssbmg.com/

http://creativecommons.org/licenses/by-nc-sa/3.0/deed.en_CA

2

Objective• Provide an introduction to the Flourishing Business

Canvas v2

• Make an invitation to accept our gift and make it your own – in your own hero’s journey*

• Gift: Flourishing Business Canvas and • The opportunity to engage, contribute, to contribute to your own

flourishing (See Project Update Presentation in SlideShare for more on this)

• Question for You:– Will you accept our invitation? – How will you use our gift on your own journey?– Who will you pollinate?

* The new story of business – mentors to their stakeholders – the provider of knowledge and resources for their hero’s journey. Sachs, J. (2012). Winning the story wars: Why those who tell (and live) the best stories will rule the future Harvard Business Review Press. (Hero’s Journey Video: https://vimeo.com/50791810)

3

If You Wish to Use Our Canvas…• Canvas will be made available under a Creative Commons

License– Free to use commercially & non-commercially– Current development version must be licensed before use – at no cost

• Current version of canvas ready for use– Other elements of the Flourishing Business Innovation Toolkit at earlier

stages, pending funding• Project seeking relationships with people willing to use the

canvas now and / or fund the project– Improve canvas – Input to develop rest of toolkit

Current version of canvas can be licensed for freefree – doing so establishes the relationship you need to get support and

we need to get feedbackcontact us: [email protected]

5

Strive to sustain “the possibility that human and other life will flourish on this planet forever” – John Ehrenfeld, MIT

• Audacious• Inspirational• Attractive• Universal• Practical • Values Based• Continuous

You, Me, Us, You, Me, Us, Everyone, EverythingEveryone, Everything

Flourishing as a Goal

6

Our Vision for the Future of Enterprise• We imagine a world where

human enterprises– No longer merely attempts

to do less harm – Sets as their goal the

flourishing of human and other life

– Creates tri-impact by being tri-profitable:

• Financially viable• Socially beneficial• Environmentally

regenerative * Increasingly shared: see recent Flourishing & Prosperous Business

Conference (www.globalforumbawb.com), the book “The Flourishing Enterprise” by Laszlo, Brown, Ehrenfeld et. al. and the Future Fit Business Benchmark (www.FutureFitBusiness.org)

7

Clean air & water Vibrant soil for food Healthy eco-systems creating materials for us & rendering our wastes

harmless

Trusting relationships focused on well-being

with all our fellow citizens (neighbours,

communities, cities, regions & countries)

Businesses choose to co-operate, collaborate and

compete to best meet our needs today & in the

future, whilst creating the wealth to meet shared

needs(education, infrastructure, etc.)

Individuals choosing to strive to flourish:

emotionally, spiritually, physically, practically, artistically

& economically

Our Understanding: Requirements for Flourishing…Big PictureBig Picture

Macro: Natural Sciences

Micro: Physiology, Psychology, etc.Meso: Business, Organization, etc.

Macro: Social Sciences

8

Future fit businesses, operating forever, would not only do no harm, but do well by only doing good

… creating the possibility that human and other life will flourish on the planet forever.

… throughout its value constellation

A flourishing enterprise is financially rewarding, socially beneficial and

environmentally regenerative

WHERE

WHY

WHAT

Implications for Enterprise Vision & Mission for the Possibility for Flourishing*

* Inspired by Future Fit Business Benchmark – a project of The Natural Step Canada & 3D Investment Foundation –FutureFitBusiness.org

WHO … for all its stakeholders:founders, customers, employees,

owners and communities

9

=Do Good to Do Well

We Believe Flourishing Enterprises are Simply Better…

Compared to Profit-First Businesses, in our increasingly volatile, uncertain, complex and ambiguous world, flourishing enterprises have the possibility for: More Innovation, More Opportunity, Less Risk, More

Resilience and as a Result Improved Financial Viability over the longer term

Shared values and goal: Shared values and goal: sustaining the possibility for sustaining the possibility for

flourishing for all foreverflourishing for all forever

10

SUSTAINABILITYstages of development

ORGANISATIONALstages of development

SOCIO-CULTURALstages of development

thriving

thriving thriving

sustainable

sustainable sustainable

improving

improvingimproving







thriving

thriving thriving

thriving

thriving thriving

sustainable

sustainable sustainable

improving

improvingimproving

improving

improvingimproving

improving

improvingimproving

ThriveAbility Foundation

ThriveAbility Foundation

Setting a Goal of Flourishing for Enterprises is a Growing Movement…

11

APPROVED

12

But How?

How can we enable flourishing in real operating

businesses?

13

But Why Business Models? Because they Integrate Many Views of an Enterprise

Business modeling efforts integrate all the aspects of an enterprise – enabling you to learn more effectively to create the most compelling story of your endeavour

Your Your Business Business ModelModel

Operational PlanOperational PlanTransformation PlanTransformation Plan

AssumptionsAssumptions

Vision, Mission, ValuesVision, Mission, Values

StrategyStrategy

ContextContext

14

Tri-Impact Enterprises Need More

Your Business Model

“A business model is a description of how an enterprise defines and achieves success over time.”*

Design your Business Model so it creates the possibility for flourishing:

financially, socially and environmentally

* Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship, Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116

15

Introducing …

A tool that provides a common language in a useful visual framework to enable you to collaboratively sketch, prototype, design, improve,

communicate, understand, measure, diagnose and tell stories about your flourishing business model

16

Based on 3+ years of peer reviewed research*; Built on Alex Osterwalder’s 2004 PhD – the basis of the very practical and successful profit-first Business Model Canvas

Introducing …

* Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship, Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116

17 V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

Flourishing Business Canvas – the language of tri-impactful enterprise: 16 necessary and sufficient questions to describe a

flourishing business model: financially, socially, environmentally

A Business Model Tool for Tri-Profitable Enterprise Design

18

16 Necessary and Sufficient Questions

• Outcomes1. Goals2. Benefits*3. Costs*

• People4. Ecosystem Actors5. Needs6. Stakeholders*7. Relationships*8. Channels*

• Value9. Value Co-Creations*10. Value Co-Destructions

• Process11. Partnerships*12. Governance13. Resources*14. Biophysical Stocks15. Activities*16. Ecosystem Services

16 Questions to create the possibility for flourishing.*The 9 questions from the Business Model Canvas

(profitability is part of flourishing)


16 necessary and sufficient questions to create the possibility for flourishing – grouped by Perspective, related to Contexts

Full Context Full Context for all Businessfor all Business


16 necessary and sufficient questions to create the possibility for flourishing – grouped by perspective, related to contexts

WhoWhoWhatWhatHow & WhereHow & Where

WhyWhy


16 necessary and sufficient questions to create the possibility for flourishing – grouped by perspective, related to contexts

$ = Question Business Model Canvas $ = Question Business Model Canvas asks – extended to include financial, asks – extended to include financial, social & environmental aspectssocial & environmental aspects

$$$$

$$

$$

$$$$

$$$$

$$

22

Key Points About Flourishing Business Canvas – 1 / 2

• Didn’t delete concepts compared to BMC• All 9 questions still there – you can move stickies

that describe the profit making elements of a business model from the BMC to the FBC without any changes

• AND then you’ll start to see, through the additional and expanded questions, new opportunities and new risks – that come from the integrated view of the economic, social and environment

23

Key Points About Flourishing Business Canvas – 2 / 2 *

• A common language for describing and designing flourishing organizations

• Builds understanding of interconnections of the organization with the world: Economically, Socially, Environmentally

• Enables broader, deeper and richer conversations about all aspect of value co-creation (and destruction)

• Provides context to enable collaboration – enabling teams to align on key strategic decisions

The Flourishing Business Canvas: A key component of a comprehensive innovation toolkit to collaboratively think through all the aspects of an enterprise to create the possibility for flourishing – sketch,

prototype, design, improve, communicate, understand, measure, diagnose and tell stories

* Separate articles, presentations, talks, videos, workshops, labs introduce / explain / give examples of the Flourishing Business Canvas

24

Going Deeper• The following pages provide

– An introduction to a key concept and the overall structure of the Flourishing Business Canvas

• The definition of value• The three real contexts for business:

Environment, Society, Economy• Four perspectives on any business:

Outcomes, People, Value, Process – Walk through of the relationship between the

contexts, perspectives and the 16 questions

When you become a First Explorer you also get ~12 pages of help on each of the questions – including hints and tips

25

Re-thinking Value“A Business Model describes the rationale of how

an organization creates, delivers and captures value [in monetary terms]”*

Value isValue is the perception by a human or non-human actor of a need being met; measured in aesthetic, psychological, physiological, utilitarian and / or monetary terms†

From

To

Value is created when needs are met via satisfiers that align with the recipients world-view, and destroyed when they don’t

Necessary, but not Sufficient

* p. 14 Osterwalder, A., & Pigneur, Y. (2009). Business Model Generation † Derived from Max-Neef – Fundamental Human Needs (1991)

26

Real Context for Business

Environment (Physical / Chemical / Biological)

(Monetary)

A Business

(Social/Technological)

Society

Economy

Each and every business relates to all three contexts: the environment that enables society that creates the economy

Elements #1

27

The Contexts for all EnterprisesElements

#1

Each and every human enterprise relates to all three contexts:the environment that enables society that creates the economy

Social & Technological

Physical, Chemical & Biological

Monetary

V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

28

The Contexts for BusinessElements

#1

Each and every human enterprise relates to all three contexts:the environment that enables society that creates the economy

Financial Economy

Environment

Society

29

The inconvenient truth is that flourishing enterprises, to avoid unintended consequences, have more considerations

“And that, in simple terms, is how you start a profitable small business”

Business is ComplexFlourishing Business is More Complex


30

Outcomes

PeopleProcess Value

Perspectives on a Business Model

© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

Elements #2

There are four perspectives that group the concepts on the flourishing business canvas, making it more manageable:

Why, Who, What and How

31

Outcomes

Process Value People

Perspectives on a Business Model

Who does an enterprise do it to, for and with?

What does an enterprise do now and in the future?

How, where & with what does the enterprise

do it?

Why: How does an enterprise define & measure success?(in Environmental, Social & Monetary units)

© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

Elements #2

There are four perspectives that group the concepts on the flourishing business canvas, making it more manageable:

Why, Who, What and HowV2.0

32

Relating Contexts to Perspectives


33

Understand What’s UniqueElements

#3

We need to identify the boundary, what is unique about this business model and what is shared by each enterprise

Enterprise

34

Understand What’s UniqueElements

#3

Unique to this business

We need to identify the boundary, what is unique about this business model and what is shared by all human enterprises

Everything shared with

everyone

Common to everyone & everything


35

Ecosystem Actors

Needs

Understand What’s SharedElements

#4

Biophysical Stocks

Ecosystem Services

36


#4

Biophysical Stocks

Ecosystem Services


37


#4


38

Suppliers & Partners Customers

Customer Relationships

Understand Creating, Delivering and Capturing Value – Financially*

* From the Business Model Canvas described in Business Model Generation by Osterwalder & Pigneur (2009)

Drives DrivesCost Structure Revenue Streams

Customer Channels

Value Propositions

Acquired Resources

Actions

Fulfill Offered

Elements #5

39

Suppliers & Partners Customers


Understand Creating, Delivering and Capturing All Value

Elements #5

Drives DrivesCost Structure Revenue Streams

Customer Channels

Value Propositions

Acquired Resources

Value Co-Creations

Actions

Stakeholder Partnerships

Costs Benefits

StakeholdersValue Co-Destructions


Customer Channels

Stakeholder RelationshipsAcquired Resources

Actions Customer ChannelsStakeholder Channels

Governance

Acquired Resources

Actions

Resources

ActionsActivities

Fulfill Offered

40

Understand All Value


Elements #5

41

Understanding GoalsElements

#6

We need to identify the goals of the enterprise – as definedby the stakeholders with governance rights to do so.

Goals are based the values of those stakeholders.

Goals

42

Understanding Goals


Elements #6


The necessary and sufficient building blocks to create the possibility for flourishing – contexts, perspectives, question boxes

44

Summary• A common language for describing and designing

flourishing organizations• Builds understanding of interconnections of the

organization with world: Economy, Society & Environment

• Enables broader, deeper and richer conversations about all aspect of value co-creation (and destruction)

• Provides context to enable collaboration – enabling teams to align on key strategic decisions

The Flourishing Business Canvas: A tool to think through all the aspects of a business

to create the possibility for flourishing – financially, socially and environmentally

45

What’s Next?

Can I Use It Now?

How Can We Help You?

46

Possibility for: More InnovationMore Resilience

More Opportunity with Less Risk

We Imagine…

Better Tools to Better Tools to Help Apply that Help Apply that Logic & ScienceLogic & Science

A New A New Logic for Logic for

Flourishing Flourishing EnterpriseEnterprise

Toolkit ContentsToolkit Contents• Tool (canvas)• Design Principles for

Flourishing Business• Methods for effective

use of the tool while applying the principles

• Patterns and case studies

Based on Based on the Latest the Latest ScienceScience

Doing Good Doing Good toto Do Well Well

47

Destination• Canvas will be made available under a Creative

Commons License– Free to use commercially & non-commercially– Current version must be licensed before use – at no cost

• “How to” book describing the toolkit for flourishing business will be published

• Global team of 12 assembled; some aspects of book development planned to be crowd-funded– www.FlourishingBusiness.org – See Project Update Presentation in SlideShare for more

48

Status / Next Steps• Current development version of canvas ready for use• Other elements of the Toolkit at earlier stages, pending

funding

• Project seeking relationships with people willing to use the canvas now and / or fund the project– Improve canvas – Input to develop rest of toolkit

Development version of canvas can be licensed for freefree – doing so establishes the relationship you need

to get support and we need to get feedback

49

Invitation

We would love to help you go deeper:1.Experience the Flourishing Business Canvas

• Tailored workshops in your location

2.Use the canvas in your organization • Become a “First Explorer” – freefree license!

3.3.ContributeContribute to its further development • Financially or in-kind – join our “Marquee Supporters”

4.Undertake research using it • Collaborate with our community of researchers

To explore how these possibilities can help you reach your goals please contact us: [email protected]

50

How Can We Help?• We help enterprises to improve their tri-profitability –

at all stages of their development

We bring integrated Coaching, Assessment, Diagnosis, Design, Value Discovery, Learning services to enable

your sustainable innovation journeyPlease contact us to explore how we can help you create your

flourishing enterprise: [email protected]

A Start-up From concept to proven business model

B Find Funding to Scale Ensuring capability to grow and readiness for funding

C Enterprise Succession From decision to sell through new owner control

D Enterprise Innovation New product / service design and associated business model development and testing

E Value Network Innovation Multi-stakeholder collaborations to resolve systemic barriers to tri-impact creation

F Tri-Impact Performance Assessment

Financial, social and environmental reporting, risk analysis and opportunity identification

51

www.FlourishingBusiness.org@FlourishingBiz

www.SSBMG.com@StronglySustain

#SSBMG

a project

by membe

rs of

This

wor

k is

lice

nsed

und

er a

Cre

ativ

e C

omm

ons

Attr

ibut

ion-

Non

Com

mer

cial

-Sha

reA

like

4.0

Unp

orte

d Li

cens

e. P

erm

issi

ons

beyo

nd th

e sc

ope

of th

is li

cens

e m

ay b

e av

aila

ble

at h

ttp://

ww

w.E

dwar

dJam

es.b

iz/P

erm

issi

ons

Flou

rishi

ng B

usin

esse

s C

anva

s v2

- In

trodu

ctio

nV

ersi

on 1

.5 2

016-

02-0

9©

Edw

ard

Jam

es C

onsu

lting

Ltd

, Som

e R

ight

s R

eser

ved

Appendix / Back-up









http://www.ssbmg.com/


52

Help bring Flourishing Business Innovation to the World!

Become a “First Explorer”– Enables commercial use of the new Canvas now

40 organizations & individuals around the globe have joined so far

Join the quest– Crowd-funded collaborative book project

Working Title: Flourishing Business Innovation– 12 International co-authors identified– Crowd-funding in 2016-17

Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book

– Self Publish 2016-17Canvas released under a Creative Commons License free for commercial use

Connect to like-minded colleagues– Linkedin and Facebook

540+ Members from around the globe

@FlourishingBiz #FlourishingBiz

[email protected] www.FlourishingBusiness.org

https://twitter.com/FlourishingBiz

https://twitter.com/FlourishingBiz

http://twubs.com/FlourishingBiz

http://twubs.com/FlourishingBiz

mailto:[email protected]

http://www.flourishingbusiness.org/

53

Join 550+ colleagues: http://forum.SSBMG.com Monthly presentations – virtual & F2F

www.facebook.com/StronglySustainableBusinessModels

@StronglySustain #SSBMG

[email protected]

www.SSBMG.com

Learn More– ~3 minute Audio/Visual Overview

about.SSBMG.com• Focus Areas

– wiki.ssbmg.com/home/streams• Videos

– youTube.com/ssBusinessModelTV• Learning Map

– wiki.SSBMG.com/home/learning-map– Includes case studies

• Blogs– blog.SSBMG.com

Strongly Sustainable Business Model Resources

http://forum.ssbmg.com/

http://forum.ssbmg.com/

54

Copyright

• All images used under applicable creative commons licences – see notes on each page

© Antony Upward / Edward James Consulting Ltd., 2016. Some rights reserved. – Permissions available at www.EdwardJames.biz

/Permissions – This work is licensed under a

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License







