flumotion 360 webtv: maximum content monetization

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Page 1: Flumotion 360 WebTV: Maximum Content Monetization
Page 2: Flumotion 360 WebTV: Maximum Content Monetization
Page 3: Flumotion 360 WebTV: Maximum Content Monetization

Agenda

1. Flumotion

2. Industry Challenges

3. Benefits of the Technology

4. Benefits of WebTV

5. User Experience

6. 360 WebTV

7. WebTV Offer

8. Q&A

Page 4: Flumotion 360 WebTV: Maximum Content Monetization

Clients:

Awards:

Page 5: Flumotion 360 WebTV: Maximum Content Monetization

• Effective delivery of content through multiple channels

• Content monetisation

• User experience

• Management of content for multi-device delivery

• Online management

• Rights management

• Live recording

• Audience measurement

Industry Challenges

Page 6: Flumotion 360 WebTV: Maximum Content Monetization

Benefits of The TechnologyMulti-format/Platform

· Client can focus on their core business - content

· Multi-format technology allows for the rapid integration of any new format or device in record time such as the iPad and WebM.

End-to-end

· End-to-end service that covers the whole streaming value chain from acquisition of the signal to content delivery and customised interface design.

Customisable

· Service together with the Flumotion Streaming Platform are based on proprietary technology that allow for market unique streaming features such as Time-Shifting and 100% customisable interface design.

Page 7: Flumotion 360 WebTV: Maximum Content Monetization

Benefits of WebTV

· Create communities and loyalty around content and brand

· Increase viewership and visitor frequency

· Effectively monetise content

Page 8: Flumotion 360 WebTV: Maximum Content Monetization

Benefits Audience Loyalty

· Viewers can access content 24/7 from any device

· Direct communication with audience effectively creates thriving communities

· Interaction among users creates an active social sphere around content and brand

· Integration of new formats and devices such as iPhone, iPad, Android

Page 9: Flumotion 360 WebTV: Maximum Content Monetization

Benefits Increase Viewership

· Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic)

· Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views)

· Adapt your contents to the “YouTube generation” (content when and where they want)

· Reach new audiences and adapt the user experience to them (design, features, advertising)

Page 10: Flumotion 360 WebTV: Maximum Content Monetization

Benefits Income and Advertising Efficacy

• WebTV effectively helps avoid loss of audience to piracy

• Multiple advertising formats enhance creativity and results

• Online video ensures advertising is targeted and engaging

• Real time statistics enable rapid campaign optimisation and management

Page 11: Flumotion 360 WebTV: Maximum Content Monetization

User Experience

Optimal user experience is key to any successful online video strategy and it will maximise your short and long term return of investment.

• Customised interface design

• Variety of advertising formats

• Advanced features

• Multi-device

Page 12: Flumotion 360 WebTV: Maximum Content Monetization

User Experience Interface Design

Page 13: Flumotion 360 WebTV: Maximum Content Monetization

User Experience Advertising

Page 14: Flumotion 360 WebTV: Maximum Content Monetization

User Experience Functionalities

· Embedding

· Visual Seeking

· Social Sharing

· Commenting

· Time-Shifting

Page 15: Flumotion 360 WebTV: Maximum Content Monetization

Embedding

Page 16: Flumotion 360 WebTV: Maximum Content Monetization

Visual Seeking

Page 17: Flumotion 360 WebTV: Maximum Content Monetization

Social Sharing

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Sharing via email

Page 19: Flumotion 360 WebTV: Maximum Content Monetization

Commenting

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Timeline Commenting

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Time-shifting for Live Events

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User Experience Multi-Device

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The New Flumotion 360 WebTV

360 WebTV PLAY

360 WebTV PLUS

360 WebTV PREMIER

Page 24: Flumotion 360 WebTV: Maximum Content Monetization

360 WebTV PLAY

• Video Players

• Customisable

• Plug & Play for websites

• Optional Advertising Module

Page 25: Flumotion 360 WebTV: Maximum Content Monetization

Player Templates

Page 26: Flumotion 360 WebTV: Maximum Content Monetization

360 WebTV PLUS

• Template based Video Portal

• Advanced Features

• Optional Advertising Module

Page 27: Flumotion 360 WebTV: Maximum Content Monetization

Template

Page 28: Flumotion 360 WebTV: Maximum Content Monetization

360 WebTV PREMIER

• State-of-the-art media agency

interface design

• Advertising Module

Page 29: Flumotion 360 WebTV: Maximum Content Monetization

360 WebTV Media BackOffice

Page 30: Flumotion 360 WebTV: Maximum Content Monetization

Channels

Page 31: Flumotion 360 WebTV: Maximum Content Monetization

Ad Campaigns

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Statistics

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Customisation

Page 34: Flumotion 360 WebTV: Maximum Content Monetization

Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50

[email protected]

Thank You