[email protected] | 315-217-1529w man and w back and hip ing pain. ly cibona d ly nding . finger...

Business opportunities

Testimonials ..................

..................

..................

.......14

professional services

FREE, FUN, EASY Branding

(an interview) .................

..................

..................

......16

Let SPLASH Tell Your

Story in the Finger Lakes ..................

..................

....17

Take Care When Planning

For Website Development .................

..................

...18

leGalThe Legal Issues of Internships .........

..................

..19

WoMen of

tHe finGer laKes 20

Wine inDustrY

Where Viticulture Blends With

Winemaking: The Hector Wine Company .............22

The New York Wine and Culinary Center:

Redefining the Vision ..................

..................

..........23

Learn to Appreciate the Powers of

The Grape: More Than Just Fine Wines….

Extra Virgin Grape Seed Oil ................

..................

.24

An OLD Ingredient is NEW Again

in the Finger Lakes- Verjuice! .................

................2

5

fine DininG

Dano’s ..................

..................

..................

................2

6

The Union Block Italian Bistro ..................

..............27

Dear Readers,

Welcome to the inaugural issue of Finger Lakes Woman, a new magazine by, for

and about the women of our Finger Lakes region of New York State. Women have a

long-standing and important connection with this region, for it is here where women’s

rights were born, grew stronger and became part of our life in the 21st Century.

The trailblazing women of the Finger Lakes – Elizabeth Cady Stanton, Lucretia

Mott, Susan B. Anthony and others – forged a full agenda of equal rights for women.

The Seneca Falls Convention in 1848 was the first women’s rights convention in the

United States. It drew about 300 people, including 40 men, and issued a Declaration of

Sentiments, a document declaring the rights of women.

Today the Women’s Rights National Historical Park stands proudly in Seneca

Falls, and today’s women of the Finger Lakes continue to contribute mightily to the

economic, educational social and spiritual life of our region. It is these women – as well

as men – that we want to highlight on the pages of Finger Lakes Woman.

The cover story in this issue – February/March – is The American Heart

Association – Celebrating 10 Years of Saving Women’s Lives, as part the national Go

Red Movement. Other stories in this issue describe local businesses and community

organizations with information on health and wellness, as well as tastes of the Finger

Lakes and regional arts. We hope that you will enjoy these stories and photographs in

our magazine and turn our pages often to learn more about life in the region.

Our goal is to educate, inform and empower our readers by sharing information

that we can use in our daily lives. We are eager to unveil the Finger Lakes Woman and

look forward to an exciting year in the Finger Lakes.

Linda Hunsicker and Michael Coia, Publishers.

Smart women make smart choices based on knowledge. But it’s not always easy

to know where to go to find the information to help me make those choices.

That’s why I turn to Finger Lakes Woman’s Journal. Every Issue features articles

written by experts in their field. So I know that when the time comes and I need to

find someone I can trust, the information is right there, with the turn of a page.

Featured Article (on the cover)

AMERICAN HEART ASSOCIATION

Celebrates 10 Years of Saving Women’s Lives

PHOTOGRAPHY BY JAN REGAN

SEE AD ON INSIDE BACk COVER

TO ADVERTISE CONTACT

flwoman1@

gmail.com

315-217-

1529

Design:

cMcreative Design

cmcreativedesign.com

editing:

splasH

splashthefi

ngerlakes.

com

photography:

Jan regan

janreganphotography.com

Website:

fingerlakes1.com

please contact us:

[email protected]

315-217-1529

flwoman1.c

om

PUBLISHER’S NOTE

The County Women’s Newspaper is published bi-

monthly and is available free of charge at display

stands in approved private and public establishments

and authorized distributors only, or by paid mail

subscription.

Trademark and U.S. Copyright Laws protect The

County Women’s Newspaper. No part of this

paper may be reproduced without the written

permission of the publisher.

The County Women’s Newspaper is not responsible for any editorial comment (other than its own),

typographical errors from advertisements submitted as camera ready or any reproductions of advertisements

submitted as camera ready.

If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time,

whether or not it has been already acknowledged and/or previously published. The advertiser assumes sole

responsibility for all statements contained in submitted copy and will protect and indemnify the Women’s

Newspaper, its owners, publishers, and employees, against any and all liability loss or expense arising out of

claims for libel, unfair trade names, patents, copyrights and propriety rights, and all violations of the right of

privacy or other violations resulting from the publication of this newspaper or its advertising copy.

The publisher shall be under no liability for failure, for any reason, to insert an advertisement. The publisher

shall not be liable by reason of error, omission and/or failure to insert any part of an advertisement. The

publisher will not be liable for delay or failure in performance in publication and/or distribution if all or any portion

of an issue is delayed or suspended for any reason. The publisher will exercise reasonable judgment in these

instances and will make adjustments for the advertiser where and when appropriate. The Women’s Newspaper

assumes no responsibility for unsolicited material or reproductions made by advertisers. This newspaper will be

published by the 15th of every other month.

MeDical

Osteoporosis Is Not Inevitable With

Aging…But Its Effects Are Debilitating ..................

... 4

Lumbopelvic Pain and Pregnancy ..................

.........5

Do I Really Need Another Pap Test? ..................

..... 6

Your Sinuses...

What They Do and How They Work ..................

...... 7

Do You Suffer from

DRY EYES or BLURRED VISION? ..................

...... 8

HealtH & Wellness

Mommy Makeover: Common Plastic

Surgeries After Pregnancies ..................

..................

. 9

Yoga Can Save Your Life ..................

..................

....10

What Do You know About Acupuncture? ..............10

U.S. Obesity Issues ..................

..................

............ 11

Dental

Tooth Whitening – A Popular

Esthetic Dental Treatment ................

..................

...12

Parents Need to know How to

Respond to Dental Trauma ..................

..................

13

featureD article

American Heart Association Celebrates

10 Years of Saving Women’s Lives ..................

.....28

coMMunitY

Geneva Reads .................

..................

..................

..30

Women Respond to Disaster .................

................3

1

The Smith Opera House

The Jewel of Geneva’s Downtown ..................

......32

The Shelter of Hope – Humane Society

of Yates County… Dedicated To Finding

Homes For Animals ..................

..................

............33

MuseuMs

Women’s Rights Museum - Seneca Falls .............34

Seneca Falls Historical Society

A Slice of Seneca County Traditions ..................

....35

A World of Art in 2013 at

Cornell’s Johnson Museum of Art ................

..........36

Before Ithaca was Gorges,

Ithaca was Glaciers! .................

..................

.............37

Rose Hill Farm and the Johnston House ..............38

Finger Lakes Museum Pushes Forward… Concept Is

Now Reality ..................

..................

..................

.......39

eDucation

Ithaca Is… Arts and Education

The Community School of Music and Arts ....... 40

Promoting, Protecting and Preserving the

Finger Lakes, The Finger Lakes Institute

Focuses on the Environment .................

........... 41

Odyssey of themind ..................

..................

....... 42

Jan Regan Photography ..................

........Inside Back

Geneva On The Lake ..................

............Back Cover

TABLE OF CONTENTS

CAREER OPPORTUNITY

Finger Lakes Woman is looking

for a motivated business to

business sales person to help us

grow in the Finger Lakes. Contact

Linda at [email protected]

FINGER

LAKES

WOMANFEB/MARCH 2013 - PAGE 2

FINGER

LAKES

WOMAN

FEB/MARCH 2013 - PAGE 3

Design:

cMcreative Design


editing:

splasH

splashthefi

ngerlakes.

com

photography:

Jan regan


fingerlakes1.com

TABLE OF CONTENTS


to know where to go to find the information to help me make thos

That’s why I turn to Finger Lakes Woman’s Journal. Every Issue








[email protected]

FINGER

LAKESWOMAN






















flwoman1@

gmail.com

315-217-

1529

Design:

cMcreative Design


editing:

splasH

splashthefi

ngerlakes.

com

photography:


fingerlakes1.com

TABLE OF CONTENTS


to know where to go to find the information to help me make thosTO ADVERTISE CONTACT

flwoman1@

gmail.com

315-217-

1529

____________________

STUDIO RENEW YOGA____________________

MARGARET NEWLAND,

M.S., R.Y.T.

YOGA CAN

SAVE YOUR LIFE

page 10

____________________

FINGER LAKES

PHYSICAL THERAPY____________________

JAMES J. MODERA, P.T.

LUMBOPELVIC PAIN

AND PREGNANCYpage 5

____________________

LIFECARE____________________

TIMOTHY J. RYAN, M.D

OSTEOPOROSIS IS

NOT INEVITABLE

WITH AGING… BUT

ITS EFFECTS ARE

DEBILITATINGpage 4

AMERICAN

HEART ASSOCIATION

Celebrates 10 Years

of Saving Women’s Lives

WWW.FLWOMAN.COM - FREE!

A Bi- Monthly Resource for

the Women of The Finger Lakes

Feb -

March

2013

FREE

MediaKit

[email protected] | 315-217-1529


A Bi-Monthly Educational Resource for Women & Their Families

Our Mission:

The Mission of The Finger Lakes Woman is to provide an educational resource and objective information for the women within our Finger Lakes Region. Our focus is on high-quality, educational articles that are of interest to women of all ages, background and ethnicity. This educational information directs our readers to the important resources of regional companies.

Finger Lakes WomanP.O. Box 1048

Geneva, NY 14456

LindA HunsickER

Publisher

MikE cOiA

Publisher


A Bi-Monthly Educational Resource dedicated To EducatingWomenAs a contributing writer, you benefit from several unique features in our publication, including a target audience, exclusivity, testimonials, and widespread distribution of our free paper in key locations.

TARGET AudiEncE The Finger Lakes Woman will become a primary resource for the women in the Finger Lakes Region.

Furthermore, based on our syndicated journals, The Finger Lakes Woman’s readership is over 2.5 per copy with an average lifespan of 8-10 weeks. This above-average readership is due to current information being referred to friends and family who directly benefit from our contributing articles and editorials. As the author, you become the expert for your target audience.

EXcLusiViTY How would you like to eliminate your competition by being the only professional within your specialty

anywhere in our publication? Here’s your chance to distinguish yourself as the authority in your field by taking the information you discuss with each client and making it available as an educational resource to more than 40,000 readers in waiting rooms, hospitals, libraries, and the comfort of their homes. Exclusivity is based on a 6-issue commitment.

REFEREncEs Inside each issue you will see readership responses and professional testimonials from our contributing

writers and advertisers and from your target audience. Establish yourself as the primary source of information in your specialty, advertise here as the expert.

disTRiBuTiOn Distribution is targeted to areas where women, shop, exercise, work, and live. Distribution is extensive

through multiple counties. The Publications are distributed to select locations including: Medical Buildings, Health Clubs, Grocery Stores, Private Learning Centers, Office Buildings, Bank Lobbies, Doctor’s Offices, Libraries, Pharmacies, Retail Stores, Restaurants/Cafes, Fitness Studios, Automotive Centers, Lawyer’s Offices, Hospitals, Dance Studios, Community Centers, Hair & Nail Salons, Spas, Business Parks, Rehabilitation Centers, Information Centers, AND MANY MORE !

WHAT WE ARE nOT We do not print anything political or controversial. We do not cover local news or events.

The Finger Lakes Woman is your direct link to the target market of women in our region. It has been proven nationally to increase your advertising power and deliver your message successfully.Linda Hunsicker or Mike coia, Publishers

Eliminate Yourcompetition

Enjoy First Right ofRefusal.


Establish Yourself as the Leading

Authority in your Fieldso, what do you get

when you market with us?

• Rated the #1 Educational Newspaper in the United States (By U.S. World & Review)

• We distribute directly to your female market with indoor distribution focusing mainly on medical facilities and doctor’s offices. We are also in libraries, major supermarkets, gyms, spas, salons, banks, coffee shops etc.wherever women frequent.

• You get full page, full color marketing at a fraction of the cost of typical placement ads. We know the marketing dollar is precious these days!! Our format holds a very high ROI throughout the 370+ counties we publish in the US.

• We provide you the opportunity, through articles you write, to present educational information to our readership of over 40,000 women in the county. This allows you to establish yourself as the expert in your field and establishes a relationship with the reader no placement ad could ever achieve.

• Published 6 times a year, we serve readers with valued information in a wide variety of special columns and features.

• This is a pure networking tool which allows your business/practice to display one’s own commercial to over 40,000 potential clients.

Other extras you get when you come in with us include:

• Up to 3 “Woman In Profile” features - this is our most popular page in our publication, and another way we draw attention to your business.

“Women in Profile” Outline

• It is written in the third party and states your full name, current residence and where you were born and raised.

• Includes your prior and current career history, participation in all non-profit organizations and possible reasons for having chosen this career path and current work related responsibilities

• Personal hobbies and passions in their lives

• Family information (husband, children, pets and activities they enjoy as a family or individual

• Phone number, e-mail address, website information, when appropriate

• Bio is subject to editing and does not receive a proof

• Total word count should be 250 words or less

Jan Regan Photography(315) 781-0913www.janreganphotography.com

participation in all non-profit organizations and possible reasons for having chosen this career path and current

WOMEN OF THE FINGER LAKES

Margaret Newland

Starting a business was the last thing

on her mind when Margaret Newland

started a job search. After 20 years as a

stay-at-home mom, landing an interview

proved difficult. Even after returning to

school and earning a Masters Degree in Human

Development along with her Ivy League

undergrad degree, she still had little response

to her resumes. In 2011, with no full-time

employment and student loan payments looming,

she took a leap of faith and started Renewal

Consulting Services, a business that would

specialize in stress reduction and personal growth

with yoga as its foundation. Having found the practice of yoga so rewarding

personally, Margaret became a Registered Yoga Teacher, completing an

extensive teacher training program at Open Sky Yoga with Francois Raoult.

In 2011, Studio Renew Yoga opened in downtown Geneva as the first phase

of her business plan, offering group and private lessons. The next phase,

currently under development, is Corporate Renew. As a yoga teacher for

Wegmans, she has seen the many benefits of yoga in improving employee

well-being and reducing health costs for employers. In addition to her many

years of experience as a yoga teacher, Margaret has taught stress reduction

at Finger Lakes Community College and will also offer stress reduction

workshops. According to Margaret, “Our physical and psychological selves

are so intertwined, to really achieve wellness we need to address both areas.

Yoga practice with its emphasis on alignment in the body and techniques to

calm the mind is the perfect vehicle.”

Holly Hillberg

Holly Hillberg is the Vice

President of Research and

Development at Ortho-Clinical

Diagnostics, a Johnson & Johnson Company.

Ortho-Clinical Diagnostics is a world leader, providing total

solutions for screening, diagnosing, monitoring and confirming

diseases early—before they put lives at risk. Holly has a proven

track record as a senior executive with progressive experience in

the creation and implementation of worldwide, technology-driven

growth initiatives. And she has a passion for disease prevention.

That passion led Holly to commit to a volunteer leadership role

with the American Heart Association. She is the chairwoman for

the 2013 Heart Walk on April 13, 2013. The 23rd annual event in upstate

New York raises funds to fight heart disease and stroke, America’s No. 1

and No. 4 killers. Holly is leading the organization’s appeal to the local

community and businesses to support the American Heart Association’s

mission to build healthier lives, free from cardiovascular diseases and stroke.

Heart Walk participants are teams of employees from local companies

and community teams made up of families and friends. Holly says it’s her

hope that the Heart Walk will help jump-start a culture of physical activity

among participants and increase passion to support the lifesaving work of the

American Heart Association. Money raised at the Heart Walk is used to fund

lifesaving research and local advocacy, education and training programs.

In her very limited free time, Holly walks the talk by enjoying the outdoors

with her family and being active. The Hillberg’s enjoy spending time in their

Finger Lakes region home.

Jennifer Wallace

Jennifer Wallace found herself at a crossroads. She was

pregnant with her second child, sitting on a bench watching her

daughter on the playground. She looked around and realized

there were two kinds of moms at the park – the ones sitting on

the bench watching their kids, and the moms who were healthy

and engaged, playing with their tots on the jungle gym.

Jennifer knew her BMI was well above the ideal and she knew she had a

decision to make. What kind of mother was she going to be? Would she be

a healthy mom, capable of playing with her children—or would she remain

on the sidelines? Jennifer started some simple lifestyle changes to transform

into the mom she wanted to be.

As a Vice President with First Niagara Risk Management and mother

of two, it wasn’t always easy to find that extra time for exercise or activity,

but she and her husband, Matthew, are committed to putting the health of

their family first. The Finger Lakes serve as an ideal backdrop for healthy

family activity. They love to bike, swim, and

take long walks up the bluff at Keuka Lake,

where Jennifer’s grandparents have a cottage

and where Jennifer spent most of her summers

growing up.

She has also found rewarding volunteer work

serving as a board member for the regional

American Heart Association. She loves the

organizational efforts to prevent heart disease

and improve the cardiovascular health of all

Americans.

Alexandra Doniger

Alexandra Doniger, Assistant Winemaker

at Hector Wine Company, wears many hats.

As Assistant Winemaker, she aids in all the

duties of winemaking from press to bottle.

This includes harvesting and sorting grapes,

crushing, pressing, fermenting, and doing

lab work. It also includes maintenance of the

wines over time and working the bottling line.

Alexandra is also the Head of Social Media & Events

Marketing at Hector Wine Company. She is responsible

for keeping current with social media marketing like

Facebook and Twitter and can also be seen pouring wine at various events in

the Finger Lakes and New York City throughout the year.

Originally from Newtown, CT, Alexandra’s passion for the wine industry,

which began when she started working in fine dining 8 years ago, has been

the driving force in her decision to work with wine in the Finger Lakes. After

graduating Summa Cum Laude from the State University of New York at

Potsdam in 2010, she began working at the Petrie Court Café and Wine Bar

at the Metropolitan Museum of Art. It was there that she discovered Finger

Lakes wine and her desire to become a part of a region that was making a

name for itself with world class wines. She decided to move north where she

took her first job at Thirsty Owl Wine Company on Cayuga Lake. A year

later she was offered the job at Hector Wine Company, where she continues

to learn and create her own style, under the guidance of owners Justin Boyette

and Jason Hazlitt.

Anne Schuhle

Anne Schuhle is executive director of

Geneva Reads, Inc., a literacy coalition

dedicated to instilling a lifelong love of

reading in all community residents.

“Literacy is vital to success in life,” she said.

“It’s also a source a great joy, and I hate to think

of anyone missing out on the pleasures that can be

found in books.”

Anne has a bachelor’s degree in journalism and

is a certified grant writer. She is the former managing editor of the Finger

Lakes Times newspaper and founded a freelance writing and editing business,

GrantsEtc., in 2010. Her work appears regularly in the Rochester Democrat

& Chronicle, Buffalo magazine and Finger Lakes Community Health

magazine. She also edits books for clients across the country.

Anne is active at Our Lady of Peace Church, edits the local Court Watch

program’s newsletter and volunteers at Friends of the Geneva Public Library

book sales. She was a mentor for the Geneva City School District’s Youth

Entrepreneurship Academy; is a former Rotarian; served as a Girl Scout

leader for many years and as neighborhood registrar and treasurer; was co-

president of the Home School Association at St. Francis-St. Stephen School;

co-chaired the Geneva library’s Storybook Brunch; served on the Our Lady

of Peace Pastoral Advisory Council; and was named a Paul Harris Fellow.

Anne and her husband, Fred, have a son and a daughter.

For information about Geneva Reads, email asgenevareads@

gmail.com. For information about her writing and editing services,

[email protected].

Dr. Lisa Cleckner

Dr. Lisa B. Cleckner, an expert in

collaborative aquatic research,

community outreach, and

administration, became the director

of the Finger Lakes Institute in 2011.

She earned her PhD in environmental

health sciences from the University of

Michigan and worked as a post-doc and

staff scientist at the University of Wisconsin-

Madison. In these roles, Cleckner led a

research group investigating mercury cycling

in the Great Lakes and Everglades, and

supervised a water chemistry laboratory.

Subsequently, she earned an MBA from

the Simon Graduate School of Business at the University of Rochester.

Throughout her career, Cleckner has been involved in education and

outreach activities targeted to a wide range of audiences including the

public, students, businesses and professional scientists. She has successfully

pursued grant funding totaling more than $3.5 million from federal,

state, and non-profit organizations. Most of these proposals have been

collaborative efforts engaging different constituencies such as faculty,

research scientists, federal agencies, community organizations, and outreach

groups.

Since joining the FLI, Dr. Cleckner has secured new funding for the

development of initiatives in aquatic invasive species, including the FLI’s

recently launched Watercraft Steward Program, sustainable community

development, a video baseline of the Finger Lakes ecosystems, water

quality of green infrastructure installations, and trace metals and mercury

in the Seneca Lake watershed. Lisa also has a faculty appointment in the

Environmental Studies Department at HWS.

Sarah Mantell

Sarah graduated cum laude from

Hobart and William Smith Colleges

before completing her graduate

education with honors from the

Finger Lakes School of Acupuncture

and Oriental Medicine at the New

York Chiropractic College.

She has studied abroad in both China

and India to further her education and

diversify her experiences with holistic

medicine. Sarah gained clinical experience

in a variety of settings before starting

AcuHealth, which include the VA hospital

in Canandaigua, NY, ZheJiang Hospital in Hangzhou, China, the Seneca

Falls Health Center, and Finger Lakes Acupuncture. Continuing education

is important and essential to Sarah’s practice. She has completed Level

1 Zheng Gu Tui Na with Frank Butler, as well as multiple workshops on

acupuncture technique and diagnosis, herbal therapies for to benefit cancer

with Tai Lahans, and nutritional healing with whole foods. Sarah looks

forward to answering any questions you may have regarding the benefits

of acupuncture for your pain, insomnia, stress or other specific health care

needs. Call today 315-719-7072, or e-mail her at flacupuncture@

gmail.com!

Dr. Kathryn Scibona D.P.T.

Dr. Kathryn Friday Scibona grew up in

Geneva, NY. She attended SUNY Geneseo

where she received a Bachelor of Arts in

Anthropology prior to attending SUNY

Upstate Medical University where she

received a Bachelor of Science in Health

Science, Master’s Degree in Physical

Therapy and a Doctoral degree in Physical

Therapy. Dr. Scibona currently practices

at Finger Lakes Physical Therapy and

Sports Care specializing in Women’s

Health and Orthopedic physical therapy.

Dr. Scibona attended the Herman and

Wallace Pelvic Rehabilitation Institute in New

York City to further her education in the treatment of Women’s Health

Issues including urinary incontinence, painful intercourse and chronic/

acute pelvic pain. The education received from the pelvic pain institute

combined with Dr. Scibona’s previous experience treating low back and hip

pain has added an in-depth level unique to treating pain.

Dr. Scibona considers herself a lifelong student. She recently attended

courses on Pilates and the treatment of hip pain. She enjoys immediately

applying newfound knowledge to patient care. In her free time, Dr. Scibona

enjoys spending time with her family and being active. She recently

participated in the Musselman triathlon in Geneva, NY and two adventure

races. She has an active interest in food nutrition, gardening and spending

time with friends.

FINGER

LAKES



reasons for having chosen this career path and current

Family information (husband, children, pets and

reasons for having chosen this career path and current there were two kinds of moms at the park – the ones sitting on
















growing up.


































WOMEN OF THE FINGER LAKES

Margaret Newland

Starting a business was the last thing

on her mind when Margaret Newland

started a job search. After 20 years as a

stay-at-home mom, landing an interview

proved difficult. Even after returning to

school and earning a Masters Degree in Human

Development along with her Ivy League

undergrad degree, she still had little response

to her resumes. In 2011, with no full-time

employment and student loan payments looming,

she took a leap of faith and started Renewal

Consulting Services, a business that would

specialize in stress reduction and personal growth

with yoga as its foundation. Having found the practice of yoga so rewarding

personally, Margaret became a Registered Yoga Teacher, completing an

extensive teacher training program at Open Sky Yoga with Francois Raoult.

In 2011, Studio Renew Yoga opened in downtown Geneva as the first phase

of her business plan, offering group and private lessons. The next phase,

currently under development, is Corporate Renew. As a yoga teacher for

Wegmans, she has seen the many benefits of yoga in improving employee

well-being and reducing health costs for employers. In addition to her many

years of experience as a yoga teacher, Margaret has taught stress reduction

at Finger Lakes Community College and will also offer stress reduction

workshops. According to Margaret, “Our physical and psychological selves

are so intertwined, to really achieve wellness we need to address both areas.

Yoga practice with its emphasis on alignment in the body and techniques to

calm the mind is the perfect vehicle.”

Holly Hillberg

Holly Hillberg is the Vice

President of Research and

Development at Ortho-Clinical

Diagnostics, a Johnson & Johnson Company.

Ortho-Clinical Diagnostics is a world leader, providing total

solutions for screening, diagnosing, monitoring and confirming

diseases early—before they put lives at risk. Holly has a proven

track record as a senior executive with progressive experience in

the creation and implementation of worldwide, technology-driven

growth initiatives. And she has a passion for disease prevention.

That passion led Holly to commit to a volunteer leadership role

with the American Heart Association. She is the chairwoman for

the 2013 Heart Walk on April 13, 2013. The 23rd annual event in upstate

New York raises funds to fight heart disease and stroke, America’s No. 1

and No. 4 killers. Holly is leading the organization’s appeal to the local

community and businesses to support the American Heart Association’s

mission to build healthier lives, free from cardiovascular diseases and stroke.

Heart Walk participants are teams of employees from local companies

and community teams made up of families and friends. Holly says it’s her

hope that the Heart Walk will help jump-start a culture of physical activity

among participants and increase passion to support the lifesaving work of the

American Heart Association. Money raised at the Heart Walk is used to fund

lifesaving research and local advocacy, education and training programs.

In her very limited free time, Holly walks the talk by enjoying the outdoors

with her family and being active. The Hillberg’s enjoy spending time in their

Finger Lakes region home.

Jennifer Wallace

Jennifer Wallace found herself at a crossroads. She was

pregnant with her second child, sitting on a bench watching her

daughter on the playground. She looked around and realized

there were two kinds of moms at the park – the ones sitting on
















growing up.





and improve the cardiovascular health of all

Americans.

Alexandra Doniger

Alexandra Doniger, Assistant Winemaker

at Hector Wine Company, wears many hats.

As Assistant Winemaker, she aids in all the

duties of winemaking from press to bottle.

This includes harvesting and sorting grapes,

crushing, pressing, fermenting, and doing

lab work. It also includes maintenance of the

wines over time and working the bottling line.

















and Jason Hazlitt.

Anne Schuhle

Anne Schuhle is executive director of

Geneva Reads, Inc., a literacy coalition

dedicated to instilling a lifelong love of

reading in all community residents.

“Literacy is vital to success in life,” she said.

“It’s also a source a great joy, and I hate to think

of anyone missing out on the pleasures that can be

found in books.”

Anne has a bachelor’s degree in journalism and

is a certified grant writer. She is the former managing editor of the Finger

Lakes Times newspaper and founded a freelance writing and editing business,

GrantsEtc., in 2010. Her work appears regularly in the Rochester Democrat

& Chronicle, Buffalo magazine and Finger Lakes Community Health

magazine. She also edits books for clients across the country.

Anne is active at Our Lady of Peace Church, edits the local Court Watch

program’s newsletter and volunteers at Friends of the Geneva Public Library

book sales. She was a mentor for the Geneva City School District’s Youth

Entrepreneurship Academy; is a former Rotarian; served as a Girl Scout

leader for many years and as neighborhood registrar and treasurer; was co-

president of the Home School Association at St. Francis-St. Stephen School;

co-chaired the Geneva library’s Storybook Brunch; served on the Our Lady

of Peace Pastoral Advisory Council; and was named a Paul Harris Fellow.

Anne and her husband, Fred, have a son and a daughter.

For information about Geneva Reads, email asgenevareads@

gmail.com. For information about her writing and editing services,

[email protected].

Dr. Lisa Cleckner

Dr. Lisa B. Cleckner, an expert in

collaborative aquatic research,

community outreach, and

administration, became the director

of the Finger Lakes Institute in 2011.

She earned her PhD in environmental

health sciences from the University of

Michigan and worked as a post-doc and

staff scientist at the University of Wisconsin-

Madison. In these roles, Cleckner led a

research group investigating mercury cycling

in the Great Lakes and Everglades, and

supervised a water chemistry laboratory.

Subsequently, she earned an MBA from

the Simon Graduate School of Business at the University of Rochester.

Throughout her career, Cleckner has been involved in education and

outreach activities targeted to a wide range of audiences including the

public, students, businesses and professional scientists. She has successfully

pursued grant funding totaling more than $3.5 million from federal,

state, and non-profit organizations. Most of these proposals have been

collaborative efforts engaging different constituencies such as faculty,

research scientists, federal agencies, community organizations, and outreach

groups.

Since joining the FLI, Dr. Cleckner has secured new funding for the

development of initiatives in aquatic invasive species, including the FLI’s

recently launched Watercraft Steward Program, sustainable community

development, a video baseline of the Finger Lakes ecosystems, water

quality of green infrastructure installations, and trace metals and mercury

in the Seneca Lake watershed. Lisa also has a faculty appointment in the

Environmental Studies Department at HWS.

Sarah Mantell

Sarah graduated cum laude from

Hobart and William Smith Colleges

before completing her graduate

education with honors from the

Finger Lakes School of Acupuncture

and Oriental Medicine at the New

York Chiropractic College.

She has studied abroad in both China

and India to further her education and

diversify her experiences with holistic

medicine. Sarah gained clinical experience

in a variety of settings before starting

AcuHealth, which include the VA hospital

in Canandaigua, NY, ZheJiang Hospital in Hangzhou, China, the Seneca

Falls Health Center, and Finger Lakes Acupuncture. Continuing education

is important and essential to Sarah’s practice. She has completed Level

1 Zheng Gu Tui Na with Frank Butler, as well as multiple workshops on

acupuncture technique and diagnosis, herbal therapies for to benefit cancer

with Tai Lahans, and nutritional healing with whole foods. Sarah looks

forward to answering any questions you may have regarding the benefits

of acupuncture for your pain, insomnia, stress or other specific health care

needs. Call today 315-719-7072, or e-mail her at flacupuncture@

gmail.com!

Dr. Kathryn Scibona D.P.T.

Dr. Kathryn Friday Scibona grew up in

Geneva, NY. She attended SUNY Geneseo

where she received a Bachelor of Arts in

Anthropology prior to attending SUNY

Upstate Medical University where she

received a Bachelor of Science in Health

Science, Master’s Degree in Physical

Therapy and a Doctoral degree in Physical

Therapy. Dr. Scibona currently practices

at Finger Lakes Physical Therapy and

Sports Care specializing in Women’s

Health and Orthopedic physical therapy.

Dr. Scibona attended the Herman and

Wallace Pelvic Rehabilitation Institute in New

York City to further her education in the treatment of Women’s Health

Issues including urinary incontinence, painful intercourse and chronic/

acute pelvic pain. The education received from the pelvic pain institute

combined with Dr. Scibona’s previous experience treating low back and hip

pain has added an in-depth level unique to treating pain.

Dr. Scibona considers herself a lifelong student. She recently attended

courses on Pilates and the treatment of hip pain. She enjoys immediately

applying newfound knowledge to patient care. In her free time, Dr. Scibona

enjoys spending time with her family and being active. She recently

participated in the Musselman triathlon in Geneva, NY and two adventure

races. She has an active interest in food nutrition, gardening and spending

time with friends.

FINGER

LAKES


Finger Lakes Woman has found

our readership ranges between

2.5 - 4.5 per copy with an average lifespan of eight

to ten weeks, due to current

information being referred to friends

and family

Why do We FocusTowards Women?

WOMEn AccOunT FOR 85% OF ALL cusTOMER PuRcHAsEs.• Women carry 76 million credit cards, 8 million more than men.• In 2001, US women’s purchasing power constituted the 3rd largest market in the world; their collective buying power exceeded the entire economy of Japan.

WOMEn’s BuYinG POWER• 94% Home Furnishings• 93% OTC pharmaceuticals• 93% Food• 92% Vacations• 91% of new homes• 89% bank accounts• 85% auto purchases• 81% riding lawn mowers• 80% healthcare

• By 2012, women are expected to control $13 trillion, or 60% of the country’s wealth, according to research conducted by Business Week and Gallup.

(Sources: The Business and Professional Women’s Foundation, Trendsight, Business Women’s)


• The essence of marketing is to understand your customers’ needs and develop a marketing plan to communicate your business’s ability to satisfy those needs. In order to grow you business, you must have a marketing plan that should involve the branding of your business and educate the public about your business. The Finger Lakes Women’s Journal can assist your business with both branding and educating the public.

• The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design” intended to identify the good and services of one seller from those of another seller. Brand-ing is not about having your target market choose you over the competition, but it is about getting your prospects see you as the only one that pro-vides a solution to their problem. We can help you achieve this by marketing your business in the Finger Lakes Women’s Journal.

• To succeed in branding, you must understand the needs and wants of your customers. A strong brand is invaluable as the battle for customers increases each day. It is the foundational piece in your marketing communication

• A new business owner states, “I spent $3,000 on a brochure and I haven’t gotten a single client from it.” If all we had to do in order to succeed at marketing our business is to spend money, I suspect there would be many thriving business. A brochure is a useful marketing tool that will provide information about your business. It’s

true function, though, is to open the door to more conversation, not to close a sale. Brochures don’t get clients all by themselves. This can also be true about placement ads. The ad itself may not gener-ate sales.

• “Editorials are more effective than placement ads. Not only do people give more credibility to editori-als, but they also are far more likely to catch the reader’s eye than a placement ad. The test cover-age on editorials is worth something above and beyond regular advertising. ~P.J. Boatwrite: V.P. Custom Project for Fortune Group

Target Marketing


submission Guidelines

Title: How do you want to title your article. It should include words that grab readers attention

Photo: Send photo’s via e-mail attachment. Format must be JPEG, TIFF or PDF format and at least300 dpi. Identify who is in each photo

Byline: Indicate whether the editorial is written by you (if you wrote it yourself) or if presented by you (If supplied by your association). Be sure to include credentials (MD,PhD,etc).

Editorial : Articles need to be e-mailed to [email protected] as soon as possible to be editedfor grammer. Please use Microsoft Word, and send as a (doc.) document. **Must be sent as an attachment: Full Page article should be about 725 words Half Page article should be about 350 words

Testimonials: You may also include (2) small testimonials from your clients or patients. All info must be sent within Microsoft Word document and are included in your total word count.

Biography: Here is where you provide your personal credentials, phone number and informationabout your business. Include a brief biographical sketch of author and/or company at the end of article.

display Ad: Send camera ready ads as an e-mail attachment PDF. They must be at least 300 dpi, highest resolution possible, CMYK, with 100%K. Full page display ad range 4”x4” to 6”x6”, 1/2 page 2”x2”-3”-4”.

NOTE: An Ad is not an article, all articles sent as PDFs will be places AS IS and are not able to be formatted to the FLWoman brand or design.

*Full Page camera Ready display Ad = Print Ready cMYk 10.25”W x 11.25” H PdF file at least 300 dpi


Editorial Rate information

• Full Page Exclusive Editorial Includes: photo, byline, 725 word editorial, testimonials, display ad. First Right of Refusal only with 1 year Contract

• Full Page Editorial (non-Exclusive) Includes: photo, byline, 725 word editorial, testimonials, display ad.

• One-Half Page non-Exclusive Includes:350 word editorial, testimonials and display ad.

• One-Quarter Page “Women in Profile” section Includes: 175 word editorial

• Back Page Full color display Ad Print ready CMYK 10.25”W x 11.25”H PDF file.

• inside Back cover Full color display Ad Print ready CMYK 10.25”W x 11.25” PDF file.

• One-Half Page Full color display Ad Print ready CMYK 10.25”W x 5.5H PDF file.

We are a Bi-Monthly Publication

All Prices are quoted

at Per-issue rates

Full Page Exclusive

½ Page Non-

Exclusive


Publication issue

• October/November

• December/January

• February/March

• April/May

• June/July

• August/September

Advertising deadline

• August 31

• October 31

• December 31

• February 28

• April 30

• June 30

Business opportunities

Testimonials ..................

..................

..................

.......14

professional services

FREE, FUN, EASY Branding

(an interview) .................

..................

..................

......16

Let SPLASH Tell Your

Story in the Finger Lakes ..................

..................

....17

Take Care When Planning

For Website Development .................

..................

...18

leGalThe Legal Issues of Internships .........

..................

..19

WoMen of

tHe finGer laKes 20

Wine inDustrY

Where Viticulture Blends With

Winemaking: The Hector Wine Company .............22


Redefining the Vision ..................

..................

..........23

Learn to Appreciate the Powers of


Extra Virgin Grape Seed Oil ................

..................

.24

An OLD Ingredient is NEW Again

in the Finger Lakes- Verjuice! .................

................2

5

fine DininG

Dano’s ..................

..................

..................

................2

6

The Union Block Italian Bistro ..................

..............27

Dear Readers,

Welcome to the inaugural issue of Finger Lakes Woman, a new magazine by, for

and about the women of our Finger Lakes region of New York State. Women have a

long-standing and important connection with this region, for it is here where women’s

rights were born, grew stronger and became part of our life in the 21st Century.

The trailblazing women of the Finger Lakes – Elizabeth Cady Stanton, Lucretia

Mott, Susan B. Anthony and others – forged a full agenda of equal rights for women.

The Seneca Falls Convention in 1848 was the first women’s rights convention in the


Sentiments, a document declaring the rights of women.




as men – that we want to highlight on the pages of Finger Lakes Woman.






















flwoman1@

gmail.com

315-217-

1529

Design:

cMcreative Design


editing:

splasH

splashthefi

ngerlakes.

com

photography:

Jan regan


Website:

fingerlakes1.com

please contact us:

[email protected]

315-217-1529

flwoman1.c

om

PUBLISHER’S NOTE

The County Women’s Newspaper is published bi-

monthly and is available free of charge at display

stands in approved private and public establishments

and authorized distributors only, or by paid mail

subscription.

Trademark and U.S. Copyright Laws protect The

County Women’s Newspaper. No part of this

paper may be reproduced without the written

permission of the publisher.



submitted as camera ready.













published by the 15th of every other month.

MeDical

Osteoporosis Is Not Inevitable With

Aging…But Its Effects Are Debilitating ..................

... 4

Lumbopelvic Pain and Pregnancy ..................

.........5

Do I Really Need Another Pap Test? ..................

..... 6

Your Sinuses...

What They Do and How They Work ..................

...... 7

Do You Suffer from

DRY EYES or BLURRED VISION? ..................

...... 8

HealtH & Wellness

Mommy Makeover: Common Plastic

Surgeries After Pregnancies ..................

..................

. 9

Yoga Can Save Your Life ..................

..................

....10

What Do You know About Acupuncture? ..............10

U.S. Obesity Issues ..................

..................

............ 11

Dental

Tooth Whitening – A Popular

Esthetic Dental Treatment ................

..................

...12

Parents Need to know How to

Respond to Dental Trauma ..................

..................

13

featureD article



.....28

coMMunitY

Geneva Reads .................

..................

..................

..30

Women Respond to Disaster .................

................3

1



......32




..................

............33

MuseuMs



A Slice of Seneca County Traditions ..................

....35



..........36


Ithaca was Glaciers! .................

..................

.............37



Now Reality ..................

..................

..................

.......39

eDucation





Focuses on the Environment .................

........... 41

Odyssey of themind ..................

..................

....... 42

Jan Regan Photography ..................

........Inside Back



TABLE OF CONTENTS

CAREER OPPORTUNITY






FINGER

LAKES


FINGER

LAKES

WOMAN


• February 28

• April 30

• June 30• August/September

..................

...........19

es 20

Winemaking: The Hector Wine Company.............22


..................

..................

..........23


..................

.................2

4

..................

...............25

featureD article


10 Years of Saving Women’s Lives

..................

..................

..................

................2

6

..................

..............27















Odyssey of themind

Jan Regan Photography..................

........



CAREER OPPORTUNITY






FINGER

LAKESWOMAN


..................

...........19

es 20

.............22

..................

..................

..........23


..................

.................2

4

..................

...............25

featureD article



.....28

coMMunitYcoMMunitYcoMMunit

Geneva Reads .................

..................

..................

..30

Women Respond to Disaster.................

................3

1



......32




..................

............33

MuseuMs



A Slice of Seneca County Traditions..................

....35



..........36


Ithaca was Glaciers!.................

..................

.............37



Now Reality ..................

..................

..................

.......39

eDucation





Focuses on the Environment ..................

.......... 41

Odyssey of themind..................

..................

....... 42

..................

........Inside Back

Back Cover

..................

....35

..................

........36

..................

..................

............37

..............38


____________________

STUDIO RENEW YOGA____________________

MARGARET NEWLAND,

M.S., R.Y.T.

YOGA CAN

SAVE YOUR LIFE

page 10

____________________

FINGER LAKES

PHYSICAL THERAPY____________________

JAMES J. MODERA, P.T.

LUMBOPELVIC PAIN

AND PREGNANCYpage 5

____________________

LIFECARE____________________

TIMOTHY J. RYAN, M.D

OSTEOPOROSIS IS

NOT INEVITABLE

WITH AGING… BUT

ITS EFFECTS ARE

DEBILITATINGpage 4

AMERICAN

HEART ASSOCIATION

Celebrates 10 Years

of Saving Women’s Lives

WWW.FLWOMAN.COM - FREE!

A Bi- Monthly Resource for

the Women of The Finger Lakes

Feb -

March

2013

FREE

Publication schedule

The Finger Lakes Woman is a bi-monthly magazine that is the primary education resource for women


contact information

FinGER LAkEs WOMAn JOuRnAL

P.O. Box 1048Geneva, NY 14456

[email protected]

LindA HunsickER

Publisher215-370-7759

MikE cOiA

Publisher215-284-6582

www.flwoman.com

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