flyash bricks bplan

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    Abhishek K. Shukla

    Mohit Kaushik A

    B

    C

    BUSINESS PLAN PRESENTATION

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    The manufacture of conventional claybricks involves the consumption of largeamounts of clay. This depletes topsoil and

    causes degradation of agricultural land.Fly ash bricks do not require clay andserve two purposes; preservation oftopsoil and constructive utilization of fly

    ash. Also, Fly ash bricks have several

    advantages over conventional bricks viz.more strength, light weight, economic etc.

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    To provide and promote business andservices that strengthen the brickmanufacturing sector for the ultimate

    benefit of its customers and societyTo be in the forefront of creating awareness

    about environment, & to be the largestplayer in the field of fly-ash brick

    production.

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    Nearly 53% of Indias total installed powergeneration capacity is coal-based.

    The 100+ utility coal power stations,besides the several captive power plants,

    use bituminous and sub-bituminous coaland produce large quantities of fly ash.

    Current Demand & Supply gap is approx.

    250 million bricks/annum which is likely toincrease by 20% each year.

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    Eco friendly - unlike conventional bricks does not need clay,

    instead are manufactured using harmful Fly-ash producedin coal-based power plants, thus preventing air/waterpollution.

    Temperature resistant keeps indoor cooler in summersand warm in winters

    Light weight - reduces dead weight of building by 30%. Drastically reduces water seepage 20% cheaper than normal bricks Uniform interlocking shape - reduces mortar and plaster

    usage by 50% Smooth finish after construction lime plaster not required

    before gypsum plaster.

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    START-UP SUMMARYSTART-UP SUMMARY

    Land & Building 10,00,000

    Plant & Machinery 20,00,000

    License and Insurance 5,00,000

    Machinery & Equipment's 20,00,000

    Miscellaneous 5,00,000

    Cash 10,00,000

    TOTAL 70,00,000

    Fixed Capital

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    Recurring Expenses/month

    Funding

    Raw material 5,00,000

    Salaries/Wages 1,00,000

    Electricity/Water 30,000

    Miscellaneous 10,000

    Total 6,40,000

    Promoters contribution 10,00,000

    Bank Loan 70.00,000

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    The 3V approachValue Segment

    Targeting the construction market & Gov. /Private projects.

    Price sensitive customers(small builders and individuals).

    Value Positioning Developing own R&D on a small scale Customer reviews on our products.

    Accessing the changing needs of the market

    Providing products accordingly

    Value Network Chain of distributors Tie-ups with architects, property consultants, contractors so as

    to make them recommend our product.

    Awareness camps

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    Online marketing through advertisementson property portals like magicbricks.com,99acres.com, olx.com.

    Organising awareness camps on benefits offly-ash bricks.

    Discounts to individuals on bulk purchase.

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    Designer Bricks for walls. Interlocking fly-ash pavers. Concrete Blocks.

    Designer Roof Tiles.

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