flying blind - how to deal with (not provided) - sascon 2013
TRANSCRIPT
WHAT YOU’LL TAKE AWAY
The rise and rise of
(not provided)
Industry Examples
Planet Google
A new data thief
What you can do with (not provided)
Free tools and resources
GOOGLE+GROWTH
Growth Figures Healthy
LOGGED IN TO
365m Active Users
+33% Increase Since June 2012
Communities
Offline Promotion!
GOOGLE+LOCAL
LOGGED IN TO
Google Places Redundant
Automatic Switch to G+ Local
Businesses
Consumers
Personalisation
YOUTUBESIGN IN
LOGGED IN TO
YouTube Purchase
Personalised Logins
Heavy Promotion
More Advertising
Sign In Once
ADVANCED SEGMENTS
Only Include (not provided) http://kooz.ai/notprovadvseg
Exclude (not provided) http://kooz.ai/excnotprovadvseg
LINKS FOR FREEBIES
ADVANCED SEGMENTS
View Segments against
Apply Advance
d Segment
s
Audience Technology Browser
& OS
Ecommerce data
Goal Completio
ns
Content Landing Pages
Content All Pages
(NOT PROVIDED) BY LANDING PAGE
Traffic Sources Organic Keyword (not provided) Secondary Dimension = Landing Page
KEYWORD FILTERING
Dan Barker
Create A (NP) Profile
Add Custom Filter
Add Page Titles To (not provided)
KEYWORD FILTERING
(not provided) Tagged To Page Titles
Sources Traffic
Sources Search
Organic Keyword
CUSTOM REPORTS
Choose Your Data
Tailored to You
Custom Layout
Easy to Share
Good for Managers
Schedule Emails
(NP) LANDING PAGE CUSTOM REPORT
http://kooz.ai/notprovlandingpages
(NP) BROWSER CUSTOM REPORT
http://kooz.ai/notprovbrowserOS
(NOT PROVIDED) DASHBOARD
http://kooz.ai/notprovdashboard
GOOGLE ANALYTICS WHITEPAPER
Download http://kooz.ai/gawhitepaper
100s of ideas in our
Google Analytics
Whitepaper!
MORE FREE GREATNESS
HOW TO STEAL SOME 'NOT PROVIDED' DATA BACK FROM GOOGLE – DAN BARKER http://kooz.ai/ganotprovided
BENCHMARKING (NP) IMPACT – AVINASH KAUSHIK http://kooz.ai/smartanalysisnotprov
TO SUMMARISE
TAKE BACK WHAT YOU
CAN
DIVERSIFY DATA
FOCUS
ANALYSE RESULTS
MAKE DECISIONS
CONTINUE ANALYSING
GET BETTER
RESULTS!
Organic & Referral
Traffic Drops
New Firefox & Safari iOS6
Direct Traffic Increases
Dark
SearchDark Social
THANK YOU FOR LISTENING
@[email protected] 485 1262
koozai.com
SLIDES: http://kooz.ai/sascon13-notprov
SLIDES:
http://kooz.ai/sascon13-notprov