focus group presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/1.jpg)
E-Learning Marketing System
Focus Group
![Page 2: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/2.jpg)
What would you say is the biggest problem you face today
as a small business owner?
Answer This Question
![Page 3: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/3.jpg)
• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go
• How they can build their business systematically so it generates $1 million in total revenue
• They MUST build their business to its maximum revenue potential
What Business Owners Want
![Page 4: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/4.jpg)
If you had to generate a minimum of 10 brand new leads by
tomorrow morning, how would you go about doing it?
Mandatory Leads
![Page 5: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/5.jpg)
The key to building a successful business is implementing a successful strategy for your business that drives in a boatload of highly qualified leads so you or your sales staff can convert those leads into paying customers
Strategy Is The Key
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We actually provide our members with the strategies they need in the top five major profit centers where businesses can make the most money
The E-Learning System
![Page 7: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/7.jpg)
• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go
• They MUST build their business to its maximum revenue potential
• How they can build their business systematically so it generates $1 million in total revenue
What Business Owners Want
![Page 8: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/8.jpg)
• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go‒ we can help any business increase their cash flow
substantially within just their first 60 to 90 days
What Business Owners Want
![Page 9: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/9.jpg)
• They MUST build their business to its maximum revenue potential‒ small businesses today have no chance whatsoever of
reaching $1 million in total revenue
• Business owners make money one of two ways… trading time for money… or selling a product or a service
What Business Owners Want
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• Total annual revenue = $75,000
• $75,000 / 2080 hours = $36 per hour
• $1,000,000 / $36 = 27,778 hours- unfortunately, one year contains just 8736 hours total
• $200 per hour x 2080 hours = $416,000
• You would have to average more than $480 per hour in order to reach $1 million in revenue
Trading Time For Money
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• 100,000 x $10 = $1 million
• 10,000 x $100 = $1 million- requires mass marketing- expense would be enormous- couldn’t handle the workload and the logistics by yourself
• 1,000 x $1,000 = $1 million
• 100 x $10,000 = $1 million
• 10 x $100,000 = $1 million
Selling A Product Or Service
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The E-Learning System
• Business owners want 3 things…
- To generate immediate cash flow to remove the financial burden most of them are facing
- To generate the maximum amount of revenue their business can produce
- To build their business to $1 million or more in revenue
• E-Learning helps them achieve all 3
![Page 13: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/13.jpg)
The E-Learning System Survey
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The E-Learning Roadmap
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The Quick Start Program
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The Quick Start Program
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“I help frustrated homeowners who are struggling to sell their homes in these financially troubling times to sell their home in 29 days or less and for top dollar… guaranteed”
Realtor Elevator Pitch
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“I help small business owners making less than $1 million dollars in gross revenue find $10,000 dollars in hidden profit within 45 minutes… and without spending a dime on marketing or advertising
Coaches Elevator Pitch
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The Quick Start Program
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5 Step Profit Formula
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Build A Million Dollar Business
![Page 22: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/22.jpg)
The E-Learning Roadmap
![Page 23: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/23.jpg)
E-Learning Weekly Series
![Page 24: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/24.jpg)
• First, you MUST create a market-dominating position
• Next, identify and understand who your ideal client is
• Then, know and understand your ideal client’s decision making process
• Now create a compelling marketing message
• Then convey that powerful message using marketing and advertising
E-Learning Weekly Series
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• Now design your website so it powerfully conveys that same message
• Then create persuasion marketing using a specific marketing formula that’s proven and tested
• Next, map out a sales process… your roadmap to wealth
E-Learning Weekly Series
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E-Learning Weekly Series
![Page 27: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/27.jpg)
E-Learning Weekly Series
![Page 28: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/28.jpg)
The Quick Start Program
![Page 29: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/29.jpg)
The Quick Start Program
![Page 30: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/30.jpg)
5 Step Profit Formula
![Page 31: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/31.jpg)
Baseline
• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Average Dollar Sale $100• Total Revenue $250,000• Margin 25%• Profit $62,500
5 Step Profit Formula
![Page 32: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/32.jpg)
Baseline
• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Average Dollar Sale $100• Total Revenue $250,000• Margin 25%• Profit $62,500
5 Step Profit Formula
10% Increase
1,100
27.5%
302
11
$110
$366,025
27.5%
$100,656.87
![Page 33: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/33.jpg)
5 Step Profit Formula
![Page 34: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/34.jpg)
5 Step Profit Formula
![Page 35: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/35.jpg)
5 Step Profit Formula
![Page 36: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/36.jpg)
5 Step Profit Formula
![Page 37: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/37.jpg)
5 Step Profit Formula
![Page 38: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/38.jpg)
5 Step Profit Formula
![Page 39: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/39.jpg)
5 Step Profit Formula
![Page 40: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/40.jpg)
5 Step Profit Formula
![Page 41: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/41.jpg)
Sedation Dental Ads
![Page 42: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/42.jpg)
Cosmetic Postcard Campaign
![Page 43: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/43.jpg)
No Insurance Postcard Campaign
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Restart Postcard Campaign
![Page 45: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/45.jpg)
Reminder Postcard Campaign
![Page 46: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/46.jpg)
Referral Postcard Campaign
![Page 47: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/47.jpg)
Complete Marketing Library
![Page 48: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/48.jpg)
Complete Marketing Library
![Page 49: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/49.jpg)
No Insurance Postcard Campaign
![Page 50: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/50.jpg)
Complete Marketing Library
![Page 51: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/51.jpg)
Complete Marketing Library
![Page 52: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/52.jpg)
The E-Learning System
![Page 53: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/53.jpg)
5 Step Profit Formula
![Page 54: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/54.jpg)
5 Step Profit Formula
![Page 55: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/55.jpg)
Dog Walker Case Study
![Page 56: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/56.jpg)
Chiropractor Case Study
• Making $250,000 per year… wanted to double his business
• Currently working 40 hours per week
• You MUST stop trading your time for dollars and learn how to create a process that you can leverage for life
• By creating a process, you can then license that process to others in your field WITHOUT spending any additional time, effort, energy or expense
• Built his practice to $500,000
![Page 57: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/57.jpg)
Chiropractor Case Study
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Chiropractor Case Study
![Page 59: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/59.jpg)
Chiropractor Case Study
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Chiropractor Case Study
![Page 61: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/61.jpg)
Chiropractor Case Study
Ran ad for 4 days only
Generated 137 leads
Converted 37 patients
Produced $92,500 revenue
Total budget = $1,300
7,100% R.O.I.
![Page 62: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/62.jpg)
Chiropractor Case Study
![Page 63: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/63.jpg)
Chiropractor Case Study
![Page 64: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/64.jpg)
Chiropractor Case Study
![Page 65: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/65.jpg)
Chiropractor Case Study
![Page 66: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/66.jpg)
Chiropractor Case Study
![Page 67: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/67.jpg)
Chiropractor Case Study
![Page 68: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/68.jpg)
Chiropractor Case Study
![Page 69: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/69.jpg)
Chiropractor Case Study
![Page 70: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/70.jpg)
Chiropractor Case Study
![Page 71: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/71.jpg)
Chiropractor Case Study
![Page 72: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/72.jpg)
Chiropractor Case Study
![Page 73: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/73.jpg)
Chiropractor Case Study
![Page 74: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/74.jpg)
Done-For-You Marketing
![Page 75: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/75.jpg)
Done-For-You Marketing
![Page 76: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/76.jpg)
The 5 Step Profit Formula
![Page 77: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/77.jpg)
The 5 Step Profit Formula
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The 5 Step Profit Formula
• Chiropractor up-sell and cross-sell strategies…- annual treatment programs- laser treatments to carpal tunnel sufferers- nutritional programs to fibromyalgia sufferers- health supplements to all patients
• Increased his revenue an additional $50,000
![Page 79: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/79.jpg)
The 5 Step Profit Formula
![Page 80: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/80.jpg)
The 5 Step Profit Formula
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• A restaurant offers a 25% discount on your favorite $40 meal
• The restaurant next door has your same favorite meal at the exact same price but they include a bottle of wine and your dessert for free
• Which restaurant would you do business with?
Discounting
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• The restaurant offering you the 25% off your $40 meal is a savings to you of $10
• At the second restaurant, the bottle of wine is listed on the menu for $25 and the dessert is $6
• You perceive that you’re saving $31 instead of $10
• That $25 bottle of wine only costs them $8 wholesale and the $6 dessert... maybe $1 wholesale
Discounting
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• The restaurant offering a discount physically loses $10 cash
• The second restaurant only spent $9 and yet still created the perception that their customer was receiving much more value for their money
• Both the restaurant and the customer come away winners
• And once restaurant #2 promotes this offering in their marketing, they will create a market-dominating position
Discounting
![Page 84: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/84.jpg)
• The key is to create added value in everything you do
• Prospects and customers DON’T buy based on price... they buy based on the value they receive for the price they pay
• Creating added value is a marketing or customer relations strategy that allows any small business owner to dramatically increase their prices without compromising their conversions
Discounting
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• Bundled specific services into his treatment programs and easily charged double compared to his original pricing
• Most chiropractors charge $50 for a back adjustment
• Our chiropractor charges $110 because his package includes:- the adjustment- a customized exercise program- nutritional counseling designed to relieve current / future back pain- abdominal stretching with an accompanying 15 minute back
massage under the supervision of a certified massage therapist
Chiropractor Case Study
![Page 86: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/86.jpg)
The 5 Step Profit Formula
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The 5 Step Profit Formula
![Page 88: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/88.jpg)
Weekly Group Coaching
• We offer weekly Group Coaching
• Select one specific strategy
• Walk through it step-by-step
• Includes the best way to apply that strategy to their business
• The results they can expect
• Most coaches typically charge $500 to $750 per month to deliver this service
• We plan to offer it at $495
![Page 89: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/89.jpg)
Group Coaching
![Page 90: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/90.jpg)
E-Learning Strategies
![Page 91: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/91.jpg)
Baseline
• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Avg Dollar Sale $100• Total Revenue
$250,000• Margin 25%• Profit $62,500
5 Step Profit Formula
10% Increase
1,100
27.5%
302
11
$110
$366,025
27.5%
$100,656.87
50% Increase
1,500
37.5%
562
15
$150
$1,265,625
37.5%
$474,609.37
![Page 92: Focus group presentation](https://reader033.vdocuments.net/reader033/viewer/2022061209/5484f572b4af9ffd198b46b5/html5/thumbnails/92.jpg)
The E-Learning Dashboard
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The E-Learning System
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The E-Learning System
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The E-Learning System
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The E-Learning System
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The E-Learning System
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The E-Learning System
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The E-Learning System
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The E-Learning System
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• We’ve invested more than $1 million dollars creating, developing and producing this program… and all of it’s designed to make business owners successful
• We specifically designed it to give all small business owners total and complete VIP access to every tool, resource, template, strategy, tactic and training video we’ve used over the years to help business owners worldwide to…- generate immediate cash flow to eliminate current financial burdens- build their business so it reaches its maximum revenue potential- reach that elusive $1 million dollar revenue goal
that only 4% of all businesses ever attain
The E-Learning System
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• Must be “affordable” to all small business owners
• Our costs…- monthly licensing fee + IT team = $97 per member per month
• Retail price : $197 per month
• Weekly Group Coaching @ $495 per month (optional)
• For less than $700 per month, this system offers all the tools, resources, templates, examples, strategies, tactics and Group Coaching support small business owners will ever need
Pricing Model
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E-Learning Marketing System
Designed to get YOU results!