focus october 2007
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See SUNSHINE STATE / Page 3 See JUST THE FACTS / Page 3
VOLUME 4 NUMBER 11 OCTOBER 2007
focusI M M U N O T E C ’ S A C T I V E L I F E S T Y L E N E W S L E T T E R
When Immunotec Distributors
Wayne and Charlene Holloway
relocated from Florida to
Georgia a year ago, they
thought it would take some time
to get their network marketing
business up and running once
again.
With a team of over 610
Distributors and a customer list
of over 2,000, Wayne, a Diamond Distributor, felt the need to keep things
progressing while allowing he and Charlene time to settle into a new way
of life.
“I didn’t see it as a change so much as a development, or a transition,”
Wayne recalls.
The four-year Immunotec veteran said the professional transition was
made easier because of the Success Guide, as well as Immunotec’s extensive
support system.
He acknowledges that the way he did business before the Success Guide
worked because his professional needs were simpler at the time.
Having an ironclad, step-by-step system like the Success Guide in place
became essential, however, as his business expanded.
It also allowed Wayne to attract new Distributors by alerting them to
potential earnings.
“If you’re going to grow a business, you have to focus on income potential
as an attraction,” Wayne stresses. “People have to see that there is a viable
future in order to see a
return.” Because the Immunotec
business opportunity is real,
Wayne says he doesn’t have to resort
to making inflated claims either. He can
tell it like it is – and people respond.
And Wayne, along with Charlene, a Silver Distributor, has not looked
back since.
They not only keep in touch with their Florida team, but also have forged
a new niche in Georgia with equally strong, enthusiastic Distributors.
Executive Diamond Distributor Jonathan Jones, Wayne’s upline, feels that
Wayne would succeed anywhere.
“Wayne was already effective before the move,” Jonathan notes. “He’s a
gregarious communicator and he has personal experience with the products.”
Nevertheless, Jonathan flew to Georgia to support Wayne, along with two
other key leaders in that area, Fred West and Hollis Holloway.
Jonathan admits that it was Wayne who first got him excited about the
Success Guide.
“He saw the potential first. Before the guide, we all had our own way of
doing things. We were getting the job done, each in our own way, but this
put us all on the same page,” says Jonathan. “I can now build deep into
their downline and it will give us one united voice. Everything will be
done the same way from the start.”
A self-described “skeptic,” Wayne says he first realized Immunotec’s
health potential when Charlene began taking Immunocal after she wasSee MOVING ON UP / Page 3
Moving On UpRelocating to a new state did not slow Diamond Distributor
Charlene and Wayne Holloway
Getting in on the ground floor of an opportunity is often
the stuff of business legend. Those fortunate enough to
do it, recall the prospect with a mixture of gratitude and
pride. The rest wish that they, too, were in the right place
at the right time.
Such may be the case for Eleanor and Asis Cummings, a
mother and son Distributor team based in Miami,
Florida, who, according to their upline, are poised to
dominate in the as-yet-untapped Florida market.
As with all things in her life, Eleanor did not take her new
Immunotec Distributorship lightly. She jumped in with
both feet in June, promoting to Silver a month later.
The vibrant 66 year-old could be a walking advertisement
for the benefits of taking Immunocal Platinum, and people
often seek her out to hear her personal product story.
Participants who are attending Immunotec’s
sold-out, inaugural Leadership School in
September will get some pretty good cliff notes
on the company’s entire product line during the
workshops.
And they won’t have to cheat to do it.
Sunshine State BoomtownFlorida team finds the Silver lining in bottom-floor opportunity
Just thefacts,Ma’am
Eleanor Cummings and her son, Asis
New catalog gives Distributors the 411 on the Immunotec product line
f • o • c • u • s2
This is a business of leading byexample. Everything duplicates toyour team… energy, passion andurgency.
Your activities and how you workthe system duplicates - sharing apackaged story, doing three-waycalls, maintaining a growingPersonal Group Volume (PGV),having regular weekly and monthlymeetings.
How you introduce a prospect toImmunotec, the way you describethe products and promote thebenefits of starting with inventory,your participation on the corporatecalls, and the speed in which youbuild… all duplicates!
Leading by example must beunderstood by you as a leader andtransferred to your team throughtraining. The old adage, “do as I say,
not as I do,” does not work in thisindustry! We challenge you toembrace the system and to lead byexample with simple and provenactivities for success.
With the Success Guide, we havean easy system for creating a team
and building a business. With
our new Product Catalog and
Companion PowerPoint, we have
simple, effective tools for sharing
Immunotec products with customers
and Distributors.
Beginning today, I recommend
that you evaluate your business
building activities. Are you following
the system as covered in the
Success Guide? Do you review it
often? Do you review it with your
team? Do you regularly listen to
the companion CD? Have you
ordered your new Product
Catalogs? Are you training with
the new product PowerPoint?
The training materials make the
system simple to understand and
learn. Use them to improve your
skills to duplicate the system, and
duplicate success. Nothing is more
powerful - or more profitable -
than duplicating smart leadership.
Lead By ExampleBy Leslie Vitzthum,REGIONAL SALES DIRECTOR, WESTERN DIVISION
Starting your Immunotec Businessfast means taking the necessarysteps to start it right. Seems simple,doesn’t it?
Pace, Speed,Duplication!By Joe Morales,REGIONAL SALES DIRECTOR, EASTERN DIVISION
WHO SAYS NUTRITION DOESN’T COME IN A BOX?
SAME POWERFUL DAILY ESSENTIALS PACK ONE EASY BOX
OUR COMPLETE GROUPING OF PHARMACEUTICAL-GRADE SUPPLEMENTS
ARE NOW ATTRACTIVELY BOXED – WHAT A GREAT DOOR-OPENER!
THE DAILY ESSENTIALS PACK IS THE CORNERSTONE OF
YOUR PERSONAL WELLNESS PROGRAM.
CONVENIENT AND EASY TO DISPLAY,THE PACK CAN ALSO BE USED:
• AT GROUP MEETINGS
• AT TRADE SHOWS
• AS GIFTS
THE DAILY ESSENTIALS PACK INCLUDES A 30-DAY SUPPLY
OF CORE NUTRITIONAL ESSENTIALS:
VITAMIN AND MINERAL SUPPLEMENTOMEGA-3 WITH TURMERIC
CALCIUM
SPECIAL PRICING!SAVE 10 %
JUST $42.00 US/$52.00 CDN
Yet so many people limit their potential through poor planning and execution.
Forming a clear picture of where you are going will produce clear, specific
and powerful results. Continuing to hold clear and powerful thoughts is
one of the hallmarks of all successful Immunotec Distributors.
Set the Pace by committing to advance to Silver, Gold, Diamond and
Executive Diamond. ASAP! Additionally, utilizing the new Immunotec
training program, the Success Guide and Companion CD will take you at
warp speed to a powerful duplication process.
Nothing is left to chance when you become an Immunotec Distributor.
You decide how much you want to earn each month and how soon you
want to enjoy the benefits of that income. The magic of the Immunotec
system is People Power! If you learn the system and teach it to your team,
you’ll set the pace by keeping the process simple. The best way to get
started is to immediately promote to Venture by starting with an Action
Pack. Next, promote to Silver within 60 days or sooner, and find three
people to do the same. Maximize the Compensation Plan, create your
business story and you will duplicate speed and success in no time.
Remember, the Success Guide is the “company work, the company way.”
f • o • c • u • s 3
“I swim 45 minutes a day, five days a week, and
bike ride five miles a day, five days a week,”
Eleanor explains.
She does not own a car by choice, preferring
instead to ride her bicycle wherever she needs
to go.
Eleanor also takes Immunocal Platinum every day.
“Though my hair is white, people always ask me
why I have so much energy and can do so
much,” she says.
Like his mother, Asis Cummings also hit the
ground running with Immunotec, promoting
to Silver during his first month as a Distributor
this past July. He additionally posted an impressive
21,000 total organizational volume (TOV) points
in the same month.
Asis and Eleanor were in the top tier for July
Action Bonus Points, coming in second and
fourth respectively.
Such results are not achieved by accident, says
Diamond Distributor Foster Owusu, Immunotec
upline to Eleanor, Asis and their relative,
Leslynn Cummings, all of whom promoted to
Silver in their first few weeks as Immunotec
network marketers.
“They saw the power in numbers and in working
together,” says Foster, adding, “There is a
ground-floor opportunity in the Florida area.
People don’t know very much about
Immunotec there, so the business potential is
almost unlimited.”
To support the growing effort, Foster has spent
time training new Distributors in Miami,
Ft. Lauderdale and Tampa, while Leslie Vitzthum,
Immunotec Regional Sales Director, Western
Division, has also called in to personally
encourage Eleanor and Asis, and their team.
And now that Florida-based Joe Morales has
joined the team as the Regional Sales Director
for the Eastern Division, Eleanor and Asis are
more convinced than ever that they are definitely
in the right place.
“There is no doubt in their minds that if they do
the work, the support will be there,” Foster notes.
For Asis, the early success can be attributed to
being open with people.
“My mother and I don’t play around with our
health. Immunocal / HMS 90 is an easy product
to sell and people just look at us and want to
know what we are doing that makes us so
healthy,” he says.
Eleanor believes that though they are both relatively
new to network marketing, being able to tap
into the Success Guide has made it easy to get
top results from the start.
“I like the format,” she said. “It’s easy to use and
implement.”
Asis and Eleanor plan to keep the momentum
going by participating in all Immunotec phone
trainings and information sessions. They also
get daily support phone calls from Foster.
Asis additionally plans to attend as many
regional training sessions as possible.
“In the wide-open Florida market, combining a
strong work ethic with the Success Guide and
Immunotec’s array of support tools can yield an
impressive business return for Eleanor, Asis and
other motivated network marketers,” says Foster.
“The only limitations for Immunotec Distributors
are the ones they impose on themselves. I’m
teaching my team that the sky is the limit! It’s
exciting to watch them do the daily actions that
will allow them to achieve their dreams.”
Upline Foster Owusu fully supports the Florida team
SUNSHINE STATE / From the front cover
MOVING ON UP / From the front coverJUST THE FACTS / From the front cover
diagnosed with breast cancer and underwent
reconstructive surgery.
She discovered its positive benefits from the
start.
Wayne then began using it for chronic asthma
and also saw a vast improvement.
His “little part-time business” as a Distributor
grew to the point that Wayne resigned after
25 years from an engineering position and
became a full-time Immunotec Distributor.
He grossed an impressive income in his very
first year.
“It’s served our purpose quite nicely,” says
Wayne, who recently attended a regional training
in Atlanta, Georgia.
For this unstoppable Distributor, the sky is the
limit with Immunotec supporting him, no matter
where he calls home.
Immunotec is launching a comprehensive new product catalog that breaks down the health line
into user-friendly categories. The catalog also comes with a companion PowerPoint presentation
that will be available to download in the online Business Centre.
Each product page in the catalog offers concise, easy to understand information on the featured
Immunotec item and will include the headings: Product Description; You will benefit from this
product if…; Highlight Ingredients; Complementary Products.
THE PRODUCT DESCRIPTION is a short summary paragraph on the featured product.
The next component, YOU WILL BENEFIT FROM THIS PRODUCT IF..., explains who should
take that product and why.
HIGHLIGHT INGREDIENTS breaks down key ingredients and what they do.
And finally, COMPLEMENTARY PRODUCTS offers suggestions on other items in the Immunotec
line that might also be of interest to the customer.
The new catalog is another vital tool in the Distributor support network. What the Success Manual
did for business training, the new Product Catalog will do when it comes to showcasing the
products. The simplified system will help Distributors upsell when introducing new or existing
products and it will also help get new Distributors up to speed that much faster on the entire
Immunotec line.
The goal of the new catalog was to trim the fat on the information chain, and break down each
item into concise language that is accessible to all. Anyone can understand this catalog; a
Distributor can now take the necessary facts and share them with customers and other Distributors
much more easily. Together, the booklet and PowerPoint presentation will help streamline local
team meetings and customer sessions. It will also be a great tool for new Distributors and the
uplines who work with them.
The catalog and PowerPoint will ensure that brand-new Distributors will understand the nuances
of the products from day one. And the sooner Distributors understand the product line, the sooner
they are in business!
For more information on the new Product Catalog, or to order a copy, call Distributor Support, toll-free,
at 888 917-7779.
FOCUSis published by: Immunotec Inc.
Editor: Kathryn Stephens
Chuck Roberts, President
John Andrique, V.P. Purchasing
Gustavo Bounous, M.D., Dir. R & D
Jacques Cohen, V.P. International
Wulf Dröge,Ph.D.,Snr V.P., R & D
David Marshall, V.P. Network Servicesand Sales Support
John H. Molson, V.P. R & D
Richard Patte, Executive V.P.
Ken Reid, Executive V.P. Sales,Marketing & Network Operations
FOCUS welcomes your contributions, including trainingideas, business-building tips,comments, and suggestions.
Where appropriate, kindly include a photo.
Please e-mail your ideas to:[email protected]
Immunocal®, HMS 90®,Immunocal Platinum®, and Xtra Sharp®are registeredtrademarks of ImmunotecResearch Ltd.
Immunotec Inc. and theImmunotec logo are registeredtrademarks owned by Immunotec Inc.
The statements made throughoutthis issue have not been evaluatedby the FDA or Health andWelfare Canada. The productsare not intended to diagnose,cure, prevent or treat any disease.
IMMUNOTEC BY THE NUMBERS
Gutman’s Medline888-957-22221st/3rd Wednesday, 9:00 p.m. ET/PT
Spanish Medline888-957-2222New! Contact DistributorSupport for details
Prycena Call 888-957-2222 2nd/4th Wednesday, 9:00 p.m. ET/PT
Leadership Call888-957-2222July 10, 2007 9:00 p.m. ET
End of the Month Call888-957-2222 9:00 p.m. ET
Audio/Fax on Demand System888-830-4040
Printed in Canada
ORDER YOUR EXTRA COPIES OF FOCUS ON-LINE OR BY CONTACTING DISTRIBUTOR SUPPORT – (888) 917-7779
Internetwww.immunotec.com
Market Leaders
MOST RECENT SILVER PROMOTIONS
ANNIE BEAUDOIN
JOCELYN B. GARCIA
HAROLD W. JANSMA
KAMI A. LEVY ANDHYACINTH JENNINGS
DARREN NEELY
LINDA ROBINSON
MOST RECENT GOLD PROMOTIONS
TOMMY PANETTA
REBEKAHCARRUTHERS
FELIXEKWEGHARIRI
DONALD FARRISH
FOSTER OWUSU
MOST RECENT DIAMOND PROMOTION
BRUCE ALBERT
RASUL ALESKEROV
KAMI APTE
BONNIE A. ASHLEY
STÉPHANIE AUBERT
SYLVIA BELINS
HILSA BLACKWOOD
JEAN MIGNON BOURDEAU
JOSEPH R. BOURDEAU
ROSE BOZARTH
OLGA BROUK
BETTY BURGESS
DARWIN CARRUTHERS
ALEXEI CERCASIN
TATIANA CERCASINA
ASIS CUMMINGS
ELEANOR A. CUMMINGS
LESLYNN M. CUMMINGS
ROGER CUMMINGS
CORI DADDABBO
ALAN C. DAVEY
ANGELA DAVIS
VIRGIE DEMANSKI
PERPETUA EKWEGHARIRI
UCHECHI EKWEGHARIRI
DONALD FARRISH
BEVERLY & MANUEL FILART
PHYLLIS FOX
NICOLE GABOURY
JOCELYN B. GARCIA
LOUISE GERARD
DARRELL A. GODDARD
ZHANETA GOLDBERG
MICHAEL GOLDBERG
ANGELINA GRATZLE
MARIE HENRY
FELIX IYAHEN
HUGUETTE JAQUEMONT
DORA KHAYKIN
DR. METRO KURULIAK
ALAIN LÉVESQUE
OLEKSANDR LISEVYCH
FRANÇOIS MARTEL
CÉLINE MATTA
ARTUR MIGIROV
STACEY MINOGUE
MICHAEL MODELEVSKY
JULIE NAULT
DARREN NEELY
CHINYERE NJOKU
FRANK NOVARA
KAY L. O’DONNELL
MARIA A. ORTIZ
CONSTANCE PARKER
SONIA PROVOST
PAIGE REYNOLDS
TOM REYNOLDS
DANIELLE ROUNDTREE
SOLANGE T. SAMSON
DAISY SARAO
DAMARA SHANMUGAN
MARIYA SHVYDCHENKO
DR. JERRY SOBEL
HOWARD S. STAFFORD
REINE ST-JACQUES
NATALYA STUPAK
CLAUDE TÉTREAULT
LINDA Y. TOUSIGNANT
GALINA TULAKINA
VALERIJS TULAKINS
IRINA VAINER
ELENA VARFOLOMEEVA
MARIE-ROSE VENNE
BETTY VINSON
GIANNA M. WILT
LISEGEMME
CANDACEPALTRIDGE
AARON S.PETROSINO
JIANA SAAD
TELMAN SHAMAILOV
September 12 – 14th, 2008Atlantic City, New Jersey
SHERATON ATLANTIC CITYConvention Center Hotel
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