focus on carlsbad summer 2012

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ObservatiOn:PeOPle take theirhObbies very seriOusly.We’ve covered a lot of ground with “Focus on Carlsbad” magazine over the past few years, but nothing has ever had the intensity level of this, our hobby edition. While researching

the articles for this edition I received numerous late-night and early-morning texts, phone calls and emails from my sources offering additional insight or background into a specific interest.

We compartmentalize our thoughts on work and community, but the wheels are always turning when it comes to a beloved hobby. Nobody has ever before sent me a link to a lowrider Youtube video at 6 a.m. in the morning before to make sure I understand what lowriders are all about, and I dig the enthusiasm.

One of the reasons this subject appealed to me is that I have the world’s least exotic hobby list. On a weekly basis, it probably consists of reading, watching television, looking for my keys and trying to persuade my daughter not to lick the flyswatter. We also have a lot of discussions about not eating playdough (I’m against it). So I look upon people with more romantic hobbies with a certain degree of envy.

I’m also glad to see people still at it on the hobby front, because I’d feared for some time now that pretty much all any of us ever did any more was goof around on the internet. Oh yeah, I also goof around on the internet. So there’s another hobby. Also, cleaning up cat vomit.

ObservatiOn #2: The more interested in a hobby someone is, the more they need to specify how

different their hobby is from similar ones. Trap and skeet shooting are NOT the same thing, nor are mixed martial arts and jiu jitzu, or lowrider restoration and hot rod restoration, or skateboarding and longboarding. There’s probably the groundwork for some sort of sociology dissertation out there somewhere.

I did not have the opportunity to do something about Carlsbad’s Radio Controlled Airplane enthusiasts for this edition, but I assure you they are on the list. Expect a story soon.

Also I want to note that my co-worker Alyx’s son, Ryley, is another one of Carlsbad’s up and coming dancers. Ryley, 7, has been getting top honors at everything he’s done lately, and he even did a special performance at a recent Chamber of Commerce Friday Focus.

That’s about it for now. Oh, don’t forget to visit us at www.focusoncarlsbad.com, where I promise to provide you with some new material for the next time you want to goof around on the internet.

abOut the editOr:Marksteiner is the Editorial Director of Focus On Carlsbad.He also likes medium-length walks on the beach.Email him at [email protected].

from the editor

Kyle MarksteinerEditorial DirectorFocusOnCarlsbad.com

Stop,Hobby Time

4 Focus on Carlsbad | SUMMER 2012

From the Editor

FocUS on thE aRtSLightning Strikes twice for Dancers

FocUS on FitnESSa Grapple a Day

FocUS on MainStREEtMainStreet Facade improvement Program

notES FRoM thE GaRDEncarlsbad Downtown Farmers’ Market

FocUS on RELaxationLongboards on the Beach

FocUS on PhotoGRaPhyPassion for Perfection

FocUS on cRaFtSthere’s no Wrong Way to Scrapbook

FocUS on FooDcooking classes: a Bonding Experience

FocUS on REcREationLocal Shooters have a case of happy Skeet

FocUS on caRSLowrider culture

FocUS on thE oUtDooRSEddy county SaR helps Find the Lost

FocUS on thE citySports complex Gearing Up for Summer

Focus on the chamber

Focus Business Directory

Focus on Carlsbad is published quarterly by Ad Venture Marketing.Ad Venture Marketing, Ltd. Co. - 866.207.0821 - www.ad-venturemarketing.com

All rights reserved. Reproduction in whole or part without permission of the publisher is prohibited.Every effort was made to ensure accuracy of the information provided.

The publisher assumes no responsibility or liability for errors, changes or omissions.

Kyle Marksteiner, Editorial Director - Alyx Duncan, Advertising DirectorPhotography by Kyle Marksteiner - along with submitted photos

Special Contributors: John Safin, Margaret Barry, Amy M. Barnhart,Donna Birchell & Margaret Sage Bemis

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aBoUt thE covER:

The Scrappy Chicks (scrapbooking group) & other local hobbyists in Carlsbad.

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212 W. StevensCarlsbad, NM [email protected]

EvERy yoUnG DancER DREaMS oF MakinG it BiG; tWo haRD-WoRkinG caRLSBaD tEEnS havE tURnED that DREaMinto a REaLity.Dayna Frintz and Zack Venegas, former students of Cheryl’s School of Dance in Carlsbad, are both living in Los Angeles, where they are pursuing dance careers that have already included music videos, reality television shows and commercials.

Megan Mendoza, hip hop instructor with Cheryl’s School of Dance, said several years ago both Frintz and Venegas received scholarships to train with the top choreographers and instructors in the dance industry at a PULSE convention. From there, the two were first selected as protégés, which provided them with an impressive training scholarship, and then as elite protégés, which allowed them to travel the country as faculty assistants.

It’s the kind of honor that would be a big deal if a single Carlsbad resident received it once a generation – but Dayna and Zack were both awarded elite protégé positions, and that was just the beginning.

Zack vEnEGaSWhile most 16-year-old boys are busy playing video games, Zack Venegas is going to be in one. It’s a project called “Just Dance Disney” for the Wii, and he’ll be on screen as a dancer.

“In the dance industry, you never know what’s going to come your way,” Venegas said. “Last-minute pop up

on the arts

“thE Fact that iGEt to Do Whati’M in LovE With

aS a caREER iSWhat MakES itaLL WoRth it.”

Photo: Carlsbad resident Zack Venegas has appeared in a variety of professional performances and is currently helping make a dance-themed video game.


classes, benefit shows, performances, important auditions and rehearsals are all of the things a professional dancer gets the pleasure of encountering.”

Venegas has spent the past year in Los Angeles, where he continues to train at several elite studios in a variety of styles ranging from ballet to hip hop. Even when he’s not in class, he says, you’ll

find him dancing somewhere.

So far, he’s performed on Nickelodeon’s “Victorious,” danced next to recording artist Rihanna and behind the top four contestants on the Simon Cowell reality show “X-Factor,” and even auditioned for a spot as a dancer on Lady Gaga’s tour, where he made it to the final cut. The video game project is ongoing.

He has also, Mendoza noted, really impressed noted dancer and choreographer Brian Friedman.

“He met Brian through The Pulse, and I think Brian really saw something special in Zack,” Mendoza said.

Mendoza said Venegas began dancing at Cheryl’s School of Dance in Carlsbad through what’s called a “bring a friend” week.

“He was naturally very gifted and talented,” she said. “After that, he decided he really liked it and signed up.”

Venegas recently completed an online high school program to obtain his diploma.

“I’m forever grateful for being given this talent, and I appreciate every individual that has helped me to this position,” he said. “The fact that I get to do what I’m in love with as a career is what makes it all worth it.”

Dayna FRintZDayna Frintz, 17, has loved dancing ever since she was 3 years old. She tried other activities, such as soccer, a favorite of her brother, Tyler, but nothing else was the same.

“It (soccer) wasn’t for me, and I wasn’t very good at it,” she said. “As I got older, dancing became more and more fun. It was just amazing how many people you get to meet going to all the conventions and classes.”

Frintz began attending conventions by age 5, and throughout her life, she’s studied ballet, jazz, tap, hip hop, contemporary, modern, ballroom and musical theater.

Dayna currently lives in North Hollywood with her mother, Rexanna. It’s been tough on the family since Dayna’s father, Bart, still lives in Carlsbad.

“When I go home, Dayna has some friends here (in California) she stays with,” Rexanna Frintz said. “We came back and forth for a couple years, but

“So Many PEoPLE havE DonE So MUch FoR ME, anD it iS aMaZinG hoW MUch LovE i havE in My LiFE.”

Photo: Performer Dayna Frintz’s portfolio has included appearances in three music videos by the boy band Mindless Behavior.

7SUMMER 2012 | A Community Magazine

we’ve been living here for a year now.”

Dayna Frintz was bumped up to the big leagues of dance after she was invited to take classes at the Millennium Dance Complex.

“It’s a big studio here, with a lot of the top choreographers,” Rexanna Frintz said. “She started winning more and more scholarships, and then she was asked to do some projects with choreographers. She was out here a lot more, and then we decided to see if we could get her an agent. Sometimes you only get one or two days of notice before you audition for a job, so that’s when we decided to take the leap out here.”

Since her career began, Dayna has performed in three music videos with the boy band Mindless Behavior– “My Girl,” “Girls Talkin Bout,” and “Mrs. Right,” which also features LL Cool J. She also performed with Mindless Behavior on “The Ellen Show.” She has danced on the Nickelodeon show “Victorious” (choreographed by Lane Napper) and performed four times on “X-Factor” (choreographed by Brian Friedman). She’s also been selected to perform in the Los Angeles Dance Carnival twice.

Dayna continues to perfect her dancing at the EDGE Performing Arts Center,

Millennium Dance Complex, the Debbie Reynolds Dance Studio and the Broadway Dance Center. She has also received multiple convention scholarships with The PULSE, Tremaine, Monsters of Hip Hop, Monsters of Contemporary, NUVO and Greg Russell. From 2009-2011, she traveled with Tremaine and assisted some of the top choreographers in the industry.

But she’s not only a successful dancer. Dayna also recently did a photo shoot and commercial for Vlado Shoes.

“Anything we can do to get our feet wet,” Rexanna Frintz said. “It’s hard to make it here if you put all your eggs in one basket.”

Dayna has also recently joined the girl singing group Code 5, which is coached by American Idol’s Ace Young and Diana DeGarmo. Code 5 is currently doing a mini tour with ICONIC Boys through the NRG Dance Convention.

“Once a week we do vocal lessons, and we’re still working on the whole thing,” Dayna said. “Singing takes a lot longer than dancing, but it’s so fun. I never in a million years thought I would be a singer.”

While the entertainment industry is a hard industry, Rexanna said the dancers look out for each other.

“I think what shocked me the most is how small the dance community is,” she noted. “You really have a core group of people, and everybody truly tries to help each other. It’s definitely a tough industry, though, and a lot harder than what I even envisioned it to be.”

For example, about 500 people Dayna’s age auditioned for a spot on “X-Factor,”

and only ten were selected.

“Honestly, I’ve just been thrilled she’s been able to do so much within the first year,” Rexanna said. “She’s done a lot, and she’s stayed busy. The most fun for me has been watching her grow. Coming from a small community, we were lucky to have such great teachers like we have in Carlsbad. Watching her continue to grow is an honor for me.”

A day in the life of Dayna right now usually begins with schoolwork, as she’s still taking online classes. After that, most of the day is spent attending a variety of dancing and singing classes and putting together choreography reels with her fellow dancers.

“I get to be the chauffer,” Rexanna noted.

Performance days are different, and a single show or audition can take up an entire day. While Dayna has to audition for bigger parts, she’s picked up some of her smaller roles through her studio affiliations.

Dayna’s advice to any up-and-coming dancers is two-fold.

“Stick with it,” she said. “And also make sure you branch out. You can’t just stay inside your comfort zone. Try new things and learn to love them.”

“I want to thank them (the community) because they are my big support group,” Dayna concluded. “Everyone supported me moving there. It was hard leaving, especially with my dad because he still lives in Carlsbad and my mom lives here. So many people have done so much for me, and it is amazing how much love I have in my life.”


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on fitness

EvERy StEP yoU takE – EvERy MovE yoU MakE – a BRaZiLian jiU jitSU StUDEnt can anD WiLL USE aGainSt yoU.

“Every move you make is right back at you,” said head instructor James Lloyd of Carlsbad’s Lockdown Combat Grappling at 1410 North Canal. “It’s not meeting resistance with resistance; it is taking whatever is given to you.”

The facility offers judo classes for the kids and Brazilian jiu jitsu instruction for adults and children. Among those people gathering nightly at the dojo to perfect their grappling skills are police officers, doctors, housewives and their family members.

“Right now, they are doing a drill that teaches them to maintain control of their opponent when they are on top,” said Lloyd in the midst of a practice session.

Adult classes start at 7:30 p.m. four times a week, though there is also an open mat session on Saturdays. Youth classes take place before the adult classes, and Lloyd said he is also considering adding a women’s-only course.

First a terminology lesson: Grappling is a broad term that covers a variety of martial arts styles focusing mostly on throws, takedowns and groundwork and not on striking. Judo, a Japanese style of grappling, and wrestling differ in that judo tends to place a much larger priority on establishing a superior grip.

“Somebody from wrestling will usually fit in pretty well,” Lloyd said. Brazilian jiu jitsu is a derivative of judo, ultimately popularized in Brazil and later the United States by members of the Gracie family.

“Judo and jiu jitsu are two sides of the same coin,” Lloyd said. “A typical Judo school will be 70 percent throwing and 30 percent ground training, while jiu jitsu is maybe 90 percent on the ground and 10 percent throwing.”

Both arts include throwing, pinning, and submission techniques, such as chokes and joint locks.

Jiu jitsu actually led to mixed martial arts tournaments, with the Gracies originally holding such events as a way of showcasing how well grappling styles work. Today, however, all competitive mixed martial arts fighters train in a variety of grappling, striking (such as boxing) and kickboxing techniques.

The Cage, a gym and training center located in downtown Carlsbad, includes jiu jitsu as part of its broader portfolio, while Lockdown Combat Grappling has a certification and specific focus in the martial art.

“In MMA today, nobody specializes (in a single art) at the higher levels,” instructor Jason Montoya said. “If

nothing else, you practice in the other styles just to learn how to defend from them.”

Participants at Lockdown Combat Grappling compete at a variety of regional tournaments. The belt system for judo and jiu jitsu is similar to the system used in karate or tae kwon do; however the process is slower.

Two women were participating during a recent Thursday evening practice. “I had a friend who talked me into coming, and now I can usually make three times a week,” said student Melissa Felt, a mother of four boys. “I’m often the only woman, so I need to use my head.”

Felt’s son, Remington, grappled nearby. It was his first week to practice, mom said.

“We’ve been wrestling around the house for years,” she laughed. Another son is taking judo classes. “Some of these guys are big, and I do different moves fighting them than my son.”

Felt had a female partner, Kolene Zittel, on one particular evening. The two women practiced together during warm ups, but battled with the bigger boys during bouts. Zittel’s boyfriend was also practicing on the Thursday evening, as was Lloyd’s son. Students wear their gi on certain days of the week. On other days, students grapple in shorts or gi pants and a shirt instead of the gi jacket.

Montoya joined the dojo with his stepson approximately six years ago.

“I was trying to get him involved


because at the time he wasn’t interested in much,” he said. “I decided to try it out as well. He lasted about six months, but I stuck with it.”

Montoya was awarded his black belt in judo earlier this year. He said he tries to limit his trips to the dojo to three or four times a week.

“I have a very understanding wife,” he said. “Even then, grappling has a tendency to consume you.”

Montoya and Lloyd both stressed the safety of their sport.

“It has the least amount of injuries of any sport and it is also the most practiced sport in the world,” Lloyd said.

For more information, visitwww.lcgrappling.com.

MixED MaRtiaL aRtSMixed Martial Arts promoter Jimmy Westfall also tauted the safety of his sport, which incorporates several different combat styles. The injury rate is much lower than many other sports, he noted.

Westfall said The Cage, on Canal Street, is now owned by Nick Rodriguez. Several of Westfall’s fighters currently train at the Cage. Westfall owned much of the equipment in what he ran as a private gym, and Rodriguez later expanded it into a public facility.

“MMA is the fastest growing sport in North America, and it is catching on worldwide” he said. “At the Cage, MMA

training is provided by fighters who have competed.”

Fighters can win a MMA bout through TKO, referee stoppage or by an opponent tapping out verbally or physically.

One of Westfall’s fighters is Carlsbad’s Rusty Foster, a heavyweight who began competing about two years ago and currently holds a 3-1 record. Foster will soon be competing at a title event in Artesia. Roswell fighter Carla Noriega, Westfall noted, is one of the top female fighters in the state.

Westfall said a MMA event is scheduled for May in Artesia. People interested in becoming fighters should start with a visit to the gym and a trainer.

“They’ll evaluate you to see when you are ready to be able to compete at an amateur level,” he said. “Once the trainer decides you are able to compete, you will be set up with a fighter of the same caliber.”

Photos (clockwise from top Left):Lockdown Combat Grappling instructors include Jason Montoya and head instructor James Lloyd. Steve Cooper is also an instructor at the facility.

Dr. Dr. Cheickna Diarra and Jason Montoya practice jiu jitsu techniques at Carlsbad’s Lockdown Combat Grappling facility. Pictured in back, from left, are instructor Steve Cooper and Kevin Heath.

Wolf Zwiener (top) and Remington Felt (bottom), in back, Kolene Zittel (left) and Melissa Felt (right).

Remington Felt and Connor Lloyd.

Carlsbad Police Officer Andrew Mata takes a moment to watch other bouts at Carlsbad’s Lockdown Combat Grappling facility.


on mainstreet

by Amy M. Barnhart

You can find MainStreet programs throughout the country, 23 of which are located within New Mexico. Each local program is unique with different events, different architectural styles and different demographics. But each program utilizes the same strong base. Many people don’t realize that Carlsbad MainStreet (CMS) is based on a National Trust for Historic Preservation trademarked program – The 4-Point Approach, including Organization, Design, Promotion and Economic Positioning.

Each of these areas is important and they can be utilized by each organization in different ways. As far as the Design point goes, it can cover facade improvements, streetscape construction, design guidelines, banners--the list goes on and on.

Between the years of 2000 and 2007, CMS helped eight downtown property owners complete façade renovation by providing grants to owners interested in giving the exterior of their building a facelift. CMS recently earmarked $10,000, left over from a state grant, to renew the façade improvement program for downtown property and business owners.

MainStreet will provide a match in funds, up to $2,500, as long as the façade improvement work meets the program’s criteria. Additionally, because it is being funded through state money and CMS is located in a state historic district, the exterior work must also be approved by the New Mexico Historic Preservation Division (HPD).

As an added bonus, New Mexico MainStreet (NMMS) provides architectural services to their local programs, so CMS can request architectural services on behalf of a property or business owner who would like guidance on improving the exterior of their building.

Recently CMS provided a grant to replace an awning on a new antique store located in downtown. Additionally, the CMS Design Committee is partnering with Leadership Carlsbad on a small group project to improve the exterior of a building in downtown that houses several businesses. An architect from NMMS traveled to Carlsbad and met with the Leadership group, representatives of CMS and downtown property owners to discuss what improvements can be made to the exterior of the buildings. The architect has taken the recommendations and ideas of the involved parties and has put together plans that will be used for the improvements.

The Leadership Carlsbad participants and CMS volunteers hope to utilize donated supplies and services for the improvements, and are seeking people interested in helping improve the appearance of downtown Carlsbad. Any other groups or individuals interested in getting involved are very welcome.

The Façade Improvement Program Grant is on a first come, first serve basis, so any interested building or business owners in the MainStreet district should contact the CMS office as soon as possible. Additionally, interested applicants should keep in mind that in order to receive the grant their plans must first be approved by the CMS Design Committee and the state HPD.

For more information, please call theCarlsbad MainStreet officeat (575)628-3768.

Amy M. BarnhartCarlsbad MainStreetExecutive Director

For more information contact Carlsbad Mainstreet(575) 628-3768 or e-mail: [email protected]

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The Carlsbad DowntownFarmers’ Market

notes from the garden

The Carlsbad Downtown Farmers’ Market is scheduled to open June 23, 2012, and will run

from 8 to 11 a.m. As a method of promoting the market, a showing of “Dirt! The Movie” was held in April at New Mexico State University-Carlsbad.

Having a Farmers’ Market in Carlsbad is a small miracle itself. We face very unique challenges in growing vegetables and fruits here in the desert. Our soils are high in salts and low in organic matter. Water is scarce, especially now that we are in an exceptional drought with no relief in sight, and the restrictions on watering, rightfully imposed by the city and CID, are going to make for some thirsty plants when the full heat of summer is on. Also, the intense heat of the summer desert causes many traditional garden plants to just shut

down and stop setting fruit.

We see pictures of Farmers’ Markets in other locations

around the country with booth after lovely booth filled with

exotic greens; red, ripe tomatoes; many types of squash; peppers of every color; potatoes, onions, garlic, carrots and beets by the bucket load; breads; honey; and jams (I know, because I’ve been to many around the country) and feel frustrated that Carlsbad suffers such a different fate of little produce that disappears quickly. There are no large, organic vegetable farms in our area, and due to minimal allotments of irrigation water supplying our regional farms, there won’t be any in our immediate future. So, we must depend on “backyard” growers to supply our market. That means that supplies are limited.

Despite these challenges, there are great reasons to support our local Farmers’ Market. When you buy from our local growers, it gives these “farmers” an incentive to keep going and to improve from year to year. Locally grown vegetables are very fresh, having been picked when ripe and

usually within hours of being for sale. They are much tastier, too, and more nutritious because they have been given the chance to mature on the vine and haven’t traveled hundreds, and sometimes thousands, of miles. It is also a goal of the Carlsbad Farmers’ Market to have our growers use organic methods as much as possible. It doesn’t mean that anyone is “certified organic,” as that is a lengthy and expensive process, but the techniques of staying away from chemicals and pesticides are greatly encouraged. And the same is true of staying away from GMOs.

GMOs are genetically modified organisms. They are crops that are manipulated to contain other gene material that makes plants that are more marketable by creating their own pesticides, making them less susceptible to herbicides and allow them to remain in storage longer or withstand cold more easily with the insertion of a fish gene into a tomato, etc. When a grower is not concerned with having to ship a farm product across many miles, there are many more options of what varieties to grow so there can be a more

by Margaret Barry

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diverse selection, and it encourages growers to try new and different varieties of crops.

Gathering at the Farmers’ Market on a Saturday morning is also a good way of building “community.” Besides a chance to connect with growers and learn about how to gain greater produce availability, there’s also a chance to visit with friends and neighbors. There’s entertainment, educational programs and a chance to stroll around and see what’s new and happening downtown.

One of the main goals of the Carlsbad Downtown Farmers’ Market Committee is to help bring not just a place to

buy produce but also a way to bring sustainability to our community. By having a venue to sell produce, more community members will be encouraged to join in, which in turn presents more options to the consuming community for good, fresh, healthy food. To this end, the committee is planning a series of educational opportunities to learn more about growing fruits and vegetables to sell. We are partnering with the NMSU-C film series to bring educational films about farming and gardening. We will also be having some seminars and workshops on gardening techniques for our area. These opportunities are open to all who are interested in learning

to be better, more sustainable and water-wise gardeners. Watch for our announcements.

Come to the CarlsbadDowntown Farmers’ Market!

For more of Margaret’s columns on gardening and the Carlsbad Downtown Farmer’s Market, visitwww.focusoncarlsbad.com.

Margaret and her husband, John, both artists, moved to Carlsbad in January, 1999. Margaret is an Eddy County Master Gardener and has been gardening/farming most of her life. She is the Carlsbad Mainstreet Farmers’ Market Chair, and a vendor at the Farmer’s Market.

For more information contact Carlsbad Mainstreet(575) 628-3768 or e-mail: [email protected]

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on relaxation

on any PREtty Day in caRLSBaD, chancES aRE yoU’LL FinD DoZEnS oF caRLSBaD yoUth hanGinG oUt By thE BEach – MoSt oF thEM With WhEELS attachED.

The first mistake, for the uninitiated, is to think that you are seeing a bunch of skateboarders. Most of the boarders spotted outside of Carlsbad’s skate park these days are longboarders.

What’s a longboard? A longboard is basically a skateboard with a longer shape more commonly used for cruising, downhill racing or transportation. Due to their weight, they are less suitable for tricks than skateboards but often allow for more momentum.

It’s kind of like a combination of a skateboard and a surfboard. In fact, longboarding originated in Hawaii as an offshoot of street skating that combines the two other hobbies. It’s huge in California and growing in other communities.

It’s also worth noting that at least half of Carlsbad’s longboarders are girls, while most of the skateboarders are still boys.

“I started longboarding this last summer,” said Carlsbad High School Senior Alexis Morton. “I didn’t have

a board of my own at first – I always borrowed my brother’s. It’s just something to do to get with a couple of friends.”

One of her boarding partners is Candice Goad, who started at about the same time as Alexis. The two young women will typically start near the beach concession stand and board down to the river’s train bridge and then come back along the other side. The pace varies, with some people setting their boards to “cruise” and others going for speed.

“You’ll know where the people are,” Morton said. “You usually call someone, but you can head to the beach (and find someone) if you don’t want to go by yourself.”

The beach is the most popular boarding area, with upwards of 50 people on a given afternoon,”though people will board all around town and at night too,” Goad said.

Morton said she didn’t see much boarding during a recent trip to El Paso, but Goad noted that it was all over the

place when she recently visited California.

Longboarding doesn’t have a specific dress code.

“Though you don’t really want to do it in flip flops or heels,” Morton said, noting that longboarding is actually a pretty good leg workout.

Most Carlsbad longboards are either purchased locally at stores such as Fish’s/the Athlete’s Foot or ordered online. There’s also a new skating store open on Mermod Street.

The hobby, Goad said, seems to be growing in popularity.

So is longboarding the new cruising?

“Well, I don’t know. I’d rather longboard because you don’t have to buy gas,” she said.

caRLSBaDyoUth LikELonGBoaRDSon the BEach candice Goad and alexis Morton

pose at the Carlsbad beach area with their longboards. Longboarding has become one of Carlsbad’s most popular youth hobbies.


on photography

BRaD MoLGaaRD PickED UP hiS FiRSt caMERa at aGE 18 after he was encouraged by his mentor and step-father, Jim Foucault, to develop an interest in photography. The box camera provided to the Kenosha, Wisconsin, native was a far cry from the equipment he works with today, but it quickly cemented Molgaard’s love for the art of photography.

Years later, the newly retired Carlsbad Police Officer is enthusiastic about building his photography hobby into an exciting career. Starting out, Brad used a Miranda SLR (single lens reflex) film camera to capture his work, but as his talent grew, so did the need to progress into the digital world.

His upgrade to a digital Olympus ES-10 SLR changed his life by opening up a whole new world. He fell in love with the technology.

Beautiful landscape images are what propelled Molgaard into the public’s eye. The very first art show he entered garnered him a 2nd place ribbon for a photograph he entitled the Flume at Dawn, which was digitalized and printed on canvas. “That was an awesome experience”, he beamed with a broad smile. Since then, he has gone on to win several 1st place ribbons and two “People’s Choice Award” for his entries into the Carlsbad Area Art Association competition and other various art shows.

As a member of the Carlsbad Area Art Association, Molgaard would like to thank Carlsbad artist, Helen Gwinn for approaching him to join and display his work at the Artist’s Gallery on Canyon Street. “Helen was instrumental in getting me into the Artist’s Gallery, and I am grateful for her faith in my work.”

Winning 1st place in the Fall Images Show with his Light & Shadow image of El Santuario de Chimayo, Brad was blown away and it gave him the

confidence to pursue his photography in earnest.

Friends and family saw his work and began asking him to take their family portraits, and even more daunting, their wedding photos. This was not in Molgaard’s initial plan, for he was a landscape photographer. At first, he admitted, it was stressful – these photos, after all, are a one shot only chance, but with some practice he grew more confident in his abilities.

Fellow Carlsbad photographer Barry McDowell allowed Molgaard to shadow him on several of his own wedding shoots so he could get the feel of what was expected by the client and how to get that perfect shot. Now, he feels weddings are “really cool” and are what he uses to fuel his art.

The special effects afforded to a photographer now are fascinating. Special lens, lighting effects, equipment and processing can transform a good picture into a spectacular photograph. Although he has found critics of photo

enhancing, Brad does not agree.

“PhotoShop is not illegal,” he stated with a grin.

Even some of the most famous photographers throughout history, such as Brad’s favorite – Ansel Adams, used special manipulations to capture the impressive images we all know today.

When asked what his best advice to a new photog would be, “although I’ve taken no formal classes, study, study, study” was his response. He advised to “know your subject, your camera and equipment inside and out and study light. Study the professionals that you admire. Know what you like and don’t copy their work, apply their techniques to your own work. Pay attention to detail, strive to make every photograph your best and work on what you can see. Most of all, don’t sell yourself short and you’ll get good feedback.”

Being honest with yourself and

“The photograph is a connection people see, a subject, time or place which evokes remembrances.” - Brad Molgaard

by Donna Birchell

Passion for Perfection


having someone you trust as a critic are important tools of the trade. Brad mentioned many times how much he leans on his wife, Therese, for her opinion on a particular photograph and how invaluable her truthfulness is to him. Therese also acts as his assistant during wedding shoots, taking secondary shots and keeping Molgaard organized.

“Photography is the interpretation of the world through the eye of the artist. The photograph is a connection people see, a subject, time or place which evokes remembrances,” he said.

Although in its infancy, his website: www.bradmolgaardphotography.com has 24 main folders which contain studies of landscapes, architecture, birds, flowers, courthouses, churches, weddings and portraits. Of all of these, the church folder is his favorite as “I want to give glory to God for giving me the ability and giving me the eye.” The church folder is the most frequented folder on the site with birds coming in a close second.

If Molgaard could photograph any place in the world, his dream location would be El Capitan in Yellowstone National Park – the setting for many of Ansel Adams famous photographs. Brad remarked it would be nice to try and replicate the photography that has left such a large impression on his own career. The opportunity to photograph Armandine, the Bujac family home in La Huerta would also be a fulfillment of one of his personal goals.

As a former police officer, he has seen the darker side of Carlsbad. Coming home from a trying day, photography was a stress reliever, a time to think on the more pleasant things in life. A trip to Guadalupe Peak with his wife to capture the images of clouds shrouding the magnificent mountain was and is a wonderful diversion, a needed break

Photo Left, Page 16: Red Morning earned Brad Molgaard a 2nd Place ribbon in the CAAA Art Show.

Photo Right, Page 16: Brad and Therese Molgaard proudly show off a photograph entitled Doorway. Always wanting to find new and unique processes, Brad has begun to mount his work on metal.

Photo Right, this Page: Photographer Brad Molgaard stands in front of his display at the Artist’s Gallery.


from the intensity.

In the February, 2012, Photo Issue of New Mexico Magazine, you will find a new passion of Brad’s – black and white photography. When he learned his early morning photo of the walk bridge at Tansill Dam was given an Honorable Mention and would be featured in the magazine, he was walking on air. He finds the contrast and strength of black and white photography powerful and likes to include it in his other studies.

“If it doesn’t pop, then it doesn’t work.”

No matter the subject, be it rustic architecture, courthouses, or old rusty classic cars, it is Brad’s goal to capture a dynamic, dramatic, color intensity. He strives for the “wow factor” and through the years it has become a passion to create vibrant images.

Molgaard admits with a slight laugh that he is a “bit of a perfectionist.” With retirement, he now has the time to advance in his work, to become creative and spend more quality time plying his craft. He said he will travel many times to a location just to get that one perfect shot.

Brad finds all the attention overwhelming. The public has been so gracious in their response to his work and he feels truly blessed to be able to share the labor of love with them.

The police station and community service offices have ordered six photos depicting police work and images of the flume, lower dam and the walkway. Molgaard will also have 24 photographs featured at the Carlsbad Museum and Art center which began in April as the Mayor’s Choice exhibit.

Along with the Artist’s Gallery and Museum, Brad Molgaard’s work can be found at the Old Pecos Gallery, the Trinity Hotel, the billboard for the Trinity Hotel on Hwy. 285, his website and the upcoming art shows to be held in the future.

Photo top: Sophia Chacon and Alena Esobedo of Austin, Texas admire Molgaard’s photography entries for the CAAA Art Show at the Carlsbad Museum and Art Center.

Photo Bottom: The Trinity Hotel is a perfect setting for Brad Molgaard’s photographs of historic New Mexico churches.

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1: Carlsbad native Joanna Sieberg - whose father, Charlie James, was the last area Bataan survivor, helps mark the 70th anniversary of the Bataan Death March during a memorial dedication at Carlsbad Veterans’ Park. 2: The Carlsbad Veterans’ Honor Guard assists with the memorial dedication at Carlsbad Veterans’ Park. 3: Dr. Noel Pugach, a professor emeritus and historian at the University of New Mexico, lectures on Jewish pioneers in New Mexico at the Carlsbad Museum & Art Center. 4: Sara Thompson, a 4th grader from Carlsbad, holds a signing for her recently-published book, “Cat vs. Fox.” 5: Loving students celebrate during a spring poetry slam held at New Mexico State University- Carlsbad sponsored by the Carlsbad Anti Drug/Gang Coalition. 6: Congressman Steve Pearce speaks during the opening ceremonies of the National Nuclear Fuel Cycle Summit, sponsored by the Carlsbad Department of Development. 7: Members of the 575 Roller Babes prepare an attack during their March 31 home bout at the civic center. The Roller Babes team consists of Carlsbad and Hobbs residents. 8: Musicians perform at sunrise Easter services, held at Black River Village.

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on crafts

here are very few activities where it’s as much fun doing it by yourself as it is with hundreds of people. The Pamplona Running of the Bulls comes to mind…

although, that might not qualify as fun. Maybe croquette, but one person playing would be considered practice and the urge to abuse the mallets is tremendous. The only pastime matching the description is scrapbooking. It’s been a leisure activity for over two hundred years and millions of people have taken the simple pleasure of creating works of art from scraps.

Also known as “cropping,” scrapbooking can be pages bound together with yarn or out of bounds with shoe boxes, bottles, or whatever. Scrapbooking gives you the freedom to color inside, outside, and over the lines. Translation: any talent level can crop, which is especially good to know for those of us who are challenged to distinguish between a glue stick and a butter stick.

The first scrapbooks were created from hand written poems, letters

and personal notes, religious items, newspaper clippings, and items passed between family members and friends. That was a couple hundred years ago. The materials used in scrapbooking evolved as the world did. George Eastman’s Kodak Camera made it easier (and cheaper) to use photographs in scrapbooks. New tools and materials continued to develop through the years with ideas expanding along with participation surging in the mid-90s. The 2010 US Census reports over 15 million people consider scrapbooking a leisure activity (yes, the US Census keeps track of everyone’s leisure activities). Chances are you know at least one person who scrapbooks.

One place you’ll find several dozen friendly faces is the fourth annual “Crop ‘Till U Drop,” a three-day cropathon held in Carlsbad. Nearly one hundred croppers will bring their crafting supplies to the Pecos River Village Conference Center to learn new techniques, create masterful works

of art, and share the scrapbooking experience. Crafting supplies is more than a few sheets of paper and scissors. Each person uses a dolly, cart, or wagon to bring a couple dozen crates of adhesives, paper, cutting tools, protectors, pens and markers, punches, ribbons, and whatever she or he might need during the event. Good luck to anyone trying to get through airport security with their materials (not that anyone would anyway, but you get the idea).

“Crop ‘Till U Drop” was started by five friends known as The Scrappy Chicks: Barbara Davis, Christine Tamison, Staci Carrell, Angela Najera, and Jenifer Hilliard. While they have been friends of many years, they started scrapbooking as a group a few years ago. It happened the same way friends

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share a bottle of tequila: one takes a sip and passes it to the next person. Scrapbooking started as a hobby with Barbara. Christine, as she puts it, was “dragged and forced into it” by Barbara. Christine introduced Barbara to Staci. The three of them shared the scrapbook “bottle” with Jenifer and Angela. Drunk on their new scrapbooking synergy, the five friends had the idea to create their own cropping event.

“We wanted to have a crop the way WE would want a crop to be,” said, almost simultaneously, all the Scrappy Chicks. They must be doing something right. The Scrappy Chicks have a high level of fame in the scrapbooking world. Their annual event has been sold out each year with women and men coming from all over New Mexico, Texas, Oklahoma, and Oregon.

“’Crop ‘Till U Drop’ is the best crop you’ll find on this side of the Mississippi River,” proudly stated by Christine. “This year’s event has a waiting list. Almost all the tables were reserved by people who came last year.” Because of the space needed for all the croppers and their supplies, the event is limited to eighty people. Besides all the materials and small crafting tools, many

bring their own electronic cutters, which go waaay beyond scissors.

“It’s shaped like the average computer printer with a tray for paper at the bottom and a mini keyboard on top,” Barbara explained. “A design cartridge is inserted into the cutter like an ink cartridge, except this will cut stencils in the paper into practically any shape imaginable. Put in a stencil cartridge, pick your pattern, put in the paper, press the start button, and you can cut anything from a simple flower to a complicated lattice work.” If you’re near the Internet anytime, do an online search for “quilling flowers.” This is one of Barbara’s scrapbooking talents and it’s not for those of us with fat thumbs. You will definitely be amazed!

“We build lots of fun into the crop!” said Staci. “We have contests for prizes, challenges to create something based

on a theme or technique, awards for different accomplishments, and serve a lot of food.” The menu from the last crop is too long to detail. The Chicks all agreed that Christine makes the best coffee.”

“Christine is the official cook for the crop,” added Angela. “Each of us has a role at the crop. I’m the shopper and organizer of the prizes. Staci is the emcee, Jen is the idea maker for the challenges, and Barb does whatever needs doing. Everyone thinks “Crop ‘Till U Drop” is the perfect scrapbooking event!”

Now, you’re asking, “What is a perfect crop?” This would include large tables to work in comfort, plenty of time to craft and socialize (which are both done at the same time), and a chance to learn new techniques. “People outgrow the materials and want to learn new creative skills,” stated Jenifer, the Scrappy Chicks’ resident gadget guru. “We teach each other and other people new ideas and show how to use materials in a different way. Part of the fun is creating something new.”

Cropping events are a great place to learn something new whether you’re

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Photo Left: Crop ‘Till U Drop at the Pecos River Village Conference Center.

Photo center: The entire Crop ‘Till U Drop group.

Photo Right: The Scrappy Chicks: Jenifer Hilliard, Christine Tamison, Barbara Davis, Angela Najera, Staci Carrell - Founders of “Crop ‘Till U Drop.”

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a beginner or a veteran. If you are a beginner, get the basic items:

• Paper, any type and style• Scissors, paper trimmer, or both• Adhesive, glue stick to spray-on• Album, or you can make your own from thicker paper• Pens, the more colors the better

For those of us in the “is this butter or glue” category, Catherine Shelton at Treasured Moments in downtown Carlsbad can help you. “I bought the store in 2006 after the previous owner said she would close the store. There are so many people in the area who rely on Treasured Moments for art and craft supplies I didn’t see any other option.”

Wandering through the cozy store, you’re dazzled by the seemingly endless array of colors, patterns, and shiny baubles. Some things were obvious as to their use and others were a bit mind boggling. “Scrapbooking supplies can be used for other hobbies,” said Catherine. “People who build model cards, cosmetic jewelry, even materials for some home remodeling projects can be found here.”

There was a scrapbooking party happening in the lower level with about a dozen people. Each person was working on a different type of cropping: gift albums, house books, photos from a first ocean cruise, and a decorated box to hold scrapbooking supplies. Jane Cornwell, who has been scrapbooking for about twelve years, wanted to preserve family photos in a special way. “My first (scrapbook) project was about a Disney cruise taken in 2000.” Her photo album projects are centered on a theme, such as Christmas or family milestones. While talking, Jane was using a spray called Perfect Pearl, which

adds a shimmer to paper, wood, or fabric.

“Right now, I’m working recipe cards as part of a monthly recipe swap. There are many of us who will make recipe cards based on a subject, like cakes or appetizers. The recipe card, now shimmering with the Perfect Pearl, was for white fudge. “We make one card for each person in the swap and any who want to participate can contribute.”

One of the most popular items is greeting cards – more of a gift given the amount of time, thought, and effort to personally handcraft a message (Note for the men: you’ll score extra points for making an anniversary card). “We have couples come in to make their own wedding invitations or baby shower announcements. Several of the high school clubs will come here to complete their assigned projects. Holiday books are also popular as a family activity. For the more frugal, a personally created birthday card is less expensive that buying one that was massed produced (Note for the men: you’ll have extra money to spend on beer).

“Last Valentine’s Day, two young ladies from New York and Moscow stopped in the store. They were traveling around the country and Carlsbad was a destination point. They had never seen a scrapbooking store and were invited to join a group of croppers who were in the store. Everyone had a great time and they simply loved it.”

Getting started in scrapbooking is

easy,” offered Catherine. “Come in, make yourself at home. There is always someone ready to share the fun of scrapbooking.” To really get in on the cropping action, Treasured Moments has a weekly newsletter. “Sign up at the store or send an email to [email protected].”

Even someone who lacks artistic ability can scrapbook. Putting together a photo album, decorating a box, designing a greeting card, or whatever you want to create will always be YOUR work of art. And like any skill, the more often you scrapbook, the larger your talents will grow.

aBoUt thE aUthoR: John Safin has a background in business operations, marketing, event planning, and public relations. Originally from Upstate New York, John moved from Glendale, AZ, to Carlsbad, NM, which he now calls “home.” www.johnsafin.com

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Photo: Catherine Shelton (center) owner of Treasured Moments with two scrapbooking enthusiasts.


on food

Turns out that too many cooks actually don’t spoil the soup. Once a week, a couple dozen budding cooks and chefs gather at the Stock Exchange at Old City Hall to learn from the restaurant’s culinary experts. Free gourmet cooking classes are offered there every Wednesday at 5 p.m. Executive chef and co-owner Kevin Zink teaches the class once a month, while restaurant chef Travis Casey hosts throughout the rest of the month.

Student Kelly Wixom said she started coming to the class with her sister-in-law, Julie O’Daniel.

“We just really enjoy the class, and I feel like we are closer friends,” she said. “We’ve tried several of the things we have learned − things I would never have experimented with before coming to the Stock Exchange’s cooking class.”

Zink, a former “Iron Chef” winner and culinary Olympian, said a core group attends every Wednesday class. The class is free, though many students purchase drinks and some order from the menu after the lesson is completed. Free samples of the evening’s lesson are also provided.

During a class in late March, Casey and chefs Chris Gibson and Richard Fant offered instruction on stuffed chile rellenos. The chefs took turns demonstrating different cooking techniques from a small station set up outside of the kitchen, while many of the students took notes.

Casey, son-in-law of Stock Exchange co-owner Patty Fry, was a sniper in the Marine Corps until several years ago. After his military stint, he worked several different area jobs, including a holiday stint with Kevin and Patty. He was considering a career in physical training when he was offered a full-time apprenticeship at the restaurant.

“People ask me how I can trade an M-16 for a spatula,” Casey joked.

Casey proved to be a quick learner. With Zink and Fry, who balance the restaurant, K&P Catering and a contract to run the Artesia Country Club, Casey has found himself taking on more and more responsibilities at the Stock Exchange.

“He comes up with some specials, and he’ll call me, and we’ll bounce things back and forth,” Zink said. Zink said developing as a chef is a craft in that it involves growing artistically and creatively, but also involves finely honing one’s professional skills.

“Over the last three years, we’ve worked

Cooking Classesa BondIng experIence

Photo top Chef Chris Gibson offers instruction during a cooking class at the Stock Exchange restaurant.

Photo Bottom: Chef Travis Casey delivers samples to members of the class.


on food

hours and hours together—whether it’s at 3 a.m. getting banquets ready or working in the restaurant late at night or prepping for a Christmas party,” he added about Casey.

Casey has gotten a lot quicker over the years, Zink noted.

“We’re lucky. In our job we can find new things or get better at things on a daily basis,” Zink added, noting he was impressed with Casey’s palate and sense of balancing flavors.

The two men, and the restaurant’s other chefs, continue to train together when time allows it, and the Wednesday classes are good for the restaurant’s chefs, Zink noted, because they grow as chefs when they teach.

During the recent cooking class, the chile rellenos samples were extremely popular, and several students happily helped themselves to thirds and fourths. After each class, Casey goes over the menu with his students to discuss the next week’s class. Following some

discussion, the group agreed to work on a meatball dish the following week. “After taking notes, many of them will email back and forth,” Casey said. “They’ve got a whole communication network set up.”

There’s all kinds of ways for each of us to makea difference in this community. You’d be surprised how little it takes to make a big difference.It’s our community. Let’s make a difference in it.

Make a difference!

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Photo top Students laugh as they enjoy chile rellenos samples provided.

Photo Bottom: Chef Travis Casey shows off the restaurant’s tomahawk chop, the most popular item on the menu.


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on recipes

caLIfornIapIzzaIngredients 1 Boboli or homemade crustCalifornia Oil SauceMozzarella cheese, shreddedMarinated artichokes, quarteredGoat cheese, crumbledSliced sun-dried tomato stripsOlive oil

California Oil Sauce1/4 cup extra virgin olive oil2 cloves garlic1/4 teaspoon dried oregano1/4 teaspoon dried basil1/2 teaspoon parsley flakes1/4 teaspoon marjoram1/4 teaspoon red pepper flakes1/4 teaspoon ground black peppercorn

Puree all oil sauce ingredientsin a blender.

Directions Lightly oil crust with California Oil Sauce. Top with mozzarella cheese, artichokes, goat cheese and sun-dried tomato strips. Drizzle with olive oil. Bake and serve.

coLoradopeach pIeIngredients: Crust1/2 cup butter1/2 teaspoon salt1 1/2 cups flour

Cut butter into flour and salt.Press in 9-inch pie pan.

Ingredients: Filling4 cups fresh sliced peaches1 cup granulated sugar, divided2 tablespoons flour1 egg1/4 teaspoon salt1 teaspoon vanilla extract1 cup sour cream

Ingredients: Topping1/3 cup granulated sugar1/4 cup butter1/3 cup flour1 teaspoon cinnamon

Combine till crumbly.

Directions Slice peaches in bowl, sprinkle with 1/4 cup sugar. Let stand while preparing rest of filling. Combine 3/4 cup sugar, flour, egg, salt, and vanilla. Fold in sour cream. Stir in peaches and pour in crust. Bake 15 minutes at 400 degrees F, then 350 degrees F for 20 minutes. Sprinkle topping over pie. Bake at 400 degrees F for 10 minutes.

how aBout somemuLtI-state fLavor?a coupLe of recIpes from around the natIon:


on recreation

jaMES BinDEL tURnEDLEMonS into LEMonaDE.More accurately, James Bindel and his wife, Susie, turned some less productive farmland into the Across the Canal Shooting Sports LLC skeet shooting range.

“We used to farm this, but my dad sold the water rights to Otis,” he said. “When I attended some job training in Houston, I found the American Shooting Center and said ‘this is fun, I’ve got to start a skeet range in Carlsbad.’”

While the City of Carlsbad’s shooting range offers trap facilities, Across the Canal features skeet. Both shooting sports involve clay pigeons, but trap features shooting at targets rising and going away at different angles while skeet includes crossing targets fired from a high house and low house at opposite ends of the field and eight different stations in a semi-circle. Skeet shooters shoot singles and double targets from both directions.

According to the company’s web page at www.atcshootingsports.com, Across the Canal offers two skeet fields, wobble trap shooting, 22 Silhouettes’ and a total of eight automatic clay throwers.

The facility is located to the southeast of Carlsbad, near Tidwell and Derrick roads in Otis. Directions are available on the web site.

Participants in skeet move their way through a semicircle and shoot at the orange pigeon from different stations using 12 to 140 gauge shotguns. Bindel, or sometimes another helper, keeps score and pulls targets on his automatic throwers. A perfect round of skeet is 25 out of 25.

“Practice makes perfect, and I’m happy to help,” he said, gesturing across the range. “You’ve got to kill it before it crosses that

pipe there. What we’re doing out here is more conducive to bird hunting (as compared to trap).”

On a really busy day, especially a day with league play, the Across the Canal range can go through a few thousand targets. Bindel is very big on rules, and everyone near the range has to wear safety equipment.

Visitors come from Carlsbad, Albuquerque, Hobbs and Artesia to pay the low $6 per round fees. Leagues cost $80 per person.

“I’ve always liked to shoot,” said Carlsbad resident Michael Molgaard. “The thing I like about this range is its relaxed atmosphere, though it isn’t relaxed on safety. It’s just a low stress, enjoyable experience.”

Cassie Mitchell has been shooting at Across the Canal for the past two years. She’s usually one of two or three women shooting on a regular weekend.

“I’d done bird hunting before, but I’d never done skeet shooting,” she said. “I went out there and on the first day I did really well, but I was terrible for a couple months after that. You have to filter through all the advice and get back into your own groove.”

The range is open Tuesday and Thursday evening from 5 p.m. to dusk and Saturday morning from 8 a.m. to noon. During league play, Across the Canal is open five days a week. “This doesn’t make me a lot of money, but at the same time it’s fun,” Bindel said.

Intrepid Potash has used Across the Canal for company functions.

“We have smaller businesses use the facility to entertain a client,” Bindel said. “We also do reunions and family get-togethers. We’ve had Youth Hunter Education Challenge

training and church youth groups out here as well.”

A high school class reunion is coming up.

The skeet range has also been used for fundraiser efforts in the past, and Bindel said he hopes to hold more.

“ATC has skeet leagues throughout the year,” he said. “Most of them consist of three person shooters shooting as a team. Scoring is handicapped to offer a fair chance to all that participate.”

Upcoming events include a youth weekend shooting clays. Bindel said he’s looking to get a 4-H shooting club started as well. He also needs volunteers, and would love to have some help from local retirees interested in helping out.

“We’ve had a lot of help from Ralph Leedy, Carl George and numerous shooters,” he said. “One person cannot build a business. It takes the support of the community.”

For more information, visitwww.atcshootingsports.com,call (575) 885-0504, [email protected] orvisit the range’s facebook page.

Local Shooters Have a Caseof Happy Skeet

Main Photo: Tate Moots, with puller James Bindel.

inset Photo: Valerie Murrill


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Neto “T” Toscano remembers his first experience with lowriders as a kid growing up in Pecos, Texas.

“We were in the street playing kickball, and this ’74 Monte Carlo comes up,” he said. “There are these two guys in there, and suddenly the car drops down and rises back up and then went back down. Then the car took off and we could hear the dual exhaust. We all just stood there in awe.”

From that point on, Toscano started noticing cars everywhere he went.

Toscano, along with Will Sandoval, Luis “Sparky” Chaves and Lupe “Skabby” Lopez, have recently founded the “Thee Next Episode,” a new club for lowriders.

Most people know two things about lowriders – that they use hydraulics to raise and lower the vehicle, and that lowriders have their origins in Chicano culture. Lowriding began in the Southwest in the 1950s when drivers would place sandbags in the trunk of their customized cars. The hydraulics came later, using aircraft pumps, but the heavy customization style featuring Kandy paint has remained similar.

Not everybody knows what a meticulous hobby lowriding can be, or how expensive it can get, or that a mutual interest in lowriders is a great way to meet lifelong friends.

Toscano met Lopez when he moved to Carlsbad in 1985. Skabby drove a ’63 Super Sport Impala he’d purchased in 1974 from a lot off of Green Street, and Toscano soon talked his new friend into reworking the vehicle.

“I kind of liked the idea,” shrugged Lopez, the least-talkative of the “Thee Next Episode” founders.

They’ve been partners, of sorts, ever since, with Toscano doing a lot of the small work to Lopez’s vehicle. While Toscano has done a lot of work on other vehicles and he even runs a business called Kustom Koncepts, he doesn’t have a low-rider – yet, because he is always building others. But some of his work, including his daughter’s lowrider bicycle, has been featured in magazines, which he’s capable of producing on the spot with pride.

“I ain’t got one, but I build them,” he said.

The newcomer of the four, Sandoval, moved to Carlsbad from Taos in 1995. He also remembers being inspired by the vehicles as a child.

“I’m an artist and that’s what appeals to me,” he said. “It’s like any other art form.”

Sandoval wanted to stress that lowrider culture is very family oriented.“When I came here in 1995 and met Neto we hit it off right away talking about how we’d finish a car,” he said. “You get support from your spouse and all of your friends. We help each other out.”

Chevy Impalas between 1958 and 1966 are among the most popular vehicles to be turned into lowriders. It takes four or more car batteries to operate the hydraulics, which can raise a car to the appropriate height or lower it to the point where, as Sandoval noted “I can’t drive over a mouse.”

Many lowrider enthusiasts have developed an appreciation for the vehicle they plan to drive well before they even own the car. For example, for several years Sandoval admired a luxury vehicle driven by a local elderly woman from afar.

Then one day, he noticed a number of cars parked in the woman’s driveway and wondered what the new development was. It should be noted that Sandoval waited until well after the woman’s funeral to approach

her family about purchasing her vehicle. He’s still working on making improvements.

“It’s just like a cake,” he noted. “I’ll do all the inside then work on the outside.”

How expensive is the hobby? A competitive lowrider requires an investment from between $30,000 up to $100,000. A good paint job itself will run in the $10,000 range. Ultimately, nearly every part of the car will be a vintage replacement of the original.

Good car clubs don’t mess around. The “Thee Next Episode” charter consists of three pages of member regulations and three more pages of regulations specifically related to the vehicle.

“Vehicles chrome moldings and plating must be free of dents, waves, fading or any visible flaws,” the rules note. “Everything must be re-chromed. Vehicle must have wire rims on all four tires, as well as all matching caps! The rims must be in excellent condition with no visible flaws or fading.”

Four door vehicles are out, at least not with explicit approval from the club. Even Lopez’s legendary Impala, “Malo ‘63” which Toscano says put Carlsbad on the lowrider

on cars

Photo: Will Sandoval poses with his lowrider. Sandoval says he’s starting on the inside and working his way out.


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map, doesn’t meet the new requirements. That’s not to say they don’t enjoy the vehicle, but it won’t be used to represent the club at competitions and shows. All members have to go through the same steps to join the club.

“To me if you are going to restore a car, you are old enough and you’ve got the money, you need to do it right,” Toscano said. “The bottom of the car needs to look just as good or better than the top of the car. It’s called paying attention to details. Details make the car.”

Some styles of car remodeling may focus on minimalism, but the low-rider scene is not that style.

“Vacuum ashtrays, power windows, power vent windows, cigarette holders, umbrella holders, a swan on the front that’s also a bug detector − to find the rare accessories, well you’ve got to pay the man his asking price,” Toscano said. “The list just keeps going and going. Hot rodders are taking everything out, but the lowrider guy is saying ‘you want me to take that for you?’ We want the accessories.”

The accessories make the vehicle stand out, and a large show may have dozens of similar ’63 and ’64 cars. A single, stylish brushed pin stripe may separate the winner from second place.

Placing at a large lowrider show can net the winner thousands of dollars. Better yet, top companies will endorse you and your vehicle as a means of advertising. The top competitors will make changes to their vehicles between competitions, and looking to see what extra flavor was added to each

vehicle is always a source of anticipation.

“Some guy might get mad, but then he’ll add some more murals and win the next one,” Toscano said. “That car will never be done.”

Lowriding competitions have their David and Goliath stories as well. Toscano mentioned a car from Roswell that defeated major competition from Los Angeles.

“And you just don’t beat L.A.,” he said. “L.A. is the top dog.”

There’s a show coming up in El Paso that the local group is looking forward to. More casual picnics are just as fun as the shows, however, and invitations are already being sent out by the new group.

“Everybody brings their own beverage, and you have volleyball, tugs of war, everything,” Toscano said. “And you are surrounded by people who like the lifestyle. Everybody’s doing what they do best and having fun showing the vehicles and there’s no drama. We have the best cookouts.”

“It’s a lifestyle,” observed Sandoval.

“You might not like a certain food or a certain beer, but you become brothers with each other,” Toscano said.

The men said lowrider culture has its own code of ethics. Toscano would like to see the vehicles used to help with quinceaneras and prom celebrations once the club gets going. The club members all said they are proud of their hobby’s cultural ties, and they are also proud that other cultures have adopted an interest in lowriders as well.

Today, lowriders are spotted in China, Japan, Austria, Germany and Sweden.

While lowriding is his scene, Toscano stressed that he has a healthy respect for other types of car remodeling.

“I’ll go over there and watch Stan Power, and he’s taking his car down to the chip foose, and that vato is doing it right,” Toscano said. “That’s what we’re doing. Frame up!”

On the flip side, Toscano and his friends are pretty critical when they view someone is putting forth an incomplete attempt toward any car restoration.

“They’ll put on the hydraulics, but they won’t chrome nothing and they won’t paint it,” he said about some restoration efforts. “That right there gives those of us who are building cars a bad rep.”

Some lowriders drive their cars around town, while others only use them as show cars and take them to competitions via trailer.

“I’ve been laying low for awhile,” Toscano said. “I think a lot of us did. We had families and bought houses. Then we added to the house. But now it’s time to go back to the cars.”

Photo Left: Neto “T” Toscano and Lupe “Skabby” Lopez stand in front of Skabby’s ’63 Super Sport Impala, which he has redone three times over the course of the 35 years he’s owned the vehicle.

Photo Right: Interior of the ’63 Super Sport Impala.


on the outdoors

Carlsbad is fortunate to be on the edge of the Guadalupe Mountains and the Lincoln National Forest, a destination for hikers, hunters, campers

and other outdoor enthusiasts. While being in the great outdoors is rewarding, it can also be dangerous. Sometimes people wander too far from home base and become lost. When that happens, the Eddy County Search and Rescue (SAR) team goes into action.

Eddy County SAR came into existence in 2007. A small plane went down in the Brokeoff Mountains, generating several searches and eventually a body recovery. With responders coming from BLM, Forest Service, volunteer firefighters, the detention center and emergency medical services, the decision was made to create a team.

Working under the Office of Emergency Management, Eddy County SAR is a group of about 20 men and women who have taken training and attained field certification to conduct searches. “We provide some support,” said Joel Arnwine, Eddy County emergency manager. “Resources. Advertising. We have the ability to provide some communication support.”

Rick Wiedenmann is a man who wears many hats. He is an associate professor at NMSU-C, teaching biology and anatomy and physiology. He is a medical investigator for the State Office of Medical Investigator. He is president of the Chihuahuan Desert Conservation

Alliance, past president of Heights Lions Club, and secretary of the La Huerta Volunteer Fire Department. And he is vice president of Eddy County Search and Rescue.

Wiedenmann came to Carlsbad in 2000 from Calhoun County, Alabama, where he worked as logistics manager for the emergency management agency. He got involved with search and rescue after taking a rope rescue class. “Tom [Bemis—the instructor and SAR field commander] was looking for section chiefs for SAR. I became a section chief before we had a SAR team here,” he said.

Wiedenmann has been a SAR field coordinator for four years. One of his early assignments was as incident commander on a search near Queen. “An 11-year-old had been up camping with friends and family, had gone out on his own, climbed up a rock face and disappeared,” he said.

The son of a well-known Carlsbad family, his disappearance prompted many local people to join the search. While the presence of more searchers was welcome, it also proved something of a challenge for Wiedenmann. “We ended up with about a hundred people. We had to do some planning first before just throwing people into the field. We didn’t want to be looking for 50 people instead of one. It was frustrating for them because they wanted to immediately go out and search. But we needed a plan, and the Carlsbad Police Department was using a search dog, so we didn’t want to contaminate the scent.

“The father of the boy was incredibly together. You could tell he was anxious and wanted his son found, but he was calm and cooperative. He let us do our job.”

The plan was made to utilize the untrained volunteers by using a “force

multiplier” strategy—putting a trained SAR person with two or three non-trained. “Once the dog team had cleared the area,” said Wiedenmann, “we put in the ground-pounders and found him. He was two miles as the crow flies from where he was last seen. He had disappeared mid-afternoon. I wasn’t notified until 8 p.m. He was found at 7:30 a.m. the next morning. We had people in the field the entire time. We had them honking their horns and yelling every couple of hundred feet. And the boy heard them through the night. He knew we were out there.”

Pat Seiser, president of Eddy County SAR, brings a different dimension to the team with her background in cave rescue. She participated in the Emily Mobley rescue from Lechuguilla Cave in 1991, serving as Mobley’s “lady-in-waiting.” “I basically took

care of her personal needs throughout the rescue,” she explained. “It happened accidentally—I was the only woman there in the party. Since then I’ve been officially called ‘patient liaison,’ but lady-in-waiting’ sounds fun.”

In the 1990s, Seiser began taking cave rescue training courses through National Cave Rescue Commission (NCRC). She has since become an instructor and earned her PhD in cave and karst stewardship. As one of two NCRC instructors in the state, she travels throughout the country teaching cave rescue.

Seiser became involved in search and rescue when she moved to New Mexico in 2004. She began taking section chief training and became a field coordinator

Eddy County Search and rescueheLps fInd the Lostby Margaret Sage Bemis

Rick WiedenmannVice PresidentEddy County Search & Rescue

Pat SeiserPresidentEddy County Search & Rescue


in 2009. She has since been on many searches and has served as incident commander. She is the current president of Eddy County Search and Rescue.One that stands out happened New Year’s Day, 2009. “We get the call. We have a missing hunter, and he’s been gone for several days. People from the community came out. The horse teams came out. We had search and rescue from Eddy County and Chavez County. We had a flight with 606 (the New Mexico State Police helicopter). The man wasn’t prepared to be out, and it had gotten below freezing every night. The first thing he said when he was found was that he didn’t think he could last another day, and the only reason he had lasted as long as he had was he knew there were organizations out there that did searches. And that kept him going.”Seiser and Wiedenmann both stress the importance of safety precautions when going into the wild. Take enough water. Wear the proper clothing and be prepared for changes in the weather. Take food, sunscreen, medications. Learn the environment. While a cell phone will not always be usable, it is still good to have one. Tell someone where you’re going and when to expect you back.If a family member or friend does not return from a hiking or hunting trip when expected, call 911 and ask for the State Police. After investigation, the State Police will contact the search and rescue team to initiate a search. “Call early,” said Wiedenmann. “It’s a lot easier to look an hour after someone’s due than a week or even a day later. I’d rather get called back on my way up to Queen than get the call six hours after the fact.”While searchers want to be notified early of legitimate searches, they have little patience when people call Search and Rescue frivolously. “I don’t think people understand how much time and how many people they get involved when they call for a search because they’ve gone to a bar and not come home like they should, or gotten mad and walked off,” said Seiser. “People walk away from family events to go help out with the search. They take time off from work. They spend resources driving someplace. We don’t get paid for gas. We don’t get paid for the gear we buy and the time we take to go someplace. We stop everything when we’re called out.”Eddy County Search and Rescue is always looking for more volunteers. People can serve as “ground-pounders,” those who do the actual searching, or they can provide support at the base camp. An amateur radio license is helpful, but not required. The team meets at 7 p.m. the second Tuesday of each month at the Permian Basin Training Center. Training will be provided to help gain field certification.

For more information about Eddy County Search and Rescue, go to http://www.eddyoem.com/sar.html. 575.887.5555 • 1044 N. Canal • Carlsbad

AUTOPLEX

PROUD TO SERVE CARLSBAD

Photo: Members of the SAR team participatein a grid search during a training session.


Enjoy Life in Carlsbad!P R O U D T O B E - T H E C I T Y O F C A R L S B A D , N E W M E X I C O

Sports • Life • Hobbies • FunaLL In a cIty you are proud to caLL Home!

on the city

LikE Many caRLSBaD DaDS, john LoWE EnjoyS coachinG hiS Son’S t-BaLL tEaM.In fact, Lowe coached youth sports years before his son was born. So when the City of Carlsbad opened up a sports coordinator position in 2006, Lowe jumped at the opportunity and applied.

“My passion became my profession,” said Lowe. “This was something I already did in my spare time, so this job is a dream-come-true for me.”

The cornerstone of Lowe’s work scope is, of course, the Carlsbad Youth Sports Complex, christened the Bob Forrest Carlsbad Youth Sports Complex last year in honor of the 4-term former mayor.

The 160 acre facility, located on Lea and 11th Street, currently features six softball fields, five soccer fields, four little league baseball fields and two baseball fields for junior/senior league play. Four city workers are assigned to the complex full time, and construction efforts are ongoing.

“We’re in the bottom of Phase III of our plan for the complex,” Lowe said. “Our

plan is to add two more little league fields.”

There is also a speculative Phase IV, which would involve more baseball fields and plans for the future to develop two more softball fields at the facility.

“The main thing right now, besides finishing Phase III, is that we try to add something to each part of the complex every year,” Lowe said.

For example, this year Carlsbad is adding a shuttle service within the complex’s parking lot. That will be especially helpful when people want to attend a baseball game located across a draw from the parking lot or to assist disabled individuals in reaching their desired location.

The City has also added playgrounds to the softball and soccer areas, and plans are in the works to add a playground to the baseball part of the complex, Lowe said. Landscaping improvements have included xeriscaping, wind breaks and

other sports structures such as shade canopies, scoreboards and storage buildings.

“We’re gearing up for a big summer season right now,” Lowe said. “On a busy weekend, it is not unusual to see all three areas (baseball, softball and soccer) running at the same time.”

Carlsbad’s available softball facilities also include the Teen Girls complex on First Street and the Will Merchant Complex, as well as the high school field.

“During big softball tournaments, we’ve

Main Photo: City of Carlsbad Sports Coordinator John Lowe stands in one of Bob Forrest Carlsbad Youth Sports Complex’s softball fields.

inset Photo: The playground at the softball complex.

sports complexgearing upfor summerBaseBaLLtournaments


on the city

even converted two baseball fields into softball fields, and we’ve had up to 14 fields across the city running at one time,” he said. “Sports tourism is a big thing now, and Carlsbad has really positioned itself with this facility.”

Tournaments have exceeded expectations, Lowe said, though softball has probably been the super star so far, with high marks including a 170 tournament team that spanned an eight day period. Baseball’s getting its due this summer, however, when Carlsbad hosts two state all-star baseball tournaments – the Junior League tournament and the 11-year-old tournament. The baseball fields are the newest part of the complex, and the little league fields have been in use for interleague play between Carlsbad American and Carlsbad Shorthorn.

“We’ve been fighting for that and now they gave us two of them,” Lowe said about the upcoming summer tournaments. “We’re very fortunate to host these two tournaments, and I think that says a lot about our facilities and what we’re trying to do here.”

The soccer fields are currently positioned for the 3v3 spring season. One of the soccer fields is also used as a flag football field by the Boys and Girls Club. Several high school sports teams utilize the complex for junior varsity and C team games as well.

Phase I and Phase II of the complex came from gross receipts and state capital outlay funds. Phase III came from a combination of capital outlay funds and private donations.

Lowe said he always welcomes feedback from parents and other local sports enthusiasts. In addition to there being a Parks and Recreation Advisory Board, the city is also adding a sports complex review board.

Lowe’s work scope also includes handling special events and managing other city recreation facilities, including the 645 acre Shooting Range and Action Sports Recreation Area on Happy Valley Road.

“There’s a trap range, a pistol range, an RCA (radio-controlled airplane) airport, a rifle range, an archery range and the

Seven Rivers Regulators have their facility out there, “Lowe noted. The Seven Rivers Regulators next annual shoot is scheduled for May 18-20.

“I also just noticed that the City has issued an RFP for the management of

the Yucca Flats Raceway, which is the go-kart track,” Lowe noted. “It’s not in operation right now, but I understand they are trying to get that back going.”

Learn more about the City of Carlsbad and our programs and services at CityOfCarlsbadNM.com.

Building Brighter Futures Together!Building Brighter Futures Together!Building Brighter Futures Together!

At NMSU Carlsbad we offer a

variety of career paths, including welding, nursing, teaching and other high-

demand fields. We take pride in keeping our tuition affordable

without sacrificing quality.

Stop by and talk to an advisor today to see how you can begin your career with us!

Visit us online at

carlsbad.nmsu.edu

or call 575-234-9200

Photo: City of Carlsbad Sports Coordinator John Lowe stands outside the entrance to the Bob Forrest Carlsbad Youth Sports Complex, named for the former mayor in 2011. The fields will play host to two all-star tournaments this summer.


#1 What gets wetter and wetter the more it dries?

#2 What goes around the world but stays in a corner?

#3 What can run but never walks, has a mouth but never talks, has a head but never weeps, has a bed but never sleeps?

#4 I am weightless, but you can see me. Put me in a bucket, and I’ll make it lighter. What am I?

#5 I’m where yesterday follows today, and tomorrow’s in the middle. What am I?

#6 My life can be measured in hours; I serve by being devoured. Thin, I am quick; fat, I am slow. Wind is my foe. What am I?

#7 You can have me but cannot hold me; Gain me and quickly lose me. If treated with care I can be great, And if betrayed I will break. What am I?

Source: rinkworks.com

Solutions

totaLLy RanDoM tRivia

The famous writer and French philosopher Voltaire drank about 50 cups of coffee a day.

The first record of everyone’s favorite flavoring for French fries was as ‘catsup’ in 1690; in 1711 the spelling ‘ketchup’ appeared, and later appeared as

‘catsup’ in 1730.

There are four places in the US that have the word “chicken” in their name. They are Chicken Alaska, Chicken Bristle in both Illinois and Kentucky, and

Chicken Town, Pennsylvania.

The caffeine removed from decaffeinated coffeeis sold to pharmaceutical companies.

Where did kitty litter come from?In 1948, a woman was disgusted with the ashes

and sand she was using for her cat. Fortunately for her, she lived next door to Ed Lowe, who’s family invented Fuller’s Earth, a clay-based product that

absorbed industrial spills. She asked him for advice, and he had just the solution! Lowe eventually

decided to market the product.

#1 A Towel #2 A Stamp #3 A River #4 A Hole#5 A Dictionary #6 A Candle #7 Trust


Lisa Boeke of the Carlsbad Chamber of Commerce was appointed to serve as Board President by the Tourism Association of New Mexico board of directors at the 2012 annual board membership meeting held at

the El Dorado Hotel in January.

Lisa is the Tourism & Marketing Director for the Carlsbad Chamber of Commerce/Convention and Visitors Bureau, where she has been employed for the past nine years. Lisa has taken on many responsibilities in her role as Tourism Director. Her day-to-day duties not only involve marketing Carlsbad to potential visitors, but she also coordinates and books all conferences held at the Pecos River Village Conference Center. One of the

most rewarding projects Lisa has been involved in at the Carlsbad Chamber is Christmas on the Pecos. She not only serves as project coordinator during the year, but also makes sure the event goes off without a hitch, running daily from Thanksgiving through December 31st. This includes everything from loading the computer program, handling group reservations, staffing of event and overseeing the nightly duties of the project each and every evening.

During this same nine year period, Lisa has been an active board member with Tourism Association of New Mexico. She has served as Fundraising chair, Treasurer and Vice President.

On a statewide level, Lisa has also served in many other roles in the tourism industry, including work with the New Mexico State Region III Tourism Board. She has served as Secretary; Chair (5) years and currently serves as Co-chair of the Region board. Lisa has also traveled around the country representing both Carlsbad and New Mexico at numerous travel and

trade shows, always helping promote tourism to New Mexico.

Boeke believes that New Mexico is blessed with truly unique scenery and culture and TANM is blessed to have a membership who truly believes the importance of tourism to our state.

The Tourism Association of New Mexico (TANM) is a non-profit membership organization created 23 years ago to unite the interests of the state’s travel, tourism and allied industries, and works closely with the New Mexico Tourism Department and the New Mexico Lodging and New Mexico Restaurant Associations. TANM works as an advocate for the tourism industry with both the executive and legislative branches of state government.

Board President announcedBy tourism association of nm

on the chamber

The nation’s population of those 65 and older will double between 2000 and 2030, according to The Federal Administration on Aging. That adds up to one out of every five Americans.

We need to be preparing to deal with the needs of the Baby Boomers.

Communities around the United States are making plans to meet the needs of retirees and Carlsbad is one of those communities.

Some of the plans should include creating a ride-share program, better signage, infrastructure, programs forSeniors, recreation and leisure activities.

In early May, the City of Carlsbad, Eddy County and the Carlsbad Chamber of Commerce hosted RETIRE 2012.

Retirees from 27 states visited our area and participated in the Mescal Roast at The Living Desert Zoo and Gardens State Park, the Carlsbad

Caverns National Park, CottonwoodWinery, Centennial Cattle Drive and many other activities.

We had a great time “showcasing” Carlsbad and Eddy County.

Learn more aBout retiring in carLsBad1-866-865-6575 • RetireInCarlsbad.com

Lisa BoekeTourism & Marketing DirectorCarlsbad Chamber / CVB

tourism corner

PreParing forretirees in carLsBad


Letter from the chairman

WeLcome!neW memBers

Avalon at CarlsbadCarlsbad Environmental

Monitoring & Research CenterChurch on the MoveComcast Spotlight

Conquistador Council, BSACristal’s Salon

Domino’s PizzaHayduk King Advertising, Inc

Interim Health CareLandsun Computers

New Harvest BuildersPink Zebra

Ruben’s PaintingStars Red Hot Dogs

Wayne BrazealPlumbing & Heating

Xxclusive Events & Rentals

...............................................................Contact the Chamber at (575) 887-6516

www.carlsbadchamber.com

Robert Defer, Chief Executive Officer [email protected]

Brenda Whiteaker, Director of Operations [email protected]

Lisa Boeke, Director of Marketing & Tourism [email protected]

Janell Whitlock, Director of Retirement [email protected]

Donna Cass, Senior Administrative Assistant [email protected]

Brandy Aguilar, Administrative [email protected]

Randy Baker, Facilities Maintenance

Matt DeYonge, Facilities Maintenance

Jesus Torres, Facilities Maintenance

Your Chamber Staff

Greetings Carlsbad:You may have noticed that the Carlsbad Chamber of Commerce building on Greene and Canal Street is receiving a “face-lift”!! We are excited to be making some changes to the building. We are moving our entrance to the South side of the building, changing a few offices, adding new restrooms, new carpet, wall covering, lighting, windows, stucco and paving. We are expecting to be closed six months. Please come visit us at our temporary location at 711 Muscatel at the “Beautiful” Pecos River Village Conference Center. Stop in to say hello or have a cup of coffee. As my year as Chairman of the Board comes to a close; I would like to thank Carlsbad for their amazing support of the Chamber and its events. I have enjoyed my year and the opportunity to represent Carlsbad throughout the state.

In-coming Chairman, Judy Waters, will make Carlsbad proud as she does daily with the City Council. Enjoy your summer and the beauty that these warm months bring to our area. Enjoy your local attractions including your State and National Parks. Have a wonderful summer!!

Sincerely, Susan CrockettChairman of the Board“Uniting Business…..Advancing Carlsbad”

Grand OpeninGs ribbOn cuttinGs GrOund breakinGs

With the help of City officials and representatives from the Carlsbad Chamber of Com-merce and Carlsbad Department of Development, officials and staff members of Fed X celebrate the grand opening of their new ground center located at the Carlsbad Airport.

The Pink Zebra, located at 1200 N Pate, recently enjoyed grand opening activities! The ladies there would love for you to come for a visit!

Gwen Lopez cuts the ribbon as the new open of Pecos River Antique Mall – they’re now located at 110 S Canyon….still in downtown Carlsbad!

SM Stoller cuts the ribbon and hosted an open house to showcase their new location in the Cascades – 400-2 Cascades Ave, Suite 202 –

in late February.

Susan CrockettChairman of the BoardCarlsbad Chamber of Commerce


business directory

www.dentonwood.com

407 S. Main StCarlsbad, NM

AUTO • COMMERCIAL • RESIDENTIAL

(575) 885-1262

OPEN 10-5 MON-FRI & 10-4 SATURDAY

OPEN FOR BREakFaSt & LUnchMONDAY THROUGH FRIDAY!

Hours: Monday-Friday 6:30am - 2pmAll Items Available for Take-Out

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MaiLinG & PackinG SERvicES

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320 W Mermod | 575.885.9199 | Toll Free 866.545.0371

Home Care from the Heart





contact alyx Duncan for [email protected]

575.628.093338 Focus on Carlsbad | SUMMER 2012

We started Focus On Carlsbad Magazine several years ago as a way to share positive stories about our community. We now bring that same commitment to you online.

FocusOnCarlsbad.com

FULL SERvicE aDvERtiSinG • PRint & WEB DESiGnSPEciaLty PUBLicationS • PRoMotionaL PRoDUctS

866-207-0821 • 575-302-6717A d - V e n t u r e M a r k e t i n g . c o m

WE’vE got your BuSinESS CovErEd!

Dear friends and neighbors:

As the CEO of Carlsbad Medical Center, I’m proud of the quality medical care we provide.

With advanced technology and compassionate physicians, nurses and staff, Carlsbad Medical

Center is dedicated to delivering an exceptional healthcare experience to every patient. But

the care we offer extends beyond our doors – and out into the entire community. Even if we’ve

never treated you, we’re pleased to say you’ve benefited from having us here.

Providing Quality Care:

ER Patient Visits ......................................

............................................

............................................

21,907

Inpatient Visits .....................................

............................................

............................................

.....4,222

Outpatient Visits ......................................

............................................

...........................................

77,542

Financial Benefits:

Payroll (601 Employees) ..........................................

............................................

..................$31,464,111

Capital Investments .........................................

............................................

............................$1,911,282

Property & Sales Taxes ..........................................

............................................

.....................$1,905,117

Caring for Our Community:

Charity & Uncompensated Care ............................................

............................................

..$18,500,484

Dollars Spent Locally ............................................

............................................

.......................$3,332,376

Donations to the Community ............................................

............................................

..............$29,710

CMC & Pecos Valley of NM employee donations to the United Way .....................................$16,000

Total Community Investment ........................................

..........................................

....$57,159,080*

*Dollar amounts are approximate.

Other Services:

• Employee Community Volunteer Hours: 3,850

• Hospital Auxiliary Donated Hours: 8,506

Expanded Services:

Expanded Artesia Multi-Specialty Clinic to include Diabetes Self-Management Services and Orthopedics

2011 Statement

Chad Campbell

CEO, Carlsbad Medical Center

We’re dedicated to every patient. And an entire community.

Doctors Recruited:

Donald Malone, M.D., Orthopedics

Gene Prendergast, D.O., Orthopedics

CarlsbadMedicalCenter.com

61139_CARL_CB_7_875x10_375c.indd 1 4/11/12 12:16 PM

focus on carlsbad summer 2012

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