fogg story telling

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Page 1: Fogg Story Telling

8/17/2019 Fogg Story Telling

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Prepared ByRajesh Kumar

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How the people react when you arearound.

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INRODUCTION

• Consder the num!ers " a sta##ern# 986 varieties o$ deodorantsa%ala!le n the mar&et o'ered !y 500 brands( wth as many as 103recent launches.

 Inda)s lttle penetrated !ut o%ercrowded deo mar&et s #rown# at around+, percent annually. Between -/ and -+0( the mar&et s1e o$deodorants jumped $rom Rs 2 crore to Rs -(3 crore.

• 45perts ha%e !een !ullsh on ths se#ment and ha%e predcted the e5stn#growth rate o$ a lttle o%er 20 per cent s l&ely to contnue $or at leastthree to $our years

• Deodorant comes under personal care cate#ory( !ut unl&e the norm npersonal care whch s #enerally domnated !y women6 deodorantmarket is dominated by Men

• 7round 69 percent o$ the mar&et s controlled !y Men!s deodorantproducts( and 31 percent o$ the mar&et s accounted $or !y women"sdeodorants.

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87T49T TR4ND

• Ur!an consumers who are well"aware o$ the use o$ deodorantsha%e started loo&n# $or secondary !ene:ts $rom ther deodorants(such as ant"persprant( underarm s&n whtenn# and alcohol"$ree.

• HU8 enjoys :rst place n ths cate#ory wth +-.+; o$ %olume

share( $ollowed !y Par& 7%enue at <.-;( $rom =anuary to march-+2. Both 4n#a#e and >ld 9tone are num!er three !rands wth%olume share at ,.2;

• >hle 75e has !een the mar&et leader n ths cate#ory $or %ery

lon#.

• Now( small town !rands l&e 8adyDana( ?enClu!( 7ra 9ensualha%e also joned the race.

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@7P 7N78A9I9

• 7nt"persprant

• Underarm s&n whtenn#

7lcohol"$ree• -0 hours protecton

• 7nt " Bacteral

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+

0+

0+

Deo $or >omenDo%e( 9antoor(9pn1aE

Deo $or ?en9etwet( 4n#a#e(7F4(>ld 9tone( Par&7%enueE

Deo $or ?en G>omen

4n#a#e( 8ayor)s( Aardley( 7ddasE

Deo $or ?en G>omen

4n#a#e(

8ayer)r N%ea(

 Aardley( 9ure(

7ddasE

#1$

DeoforWome

n(Dove,Santo

or,Spinz)18%

Deo $or ?en

75e( He( 9et >et(

Cnthol( Old 9pce(

>ld 9tone( Par&

7%enueE

#1$

  @4ND4R

C8799IIC7TION

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C8799IIC7TION CO?P7NA

3

-

+ + + + + + + + + + + +

%umber o& deodorants in market

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 Ta# 

8ne

U9P

Company

JINI CO9?4TICJ94CTOR " ?C@

BIN7 @79 >787BODA 9PR7A

DO49NT @4TB8O>N 7>7A 8IK4OTH4R D4O

PRIC4Rs + $or+-ml

o## wth a clear messa#e o$ L sprays n one !ottle( #ra!!ed theattenton o$ the consumers( who saw the $unctonal !ene:t as a unMue

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PRODUCT CO?P7RI9ION?7TRIF

2#hrs odorprotection

'nti(perspirant

'nti(bacterial

%o markson clothes

)onglasting

o## o## o## Do%e o##

4n#a#e Do%e N%ea N%ea 9et >et

7ddas He

Old 9pce

Our new entrants ha%e all the Mualtes and $eatures n whchcustomers loo& n the deodorant space.

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 TH7NK AOU