follow me - social media tips for food truckers
TRANSCRIPT
Follow Me Social Media Tips for Food Truckers
By Kersten Anderson
In case you didn’t know... Worldwide, there are over 1.59 billion monthly active Facebook users.
On Facebook, 934 million are mobile daily active users.
Instagram now has over 300 million members who share more than 70 million photos and videos each day.
At 4.21%, Brand Engagement Rates Highest on Instagram.
Twitter has over 320 million users, 80% are mobile users.
Businesses who use Twitter generate, on average, twice as many leads as those who don’t.
Where to Start....
Social Media Basics Social media can be VERY time consuming, which is why picking the right platforms to spend your time is so essential.
Just like Wal Mart, you can’t be all things to all people...pick a handful of platforms where your customers are located to invest your time.
The type of industry you are in or are promoting will determine which platforms are best for you.
For the Food Truck Industry, it is recommended to be on Facebook, Twitter, and Instagram.
Branding Accounts
Your logo needs to always be your profile picture (you want people to recognize your brand easily).
If you can, have all of your accounts with the same url/username for social sharing purposes.
Spend the time to create custom cover photos to brand your company.
Digital Branding Basics Creating custom content is the key to success online.
This sets you apart from the competition and attracts people to your brand.
Custom graphics will share your brand not only on your platforms, but across the Internet.
Creating these branded images is easier than you think....
Creating Branded Images
Creating Branded Images
Creating Branded Images
Creating Branded Images
Facebook Facebook is the most universally used social media platform for businesses.
Best for most businesses due to its ability to highly target.
Facebook has the largest functionality of all of the social media platforms.
Ability to post status updates, photos, photo albums, videos, offers.
Facebook has the most integrative and targeting ability on their advertising platform.
Facebook TipsBesides great content, Facebook Ads are key to growing your page consistently.
Spending just $1/day can result in a minimum of 10-20 likes per week.
Brand photos you have on Facebook for brands.
Facebook shows between 2-5% of your fan following each post on your Fb page.
Video posts will get 2-3xs the exposure than text, link, or picture posts.
Become an editor on the Tulsa Food Truck page.
Instagram is dependent on visually stunning images
Every time you make your food, take a picture.
Show behind the scenes of how your food is made.
This platform has the highest engagement.
Include relevant hashtags and be sure to tag your location.
Instagram Tips Have the majority of your hashtags in the first comment of your post.
If you share your post to Facebook, go back and properly hyperlink the @ tags.
Try to use just a few filters for consistency of your brand.
Twitter allows you to quickly and easily have a conversation with customers on a one-on-one level.
Every time your truck is out, you need to tweet your location.
Using video on Twitter will increase engagement.
Is best used for customer service and building of relationships (so make sure you pay attention).
Use tools like audiense.com or tweepi.com
Twitter Tips One of the most underutilized
features of Twitter is “lists.”
Always tag sources of content.
Follow those who follow you.....this is SOCIAL media.
Using a period before a conversation tweet will allow your entire following base to see your tweet.
Use hashtags to join/create conversations.
Connect with me: Kersten Anderson
@SpeakeasyStrat
Questions?
SpeakeasyMarketStrategies.com