Follow us! @XavierCDO

Reflect the mission and brand of both Xavier and your organization

Social Media Examples• https://twitter.com/CSUGSC• https://

www.facebook.com/FashionStudentOrganization/timeline

• https://twitter.com/DynamicCatholic• https://twitter.com/Luxottica_Jobs • https://twitter.com/XavierUniv• https://instagram.com/xavieruniversity/

Source: simplymeasured.com

Connect Instagram to Twitter

Behind the Scenes

• https://www.facebook.com/xaviercareer

• https://ads.twitter.com/accounts/7pvlp9/campaigns_dashboard

• https://hootsuite.com/dashboard

Facebook Analytics

Twitter Ads/Analytics

Hootsuite

How to Manage your Accounts

• Social Media is a team effort– Have 2-3 people responsible for the content– Account managers should be from different years• Pass on lessons

• Create a semester plan– Schedule tweets or facebook posts a head of time

(especially during breaks and exam time)

Raising Awareness of your Org

• Follow Xavier departments or other student orgs

• Send @XavierUniv tweets– Pictures of campus– Pictures of students at your events

• Send departments thank you’s for planning events

• Encouraging tweets about sports teams or to Xavier newspaper

Promotional Sponsorships

• Great for your resume– Shows strategic use of social media accounts– Displays support for more than yourself

• Career Development Office has a social media budget for advertising– Your support can raise awareness for your

organization• Deadline for the Career Fair: Sept. 16th

Questions?

• Contact: moorese1@xavier.edu• Interested in in having a monthly

chat on social media strategies?• https://twitter.com/XavierCDO