Marketing Solutions

Followers: Build and Engage

2

of LinkedIn members said they would

“follow” companies

88%

Your Followers: A valuable pool of talent

Long-term

relationships

Engaged talent

pool

64%

of followers would follow

companies “indefinitely”

61%

of members are more likely to

share information as a result

of following a company

71%

of members are interested in

updates on job opportunities

from companies they follow

Brand evangelists

LinkedIn Follower Report, US, January 2012

4

What members want to hear

How often members want to receive company

updates

Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)

Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update

~45% of company followers would

prefer to get weekly updates

Information members want to receive1

61%

68%

71%

New project or initiative

Relevant news articles and insights

New job openings at the company

I DON'T want marketing spam, I do

want news stories, product

reviews, people I know leaving or

starting there.

I want to know when a

company launches a new

product. I want any

financial

announcements from a

company.

In your own words, please describe the kinds of company updates that you would

be most interested in receiving.

Updates that include large strategic & people shifts in

the company. New product launches, discoveries of

new technologies / partners with technologies. Large,

unexpected financial changes. High profile talks by

key leaders, i.e. CEO, President, CFO, CMO's etc.

I like to stay in touch

with the industry. New

tips- tricks, and

people moving

around.

Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)

8

50 characters or less

drives 28% higher

engagement

Less is More

What can you do

1

Engage and build relationships Deliver regular updates to your followers’ network update streams

NEW

2

xyzCo

xyzCo

Ed Franklin

Grow your talent community Add followers by targeting the right types of professionals

LinkedIn internal data, April 2011- February 2012

Off LinkedIn… …and On LinkedIn

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Establish a Career Page Build your careers hub on LinkedIn

LinkedIn Follower Report, US, January 2012

63% Of LinkedIn members expect companies to

have a presence on LinkedIn

Measure your impact Detailed follower analytics

Track

company

update

engagement

metrics

Segment

followers on

targetable

dimensions

Track new

follower

acquisition

NEW

Why should you care?

• 71% followers interested

in career opportunities

• 80% of members will

Follow up to 6 companies

What can you do?

• Add Follower button

• Communicate

• Target/Track

Key Take Away’s......