folyopricegrid.pdf

8/11/2019 FolyoPriceGrid.pdf

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Design Pricing GridsFeel free to leave comments using Google Docs nifty commenting feature!

What is this?

The goal of these pricing grids is to provide a range of budgets for freelance designservices.These ranges are not meant to be taken as final budgets, but more as starting point to helpclients and designers get the discussion started.

Where do these numbers come from?

Ive based these numbers off my own experience both as a freelancer and while runningFolyo .

My goal in sharing these pricing grids publicly is to get input from other designers andhopefully make them a little less subjective.

How to read the grids

The three columns correspond to three experience levels: junior (1-2 years of professionaldesign experience), senior (2+ years), and expert (5+ years experience or strong reputationin the industry).

The grids also accounts for options such as front-end coding and responsive design.

How to help

If youd like to help, you could:
http://work.sachagreif.com/http://folyo.me/http://folyo.me/http://work.sachagreif.com/


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Give your opinion on each budgets (too low? too high?). Share your own prices (I charged $X for the last logo I designed). Suggests new project categories. Suggest other budget options.

Give general feedback

A few more notes

All budgets are meant for a typical U.S.-based startup or small business (so not a100,000 people multinational, or a local plumber in Kazakhstan).

In all cases, consider the projects as work for hire, i.e. youre selling all rights to yourwork as part of the agreement.

The budgets do not include copywriting, research, content strategy, and other kindof preparatory work; its assumed that this has either already been taken care of bythe client (hah!), or is budgeted separately.

Each budget category is accompanied by a sample project story to provide morecontext.

Each category also includes a sample real-world example (which is not related to thesample project story).

Project Categories

Logo DesignFull Identity DesignIllustrationIcon DesignUX ConsultingLanding Page DesignWebsite Design

Web App DesignMobile App DesignDesign Consultancy average hourly rates
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Logo Design

Design a logo.

Small company WidgetCo hires Alice to come up with a logo. Alice first sketches 8 differentconcepts, then provides 4 high-fidelity variants based on the company's favorite concept.She then does 3 rounds of revisions on the chosen variation, before delivering the finalresult as an Illustrator source file.

8 concept sketches. 4 variants 8 concept sketches.

Final logo: 3 revisions. Deliverables: vector source files (EPS/AI/PDF/etc.). 15-20 hours of work

Real-world example: https://we.net/gallery/17202925/CoreFx-Logo-Design-Process- ww.behanc

e.net/gallery/17202925/CoreFx-Logo-Design-Process-

Junior Senior Expert

$400-800 $1200-2000 $2500-3500

Full Identity Design

Design a full identity, including a logo and supporting materials.

WidgetCo needs a full identity. After coming up with 16 sketched concepts, Bob provides8 variants and polishes the best one through 5 rounds of revisions. He then adapts thebrand to business cards, stationery, truck livery, and a simple web style guide. He deliversall materials as Illustrator source files.
https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-


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16 concept sketches. 8 variants Final logo: 5 revisions.

Supporting materials (business cards, stickers, t-shirts, etc.). Style guide. Deliverables: vector source files (EPS/AI/PDF/etc.). 30-40 hours of work

Real-world example: https://www.behance.net/gallery/2317342/ORIGAMI


$800-1500 $2000-3000 $5000-8000

Illustration

Create an illustration.

WidgetCo hires Clara to illustrate a cartoon character for their homepage. After coming up

with 3 different concepts, Clara then polishes the best one through 3 rounds of revisionsbefore delivering a Photoshop source file.

3 concept sketches Final version: 3 revisions Deliverables: static source files (PSD/Illustrator/Sketch/etc.) 10-15 hours of work

Real-world example: https://www.behance.net/gallery/17600395/Ola


$400-700 $1000-1500 $2500-4000
https://www.behance.net/gallery/2317342/ORIGAMIhttps://www.behance.net/gallery/17600395/Olahttps://www.behance.net/gallery/17600395/Olahttps://www.behance.net/gallery/2317342/ORIGAMI


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Icon Design

Design an app icon.

WidgetCo turns to Dennis for their new iPhone apps icon. Dennis provides 3 sketches,then improves the best one through 3 rounds of revisions before delivering the result as aPhotoshop source file.

3 concept sketches Final version: 3 revisions Deliverables: static source files (PSD/Illustrator/Sketch/etc.) 10-15 hours of work

Real-world example: https://www.behance.net/gallery/17551223/Osmo-App-Icon-Design


$400-700 $1000-1500 $2500-4000

UX Consulting

Improve an apps usability, onboarding, architecture, etc.

WidgetCos customers have trouble signing up. They hire Emily to go through theonboarding process and write up some recommendations, which she delivers as a PDFdocument and through a 1-hour Skype session.

10-15 hours of consulting Deliverables: text documents, remote & in-person consulting.


$300-600 $800-1500 $2000-3500
https://www.behance.net/gallery/17551223/Osmo-App-Icon-Designhttps://www.behance.net/gallery/17551223/Osmo-App-Icon-Design


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Landing Page Design

Design a single landing page (sales page, coming soon page, etc.).

WidgetCo are working on a new Widget. They hire Francis to design a responsive comingsoon page. After agreeing on a preliminary wireframe, Francis designs a high-fidelitymockup in Photoshop. He then goes through 3 round of revisions before coding the designand delivering it as a set of HTML & CSS files.

Preliminary wireframe.` Landing page mockup: 3 revisions. Deliverables: static source files (PSD/Illustrator/Sketch/etc.). 10-15 hours of work

Real-world example: https://www.behance.net/gallery/16008455/Lobster-Burger-web-site


$400-600 $1000-2000 $2000-3500

+ $300 + $500 + $700 + coding

+ $200 + $500 + $700 + responsive

Website Design

Design a complete website (homepage, content pages, etc.).

WidgetCo want to update their web presence. They hire Gertrude, and she creates 3

wireframes for the homepage, features page, and blog. She then designs a high-fidelitymockup of the homepage wireframe straight in the browser, which goes through threerounds of revisions. Once the homepage is done, she then finishes mocking up the twoother templates, before delivering the result as a set of HTML & CSS files.

3 wireframes. Main template mockup: 3 revisions.
https://www.behance.net/gallery/16008455/Lobster-Burger-web-sitehttps://www.behance.net/gallery/16008455/Lobster-Burger-web-site


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1 content template (blog, FAQ, etc.). 1 extra template (features, services, etc.). Deliverables: a set of HTML & CSS files. 30-50 hours of work.

Real-world example: https://www.behance.net/gallery/17509121/-Knives-Tools


$1000-1500 $2500-4000 $8000-12000

+ $1000 + $2000 + $4000 + coding

+ $500 + $1000 + $2000 + responsive

Web App Design

Design a web apps user interface.

WidgetCo are redesigning their web app. They call on Hector to take a look at the currentapp, then provide 4 wireframes for the apps main screens. Hector then mocks up a high-fidelity version of the main dashboard which goes through 3 rounds of revisions, beforeadapting the design to 3 more templates. He delivers the Photoshop source file, as well asa set of exported PNG images.

4 wireframes 1 main screen: 3 revisions 3 extra screens

Deliverables: static source files (PSD/Illustrator/Sketch/etc.) 30-50 hours of work

Real-world example: https://www.behance.net/gallery/14840237/Medoo

https://www.behance.net/gallery/17509121/-Knives-Toolshttps://www.behance.net/gallery/14840237/Medoohttps://www.behance.net/gallery/14840237/Medoohttps://www.behance.net/gallery/17509121/-Knives-Tools


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$1000-1500 $2500-4000 $8000-12000

+ $1500 + $3500 + $6000 + coding

+ $500 + $1200 + $2500 + responsive

xMobile App Design

Design a mobile apps user interface.

WidgetCo hires Irene to design their upcoming iPhone app. Irene first submits 4wireframes, then polishes the main screen through 3 revisions and produces a high-fidelitymockup. Once done, she then adapts the design to 3 more screens before providing theresult as a Sketch source file.

4 wireframes 1 main screen: 3 revisions 3 extra screens Deliverables: static source files (PSD/Illustrator/Sketch/etc.) 30-50 hours of work


$1000-1500 $2500-4000 $8000-12000

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