FONTSFONTS

Social GradesSocial GradesNRS/JICNARS: Based on income of chief income earner in homeNRS/JICNARS: Based on income of chief income earner in home

Social Grade/Social StatusSocial Grade/Social Status CIE's OccupationCIE's OccupationAA Upper Middle ClassUpper Middle Class Higher managerial, Higher managerial,

administrative administrative or professionalor professionalBB Middle ClassMiddle Class Intermediate managerial, Intermediate managerial,

administrative or professionaladministrative or professionalC1C1Lower Middle ClassLower Middle Class Supervisory or clerical and junior Supervisory or clerical and junior

managerial administrative or managerial administrative or professionalprofessional

C2C2Skilled Working ClassSkilled Working ClassSkilled manual workersSkilled manual workersDD Working ClassWorking Class Semi and unskilled manual workersSemi and unskilled manual workersEE Those at lowest levelsThose at lowest levels State pensioners (no other State pensioners (no other

earnings), earnings), those on social security those on social security benefit, casual benefit, casual workersworkers

SERIF OR SERIF OR SANS SERIF?SANS SERIF?

In typoraphy, In typoraphy, serifsserifs are semi-structural are semi-structural details on the ends of some of the strokes details on the ends of some of the strokes that make up letters and symbols. A that make up letters and symbols. A typeface that has typeface that has serifsserifs is called a is called a serif serif typefacetypeface (or (or seriffedseriffed typeface). A typeface typeface). A typeface without serifs is called sans-serif, from the without serifs is called sans-serif, from the French French sans,sans, meaning “without”. Some meaning “without”. Some typography sources refer to sans-serif typography sources refer to sans-serif typefaces as "grotesque" (in German typefaces as "grotesque" (in German "grotesk") or "Gothic," and serif types as "grotesk") or "Gothic," and serif types as "Roman.""Roman."

Why?Why?

Why use sans serif font for mass Why use sans serif font for mass market dailies (a.k.a. Red Top market dailies (a.k.a. Red Top newspapers)?newspapers)?

Research sans serif and serif font Research sans serif and serif font and their uses. Look, in particular, at and their uses. Look, in particular, at the use of fonts for poor readers and the use of fonts for poor readers and for headings.for headings.