A Plead for GeeknessPersonal Branding in the Reputation

EconomyFontys Tilburg, 26 november 2009

Tom De Bruyne – managing director

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The internet is a conversation network

Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation

Victim of the conversationA little fairytale about a drunk minister

Aftoetsen van strategische uitgangspuntenAftoetsen van eerste conceptenAfspraken over oplevering

Nathalie Lubbe Bakker writes article

Belgian Newspaper picks up the story via a few blogposts that pointed at this story

De Crem warns against this dangerous blogosphere trend

Blogosphere and Twitter.com conversations explode

Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable

De Crem apologiges in public

Fueling the conversationA (very) little fairytale about a popstar and two smart Belgian students

Participating in the conversationA fairytale about geeks

BART DE WAELE – AN ENTREPRENEURIAL GEEK

SHARING

NETWORK EFFECTS

NR 1 MEDIA RESOURCE ON SOCIAL MEDIAPARTICIPATION IN SEVERAL STARTUPSOFTEN SOUGHT SPEAKEREXCELLENT REPUTATION FOR NETLASHIMPRESSIVE NUMBER OF TOUCHPOINTSMASSIVE GOOGLE JUICE…

MAXIME VERHAGEN– A POLITICAL GEEK

ROBERT SCOBLE – A CORPORATE GEEK

DAVID ARMANO– A FREELANCE GEEK

LINKBAIT MASTER

KEVIN WERBACH – BUSINESS SCHOOL GEEK

Geeks have one thing in common: They are passionate about what they do

IGNORING / IGNORED BY THE CONVERSATIONA FAIRYTALE ABOUT A NEW CEO

ERIC BRAND– CEO SKYNET

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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation

THE MORAL OF THESE FAIRYTALES

The internet is a conversation ecosystem in which “stuff that matters” floats

around

Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think

From “knowledge is power” to “sharing knowledge is power”

In a hyper transparent world, you are what you contributed… and Google filters it for everyone

In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone

Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation

It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space

PERSONAL BRANDING IS A KEY ASSET FOR ANY STARTER IN THE MARKET (?)

Be more geek!

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