food & agribusiness accelerator 2 - naarm · 2019-01-10 · dr. a k singh, head, sined, ndri -...

Supported by

Department of Science & TechnologyGovt. Of India

AGRI UDAANFood & Agribusiness Accelerator 2.0

www.aidea.naarm.org.in

AGRI UDAAN is India’s unique Food & Agribusiness Accelarator 2.0 organized by a-IDEA, NAARM and IIM-A, CIIE supported by DST, GoI. The program catalyzes to scale food & agribusiness startups through rigorous mentoring, industry networking and Investor pitching. AGRI UDAAN is supported by Caspian Impact Investment as Platinum Partner, Yes Bank as Banking Partner, NeML & Marico Innovation Foundation as Silver Partners.

1. AgriCxLab Pvt. Ltd.

2. Delmos Research Pvt. Ltd.

3. Gen Agritech

4. GrowYield Tech. Solutions Pvt. Ltd.

5. Intello Labs Pvt. Ltd.

6. Jivabhumi Agri-Tech Pvt. Ltd.7. Muddy Puddle Foods Pvt. Ltd.

8. Odaku Online Services Pvt. Ltd.

9. RF Wave Technologies Pvt. Ltd.

10. Yukti Harvest Pvt. Ltd.

ABOUT AGRI UDAAN CONTENT

a-IDEA NAARM (www.aidea.naarm.org.in)

a-IDEA (Association for Innovation Development of Entrepreneurship in Agriculture), is a Technology Business Incubator (TBI) hosted by ICAR-National Academy of Agricultural Research Management, Hyderabad (ICAR-NAARM) & Department of Science & Technology, Govt. of India (DST, GOI). a-IDEA helps entrepreneurs to ideate, incubate and accelerate the innovative startups that have potential to grow to competitive food and agri-business ventures through capacity building, mentoring, networking and advisory support.

IIM-A CIIE (www.ciie.co)

Set up under the aegis of IIM Ahmedabad, Centre for Innovation Incubation and Entrepreneurship (CIIE) helps entrepreneurs turn ideas into viable businesses. In partnership with mentors, corporates, development agencies, IIMA community and investors, CIIE nurtures entrepreneurs by incubating, accelerating, mentoring and funding innovative startups. CIIE believes that entrepreneurship has an unmatched ability to bring about disruptive change in India and engages with ventures across technology and impact areas like energy, environment, agriculture, healthcare and affordable technology.

Incorporated on : Oct 2016AgriCxlab Pvt Ltd

AgriCxlab is in the space of assessment & reporting the quality of agri-produce for better bulk purchasing. The company has developed an user-friendly mobile app which uses Computer Vision and Artificial Intelligence to make the Quality Inspection faster, economical and accurate for all stakeholders (processors, traders, farmers) in the agricultural marketing ecosystem.

Products/ Services

AgriCx has developed a technology platform that assesses and reports the specific parameters ( grade, size, volume, weight, damage, color & composition ) of agri-produce through Artificial Intelligence using images.

AgriCx works on Software-as-a-Service ( SaaS ) business model and charges a combination of fixed monthly fee for usage of SaaS product & variable fees per image for the grade assessment of the samples in question/suspicion. Example- Potato grade assessment for shape, size, color and damages.

Company Overview

Business Model

Sector : Post Harvest Technology

[email protected]

+91-9880398261

Mr. Anirban Chakraborty, Assistant Professor, IISC, Bangalore

Advisors/ Mentors

Founder : Mr. Saurabh Kumar

[email protected]

+91-9987544399

The product has an edge of using Imaging & AI over human intensive process yielding objective, accurate and faster results while saving costs at all levels of supply chain i.e; current, archaic, manual & human intensive QC models are used in the market

Competitive Advantage

Mr. Kannan Narayanaswamy, Mentor a-IDEA, NAARM

Featured in AgFunder under AgTech Enablers in India

Achievements / Recognition / Media coverage

Co-Founder : Mr. Ritesh Dhoot www.agricx.com

Incorporated on : Feb 2017 Delmos Research Pvt Ltd

Delmos focuses on testing of milk adulteration & wishes to create an ecosystem where anyone can test the milk adulteration using Delmos kits before consumption and ensure unadulterated milk consumption for the family.

Products/ Services

DELstrips are advanced, easy & ready to use ‘Reagent’ strips for detection of adulteration in milk. It involves 2 simple steps. The strip just needs to be dipped in milk and color change can be observed. It doesn’t require any testing skills or expertise and can be used irrespective of time & place.

Delmos distributes its kits to both B2B channels (Dairy & milk processing units) and B2C Channels (own distribution networks)

Company Overview

Business Model

Sector :Animal Husbandry (Dairy)

Dr. A K Singh, Head, SINED, NDRI - TBI, Karnal

Mr. Uday Bhate, Director nMore & Mentor, a-IDEA, NAARM

Dr. Y S Rajput, Retired Scientist, NDRI, Karnal

Advisors/ Mentors

Founder : Mr. Babbar Singh

[email protected]

+91-8813819899

[email protected]+91-7082261082

The product is advanced & easy to use. It doesn’t require any testing skills or laboratory setup

It can be implemented at all levels of milk supply chain i.e; procurement, processing and consumption


Startup India Recognition by Department of Industrial Policy & Promotion

Selected among top 20 innovative startups in World Food India Startup Awards 2017


Co-Founder : Mr. Manoj Kumar Maurya www.delmosresearch.com

Incorporated on : Oct 2014Gen Agritech

The company offers a wide range of innovative & quality solutions for farming communities developed biotechnologically. The solutions not only protect crops, water and soil but also controls the crop yield loss from aves, rodents & wild animals ensuring the biodiversity and environmental safety.

Products/ Services

Gen Agritech offers two segmented product lines based on farm requirements, such as:

Soil Applicant: It addresses the problems of salinity, sodicity, alkalinity in soil and irrigation water. Products- Dr. Soil, Salt Master.

Bio Repellent: It addresses the crop damage through rodents, aves and wild animals on the field and off the field i.e storage. Products- Bio Repel, BirdX, Farm Secure.

Gen Agri focuses on both B2B & B2C business models. The customers range from farmers, farmer cooperative societies, Govt. agencies to large corporates. Genagritech provides affordable, ecofriendly biological products to their customers. The products have applications in both farm, farm logistic as well as non-farm segments through their innovative solutions

Company Overview

Business Model

Sector :Sustainable Inputs

Mr. Mahesh Kanumury, MD- Arivali Partners & Mentor, a-IDEA, NAARM

Mr. V. Radha Krishna, Financial consultant (Retd. AGM, Andhra Bank )

Mr. G.H. Sastry, Agriculture and organic farm consultant ( Joint Secy, AP Organic Federation, Secy ,Viswa Krishi Vikas, Member, PROM Society )

Advisors/ Mentors

Founder : Dr P.N. Rao

[email protected]

+91-9908801233


Gen Agritech products are unique & have been developed through an extensive research, development and validation. The company offers an effective solution in affordable prices. In terms of the nature of product, direct competition is very less in repellent category but indirect competition is high which uses alternate practices/products/management. In soil segment, competitors are leading agri-input players i.e. Rallis, Syngenta etc


Gen Agritech brand has been trusted & tested by reputed agribusiness corporates like Coromandel, ITC etc.

The products have received testimonies from FCI, Airport Authority of India & ICAR institutes.


Co-Founder : Dr. P.S.Lakshmi www.genagritech.com

Incorporated on : Mar 2017GrowYield Tech Solutions Pvt Ltd

GrowYield has integrated device platform which increases the shrimp yield and reduces operational costs of high risk shrimp cultivators. The company uses industrial sensors, IP65 design and advanced technological concepts like IoT, ML and Cloud Computing to report alerts to customers in real-time. GrowYi is founded by an experienced aqua culturist and IT experts with over 20 years of experience in developing industrial systems in fortune 100 companies.

Products/ Services

Solution portfolio includes Aqua Monitor, Aqua Controller, Aqua Feeder & they also offer advisory services through high precision data to the users to take effective decisions in Aqua Farming. This can be scaled to larger Agriculture & Water Monitoring segments.t

GrowYield works in B2B2C model, where it works directly with farmers (B2C) and feed & equipment manufacturers (B2B). Its revenue model by Sales, Subscriptions and Commissions.

Company Overview

Business Model

Sector :IoT in Agriculture

Dr. Prabhudeva (Professor & Head FRIC, Bangalore)

Mr. Nagaraja Prakasam (Naga), Mentor, NSRCEL – IIM, Bangalore & a-IDEA, NAARM

Dr. P. Krishnan, Principal Scientist, ICAR - NAARM

Mr. Akshat Medakker, Country Head at Keygene India & Mentor, a-IDEA, NAARM

Advisors/ Mentors

Integrated and smart solution with prediction enabled analytics for aquaculture is the key over the competitors


Backed by NSRCEL - IIMB, Microsoft, a-IDEA NAARM

Featured in House of Genius, Matsya Mela, Deshpande Foundation


Founder : Mr. Sudeesh Thatha

[email protected]

+91-9845222647

[email protected]

+91-9008708184

Co-Founder : Mr. Harinath Babu www.growyi.com

Incorporated on : June 2016 Intello Labs Pvt Ltd

Intello Labs is bringing Artificial Intelligence (AI) to Agriculture using image analytics through mobile App. The company provides computer vision based solutions to farmers for problems in agriculture. The image databank is key to churn out insightful and actionable recommendations.

Intello Labs follows B2B SaaS model. The company charges a set-up fee for every implementation followed by a monthly fee depending on usage (i.e. number of images processed). The startup works with corporates who implement these solutions; even if the farmer uses the application, the costs are borne by purchasing organizations in the agri supply chain.

Company Overview

Business Model

Sector :Post-Harvest Technology

Products/ Services Currently the company offers two solutions for agri commodities through artificial intelligence & image analytics.

Crop Inspection: Reads Image and gives parameters identifying the disease provides symptoms / cause of the disease.

Agricultural Commodities Grading: Identifies grains, their count and approximate weight, gives quality parameters.

Mr. Prajeet Patel- Senior Advisor, Intello Labs. A Serial entrepreneur having built, scaled and sold 3 companies

Mr PVGK Murthy, Director Ingrain Technologies & Mentor, a-IDEA, NAARM

Advisors/ Mentors

Founder : Mr. Milan Sharma

[email protected]

+91-98187 92682

[email protected]+91-99164 08371

The company works on focuses on multiple use cases in agriculture and has a strong track record of training algorithms, developing solutions and demonstrating success – very rapidly.


Recognized with HOT 100: Race To Grace 2017 Awards

Bagged the innovation award in AgTech by Entrepreneur Association of India at National Agripreneur Summit 2017

Only Indian company shortlisted for final presentation at Foodbytes, Austin.

Bagged 2nd prize in World Food India Startup Awards 2017


Co-Founder : Mr. Nishant Mishra www.intellolabs.com

Incorporated on : Feb 2016 Jivabhumi Agri-Tech Pvt Ltd

Jivabhumi is a technology platform for connecting farmers directly with institutional buyers and consumers. Enabling market access, fair-trade and traceability, we are on a mission to provide “Better livelihood for farmers and Safe food for consumers.”

Products/ Services

FOODPRINT – Produce aggregation and food traceability platform which aggregates the farm produce, provides E-market place services and implements traceability using technology such as BLOCK CHAIN to capture information of the produce at various levels in the supply chain.

Farm produce directly from the farmers are made available for businesses (B2B) and consumers (B2C) to discover and buy via the FOODPRINT platform. Future business models are Marketplace service revenues, revenues from traceability checker, Subscription plans for both buyers and producers, commission revenues from partner ecosystem for their product/service listing and service consumption (e.g. Supply chain financing)

Company Overview

Business Model

Sector :Supply Chain &Farm Fresh Retail

Advisors/ Mentors

Founder : Mr. Anil Nadig

[email protected]

+91-9880005093



Invited in “Champions of Change” event organized by NITI AAYOG on the topic- How to double Farmer’s Income.

Featured in news stories by Indian Express, Udayavani, The Hindu & Bengaluru Citizen Matters


Co-Founder : Mr. Srivatsa TS www.jivabhumi.com

Mr. Nagaraja Prakasam (Naga), Mentor, NSRCEL – IIM, Bangalore & a-IDEA, NAARM

Mr. Subhadeep Sanyal, Principal – Omnivore Partners

FOOTPRINT is a unique combination of produce aggregation and food traceability. Our unique block chain enabled traceability engine will potentially provide all necessary required information to the consumers and at the same time can provide all necessary regulatory and compliance information to the concerned authorities.

Incorporated on : Nov 2015Muddy Puddle Foods Pvt Ltd

Muddy Puddle Foods provides the consumers a portfolio of products that innovate around the value-for-money, good nutrition, taste as well as convenience without adding additives & preservatives. Muddy Puddle Foods sources the raw materials, processes & sells the products under the brand name of “Smoodies”.

Products/ Services

Smoodies is the first product line, a brand of 100% fruit and vegetable smoothies, manufactured in-house, with no sugar, or preservatives. The company adopts a clean label approach and offers the consumer an alternate way to consume healthy beverage without compromising the fibre content.

Muddy Puddle business model is B2B2C, where the company supplies it’s products to Retail stores (chain supermarkets and A Class independents, e-commerce), institutions (offices, gyms, schools, restaurants etc.) through these channels the products are sold to end consumers.

Company Overview

Business Model

Sector:Innovative Food Tech

Mr. Ashok Gupta, CFO of Unibic

Mr. Ramakanth Mishra, Director of Pellagic Ingredients

Mr. Krishnakumar Natarajan, Seed Investor

Mr. A V Subbarao, Sr. Vice President – Corporate Communication and Overseas Regulatory lead , MaHyCo

Advisors/ Mentors

Founder : Ms. Anusha Bhushan

[email protected]

+91-9920588039


The company is the first of its kind to supply bottled fruit smoothies in India which has unique blends with respect to taste, texture and price point (increased value for money)

The first mover advantage works well from the perspective of having gained shelf space in modern trade stores


Featured in Livemint as emerging food entrepreneur

Coverage in a story by ‘shethepeople’ TV channel


Co-Founder : Mr. Siddhartha Deb www.smoodies.in

Incorporated on : Oct 2015 Odaku Online Services Pvt Ltd

Odaku provides a Software Platform for fishermen communities. The platform solves the complex issues by providing solutions for seafood traceability using GPS, Big Data, Geofencing, Sharing Data, E-Commerce and Blockchain technology. The platform supports the fishing industry to make improvements in sustainability while supporting and maintaining the prosperity of the fishing Community.

Products/ Services

The platform provides a complete solution for fishermen communities which integrates the following features including GPS Solution with Cloud Data storage, Big Data for overfishing, Geofencing to monitor International Border crossing issues,Sharing Data, E-Commerce, Blockchain technology for Seafood traceability.

Odaku deploys B2B & B2C business models. It sells its integrated hardware units with tablets and charges the subscription fee on value added services from end customers. The product is focusing on Sea To Fork model by deploying blockchain technology for fishing & associated communities.

Company Overview

Business Model

Sector : Fisheries

[email protected]

+91-9840202057

Mr. Jay Mojnidar (USA) Director of Engineering – Optio 3 Inc Mr. Akshat Medakker, Country Head at Keygene India & Mentor, a-IDEA, NAARM

Advisors/ Mentors

Founder : Mr. Xavier Lawrance

[email protected]

+91-9443216829

Odaku deploys technology of seafood traceability for efficient fishing using integarted technologies


Co-Founder : Mr. Arun Kumar www.odaku.in

Incorporated on : Dec 2013RF Wave Technologies Pvt Ltd

RF Wave motto is to regulate cost and profit in crop productivity with respect to irrigation and get paid for the losses due to uncertainties such as: severe drought, excessive rain, flood, heavy winds and sharp fluctuation of temperature.

Products/ Services

Multi-Purpose Smart Irrigation Valve (MSIV) measures soil moisture without making contact with the soil and thereby increase the ease of deployment and minimizes the interference. It controls valves in its proximity & brings the crops closer to the optimum/increased yield.

RF wave Business model is B2B ( irrigation equipment dealers & crop issurance companies )

Company Overview

Business Model

Sector : Soil, water & WeatherTechnology

Dr. Devendra Jalihal, Professor and HoD Electrical Engineering, IIT Madras Dr. L. S. Ganesh, Professor, DoMS IIT Madras

Dr. G Arunkumar, Professor, Finance & Accounting, DoMs, IIT Madras & Visiting Professor at the School of Management, Asian Institute of Technology, Thailand Mr. Nagaraja Prakasam (Naga), Mentor, NSRCEL – IIM, Bangalore & a-IDEA, NAARM

Advisors/ Mentors

Founder : Mr. Sakthivelu K

[email protected]

+91-9025443322

[email protected]

+91-9940376257

The existing irrigation systems have too many sensors and wireless networks which decrease its commercial viability and utility. In the proposed system, complexity is reduced with price affordability to customers

Unique Selling Proposition is Multi-purpose irrigation walls which handles 10 major requirements in regulating irrigation of agricultural fields


The prototype has been developed and tested for more than 4 months at 7 different farm locations

The MSIV won the CII Award for Best startup of the year 2016 in agro-industry and NAS award for top 5 start up in National Agripreneurs Summit, Delhi 2017


Co-Founder : Mr. Gnanavel K www.rfwavetek.com

Incorporated on : July 2017Yukti Harvest Pvt Ltd

Yukti Harvest has developed a unique value chain model for agriculture produce marketing where it uses existing unorganized retailer’s networks, farmer collectives and IT enabled platform to link farmers to end customers through low capital driven and scalable intervention model.

Products/ Services

Yukti sells branded agri produces (fresh vegetables) under “Onion+” brand through its B2B partners and other institutional buyers. The approach significantly reduces the food wastage, information gap in agriculture commodity market. The company also does the demand aggregation based on the data collected from the market through its business partners.

Yukti has a unique business model which is the aggregation of farm fresh agri produces (vegetables) directly from farmers & retailing it through the small grocery shops with the promise of buyback of left over inventories. The startup also focuses on the value creation for the farmers in terms of timely realization of money. Yukti envisions to expand the company with snowball effect in near future by replicating the models in different cities.

Company Overview

Business Model

Sector :Farm fresh retail

[email protected]

+91-7747003640

Mr. Kannan Narayanaswamy, Mentor, a-IDEA, NAARM

Advisors/ Mentors

Reduced food wastage, information gap in agriculture commodity market integrated with data analytics are the keys to success for the company. Yukti caters to the unorganized retailers using analytics in supply chain


Tata Social Enterprise Challenge Finalist 2017

Runner up in Unconvention Bhopal Event


Founder : Mr. Kapil Patil

[email protected]

+91-7008578366

Co-Founder : Mr. Kunal Kapse www.yuktiharvest.com

PARTNERS

PLATINUM PARTNER BANKING PARTNER

TECH. TRANSFER PARTNERSSILVER PARTNERS OUTREACH PARTNER

ECO SYSTEM PARTNERS

a-IDEA, ICAR-National Academy of Agricultural Research Management , Rajendranagar, Hyderabad-500030, Telangana, India.

2017 - 2018

food & agribusiness accelerator 2 - naarm · 2019-01-10 · dr. a k singh, head, sined, ndri -...

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