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Food & Agribusiness Trade & Investment Opportunities Saudi Arabia & Ireland © Farrelly & Mitchell 2013 Malachy Mitchell, Managing Director Riyadh, Saudi Arabia, October 2013 In association with:

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Food & Agribusiness Trade & Investment Opportunities Saudi Arabia & Ireland

© Farrelly & Mitchell 2013

Malachy Mitchell, Managing Director

Riyadh, Saudi Arabia, October 2013

In association with:

www.FARRELLYMITCHELL.ie

M&A » Buy & Sell Mandates » Strategic Partnerships & Joint Ventures » Funding » Commercial and Operational Due Diligence » IPO Preparation / Vendor Support » Business Valuations

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Our Services include: “We help companies to grow profits, increase efficiencies or invest or divest a business”

Presentation:

1: Quick Facts & Figures

2: Supply & Demand

3: Retail Landscape

4: Challenges & Opportunities

5: Where’s the Growth?

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

s

1) Quick Facts & Figures

Saudi Market Characteristics Food consumption in the region expected to grow at 4.6% CAGR

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Source: Farrelly & Mitchell Research Department

Single  largest  market  for  F&B  in  the  GCC    

(63%)  

43%  of  popula>on  under  28  yrs  of  age  

(40m)  

Increasing  affluence  -­‐drive  demand  for  packaged  foods  &  healthy  op>ons  

Dairy,  dried  foods  &  bakery  products  are  

favourites  

Government  encourages  private  sector  investment  &  

interna>onal  collabora>on  

Expanding  food  processing  industry  reliant  on  imported  

raw  material  

Growth  in  licensing  agreements  between  interna>onal  and  local  

manufacturers  

Increasing  par>cipa>on  of  women  in  society  -­‐  drive  demand  for  convenience    /  supermarkets  

Agriculture  contributes  3%  to  GDP  and  uses  more  than  85%  of  the  country’s  consumed  

water  

USA V’s KSA Net food trade in KSA is set to increase more than 3 fold in next 7 years

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Source: Farrelly & Mitchell Research Department

Metrics  

GDP  per  Capita  (USD$)  

%  of  DI  on  Food  

Average  Food  Spend  (USD$)  

Food  Self  Sufficiency  

Net  Food  Trade  

USA  

49,000  

6.6%  

3,234  

135%  

USD  $42  Billion  

KSA  2012  

24,000  

23%  

5,520  

20%  

(USD  $17  Billion)  

KSA  2020  

33,770  

20%  

6,754  

10%  

(USD  $42  Billion)  

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

2) Supply & Demand

Agri Production Supply & Demand Saudi Arabian Food Balance

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

 -­‐        

 5    

 10    

 15    

 20    

 25    

 30    

1995

 

1996

 

1997

 

1998

 

1999

 

2000

 

2001

 

2002

 

2003

 

2004

 

2005

 

2006

 

2007

 

2008

 

2009

 

2010

 

2011

 

Millions  Ton

nes  

Imports   Produc9on  

Saudi domestic supply and import gap is widening In volume – value gap is even wider  

Total Agri Production and Imports (Million Tonnes

Source: FAO

Water Consumption (BCM) More efficient utilisation of water for primary agriculture is a strategic imperative

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1.8  

25.5  

16.4  18.5   17.5  

15  18  

0.5  

1.7  

2.1  

2.2   2.7  

3.2  

3.5  

0  

5  

10  

15  

20  

25  

30  

1980   1990   1997   1999   2004   2009   2013e  

Agriculture  

88%  

Industrial  9%  

Municipal  3%  

Water  Usage-­‐Saudi  Arabia  

Source: FAO & AQUASTATS

Key Resource Pressures Supply side factors

Food security agenda being developed by:

» Investing in farm land overseas

» Water efficient agriculture

» Promoting the domestic food processing industry

(to reduce imports of processed foods

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Food  Security  

Food  Self  Sufficiency  

Water  Resources  

Agriculture, despite food security aims, only produces 25% of food demand due to:

» Dwindling arable resources (2%) » Water constraints » Inefficiencies in supply and logistics » Rising cost of inputs

Balancing demand generation and ensuring supplies to meet demand is key - Government is a vital link to production capacity with various support schemes

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

3) Retail Landscape

Food Retail & Non-Food Retail Sales (US$bn) 2006 - 2005

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

58  %  

54%  

53%  

53%  

54%  

53%  

53%  

53%  

52%  

52%  42%  

46%  

47%  

47%  

46%  

47%   47%  

47%  

48%  

48%  

0  

20  

40  

60  

80  

100  

120  

140  

160  

2006   2007   2008   2009   2010   2011   2012   2013   2014   2015  

USD  Bn

 

Non  Food   Food    

Source: EIU

Multiple Retail Sector Lower Market concentration rates compared to Europe

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Country   Mul+ple    Retailers  

Market    Penetra+on  

Finland   Top  2   65%  

Germany   Top  5   90%  

Holland   Top  3   83%  

Portugal   Top  5   90%  

Slovakia   Top  3   63%  

Ireland   Top  3   75%  

UK   Top  4   65%  

*Saudi  Arabia   Top  3   15%  

*Estimated Source: AC Nielson / Farrelly & Mitchell Research Department

Saudi Retail Landscape Fragmented retail landscape

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

SR  Billion   2009   2010   2011   2012   2013e   2014e   Market  Share  2014  

CAGR  

Small  Grocery  /others   46.2   47.2   48.3   49.6   51.1   52.6   55%   3.3%  

Hypermarkets   13.2   14.2   15.3   16.4   17.6   18.7   20%   9.1%  

Supermarkets   19.5   20.3   21.1   22.1   23.1   24.2   25%   5.5%  

Total  Market  Size   78.9   81.7   84.7   88.1   91.8   95.5   4.9%  

Source: Euromonitor / Farrelly & Mitchell Research Department

Food Retail Market Value (USD$m) of selected historic/forecast 2007 - 2014

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

5260.6  

4862  

3597  

1088.3  

719.2  

571  

465.5  

1259.7  

0   1000   2000   3000   4000   5000   6000  

Bakery  

Dairy  

Dried  Processed  Food  

Baby  Food  

Sweet  and  Savoury  snacks  

Canned/preserved  Food  

Frozen  Processed  Food  

Oil  and  Fats  

Source: Euromonitor / Farrelly & Mitchell Research Department

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

4) Challenges & Opportunities

Local Challenges Strategic & operational challenges

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Food imports projected to increase to 83% of total food requirement driven by:

» Changes to Agricultural policy (KSA) » Diminishing water resources » Growing population

Rising food prices globally leaves the region vulnerable to food price shocks & Inflation. The region is more vulnerable to price increases due to:

» Food stocks » Trade lags » High percentage of imports » Under developed & fragmented supply chain

High unemployment rates within young rapidly growing domestic population

Macro DriversOpportunities & barriers

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Market  Drivers  -­‐  Macro  Popula'on  demographic  Incomes  Changing  taste  

Food  security  Ra'onaliza'on  

Economies  of  scale  

Barriers    Route  to  market  Exper'se  

 

Access  to  mature  

businesses  

Opportuni4es  

Innova'on   Collabora'on   Exper'se  &  Skills  

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

5) Where’s the Growth?

Retail Packaged processed Food Key market and growth sectors

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Source: Farrelly & Mitchell Research Department

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

80%  

 -­‐        

 5,000    

 10,000    

 15,000    

 20,000    

 25,000    

Bakery  

Dairy  Products  

Dried  Processed  Food  

ConfecAonery  

Oils  &  Fat  

Baby  Food  

Snack  Food  

Sauces,  dressings  and  Condiments  

Canned/Preserved  food  

Ice  Cream  

Frozen  Proceseed  food  

Spreads  

Chilled  Processed  food  

Others  

2010  SR  

2014  SR  

Growth  

Key High Growth Sectors Forecasted growth rates over the next 5 years (CAGR)

www. FarrellyMitchell.com Farrelly & Mitchell: Food Sector Trends and Opportunities

Frozen  Processed  Meats,  Poultry  

and  Seafood    8%  

Processed  Baby  Food  9.8%  

Bakery  &  Confec:onery  

Retail  7.2%    

Cheese  Manufacturing  

7.9%  

Dried  Processed  Foods  Trading  

8.3%  

Source: Farrelly & Mitchell Research Department

Thank YouQ&A

Head Office:

Malachy MitchellManaging Director

Unit 5A Fingal Bay Business ParkBalbrigganCo. DublinIreland

Tel: 00 353 1 690 6550Fax: 00 353 1 883 4910Mobile: 00 353 86 806 0843Email: [email protected] Web: www.farrellymitchell.com

Middle East Office:

Mohammed HajjarRegional Director

Al-Rusais BuildingSuite 510Olaya Main RoadP.O. Box 616, Riyadh 11421Kingdom of Saudi Arabia

Tel: 00 966 11 4634406Fax: 00 966 11 4648952 Mobile: 00 966 54 338 7199Email: [email protected] Web: www.farrellymitchell.com

Please Note:The information in this presentation is intended to give information in general nature, great efforts has been exerted to ensure the accuracy of this data at the time the initial presentation was made. Farrelly & Mitchell Business Consultants Ltd. and its Branch offices or affiliates does not provide any implicit or explicit guarantees on the validity, timing or completeness of any data or information in this presentation. Also we assume no responsibility on the appropriateness of the data and information for suiting any particular purpose or reliability in trading or investing. Unless provided otherwise and in writing from us, all information contained in this presentation, including logo, pictures and drawings, are considered property of Farrelly & Mitchell Business Consultants Ltd.