Food-and-beverage brands have lofty goals in today’s ever-changing commerce environment. Although many don’t sell

directly to consumers online, they want their visual content to generate awareness and preference — so consumers are

more likely to buy those products in physical stores. They want to work with bloggers and social media influencers who

can reach engaged groups of followers. They want to measure analytics like site visits, clickthrough rates and engagement

rates. Curalate connects the dots in the shopper journey from awareness to immersive brand engagement to sales. Our top

food-and-beverage clients use the platform to create smarter social ads; generate a seamless path-to-purchase from social;

and post shoppable galleries of lifestyle content on-site. Curalate helps brands discover new content to tag and distribute

consistently online or in-store — leading consumers to fill carts with additional products. The result? Increased ROI from

their digital touchpoints.

Below, five executives from food-and-beverage brands explain why partnering with Curalate has been a game-changer:

LET’S CHAT | hello@curalate.com Curalate: Discovery Driven Commerce

Executives sound off on why Curalate is the perfect partner for discovery driven commerce

FOOD + BEVERAGE + CURALATE

AMY WOOD

Digital Community Manager at Integer, Creative Agency for

Izze

CURALATE CONNECTS CONSUMERS WITH INFORMATION

People expect things to be easy. They expect to be able to see something in an

Instagram post and know exactly where they can buy it, how much it costs and be

able to get answers to any other questions pretty quickly. Without Curalate, that would

be really difficult to do because we have so many different products. Being able to

send them directly where they need to go to find that information is key for us.”

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Curalate: Discovery Driven CommerceLET’S CHAT | hello@curalate.com

CHANDRA CARSON

Social Media Manager,

Lindt Chocolate

LEXI SIGESMUND

Community

Engagement Manager,

Chobani

LULETTE GEHRON

Social Media Manager,

Wilton

SAM SWENSEN

Online Brand Manager,

Suja Juice

CURALATE HELPS DRIVE SUJA’S VISUAL MARKETING STRATEGY

It’s been great making the connection to sales and putting an actual dollar

amount behind our efforts. Our fans aren’t just browsing our Instagram profile.

They’re spending time on our site. Before, we knew it was valuable. Now, we

know just how much.”

CURALATE-POWERED INSTAGRAM SHOP GENERATING ENGAGEMENT

We serve as an inspiration platform for consumers so we use the Instagram

shop to generate engagement and send consumers to our website to further

their baking and decorating inspiration. Owning the online baking and decorating

inspiration space as the leader in bakeware is a big initiative for us.”

CURALATE HELPS FIND CONTENT, INFLUENCERS AND BLOGGERS

Curalate has become my go-to tool for finding user-generated and influencer

content. Finding content and influencers is easy, since Curalate allows me to

search and track multiple hashtags at once. One of my favorite features is filtering

by online presence, especially Snapchat. That’s a quick way to not only find

influencers who might be a great fit for us, but also to quickly find their Snapchat

handles. Another feature I really like is filtering by who is following Chobani. It’s so

important to partner with people who already love Chobani, and this option is an

easy way to do so.”

THE IMPACT OF LINDT’S CURALATE-POWERED INSTAGRAM SHOP

Online sales are a small part of our business, so driving to e-commerce isn’t our

main objective. We see more success in driving to Lindt-owned content that our

social followers find interesting, like contests and blog posts. We use Curalate

more as an inbound marketing tactic. It leads consumers to learn more about our

brand and offerings so when they see our chocolates in mass retail, they make

the connection. We’re seeing such an increase in traffic from the Instagram shop

that it’s obviously resonating with our consumers.”

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