food design advisory & management - company profile
TRANSCRIPT
www.fooddesign.it - www.fooddesign.info - www.barichella.com
Paolo Barichella and the history of the Food Design in Italy
Paolo Barichella
In 2002, after in-depth studies in Food Technology and Sensorial Perception, he progresses his activity from designing engineering polymers and thermoplastics to giving shape and functionality to Food according to human needs. He theorizes Food Design and contributes to evolving the Industrial Designer role into specialized Food Designer.In 2004 he started promoting Food Design in Italy, as well as enhancing it internationally, through developing related contents and theorizing its values, patenting the Food Design brand and its Internet domains, www.fooddesign.it www.fooddesign.info.Paolo Barichella is Founder of the Committee on Food Design ADI (Association for Industrial Design); Scientific Director of the magazine Food Design Progettazione Alimentare; and Founder of the Food Design Community.Opinion leader, theorist of Food Design philosophy; journalist and writer; lecturer and consultant; curator of exhibitions on the Food Design topic; speaker and testimonial at international conferences; creator of formats and business concepts related to the direct interaction between man and food.The activity and the years devoted to define the characteristics of this specific area of design have acknowledged Paolo Barichella as the most qualified and authoritative protagonist in Food Design.
Founder and theorist of Food Design in ItalyR&D, Learning, Food Business Strategies for F&B e Ho.Re.Ca
Inventor of the Effective Cooking method
year 2002
2005 Nasce Food Armada formata da Paolo Barichella, Mauro Olivieri, Ilaria Legato, Marco Pietrosante, Francesco Subioli ai quali si aggiungono pochi anni dopo Nerina di Nunzio e Raffaela Scognamiglio
24-11-2006, Milano sede ADI. Si è svolta la prima riunione in cui è stata fondata la delegazione ADI Food Design, coordinata da Paolo Barichella, a seguire iniziative internazionali tra le quali Food to Use e la presentazione del primo Manifesto del Food Design
Barichella inaugurated the first edition of Tutto Food Fieramilano with the Food Future Innovation
Food Design Commission worldwide missions and conferences
The Food Design Story Box Exhibition Case
www.fooddesign.it - www.fooddesign.info
Executive and Strategic Director of Food Design Reunion and ideator of the Food Design WeekFounder of «Food Design» Magazine DDW DDN
Eating evolution: Development of new restaurant models
High-profitable innovative concepts for Food Format Retail
Research and development in Food industry:From culinary excellence to meal solutions
Strategic design management applied in the food field
Strategic consulting for the food chain
Lifestyle Design
Strategic Design
Concept Design
Food Design procedures and guidelines
Mood building
Sensory and Food Experience Design
ACTIVITIES
MSC Cruises AutogrillStarhotelsGrokFieramilano MepraASTI DOCG ValbonaMcDonald’s ItaliaMenz & Gasser Acqua WorldRovagnatiSpinnato PalermoCioccolati ItalianiSan Pellegrino Nestlé Pentole AgnelliTVS SpACaffè MorettinoAroma Riserva
Selection of our collaborations:
DDW DDN EditorsTecniche Nuove Editors
Pavoni ItaliaLifeclass Group Slovenjia
Lino’s CoffeeRegione Lombardia
PanBOverlandLavazza
Mina DesignBlue team Travel
American Airlines - British Airways – Finnair - Iberia - Luxottica
Costa GroupBocuse d’Or Italia
Coppa del Mondo della GelateriaMilano Food WeekAcademia BarillaPromote Design
IVSI Istituto Valorizzazione Salumeria ItalianaCongusto
Bocconi UniversityAlma Mater Bologna
Poli.DesignIED Istituto Europeo di Design
IFSE Italian Food Style Education
SPD Scuola Politecnica di Design - IULM
Selection of our collaborations:
Concept buffet restaurant consultant of MSC Cruises
Selection of our collaborations:
Visual Merchandising consultant of Autogrill Bistrot
Selection of our collaborations:
Concept Designer of the Cioccolati Italiani Format
Selection of our collaborations:
Concept and Strategic Advisor for PanB Format
Business and associate partners:
Chiara Carfi - New York (USA)Business development in USA area
Marco De Biasi - Sao Paulo (BR)Business development in UNASUR area
Elia Saramin – Italpersia Trading - Tehran (IRAN)Business development in Iran area
Giuseppe De Palo – Casablanca (Maroque)Business development in Morocco area
Laboratorio di Cultura – Bergamo (IT)Bandi ed Europrogettazione www.laboratoriodicultura.com
Ilaria Legato PR & Press OfficeMauro Olivieri – Interior DesignMaurizio Favetta Be Beyond - Architect
Ambrosuisse – Lugano (CH)Financial and Strategic Advisory www.ambrosuisse.ch
Giubilesi & Associati – Milano (IT)Food technology and engineering partner www.giubilesiassociati.com
Pentole Baldassarre Agnelli - Pavoni Italia - CHS Group - Mepra
100% Owned projects, assets, brands and companies:Food Design® – www.fooddesign.itExpress your Food – “Innovative Food Approaches”Sensory Design – www.sensorydesign.itLeggende ItalianeTM – www.leggendeitaliane.comLa Cucina Efficace® – “Effective Cooking” – www.cucinaefficace.itSmart Tray – EUIPO PatentIce Cream Cupsule – EUIPO Patent
Stockholder and partner in companies:Food Design Reunion® – www.fooddesignreunion.com33% of the Spin-off of Klone Srl Coffee Design Kit – Mepra SpA – www.coffeedesignkit.com5% in royaltiesFood Lifestyle LTD – www.foodlifestyle.co.uk50% in equity‘INITM – 3C Srl – www.mosaicini.it10% in quotes
ASSET IPR- Word Trade Mark Patent - Marchio Denominativo Registrato: Leggende Italiane | EUIPO EUTM 015096936 |Nice classification: 8, 21, 25, 29, 30, 42, 43 - WEB Domains: www.leggendeitaliane.com | www.leggendeitaliane.itwww.leggendaitaliana.com | www.leggendaitaliana.it | www.leggendaitaliana.net www.italianlegend.net | www.italianlegends.it | www.italianlegends.net
- Facebook Page https://www.facebook.com/leggendeitaliane
Format setup by Fieramilano Macef 2011 main event space
Cover of the Book «La Cucina Efficace»
Registered 09/02/2016Patent N° 002980060-0001
2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria 2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest
2016 – XXIV Compasso d’Oro Honorable Mention with Morettino Espresso al Quadrato
2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria 2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest
2016 – XXIV Compasso d’Oro Honorable Mention with Morettino Espresso al Quadrato
Registered 04/06/2016Patent N° 002980060-
0001AnthroParty
