Hi, I’m Anita Choi Gibson

I’m a Marketing Strategist

Hi, I’m Anita Choi Gibson

I’m a Marketing Strategist

... with a huge appetite for culinary adventure

Hi, I’m Anita Choi Gibson

I’m a Marketing Strategist

... with a huge appetite for culinary adventure

...and a love affair with food shopping!

I live here

(Toronto, Ontario)

I went to school here:

I completed an MBAwith a focus on Marketing

Management

A few years ago

I become addicted to watching cooking shows

A few years ago

I become addicted to watching cooking shows

There’s something wonderfully soothingand inspiring

about watching food being created

Strangely enough, my PVR made me a

great cook! (Go figure)

Strangely enough, my PVR made me a

great cook! (Go figure)

Cooking is how I

express my CREATIVIT

Y

LOVE

&

So...

So...

With my

Marketer’s

Brain and

Passion for

Food

So...

With my

Marketer’s

Brain and

Passion for

Food

I want to make my unique contribution

to thedeliciously fascinating world of

food!

Some things I’m really good at....

Taking fresh approaches to solving problems

Taking fresh approaches to solving problems

Mixing sizzling brands together to build great customer experiences

Taking fresh approaches to solving problems

Mixing sizzling brands together to build great customer experiences

Rejuvenating and re-inventing a cookie-cutter sales process

Taking fresh approaches to solving problems

Mixing sizzling brands together to build great customer experiences

Borrowing cool concepts from other parts of life

Rejuvenating and re-inventing a cookie-cutter sales process

Building Brands

Building Brands

Delving into the customer

headspace

and tapping into their real desires

and pains

Building Brands

Baking together features and functions

with a dash of customer insight to articulate value proposition and

positioning

Building Brands

Mixing up enticing, eye-catching, savoury

integrated marketing materials to compel trial

andpurchase

I have many strengths

Taking Initiative With a strong bias for action, I’m known for getting

things done.

Creative Flare! A cololurful imagination with a focused eye for just that right image and

message

IngenuityI’m an ideas girl! Resourceful and clever, I can

come up with novel ways to get to the end goal.

Building Relationships Strong ability to collaborate and lead cross-functional

teams.

Before turning to Food, I did lots of other cool things…

I built fantastic online promotions

I launched an innovative new entertainment service

built out strategic plansand

development roadmaps

and

So, with my marketing know-

how, coupled with a devotion to

food

So, with my marketing know-

how, coupled with a devotion to

food

What kind of great things can I do

for you?

Let’s connect!

http://ca.linkedin.com/in/anitachoigibson

www.thegrocerybag.ca

@food_marketer

anitachoigibson@gmail.com

Thanks for coming by.

credits

Addiction – www.namingandtreating.com

“My PVR” steak – www.youthtravel.tw

“Building Brands” – www.frugal-living-made-fun.com

Fruit Salad – www.spixii.ro

Road – www.crossfitimpulse.com

Burger, Cherries, Herbs, Hands – www.slidegeeks.com