food marketing visual resume
DESCRIPTION
A colourful and enticing story of why I want to combine my marketing skills with my passion for food.TRANSCRIPT
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Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
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Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
... with a huge appetite for culinary adventure
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Hi, I’m Anita Choi Gibson
I’m a Marketing Strategist
... with a huge appetite for culinary adventure
...and a love affair with food shopping!
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I live here
(Toronto, Ontario)
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I went to school here:
I completed an MBAwith a focus on Marketing
Management
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A few years ago
I become addicted to watching cooking shows
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A few years ago
I become addicted to watching cooking shows
There’s something wonderfully soothingand inspiring
about watching food being created
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Strangely enough, my PVR made me a
great cook! (Go figure)
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Strangely enough, my PVR made me a
great cook! (Go figure)
Cooking is how I
express my CREATIVIT
Y
LOVE
&
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So...
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So...
With my
Marketer’s
Brain and
Passion for
Food
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So...
With my
Marketer’s
Brain and
Passion for
Food
I want to make my unique contribution
to thedeliciously fascinating world of
food!
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Some things I’m really good at....
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Taking fresh approaches to solving problems
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Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
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Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
Rejuvenating and re-inventing a cookie-cutter sales process
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Taking fresh approaches to solving problems
Mixing sizzling brands together to build great customer experiences
Borrowing cool concepts from other parts of life
Rejuvenating and re-inventing a cookie-cutter sales process
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Building Brands
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Building Brands
Delving into the customer
headspace
and tapping into their real desires
and pains
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Building Brands
Baking together features and functions
with a dash of customer insight to articulate value proposition and
positioning
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Building Brands
Mixing up enticing, eye-catching, savoury
integrated marketing materials to compel trial
andpurchase
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I have many strengths
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Taking Initiative With a strong bias for action, I’m known for getting
things done.
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Creative Flare! A cololurful imagination with a focused eye for just that right image and
message
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IngenuityI’m an ideas girl! Resourceful and clever, I can
come up with novel ways to get to the end goal.
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Building Relationships Strong ability to collaborate and lead cross-functional
teams.
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Before turning to Food, I did lots of other cool things…
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I built fantastic online promotions
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I launched an innovative new entertainment service
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built out strategic plansand
development roadmaps
and
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So, with my marketing know-
how, coupled with a devotion to
food
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So, with my marketing know-
how, coupled with a devotion to
food
What kind of great things can I do
for you?
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Let’s connect!
http://ca.linkedin.com/in/anitachoigibson
www.thegrocerybag.ca
@food_marketer
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Thanks for coming by.
credits
Addiction – www.namingandtreating.com
“My PVR” steak – www.youthtravel.tw
“Building Brands” – www.frugal-living-made-fun.com
Fruit Salad – www.spixii.ro
Road – www.crossfitimpulse.com
Burger, Cherries, Herbs, Hands – www.slidegeeks.com